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Tag: authenticity

December 9, 2024
POV:  How Brands Can Authentically Thrive on Pinterest

When it comes to social media, Pinterest often flies under the radar for brands. However, the app has been having a bit of a revival and is attracting marketers who are starting to realize the platform’s unique potential. So, the question is: do brands really belong here? Here’s how some brands are thriving on the platform, and why we think any brand can (authentically) fit in on Pinterest.

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October 21, 2024
Stop Overselling on Social: How to Embrace Authenticity and Build Community

Hey there, social media strategists! If you’re like many brands, you’ve probably been caught in the cycle of overselling on social media. While turning every post into a sales pitch is tempting, it’s time to rethink that approach. Keep reading to learn why dialing down the hard sell can be a game-changer for building genuine […]

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