As we bid farewell to 2023 and head into 2024, it's time to reflect on the whirlwind of events that shaped the social media landscape this past year. From the rise of artificial intelligence to new social platforms, the year was plenty noteworthy (and a bit hectic if you ask us).
In this blog post, we'll delve into the defining moments of 2023 and offer a glimpse into what we can expect in the upcoming year.
These Events Were the *Moments*
Are robots taking our jobs?? Not yet, but AI’s development has been nothing short of something out of a sci-fi movie. Generative AI, like ChatGPT, displayed amazing capabilities in writing natural-sounding language.
Sure, some of the writing sounds like a high schooler who is overusing a thesaurus, but the potential is there and growing.
We also witnessed the visual capabilities of AI based on simple text prompts from users, prompting a now common question: "Is this real, or is it AI?"
Here’s a post we made that sums up AI’s impact in 2023:
There were also several other social media platforms that received some hype this year, but they quickly faded away into the land of forgotten apps. Notable mentions include Lapse and Lemon8.
Goodbye Twitter. Hello X?
In 2023, Elon Musk continued his reign over Twitter, hoping to bring significant changes. However, his gradual alterations to the platform resulted in the downfall of the iconic social media site in ways no one could anticipate.
First of all, we said goodbye to Larry the Bird, Twitter’s late mascot. Sad, we know.
Musk's additional changes made Twitter less valuable as he restricted features to paying users, placed a ban on third-party client apps, flooded timelines with “verified” users, and rebranded the company as "X" in a controversial move.
Musk's bold actions with the platform and other controversies surrounding the app led to a mass exodus of users and advertisers. This left Twitter merely a shadow of its former self, raising questions about the future of the once-thriving social media giant.
Currently, it seems to be struggling despite Musk's vision of creating an "everything app" under the name X.
UGC Was King 👑
In 2023, we saw just how far user-generated content (UGC) can take a campaign. The Grimace Shake trend was a golden example of this.
The trend was unexpected (we’re still trying to wipe our memories of the horrors we saw), but the UGC that came from it was more than McDonald’s could have ever hoped for.
Surprisingly, some random cultural happenings got people talking online about a brand in ways we never saw coming.
One of these events was thanks to none other than Taylor Swift, whose romantic relationship with Travis Kelce led to tons of online conversation surrounding the Kansas City Chiefs.
Almost overnight, people who had never watched football in their lives were tuning in and creating content about the NFL team. We’re not sure this will help them win a Super Bowl in 2024, but they’ll at least have the popular vote.
And lastly, another notable mention was the Barbie movie. The nostalgic, quirky film saw momentous numbers at the box office as well as a copious amount of Barbie-related UGC during the release. We even made our own Random + Barbie post during the hype!
AI will continue to dominate. The influence of AI is set to grow even stronger in 2024. With platforms like TikTok and LinkedIn looking for new ways to integrate AI into the social realm, we predict that AI will get only better at accurately creating engaging content.
As the downfall of Twitter/X and the untapped potential of Threads leaves a hole in our hearts, we expect to see some new contenders in the social space.
User-generated content will thrive in 2024. Expect brands to leverage user creativity in innovative ways, with trends and challenges driving engagement and marketing strategies. As social media becomes more personalized and optimized toward user preferences, authenticity and user engagement must be a brand focus.
Want 2024 to be your breakout year on social media? Shoot us a message, and let’s talk social!
Why Building Photos Go Viral: A Random Social Media Study
As social media data junkies, our team at Random loves to explore the reasons why some of our social media posts perform better than others. The topic at hand? Why photos of buildings (that's right, buildings) tend to perform higher than other photos on social media.
The Building Blocks
In the ever-evolving landscape of content marketing, it's crucial to understand what resonates with your audience. Recent research and analysis of client data have revealed an intriguing trend: content featuring images of buildings significantly outperforms other types of content in both engagement and impressions. Let's delve into the numbers and the potential reasons behind this phenomenon.
For the purpose of this study, we stuck to one social media platform: Instagram. Our Social Media Analyst did some deep diving into our clients' social media profiles and collected any photos that displayed the exterior of their buildings. Once the sample of posts was collected, he proceeded to examine the posts based on various KPIs, keeping a focus on engagement and impressions.
What Stands Out
Engagement: Content with images of buildings averaged an impressive 89.5% better in engagement compared to the monthly content averages.
Impressions: Such content also saw a 44% increase in impressions over their monthly content averages.
These statistics are compelling, suggesting that there's more to building imagery than meets the eye.
Breaking it Down
Hypothesis #1: Breaking the Monotony with Visual Appeal
Most content calendars feature a myriad of images, from people and products to landscapes and abstract graphics. However, our data indicates that there are usually no more than 1 or 2 photos of buildings per month in the case of our clients, Comerica Bank. As you can see, in Comerica Bank's Instagram feed, the scarcity could be a reason that these images stand out, breaking the content monotony. Their unique visual appeal might be the breath of fresh air that users need, prompting them to engage more with the content.
Hypothesis #2: Landmarks for Branding
Buildings, especially iconic ones, can serve as recognizable landmarks. When consistently featured in content, they can become synonymous with a brand's identity. Think of how the Eiffel Tower is instantly associated with Paris or how the Golden Gate Bridge is emblematic of San Francisco. By leveraging such powerful symbols, brands can create a strong visual identity that resonates with their audience.
Here are two examples of buildings that Comerica Bank holds near and dear to their heart. Their newest construction, known as Business HQ, and the Comerica Tower, both located in Dallas, TX, are pinnacle examples of how companies can use buildings as part of their brand image.
Hypothesis #3: A Sense of Geography and Relatability
Buildings inherently convey a sense of place. Whether it's a skyscraper in New York or a historic building in Texas, they ground content in a specific geography. This can foster a sense of relatability, especially among local audiences. For instance, this photo of the Comerica Tower amongst the Dallas, TX, skyline, may have resonated with our local audience and given them a sense of pride, ultimately making them more likely to engage with it.
While the exact reasons behind the success of building imagery in content marketing might remain a subject of debate, the numbers are clear: they work. Whether it's their rarity, their branding potential, or their geographical significance, buildings have carved a niche for themselves in the content landscape.
Brands looking to boost their engagement and impressions might consider incorporating more architectural imagery into their content strategy. After all, in the world of content marketing, it's all about building connections “ and what better way to do that than with buildings?
Break the monotony; let Random get your audience engaged! Contact us to learn more about how we can transform your social media.
The Rise of Threads: A Social Media Agency's First Impressions
Threads lives! This text-based app by Instagram has been in the works for a while but finally launched on Wednesday, July 5. All across the world, Instagram users opened their apps to be greeted with a message to create their Threads profile. Since its launch, users, brands, and digital agencies have been rushing to be early adopters and make a first mark on this new platform.
Threads is an obvious rival to Twitter, with features to write a Thread, Repost, and Quote Repost. Users sign up through their Instagram account, with options to keep their username, profile pic, bio, followers, and following list (once those users join Threads).
The novelty and newness of Threads quickly drew in 30 million users within the first 24 hours, but will the hype last? Let's take a look at what our Random team members have to say about the app:
Instagram makes a great first impression with Threads with how easy it is to set up. When you download the app, it connects to your Instagram account, so you can upload your profile, followers, and following list to Threads! So many users and brands have already joined. The excitement of having a new social media platform to explore could bring to life a lot of fun social content and strategy changes. Once the newness dies down, though, it'll be interesting to see if Threads is actually built to last.
Allison, Senior Social Media Specialist
The UI and seamless integration of your Instagram account really factor into their early impact. At the current trajectory, I can see Threads eventually beating out Twitter for media engagements as well as being a real competitor for a social media news source.
Brandon, Social Media Analyst
Threads lives! I love the simple user interface and the fact that I was following/had followers immediately. In terms of brands using Threads, I think the big thing to watch will be if it becomes a dumping ground for content posted elsewhere or if strategies get deployed based on demographics, platform behavior, etc., that helps the network create a niche. At the very least, it's another place to complain about stuff, and I love to complain.
Ryan, Marketing Director
At first, I chalked it up to just another social platform, but the more I use Threads, the more I'm beginning to like it! The beginning stage is giving early Twitter (which I am here for), and I'm interested to see how it progresses. I definitely appreciated how easy it was to set up, and I love the clean look!
Emily, Senior Social Media Specialist
This might be a new feature from Instagram that sticks! It feels like Instagram has become a passive experience compared to how it used to be (endless scrolling, not as much fun), so seeing the conversations Threads has sparked on the platform so far is exciting. Fingers crossed, it doesn't flame out!
Lauren, CEO and Co-Founder
I've been a regular Twitter user for the past few years. I've been totally on board for a platform like Threads ever since Twitter started to fall off. That being said, I feel like Threads has a little ways to go to actually hook me in, namely, a proper explore tab. This is a feature I used quite often on Twitter, so I'm eager to see if Threads implement similar and better features.
Sam, Social Media Specialist
Have you made your Threads profile and explored it yet?
We're all new to Threads, but our team members are social media experts who can help you create or adjust your digital strategy to boost your business. Let's have fun together! Shoot us a message below.
Get Influenced: Analyzing The Top Social Media Platforms For Each Generation
Social media has become an integral part of our daily lives. It has changed the way we communicate, share information, and interact with each other. There are various social media platforms available today, and each platform has its own unique features and target audience. In this blog, we will explore which social media platforms are used most by each generation and the reasons behind their influence.
Generation Z (born between 1997-2012)
Generation Z is the youngest generation and the most tech-savvy. They have grown up with technology and have a strong presence on social media. According to a survey conducted by Pew Research Center, the top social media platforms used by Generation Z are:
TikTok - TikTok is a short-form video sharing app that allows users to create and share 15-second videos that are often accompanied by music. This format is particularly appealing to Generation Z, who have grown up with short attention spans and a preference for quick and easily digestible content. TikTok's algorithm is designed to show users content that is relevant to their interests. This means that users are constantly exposed to new and interesting content, which keeps them engaged and coming back for more. TikTok has a strong sense of community. Users can interact with each other through likes, comments, and shares, and there are many popular challenges and trends that users can participate in.
This sense of community and belonging is particularly important to Generation Z, who are known for their social consciousness and desire to connect with others. Overall, TikTok's unique format, personalized content, sense of community, and emphasis on creativity and self-expression makes it the most influential platform for this young and vocal generation.
Instagram - Instagram is a photo and video sharing app that allows users to share pictures and videos of their daily lives. This format is particularly appealing to Generation Z, who are known for their love of visual content and their desire to share their experiences with others. Instagram has a strong emphasis on aesthetics and creativity. Users can use a range of filters, editing tools, and hashtags to create unique and visually appealing content. This allows Generation Z to express themselves in new and exciting ways and to showcase their talents and creativity to a wider audience.
The platform is constantly evolving and introducing new features and trends that allow Generation Z to stay up-to-date with social culture and to express themselves in new and exciting ways. Overall, Instagram's focus on visual content, creativity, community, dynamic features, and constant innovation has kept Gen Z engaged for over a decade.
Generation Y (born between 1981-1996)
Generation Y, also known as millennials, grew up during the rise of the internet and social media. They are comfortable with technology and are heavy users of social media. According to a survey conducted by Pew Research Center, the top social media platforms used by Generation Y are:
Facebook - Facebook was the first major social media platform that many millennials used and it has become a part of their daily lives. Many millennials have been using Facebook for over a decade, and it has become a way to stay in touch with friends and family members who are spread out across the country or the world.
The platform's wide range of features, including messaging, groups, events, and pages allows millennials to connect with others who share their interests and to stay up-to-date with the latest news and events in their communities. Overall, Facebook's longevity, wide range of features, strong sense of community, emphasis on privacy and security, and diverse content has made it a hugely popular platform among millennials.
Twitter - Twitter is a platform that allows users to express their thoughts and ideas in short, concise messages called tweets. This format is particularly appealing to millennials, who are known for their ability to communicate quickly and efficiently. Users can interact with each other through retweets, likes, and replies, and there are many popular hashtags and trends that users can participate in.
The platform is widely used by journalists, politicians, and celebrities which has given the generation a way to digest local and world news beyond the traditional morning newspaper. Overall, Twitter's focus on concise messaging, community, real-time news and events, and diverse content makes it the perfect platform for Millennials.
Generation X (born between 1965-1980)
Generation X grew up during a time of rapid technological change. They are comfortable with technology but are not as heavily reliant on social media as younger generations. According to a survey conducted by Pew Research Center, the top social media platforms used by Generation X are:
Facebook - Many Gen Xers use Facebook to connect with old friends and classmates, as well as to participate in discussions and debates about topics that are important to them. This sense of community and belonging is particularly important to Gen Xers, who are often seeking to establish and maintain relationships.
LinkedIn - LinkedIn is a platform that is specifically designed for professional networking. This is particularly important to Gen Xers, who are often in their peak career-building years and may be seeking new job opportunities, networking contacts, or industry insights. The platform has a strong emphasis on professionalism.
Users are encouraged to create detailed profiles that highlight their education, work experience, and professional achievements. This allows Gen Xers to showcase their skills and expertise to potential employers or business partners. Overall, LinkedIn's focus on professional networking, emphasis on professionalism, wide range of features, strong sense of community, and educational content has made it a hit with Generation X.
Pinterest - Pinterest is a platform that allows users to discover and save inspiration and ideas for a wide range of topics, including recipes, home decor, fashion, and travel. This is particularly appealing to Gen Xers, who are often seeking inspiration and new ideas for their personal lives and interests.
The platform's highly visual and user-friendly interface allows users to easily create boards and save or organize pins in a way that is easy to navigate and share with others. Many Gen Xers use Pinterest to connect with others who share their interests and to discover new content through social sharing and collaboration. Overall, Pinterest's focus on inspiration and ideas, user-friendly interface, sense of community, diverse content, and emphasis on personalization has found its place in this generation of users.
Baby Boomers (born between 1946-1964)
Baby Boomers grew up during a time when technology was not as prevalent as it is today. They are not as comfortable with technology as younger generations, but they are increasingly using social media to stay in touch with family and friends. According to a survey conducted by Pew Research Center, the top social media platforms used by Baby Boomers are:
Facebook - Facebook is one of the longest standing social media platforms, which has allowed time for older generations such as Boomers to learn and adapt with the platform more than others. Boomers are often in a phase of life where their children have moved away from home or have friends or family members who live in different parts of the country of the world so being able to post life updates and stay connected has proven to be extremely beneficial to this generation of users. This sense of community and belonging is particularly important to Boomers, who may be seeking to establish new social connections as they enter retirement.
YouTube - YouTube is a platform that offers a wide range of content, including music, news, educational videos, and entertainment. Boomers appreciate the diversity of content and the ability to explore new topics and interests.
With the platform's user-friendly interface and the ability to easily search for educational content, Boomers enjoy taking advantage of lifelong learning content such as wealth resources, tutorials, and topic based podcasts. Overall, YouTube's diverse range of content, user-friendly interface, educational resources, sense of community, and personalization features have made it a hugely popular platform amongst Boomers.
Understanding the platforms your target audience uses is crucial for the success of your marketing campaigns. By knowing where your audience spends their time online, you can tailor your messaging, content, and advertising efforts to resonate with them. Each platform has its unique features, audience demographics, and communication styles. Therefore, adapting your strategy to match each platform's characteristics will help you engage your target audience and build a strong online presence.
Additionally, understanding the platforms your audience uses will allow you to optimize your advertising budget and reach the right people at the right time. Overall, knowing your target audience's preferred platforms will help you create more relevant and effective campaigns that drive engagement, conversions, and brand loyalty.
Want us to help you or your business thrive on social media?
Let me guess. You have a friend that is OBSESSED with social media. They ALWAYS have to be on their phone and constantly take pictures wherever you go because if it's not on instagram, it didn't happen. Or maybe they are persistently on the lookout for the best lighting (SPOILER ALERT: It's golden hour!)
While it may seem difficult to find the perfect gift for your aspiring influencer, never fear, because we have your shopping list ready to go!
Here are some of the perfect gifts for the social media #obsessed person in your life!
Connect the Smartphone Printer to your phone via Bluetooth and you can print your latest ˜grammable moments within seconds after you've taken the photo. The App allows you to print and share photos with family & friends and allows you to add fun frames & filters to your photos.
PopSockets are some of the best and most popular phone grips out there. It keeps your phone stable and steady, so you can take all the photos and videos you need without it slipping out of my hands. Not to mention the hundreds of designs to choose from. This gift is both useful and adds personality to your digital device.
Say goodbye to shaky footage and blurry photos with this stabilizing gimbal! While the price tag might be a little high, this intelligent gimbal is lightweight, compact and worth every penny. Simply unfold to start filming smooth dynamic footage. This device has dozens of intelligent features at your fingertips, including ShotGuides to help capture the scenario you're in or creative features like Timelapse. Whether you're a vlogger or a mom watching her kids soccer game, this gift is a game changer!
Looking for a nostalgic way to capture memories? This adorable Polaroid-like camera takes pictures of you and your friends and immediately prints them out. Within 5 minutes you'll have a stack of memories just waiting to be added to your scrapbook or bedroom wall.
This game is guaranteed to be a hit for any social media OBSESSED person in your life. #HashtagIt is the hilarious party game of tagging photos with outrageous, quirky (and sometimes inappropriate!) hashtags! Each round begins with a completely ridiculous photo. Play the best #HashtagIt caption from the cards in your hand. Be voted the best Hashtag and win the Photo. We recommend gifting this one to the 18+ people in your life!
How many times have you been out in the world and could not find a place to charge your phone? How many times has your battery died because of it? This battery pack is the perfect gift for anyone and an absolute necessity for those who are constantly on their phone.
Every social media star knows that the most important thing in the world for a perfect TikTok or selfie is great lighting, but depending on where you live or what time of day you're filming, finding the ideal lighting can be really difficult. Having a ring light with multiple types of lighting is the perfect man-made solution for fighting mother nature.
With approximately 1 billion active monthly users worldwide, TikTok is one of the most influential apps in the marketing world right now. In just a few short years the app has become a globally diverse ecosystem of culture and people looking to digest all types of entertaining content. While some people may look at TikTok and only see Gen Z dancing to choreographed routines or light comedy skits, many businesses are taking advantage of its wide range of audience to grow and promote their own company.
As I'm sure any good business owner would tell you, success in any format doesn't come easily. It takes hard work and knowledge to figure out how to connect with customers and create something that they authentically want (and keep coming back for).
Here are 5 TikTok features to help your business thrive:
Filter your comments!
This TikTok feature can be accessed through the Settings and Privacy tab. Go to Privacy and click on Comments to add any beneficial filters. The menu brings up an option to enter keywords and phrases that you wish to be automatically blocked from your content.
While feedback is important, we all know that the internet is full of trolls so this feature can be helpful for avoiding triggers or dangerous language. Another cool thing is that this feature has multiple language options besides English. A similar feature can filter commenters themselves. To go one step farther, the menu even has a Who Can Comment On My Videos tab that has the option to restrict comments on your content to friends or family.
You can Dislike videos!
A lot of people agree that the TikTok formula does an awesome job at figuring out what kinds of videos you enjoy and customizing your For You page, but did you know that you can take matters into your own hands?
To start, you can dislike any videos that appear on the app's For You page by holding your finger down on the video and selecting the option titled Not interested on the menu. Disliking a video tells the app that you don't want to see similar videos and can help customize your feed better to the content that you want to see.
Another tool for further control is Restricted Mode, which helps to prevent your feed from recommending videos that might be risque or inappropriate. In order to activate this mode just tap your Profile at the bottom right and click on the three-line menu at the top right. This should bring up a menu where you can then click the Settings and privacy. From there go to Content preferences, tap Restricted Mode, and Turn on Restricted Mode. (Note that you will need to enter your passcode in order to enable this feature.)
TikTok LIVE is a feature that allows you to stream live broadcasts to your followers and others on the app who may be interested in your content. Live streaming tends to improve engagement rates and gives you the opportunity to engage with your followers on the platform in real-time. You can answer questions, read out your viewers' comments, and even play games together. This feature can help you to create a much stronger connection with your audience all while building a community.
Here are some features that can help to boost engagement during your next live stream:
Q&A - Viewers can submit questions for you to answer during your live stream.
Multi-user streams - The "Go Live Together" feature allows you to collaborate and go live with up to three creators.
Live events - You can schedule and promote your live streams/events ahead of time.
Gifts - For those who are a part of TikTok's Creator Next Program, viewers can give you badges that hold monetary value similar to donations or tips during a live stream if they like your content. (Note: Only non-business accounts and users 18 years of age or older can accept rewards)
You need Stitches!
Instead of there being a split-screen like the duet feature, Stitches play a few seconds of another creator's video (usually as a reference point) and allow you to connect your own video to it. Stitching is commonly used to respond to a video or add a follow-up to a thought or idea.
For example, you might post a video on how to grow an audience on social media, and you find that another creator has a great video on talking about the same subject. With Stitches, you can take a short clip of that creator's video, add it to your own post and say This creator has made good points, and here are some things I want to add. Tell me your thoughts in the comments.
Similar to Instagram, Facebook, and Snapchat, TikTok has jumped on the trend of allowing users to create ˜Stories.' TikTok Stories are great for sharing quick thoughts that you don't want to make a regular video for, or content you only want to last for a short period of time.
A blue ring will also appear around your profile picture, indicating to your audience that they can tap to view your Stories. TikTok stories allow you to see who has viewed your stories and who has reacted and commented.
To create a Story, click on the Post button at the bottom of the navigation bar and swipe to the Story option. From there you can either record a video on the spot or upload one from your camera roll. Similar to regular TikTok videos, you can edit your stories, then tap the Post to story to upload.
There is no doubt that TikTok is the app to be on. Whether you're building a brand or making a community, taking advantage of all the amazing features is going to help you get to where you strive to be. Check out these examples from five brands that are killing it on TikTok.
Looking for a way to help your business's TikTok thrive? Connect with us by sending a message below!
Tips for Going Live on Instagram
It might seem a little intimidating at first, but using the Live function on Instagram is perfect for businesses wanting to engage more with their audience. It's also a great way for followers and customers to hear directly from a brand they love and see a more authentic side of the brand. According to Animoto, video is consumers' #1 favorite type of content to see from brands on social media. And there's only one thing better than video”live video! We've compiled the best tips for before, during, and after going live on Instagram.
Before Going Live
1. Double check lighting, audio, and location.
Set up for the Live in a place with plenty of natural or bright lighting, and make sure there won't be any distracting sounds coming through in the video.
2. The 3 Ps: purpose, promote, practice.
Purpose: Define your purpose for going live. Is it to show off a new product or service? Make an exciting announcement about your business? Host a Q&A session? Figure out the point of the video even before promoting it.
Promote: Once you know your purpose for going live, spread the word! Post on your Instagram story and feed or other social media feeds to let people know the details. They can't show up if they don't know it's happening.
Practice: Plan out the structure of your video. Going live on Instagram obviously isn't as formal as a webinar, but it's still wise to have an organized flow with clear beginning, middle, and end segments. And don't forget to practice what you're going to say! Even if you only have a small audience, you want to sound like you know what you're talking about (because we're sure you do).
During the Live
1. Let the audience participate in a Q&A.
During the live broadcast, invite your audience to submit questions. Click on the question mark icon at the bottom of the screen to see viewers' questions, then answer them live! This is a great way to engage with your audience and be able to give information about your company or product directly and in real time.
2. Shout out audience members.
This one is simple but important”greet your viewers by username as they join and comment. Audience members love to be acknowledged, especially by their favorite brands and influencers. Even if they don't comment with a question to be answered, let them know you appreciate them watching and thank them for joining.
3. Go live with other participants.
The Live Room feature was just introduced earlier in 2021, and it allows you to go live with up to three other people. Utilize this to invite guests such as industry experts, company partners, or other Instagram creators to join your broadcast. Having others with you in the live video can be more engaging for the viewers and helps expand your reach and audience. Click the video recorder plus-sign icon at the bottom of the screen to invite your guests into the Live Room.
After Going Live
1. Save and share your video.
Once you end your live broadcast, make sure to save it to your camera roll by clicking Download Video on the pop-up screen. From here you can also add your video to IGTV. This allows your followers to go back to your profile and watch it whenever they want. Once you have the video downloaded to your camera roll, you could edit clips from it and post to your feed.
2. Take note of what can be improved.
Did your guests in the Live Room not work well together? Was there distracting noise in the background? Maybe you got off-track while you were answering questions. Find ways to fix the issues you encountered, and plan for your next Instagram live to be even bigger and better next time!
How to Increase Your Instagram Following
There are currently over one billion active users on Instagram. Whether you're running an account for your small business or for a large company, the question is this: how do you stand out and gain followers? Of course, having a ton of followers doesn't necessarily guarantee more engagement or loyal customers, but naturally building your presence can help you get there. We've compiled the best tips on how to organically grow your Instagram following.
1. Post consistently.
If an account rarely posts, it doesn't matter how great the content is. Having a regular posting schedule allows more opportunities for people to see your content. It may not seem like it would make that much of a difference, but users will notice and follow accounts that are a great source of consistent content. According to a Tailwind study, accounts that post every day gain followers more quickly.
Keep in mind that quality of content is still hugely important, so work to create a balance of quantity and quality.
2. Use hashtags.
Being thoughtful with the hashtags you include in your posts can be a great way to gain followers. Use hashtags relevant to the content so your posts can be discovered through the search tab. Users can follow hashtags, so your posts might show up on their feeds even if they don't follow you yet. You can include up to 30 hashtags in a post on Instagram, and we recommend putting these at the bottom so they don't clutter the rest of your caption.
There's plenty of hashtag-generating tools out there, like Inflact, that can generate hashtags based on keywords, photos and URLs.
3. Engage with your audience.
Engagement is one of the most important aspects of growing your Instagram following, and it goes both ways. Get the audience to engage with your content and then engage with your audience. There's lots of ways to connect with your potential followers: responding to comments, answering questions in DMs, using the interactive Stories features. When users see that an account is responsive and welcoming, they'll be more likely to follow. Building up your community is essential to gaining more followers, but just remember to be authentic.
4. Experiment with different content.
Instagram has come a long way since it's launch in 2010. It has become a lot more than just posting photographs; the platform is now a hub of IGTV videos, Reels and Stories. If you take a look at the Explore page, Reels and IGTV videos are displayed larger than photos. Instagram likes to push the newest features, so take advantage of this by experimenting with these features. Creating different types of content can help you reach a wider audience, and having more than just still photos for users to explore on your profile will keep potential followers engaged and interested in the content you're posting.
5. Use paid ads.
Lastly, think about utilizing paid ads on Instagram. You can pay for ads to appear on users' feeds, as well as in Stories and on the Explore page. When creating the ads, you can target people based on location, demographics and interests. This is a great way to get your posts in front of people that don't already follow you but are likely to once they see your content. Paying for this space on users' feeds can help to increase your following and engagement.
It's worth it to put in the work to grow your Instagram presence organically rather than being inauthentic or using the follow for follow method. At the end of the day, it's best to have the most engaged and loyal followers as you possibly can.