Leveraging LinkedIn: A Guide for Executive Leaders

Professional networking and personal branding have become essential in today's digital age. LinkedIn has emerged as a powerful platform for executive leaders, offering a unique opportunity for professionals to connect, share insights, and build meaningful relationships within their industries. In this blog post, we will explore how executive leaders can leverage the power of LinkedIn to enhance their personal brand, expand their network, and drive professional success.

Crafting an Engaging Profile

The first step to harnessing LinkedIn's potential as an executive leader is to create a compelling and professional profile. Pay special attention to your headline, summary, and experience sections to ensure they're up-to-date and accurate. Use concise yet descriptive language to highlight your expertise, achievements, and leadership skills that you've developed in your roles. Pro Tip: Including a professional headshot further enhances your credibility and helps make a strong first impression.


If you're a consistent poster on the platform and want to take your profile a step further, turn on ˜Creator Mode' to turn your connections into followers. By turning this feature on, you can grow your reach while gaining access to additional features such as:

Establishing Thought Leadership

LinkedIn is an excellent platform for executive leaders to establish themselves as thought leaders in their respective industries. Individuals can share valuable content such as articles, videos, or thought-provoking insights on trending topics to engage industry-specific users. Ignite and participate in discussion to showcase your expertise and provide value to others while gaining new perspectives. Depending on your wheelhouse, you can publish original articles that allow you to showcase your thought leadership to a broader audience and attract new followers. 

Building a Relative Network

LinkedIn is a powerful tool for expanding your professional network. We recommend connecting with industry peers, colleagues, clients, and other professionals who share similar interests. Actively seek out and join relevant groups and communities to engage with like-minded individuals and foster meaningful connections. Networking on LinkedIn opens doors to new opportunities, collaboration, and knowledge sharing.

Engaging in Relationship Building

Building relationships is vital for executive leaders, and LinkedIn facilitates this process. Engage with your connections by liking, commenting on, and sharing their content. Show genuine interest in their professional journeys, congratulate them on achievements, and offer support when appropriate. When applicable, share posts that give you the opportunity to tag fellow colleagues to further build your relationships and expand your reach. Building a strong network is about fostering mutually beneficial relationships that can lead to partnerships, referrals, and career growth.

Staying Active and Consistent

Consistency is key when it comes to LinkedIn. Regularly engage with your network by sharing valuable content, commenting on relevant posts, and responding to messages. By maintaining an active presence, you increase your visibility and build credibility within your industry. Allocate dedicated time each week to nurture your LinkedIn presence and make it a part of your professional routine. Pro Tip: Turn your busy schedule into opportunities. Share your experiences such as recent events you attended, client meetings, career wins, and other company-wide news as posts on your LinkedIn page. 

LinkedIn has evolved beyond a mere job search platform and transformed into a valuable resource for executive leaders. By leveraging the power of LinkedIn, you can enhance your personal brand, establish thought leadership, expand your network, and drive professional success. Embrace this digital networking tool, and unlock its potential to connect, inspire, and collaborate with professionals around the globe. 


Remember, your LinkedIn presence is not just a profile; it's an opportunity to showcase your leadership and make a lasting impact in your industry.


Talk to us about our wide-ranging experience in creating thought leadership content for executive clients on LinkedIn! We'd love to work together. 

Meet Angela, Our New Social Media Intern

Say hi to Angela, one of Random Agency's newest Social Media Interns! We can't wait to get to know her and what better way to do that than a Q & A?

First, the obvious question: Why did you choose Random Agency?

In the first conversations, I felt drawn to the team because of their passion and creativity for the work they do. I wanted to gain a better understanding of this strategic process through hands-on experience in an internship role and with a dynamic team!

Tell us three Random Facts about yourself.

1). I'm into all things art-related.

2). My favorite director is David Lynch!

3). I learned to write in cursive before print.

Favorite TV show?

Suits

If money was no object, where would you go and what would you do?

All around Western Europe! I would like to experience local cuisines and activities- especially those artisanal and nature-related to gain a deep understanding of culture. In addition, I would also make many stops in major fashion and tech hubs to attend events and shows!

What's in your refrigerator right now?

A box of cherry tomatoes, greek yogurt, spinach, â…“ bag of kale, aloe vera water, and 3 lemons

If you could have a superpower, what would it be?

Mind reading

What's your favorite childhood memory?

Entrepreneurship day in 4th grade 

Name one thing you wish you could do better.

Playing the piano 

Which three things would you take to a desert island?

1). Chapstick

2). Water filter

3). Scissors

What is the last book you read?

Notes from Underground - Fyodor Dostoevsky

What is your favorite account to follow on TikTok?

@dspacestv

The Art of Memes: Unleashing the Power of Meme Marketing

Casey Wright

June 2023

Welcome to the wild and wonderful world of meme marketing! Memes have taken the internet by storm, captivating audiences with their humor, relatability, and shareability. In this blog, we will explore the art of meme marketing and delve into the strategies that can help businesses harness the power of memes to connect with their target audience and drive engagement. So, buckle up and get ready to dive into the exciting realm of meme marketing!

Understanding the Memescape 

To effectively leverage meme marketing, it's crucial to understand the memescape”the online ecosystem where memes thrive. Spend time immersing yourself in popular meme communities like r/memes on Reddit and other social media platforms/meme-centric websites. This immersion allows you to grasp the latest trends, formats, and references that resonate with meme enthusiasts. By understanding the memescape, you'll be better equipped to create memes that align with the culture and capture the attention of your target audience.

Embrace Humor and Authenticity

Memes thrive on humor and authenticity. To create successful meme marketing campaigns, it's essential to inject humor into your content while staying true to your brand's voice and values. 

A well-crafted meme can evoke genuine laughter and create an emotional connection with your audience. Memes provide an opportunity to showcase your brand's personality and showcase your understanding of popular culture, making your marketing efforts relatable and memorable.

Check out some effective Meme tips HERE.

Stay Relevant and Timely

Memes have a short lifespan, and staying relevant is paramount. Monitor social media platforms, news, and popular culture to identify current trends, events, and viral moments that can be transformed into memes. By leveraging timely and relevant topics, you can tap into the collective consciousness of your target audience, making your brand more relatable and increasing the likelihood of your memes being shared. Remember, timing is everything in meme marketing.

Engage with User-Generated Content

One of the most powerful aspects of meme marketing is the ability to engage with user-generated content. Encourage your audience to create and share memes related to your brand or products. This type of participation not only strengthens the bond between your brand and its fans but also generates valuable user-generated content that can be repurposed across various marketing channels. By actively involving your audience in meme creation, you transform them into brand advocates and foster a sense of community.

Monitor and Respond to Feedback

Meme marketing can sometimes be a double-edged sword, as memes can spread rapidly and generate diverse reactions. It's crucial to monitor the reception and feedback of your memes. Keep an eye on comments, shares, and mentions across social media platforms. Respond to feedback promptly, address any concerns or negative sentiment, and capitalize on positive reactions. This feedback loop not only allows you to refine your meme marketing strategy but also demonstrates that you value your audience's opinions and are actively engaged with them.

In conclusion, meme marketing is a powerful tool that can help businesses connect with their target audience in a fun, relatable, and shareable way. By immersing yourself in the memescape, embracing humor, staying relevant, engaging with user-generated content, and monitoring feedback, you can unlock the potential of meme marketing and drive brand awareness and engagement to new heights. So, embrace meme culture, unleash your creativity, and let the power of memes work its magic for your brand!

Looking for a way to expand your marketing efforts?

Contact us!

Get Influenced: Analyzing The Top Social Media Platforms For Each Generation

Casey Wright

April 2023

Social media has become an integral part of our daily lives. It has changed the way we communicate, share information, and interact with each other. There are various social media platforms available today, and each platform has its own unique features and target audience. In this blog, we will explore which social media platforms are used most by each generation and the reasons behind their influence.

Generation Z (born between 1997-2012)

Generation Z is the youngest generation and the most tech-savvy. They have grown up with technology and have a strong presence on social media. According to a survey conducted by Pew Research Center, the top social media platforms used by Generation Z are:

  1. TikTok - TikTok is a short-form video sharing app that allows users to create and share 15-second videos that are often accompanied by music. This format is particularly appealing to Generation Z, who have grown up with short attention spans and a preference for quick and easily digestible content. TikTok's algorithm is designed to show users content that is relevant to their interests. This means that users are constantly exposed to new and interesting content, which keeps them engaged and coming back for more. TikTok has a strong sense of community. Users can interact with each other through likes, comments, and shares, and there are many popular challenges and trends that users can participate in. 

This sense of community and belonging is particularly important to Generation Z, who are known for their social consciousness and desire to connect with others. Overall, TikTok's unique format, personalized content, sense of community, and emphasis on creativity and self-expression makes it the most influential platform for this young and vocal generation.

  1. Instagram - Instagram is a photo and video sharing app that allows users to share pictures and videos of their daily lives. This format is particularly appealing to Generation Z, who are known for their love of visual content and their desire to share their experiences with others. Instagram has a strong emphasis on aesthetics and creativity. Users can use a range of filters, editing tools, and hashtags to create unique and visually appealing content. This allows Generation Z to express themselves in new and exciting ways and to showcase their talents and creativity to a wider audience. 

The platform is constantly evolving and introducing new features and trends that allow Generation Z to stay up-to-date with social culture and to express themselves in new and exciting ways. Overall, Instagram's focus on visual content, creativity, community, dynamic features, and constant innovation has kept Gen Z engaged for over a decade.

Generation Y (born between 1981-1996)

Generation Y, also known as millennials, grew up during the rise of the internet and social media. They are comfortable with technology and are heavy users of social media. According to a survey conducted by Pew Research Center, the top social media platforms used by Generation Y are:

  1. Facebook - Facebook was the first major social media platform that many millennials used and it has become a part of their daily lives. Many millennials have been using Facebook for over a decade, and it has become a way to stay in touch with friends and family members who are spread out across the country or the world. 

The platform's wide range of features, including messaging, groups, events, and pages allows millennials to connect with others who share their interests and to stay up-to-date with the latest news and events in their communities. Overall, Facebook's longevity, wide range of features, strong sense of community, emphasis on privacy and security, and diverse content has made it a hugely popular platform among millennials.

  1. Twitter - Twitter is a platform that allows users to express their thoughts and ideas in short, concise messages called tweets. This format is particularly appealing to millennials, who are known for their ability to communicate quickly and efficiently. Users can interact with each other through retweets, likes, and replies, and there are many popular hashtags and trends that users can participate in. 

The platform is widely used by journalists, politicians, and celebrities which has given the generation a way to digest local and world news beyond the traditional morning newspaper. Overall, Twitter's focus on concise messaging, community, real-time news and events, and diverse content makes it the perfect platform for Millennials.

Generation X (born between 1965-1980)

Generation X grew up during a time of rapid technological change. They are comfortable with technology but are not as heavily reliant on social media as younger generations. According to a survey conducted by Pew Research Center, the top social media platforms used by Generation X are:

  1. Facebook - Many Gen Xers use Facebook to connect with old friends and classmates, as well as to participate in discussions and debates about topics that are important to them. This sense of community and belonging is particularly important to Gen Xers, who are often seeking to establish and maintain relationships.
  1. LinkedIn - LinkedIn is a platform that is specifically designed for professional networking. This is particularly important to Gen Xers, who are often in their peak career-building years and may be seeking new job opportunities, networking contacts, or industry insights. The platform has a strong emphasis on professionalism. 

Users are encouraged to create detailed profiles that highlight their education, work experience, and professional achievements. This allows Gen Xers to showcase their skills and expertise to potential employers or business partners. Overall, LinkedIn's focus on professional networking, emphasis on professionalism, wide range of features, strong sense of community, and educational content has made it a hit with Generation X.

  1. Pinterest - Pinterest is a platform that allows users to discover and save inspiration and ideas for a wide range of topics, including recipes, home decor, fashion, and travel. This is particularly appealing to Gen Xers, who are often seeking inspiration and new ideas for their personal lives and interests. 

The platform's highly visual and user-friendly interface allows users to easily create boards and save or organize pins in a way that is easy to navigate and share with others. Many Gen Xers use Pinterest to connect with others who share their interests and to discover new content through social sharing and collaboration. Overall, Pinterest's focus on inspiration and ideas, user-friendly interface, sense of community, diverse content, and emphasis on personalization has found its place in this generation of users.

Baby Boomers (born between 1946-1964)

Baby Boomers grew up during a time when technology was not as prevalent as it is today. They are not as comfortable with technology as younger generations, but they are increasingly using social media to stay in touch with family and friends. According to a survey conducted by Pew Research Center, the top social media platforms used by Baby Boomers are:

  1. Facebook - Facebook is one of the longest standing social media platforms, which has allowed time for older generations such as Boomers to learn and adapt with the platform more than others.  Boomers are often in a phase of life where their children have moved away from home or have friends or family members who live in different parts of the country of the world so being able to post life updates and stay connected has proven to be extremely beneficial to this generation of users. This sense of community and belonging is particularly important to Boomers, who may be seeking to establish new social connections as they enter retirement.
  1. YouTube - YouTube is a platform that offers a wide range of content, including music, news, educational videos, and entertainment. Boomers appreciate the diversity of content and the ability to explore new topics and interests. 

With the platform's user-friendly interface and the ability to easily search for educational content, Boomers enjoy taking advantage of lifelong learning content such as wealth resources, tutorials, and topic based podcasts. Overall, YouTube's diverse range of content, user-friendly interface, educational resources, sense of community, and personalization features have made it a hugely popular platform amongst Boomers.

Understanding the platforms your target audience uses is crucial for the success of your marketing campaigns. By knowing where your audience spends their time online, you can tailor your messaging, content, and advertising efforts to resonate with them. Each platform has its unique features, audience demographics, and communication styles. Therefore, adapting your strategy to match each platform's characteristics will help you engage your target audience and build a strong online presence. 

Additionally, understanding the platforms your audience uses will allow you to optimize your advertising budget and reach the right people at the right time. Overall, knowing your target audience's preferred platforms will help you create more relevant and effective campaigns that drive engagement, conversions, and brand loyalty.

Want us to help you or your business thrive on social media?

Using Social Media for Hiring

Businesses and recruiters now use social media as a powerful tool to seek and attract top talent. With over 4.6 billion social media users it's no wonder that recruiters are turning to these platforms to locate the most qualified candidates for their open positions. Here are some tips for using social media for hiring:

Define Your Employer Brand

Defining your employer brand is crucial before you start promoting job openings on social media. This is how potential employees perceive your business, and it can significantly affect their decision on whether or not they want to work for you. Focus on presenting a clear and compelling message about your company's values, culture, and mission.

Use Social Media to Advertise Job Openings

LinkedIn, Twitter, and Facebook are just a few examples of social media sites that make it easy to interact with a large pool of potential candidates. Make sure to include a clear and enticing description of the position along with any relevant credentials or prerequisites when posting a job opening.

Use Hashtags

Use relevant hashtags in your job postings since they can help you reach a larger audience on social media. For instance, you might use hashtags like #marketingjobs, #marketing, or #socialmedia if you're looking for a marketing specialist.

Engage with Potential Candidates

As social media is a two-way street, don't be reluctant to interact with prospective candidates who show interest in your job postings. When a candidate leaves a comment or sends you a message, respond promptly and take advantage of the chance to get to know them better.

Use Social Media to Screen Candidates

Social media is a helpful guide for selecting candidates. While Facebook and Twitter can provide you with a look into a candidate's personality and interests, LinkedIn can be used to analyze a candidate's professional connections and employment history.

Be Mindful of Bias

When employing social media for hiring, it's crucial to be mindful of bias. Instead of drawing conclusions about a candidate based on their social media presence, pay attention to their qualifications and experience.

Follow the Law

While using social media for hiring, it's crucial to abide by the law. Ensure that your hiring procedures are fair and morally correct by being informed of any laws or standards that may be relevant to your field or region.

Social media can be a powerful tool for hiring, but it's important to use it strategically and responsibly. By defining your employer brand, advertising job openings, engaging with potential candidates, screening candidates, and following the law, you can leverage social media to find the right candidates for your open positions. However, it's important to be strategic, authentic, and professional in your use of social media for hiring.

Our social media experts here at Random have extensive experience in using social media for recruitment. Let us help! Send us a message below to learn more and get started. 

Boost Your Brand with Employee Advocacy

In today's digital age, social media has become an integral part of our daily lives. From Facebook to Instagram, and Twitter to LinkedIn, social media platforms have evolved into powerful tools for businesses to connect with their customers and promote their brands. However, a recent strategy that is gaining popularity among companies is employee advocacy through social media.

Employee advocacy is the promotion of a company's brand, products, or services by its employees on social media platforms. It is a powerful tool for companies to increase their brand awareness and credibility among their target audience. In this blog post, we will explore why employee advocacy on social media is important to companies.

1. Increases brand reach

Employee advocacy on social media helps companies increase their overall brand reach. When employees share company content via their social media profiles, it has the potential to reach a wider audience beyond the company's existing followers. This increases the reach of the company's message, helping attract a new audience including potential customers. 

Just starting employee advocacy in your company? Consider starting with LinkedIn! With more and more features being added to the platform, it's easier than ever for users to interact and share posts with their connections. For example, the ˜Repost with Thoughts' feature makes it easy for users to share an original post from a user or company and add additional context. Using this feature, both the original post and comment from the said user will be shared with their followers and/or connections. A Double-Whammy!

2. Builds trust and credibility

People are more likely to trust other people. Corporate content can only go so far, and people love to see authentic content from their friends and peers. That's why employee advocacy on social media helps build trust and credibility for a company's brand. When employees share company content on their social media profiles, it can help humanize the brand and make it more relatable to potential customers. This, in turn, can help build trust and credibility for the brand. Think ˜modern-age word-of-mouth.' 

3. Attracts talent

This concept can also help attract talent to a company. According to GlassDoor, 79% of job applicants use social media in their job search. It's important to meet your potential employees where they're already at. And when employees share their positive experiences working for a company on social media, it can help showcase the company's culture and values. This can be attractive to potential job candidates who are looking for a company that aligns with their values and beliefs.

4. Boosts employee morale

Employee advocacy on social media can also boost employee morale. When employees are encouraged to share their positive experiences working for a company on social media, it can make them feel valued and appreciated. This can lead to higher job satisfaction and employee retention.

5. Cost-effective marketing

Employee advocacy on social media is a cost-effective marketing strategy. It is a way for companies to leverage their existing resources “ their employees “ to promote their brand. This can save companies money on marketing and advertising costs, while still reaching a wide audience. In fact, according to everyonesocial.com, an employee advocacy program costs, on average, 1/10 of paid advertising. So, what are you waiting for?!

In conclusion, employee advocacy on social media is an important tool for companies to increase their brand awareness, credibility, and reach. It can also help attract top talent, boost employee morale, and minimize marketing costs. Companies that encourage employee advocacy on social media can reap the benefits of this powerful marketing strategy.

Need to consult on an Employee Advocacy Strategy? Send us a message to get started! 

Meet Stefany, Our Newest Account Executive

Say hi to Stefany, Random Agency's newest Account Executive! We can't wait to get to know her and what better way to do that than a Q & A?

First, the obvious question: Why did you choose Random Agency?

It's funny because, throughout the process of being laid off and trying to rediscover myself and what I wanted, I realized that at the rate I was going, I wasn't exactly growing to my fullest potential. I was a Jack of all Trades, but a Master of None to an extent. So, I needed to guide my path toward a specialized category of Marketing/Advertising to then grow that specific skill set.

Through my search, I found myself being drawn more and more toward the world of social and paid media. Then, That Random Agency came up on my LinkedIn! Since the moment of applying, it was a chain of fortuitous events that lead me here and I can't be more thankful. 

Tell us three cool things about yourself.

Get ready for this

  1. I am a first-generation American of Romanian immigrant parents. 
  2. I have a love for the pop-culture world “ especially when it comes to movies, actors, and artists.
  3. I have a personal goal to tour and hike at all the U.S. National Parks. 

Bonus: I have a small interest in fitness and nutrition “ all about those micronutrients! 

Favorite TV show?

Favorites for different reasons

If money was no object, where would you go and what would you do?

If money were no object, I would take myself, my husband and our two dogs on a tour of the Netherlands mountains and valleys during the summer. Where we could hike, have fun in tulip fields and possibly live happily ever after. 

What's in your refrigerator right now?

Oh. Uh this is awkward, I have hardly anything in there right now since I just got back from a trip. But there is some salmon defrosting for dinner tonight and some fried rice leftovers. (likely to go together this evening)

If you could have a superpower, what would it be?

Walking through walls like Kitty Pryde in the X-Men. I mean, just the coolest. 

What's your favorite childhood memory?

My parents would take my brother and me on camping trips all the time as kids. I remember one time we went out on one of these trips with our boat hooked up to my Dad's truck, so you know it was at least somewhere with water. Throughout the trip, it happened to be my brother's birthday and so my parents look into a restaurant down the lake across from our campsite for dinner that night.

We made reservations, cleaned up, and took the boat to the old marina that I could only imagine as anything else but cool at the time. I must have been about 6 years old, so anything is cool honestly. I remember seeing turtles and fish come up to the surface in the boat bays. I guess people would feed them often because they were NOT scared of us. 

We walk up the hill from the marina and get into what I could probably paint as a local little dive diner by today's standards, but back then it was a fancy place that we'd never been. We sit down for a while and when it comes to getting our orders, the waiter asks me what I want. Of course, I haven't even glanced at the menu. I mean how could I? I was so young, I didn't know what was going on. So, then I tell them, Spaghetti! 

They didn't have that on the menu. 

I'm pretty sure this place was a burger bar. They probably didn't even stock noodles for pasta. The waiter looked at me and to my surprise to this day, said, Okay, sweetie. 

You know, it was my brother's birthday, but when they came out with a plate of poorly made noodles and sauce, it felt like my birthday. 

Name one thing you wish you could do better.

I wish I could run faster per mile but with my stubby short legs, every 2 steps for me is 1 step for any person of average height.

Which three things would you take to a desert island?

  1. The food: Endless supply of peanuts 
  2. The friend: My dog, Dotson
  3. The escape plan: The police phone booth from Dr. Who to transport out of there

What is the last book you read?

In Defense of Food: An Eater's Manifesto by Michael Pollen

It's basically about all of the foods and food-like substances we eat, where they come from in nature, as well as what to look out for nutritionally in certain food items.

What is your favorite account to follow on Instagram?

Ooooh, this is a new one for me actually, but @bigmootoo. It's a dog influencer from Thailand that is the funniest meme-like dog I have ever seen. I mean look at him as a little cop. 

Is the Internet Changing? - What to know about SCOTUS and Section 230

The internet is a wonderful, exciting, and chaotic place. With how much it has shaped modern culture, it's hard to imagine our world without it. But the internet as we know it could be coming to a dramatic change. This is all due to the Supreme Court of the United States (SCOTUS) deciding to revisit Section 230, a law that protects online platforms from user liability.

If you're a business owner, social media manager, or simply an individual that uses social media, this could change how you use the internet. So, buckle up, because we've put together all the important info you need to know.

What exactly is Section 230?

Section 230 is often referred to as the "26 words that created the internet." 

Why?

Because it's been credited with enabling the growth of the internet and the rise of user-generated content platforms like Facebook, YouTube, and Twitter. The law was passed in 1996 as part of the Communications Decency Act, and it clearly states that online platforms are not responsible for the content any of their users post.

However, Section 230 has also come under scrutiny in recent years because of an increase in hate speech and misinformation that's been published to these platforms. Which brings us back to SCOTUS's push to reform or repeal this impactful law.

What does this mean for brands?

Brands have a lot to be worried about with this change. For years, Section 230 has provided a level of protection against liability for user-generated content. This means that companies have been able to build and promote their online presence without having to worry about the risk of lawsuits stemming from user comments or reviews. A change in this law would force brands to become more accountable for the content on their platforms.

A possible outcome of this is increased moderation and filtering of user-generated content. This would limit the free flow of information. As a result, brands may have to reevaluate their approach to digital marketing, focusing more on moderation and content management to minimize legal risk.

How does this affect users?

Ordinary social media users and individual content creators are also at risk. If platforms become more responsible for the content on their sites, it could lead to increased censorship and limitations on free speech. This could impact the ability of individuals to express themselves online, particularly on controversial topics or issues.

Additionally, if brands are held responsible for third-party content, it could lead to increased scrutiny and backlash from consumers. This could change how people interact with brands on social media.

Will this affect politics?

Section 230 has been a contentious issue between political parties. Some argue that it gives too much power to big tech companies and others claim that it is necessary for free speech on the internet. If the Supreme Court makes changes to this law, it could influence the way that politicians and policymakers approach online content and regulation.

One more thing to note: If brands become more responsible for user-generated content, they may be forced to take a stance on controversial issues that arise on their platforms. This could lead to increased pressure from consumers and advocacy groups to take action on specific issues or content, putting companies in difficult positions. It could also lead to more transparency and accountability when it comes to political advertising.

What should you do?

Big changes to online platforms means even bigger changes for users of the platform. Whether you're a digital marketer, social media manager, or an ordinary user, it's important to stay informed about changes to Section 230. After all, it did give us the internet as we know it today.

Need help strategizing your social media presence? We're here for you.

5 Careers That Didn't Exist Before the Internet

Casey Wright

February 2023

The internet has revolutionized the world of work and opened up a whole range of new career opportunities. The rise of the digital age has created numerous jobs and careers that didn't exist before the internet became popular for everyday use. Here are five careers created in the post-internet era that have transformed the business world as we know it.

Digital Content Creator

The rise of the internet and social media has created a demand for digital content, which has given birth to the role of digital content creator. Digital content creators produce content for websites, social media channels, blogs, and other digital platforms. They can work in a variety of industries, such as marketing, advertising, and journalism. They must have strong writing, research, and communication skills, as well as a good understanding of the different digital platforms and technologies.

Digital content creators have changed the business world by providing fresh and engaging content that attracts and retains customers. Their work has made it possible for businesses to connect with their target audience and build a loyal customer base. In addition, the rise of digital content has opened up new job opportunities, such as social media management, SEO, and content strategy.

Data Scientist

The internet generates vast amounts of data every day, and businesses need to analyze this data to gain insights and make informed decisions. The role of a data scientist has emerged to address this need. Data scientists use statistical analysis and machine learning techniques to extract insights from large data sets. They also use data visualization tools to communicate their findings to stakeholders. Data scientists work in a variety of industries, such as healthcare, finance, and e-commerce.

Data scientists have changed the business world by making it possible for businesses to make data-driven decisions. They have also created new job opportunities and made existing job roles, such as marketing, more data-focused. Data scientists have helped businesses improve their operations, cut costs, and increase revenue.

App Developer

The internet has given rise to the mobile app industry, which has created a demand for app developers. App developers create mobile apps for Android and iOS devices that cater to a variety of industries, such as gaming, finance, and healthcare. App developers must have a good understanding of programming languages, app development platforms, and user interface design.

App developers have changed the business world by making it possible for businesses to engage with their customers through mobile apps. They have also created new job opportunities, such as mobile app design, mobile app testing, and mobile app marketing. The rise of mobile apps has helped businesses improve their customer experience, increase their revenue, and expand their reach.

E-commerce Manager

E-commerce has revolutionized the way we shop, and it has become an essential part of the modern business landscape. E-commerce managers are responsible for overseeing a company's online sales operations. They manage the online store, develop marketing strategies, and ensure that customer orders are fulfilled efficiently. 

E-commerce managers must be familiar with a range of e-commerce platforms and technologies, including payment gateways, shopping carts, and inventory management systems. They play a critical role in ensuring that businesses can compete in the highly competitive online retail market.

Digital Marketer

The internet has created a vast range of new marketing opportunities, and digital marketers are responsible for leveraging these to drive business growth. They develop and execute digital marketing campaigns that target specific audiences and drive traffic to a company's website. 

They use a range of tools and techniques, including search engine optimization, social media marketing, and email marketing, to engage with customers and build brand awareness. Digital marketers help businesses to reach a wider audience, generate leads, and increase revenue. They have truly become a vital part of any modern marketing strategy.

In conclusion, the internet has created a vast range of new career opportunities that have transformed the way we work and do business. Content creators, data scientists, digital marketers, app developers, and e-commerce managers are just a few examples of the new careers that have emerged with the rise of the internet. They have each played a critical role in driving innovation and growth, and they will undoubtedly continue to do so in the years to come.

Want to learn more about how you can grow your online presence? Send us a message below!

The Best Podcasting Microphones for Every Budget

Casey Wright

January 2023

If you're a podcaster, streamer, gamer, or content creator of any kind, picking the right microphone is very important. With the recent rise of individuals podcasting and live streaming, more and more people are looking to begin their own production with little to no knowledge about what they need to thrive. 

Here are the top 5 microphones to get you started:

Blue Yeti 

Price: $99.00 (avg.)

blue yeti podcasting microphone

🔌 Connection: USB

🎤 Type: Condenser

👍 Pros: 

👎 Cons: 

A Blue Yeti is a USB-powered microphone that comes with 4 different pattern settings and a desk stand. This budget mic was built for podcasting and is a popular choice in the podcasting, gaming, and streaming communities. From the look, to the USB Connectivity, all the way down to the internal hardware, this microphone makes for a great desktop audio device with a wide range of uses.

Blue has a reputation for developing high-quality microphones for podcasting, videos, and even music. They're affordable, use quality parts, and for the most part are pretty simple to use.

At the end of the day, it's important to remember that as a USB microphone, the Blue Yeti will have some limitations. However, even the base version is packed with features that produce decent sound quality, which is hard to complain about with the price tag.

Buy it here.

HyperX QuadCast S

Price: $159.00

HyperX QuadCast S microphone

🔌 Connection: USB

🎤 Type: Condenser

👍 Pros: 

👎 Cons: 

The HyperX Quadcast S is an ultra-credible USB mic that is comparable to other microphones around the $200 price range. The microphone records 48kHz/16-bit audio and has three 14mm condensers, which provides enough data for post-production if you want to go that route. Despite its technical limitations, it can effectively record a podcast, live-stream, or other musical needs just short of a professional recording. The HyperX QuadCast is very easy to set up yet a little difficult to get the audio exactly right.

As great as this microphone is, the QuadCast S has one glaring issue that might be a dealbreaker. HyperX's software to control the microphone called Ngenuity is not available on Mac devices. This means you can't customize the RGB lighting when using the QuadCast S with your Mac, so you're stuck with the rotating rainbow pattern. 

While it isn't the cheapest or most expensive microphone out there with most of the same features, the QuadCast S is a solid choice for anyone looking for a multi-purpose USB microphone.

Buy it here.

Shure MV7 

Price: $224.00

Shure MV7 microphone

🔌 Connection: USB or XLR

🎤 Type: Dynamic

👍 Pros: 

👎 Cons: 

The Shure MV7 is a great dynamic microphone for those looking to podcast and stream. Its hybrid USB and XLR connectivity allows users to keep it simple or utilize more advanced options. The "natural" tone doesn't add any sort of boost, leaving your audio in a raw state that's better suited for conversations or anyone who prefers to clean up audio in post-production processes. 

The MV7 can act as its own interface when connected directly to a computer or iOS device. This interface is impressive when it comes to modern features that are controllable both on the mic and with the ShurePlus Motiv desk-top app. There is also an auto-leveling mode which allows the microphone to mix your level in real-time. Preferences like near or far mode allow you to adapt the mic to suit your recording style, with saveable presets, so you can be comfortable and know this is working to record you accurately. It is not the cheapest microphone on the market, but the quality and features definitely live up to what you pay for.

Buy it here.

Shure SM7B

Price: $359.00

Shure SM7B microphone

🔌 Connection: XLR

🎤 Type: Dynamic

👍 Pros: 

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The SM7B is a testament to Shure's attention to detail, high and long-lasting quality, and top-notch construction. The mic is XLR with a detachable close-talk windscreen, internal shock mount, and toggle switches on the back panel with a graphic display of the setting. Many professional hosts and podcasters such as Alex Cooper from the Call Me Daddy podcast and Hasan Abi from his daily political live-streams on Twitch utilize this top-of-the-market microphone. 

The large diaphragm and housing are designed for an extended low-end and wide frequency response as well as loud bursts of sound. The heart-shaped cardioid polar pattern is impervious to background noise and is forgiving when it comes to precise mic placement. If the Shure SM7B is in your budget, I can guarantee you will not be disappointed.

Buy it here.

Electro-Voice RE20

Price: $449.00

Electro-Voice RE20 microphone

🔌 Connection: XLR

🎤 Type: Dynamic

👍 Pros: 

👎 Cons: 

The Electro-Voice RE20 is an industry standard dynamic broadcast microphone that offers maximum background rejection without sacrificing the quality and tone of the voice. It was originally developed to compete with the rising number of condensers being found within every recording studio, and the level of performance is outstanding. 

The RE20 is considered the industry standard for audio equipment and surpasses many other broadcast mics when it comes to signal quality. The downside is the mic is more expensive than any others on this list and may require other pieces of equipment, such as preamp to be on par to get the best of it. Whether you are in the world of podcasting, streaming or the music industry, look no further than the RE20 because this mic is truly one of the best out there.

Buy it here.

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