Tag: influencer marketing strategy

Who runs the world? Influencers. At least, that’s what it seems like on social media. In fact, the influencer marketing industry is projected to reach nearly $24 billion by the close of 2024. For brands, collaborating with influencers is crucial in connecting with your target audience. But how do you find the right influencers to […]

If you haven’t gotten hooked on watching BookTok videos yet, you’re really missing out. Whether you’re a book lover or not, you should be keeping an eye on it. There are some valuable lessons we can all learn from BookTok's successes and how brands have embraced the trend in their marketing strategies.