Influencer marketing has become a cornerstone of many brands' digital strategies, but how do you know if it's working? Let’s explore the key metrics and methods for measuring the success of influencer campaigns, which will help you optimize your marketing efforts.
As social media data junkies, our team at Random loves to explore the reasons why some of our social media posts perform better than others. The topic at hand? Why photos of buildings (that's right, buildings) tend to perform higher than other photos on social media. The Building Blocks In the ever-evolving landscape of content […]
There is more to analyzing social media posts than just counting the number of likes a post might have or seeing how many views your video may have received.
With graduation season in full swing, this was the perfect opportunity to bring out our Random Chart of the Month to discuss the Times Higher Education (THE) World University Rankings!
As we begin to close the curtains on Earth Month, this is an excellent opportunity to bring in April's iteration of Random Chart of the Month. This time, we will analyze the publicly known Fuel Economy data for vehicle manufacturers in 2022 provided by the Environmental Protection Agency (EPA).
As we all prepare to look back on the passing colder season (or perhaps our not-too-distant college days), there's no better time to introduce our first Random Chart of the Month, featuring instant noodles!
So you've created your social media strategy, posted your content, and engaged with followers. What's left? Perhaps the most important part: analytics. Join us as we break down some of the most popular analytics tools and whether or not they're worth your time.
