The Swift Lift: How Taylor Swift Boosts Brands’ Social Media

A graphic including Taylor Swift front and center on stage in one of the outfits from her Eras Tour. Images of viral social media posts about Taylor Swift are in the background.

Taylor Swift, the reigning queen of pop, has taken the world by storm in the last year with her record-breaking world tour, her movie lighting up theaters, and her constant attention from the media. 

She's not just famous; she's at that untouchable level of fame that very few celebrities will ever reach.  

But what does that mean for your brand? Well, if you're not already in on the action, it's time to hop on the Taylor Swift train. 

Leveraging the pop culture phenomenon that is Taylor Swift can turn your social media campaigns into hits that resonate with the young, passionate audience your brand craves.

(Disclaimer: We aren’t liable for any eye-rolling that occurs from the excessive Taylor Swift puns that lie ahead.)

Sparks Flew with These Brand Posts

Let's dive into some real-world examples of how brands have expertly harnessed the Taylor Swift phenomenon to amplify their digital presence. 

These posts demonstrate the art of blending Swift's fame with brand identity, resulting in social media content that not only entertained audiences but also contributed to business success. 

It’s a “Seemingly Ranch” Story

Perhaps the biggest and most hilarious example is the "Seemingly Ranch" phenomenon.

Back in October, while Taylor Swift was attending a Kansas City Chiefs football game, a popular fan account on X posted that Taylor was “eating a piece of chicken with ketchup and seemingly ranch!”

Multiple brands jumped on this, with Hidden Valley Ranch changing their username to “Seemingly Ranch,” and Heinz creating limited edition bottles of Ketchup and Seemingly Ranch. 

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A post shared by Heinz (@heinz)

This post went viral, generating nearly double the engagement they receive on an average Instagram post. 

Is It Over Now? More “Seemingly Ranch”

Food brands really went hard on this one. 

Lay’s also leaned forward into the “seemingly ranch” meme by creating a fake mockup of a new flavor of their chips. 

This post currently has 1.2 million views, with their usual post views only being in the thousands. 

Arby’s jumped in as well, recreating Swift’s plate from the viral photo with their own chicken wings. 

This post currently has over 5 million views, with their usual post views being less than 50k. 

Gold Rush: The NFL Cashes In

The whole world, it seems, has been watching Taylor Swift’s attendance at the Chiefs games. 

The NFL social media accounts have cashed in on this opportunity, of course. One Taylor Swift GIF they shared on X garnered more than 11 million views.

Her appearances have also led to a reported increase in NFL ratings and viewership. The game she attended on Sunday, October 1 of last year drew in 27 million viewers, the most-watched Sunday show since the 2023 Super Bowl

Now that the Chiefs will be in the Super Bowl this year, we’re sure millions of eyes will be watching to see if Swift attends to support her boyfriend Travis Kelce

We’re curious to see what marketing opportunities brands will jump on to take advantage of Swift’s appearance at the most-watched sporting event of the year. 

Never Go Out of Style

One brand that quickly jumped on the Swift marketing train was KidSuper Studios, who designed an outfit that Travis Kelce was wearing in one viral video of him and Swift leaving a Chiefs game last year. 

@nfl

p solid day for the two of them 🫡 #taylorswift #traviskelce #kansascitychiefs #nfl (via JarrettPayton/X)

♬ original sound - NFL

The matching jacket and jeans set were originally named “The Bedroom Painting,” but the brand renamed it to “1989 Bedroom Painting” after this video went viral. The set has since sold out. 

We’re in Our Engagement Boost Era

Random has even joined in the Taylor fun, with our rendition on one viral meme back in September.

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A post shared by That Random Agency (@thatrandomagency)

This was a top post on our channels that month, and it even received 18% more engagement on our Facebook compared to previous months. 

Question…? How Can You Apply This to Your Content?

In the world of Taylor Swift-themed marketing, speed is your ally. 

Taylor's cultural moments can come and go in the blink of an eye, so you should have a process in place for expedited approval of reactive posts. 

While we're not suggesting hiring a whole team dedicated to your Taylor-themed endeavors, we wouldn't mind having one ourselves.

Dear Reader: Authenticity is Key

Before you sprinkle your content with Taylor Swift references, remember this: authenticity is key. 

Ensure that her presence in your brand's social posts is genuine and resonates with your audience. If you're not well-versed in Taylor Swift's lore, it's best to tread carefully. 

Using the power of Taylor Swift comes with great responsibility – make sure you're handling it delicately.

Long Story Short: Be Swift and Genuine

When it comes to leveraging the power of Taylor Swift in your brand's social media content, the key is to be swift, genuine, and mindful of your audience

Just like Taylor herself, who has mastered the art of reinvention and staying relevant, your brand can find its place in the digital spotlight by embracing the Taylor Swift phenomenon. 

We’ve got a blank space, baby, and we’ll write your name. Our social media experts at Random are ready to turn your next social campaign into a wonderland of success. We’d be enchanted to work with you. Reach out below! 

Pop-Culture Potential: A Brand Guide

Pop-culture is a quick moving, not-so-well-oiled machine, it can be actually quite chaotic, but that's the world we live in and you better be ready for the ride!

Keeping up to date with the latest trends is a job in itself and who really wants more work hours? However, with Gen Z as the up-and-coming generation of well, everything, it's important to note what they enjoy in relation to social media content from brands. So, that's who we'll focus on for this lesson specifically. Let's get into it...

First Things First: Pop-Culture - The Lesson

Whether you're still in school or in the working world, welcome to Pop-Culture 101. Learning what pop-culture actually means is the first chapter in this lesson.

What is 'Pop-Culture'?

Pop-culture includes an array of current trends, it's everything from what's the latest in music, celebrity appearances, TV shows, movies, trends on social media, memes and GIFs, you name it. If it's current, popular, and trending on any socials, it falls under the category of pop-culture.  

Still not quite getting the full picture? Let us provide some examples.

Each of these represent a piece of pop-culture (mainly at the time we're writing this). You see a plethora of pop-culture references if you scroll through any social media site, but what about this could be important to brands?

Why Should Brands Care?

Take it from us, it does NOT have to be all business, ALL the time. Social media gives anyone and everyone, including brands, free range to express themselves.

As a brand, especially with a younger target audience, adaptability and relatability are two important factors that play a part in connecting with your audience. Yes, displaying your products, services, whatever it may be is a large part of what you do on social media. That doesn't have to go away, but an additional layer can come into play here.

Being relatable to your audience ropes them in and keeps them wanting more, but more importantly builds a trust and connection with your audience. Seeing brands in the loop of the latest trends shows users you're listening, you care, and you want to be the best brand you can be for them.

Building a trustworthy, relatable brand persona is just as important as the high-quality products or services you offer to them. It really does come down to knowing your audience.

Let's Talk Twitter

Twitter is a platform that users come to for entertainment, updates, and conversation. These users are not afraid to be genuinely themselves, including some unfiltered comments (that may or may not hurt your feelings).

According to Twitter, nearly half of all Tweets sent over the course of the year in the US came from Twitter users aged 16 to 24. Let me rephrase that, nearly HALF of ALL Tweets in ONE year from the US came from JUST Gen Z users on Twitter. Not only do they contribute to the majority, but they're the ones starting the trends and continuing the momentum.

So, when you're scheduling next month's content and you click the little blue bird, channel your inner Gen Z (or grab the nearest one). Is this content going to appeal to them? Will this start conversation? Can we continue the conversation with them once it begins?

For a more visual representation, let's check out some of these brands that took pop-culture into consideration in their social media strategy on Twitter:

McDonald's:

Short, sweet, simple, yet relatable! McDonald's took their brand and put a pop-culture twist to relate to their audience. The phrase didn't have to go that hard, was popular for quite some time between several social media sites. Round of applause, Dons.

Oreo:

Oreo really brought astrology into it Heard of an astrology girl? Oreo sure has. Astrological conversation has been on the rise and obviously being noticed. We wonder what Random's Oreoscope would be Mission accomplished.

DiGiorno:

DiGiorno, a brand we all know and love in the grocery aisle and at home. DiGirono takes their Twitter to the next level with a constant humorous tone. They consistently reply to Tweets that may relate to their business and keep their audience entertained while drawing them into their account persona.

Now, after seeing how brands put this thought into action, it may make sense, it may not. But the main takeaway here refers back to knowing your audience and how to scale your brand on each platform.

It's important to note - Twitter is just ONE platform of many that brands need to consider when it comes to trends and being relatable to their audience. If we were to outline each platform, this would be a novel, not a blog post.

The Latter

You may be asking yourself, how in the world am I going to keep up with these trends? Yes, trends change like Cher from Clueless, but there are few things you can do to try and keep up with the latest trends:

That's a Wrap

Well, we've come to the end of Pop-Culture 101 *Insert disappointed ˜awww' audio*. We know, we know, no one wants to leave quite yet. But we have a lot of work to do! We look forward to what the future holds when it comes to brands and their pop-culture references.

We'll leave you with some inspiration: Harry's House is off the charts, #JusticeForJohnny, Obi Wan has made its way to Disney+, find us on TellerTok, and we kissed Pete Davidson goodbye from SNL.

With that, you know you love us, XOXO Random (Your first pop-culture reference test)