Category: TikTok

TikTok’s future in the U.S. remains uncertain as former President Trump extends the shutdown deadline, giving the platform and investors more time to negotiate a deal. At the same time, Oracle is positioned to take on a critical role in managing TikTok’s U.S. algorithm, a move that could reshape how content is distributed and how brands reach audiences. For marketers, this means balancing short-term stability with long-term strategy, staying prepared for shifts in transparency, ad targeting, and audience engagement.

Learn how to master TikTok storytelling without spending hours filming. Discover creative, low-effort content strategies that drive engagement and growth—even without fancy video gear.

Spend enough time on TikTok, and you’ll encounter the enthusiast community known as #BookTok. From book reviews to story reenactments, there’s content for every genre imaginable. BookTok is a fantastic resource for writers looking to connect with passionate readers and boost their book's success. BookTok is a vibrant subcommunity within TikTok dedicated to celebrating the […]

If you think TikTok is just another playground for Gen Z, you’re right. Once upon a time, this app was known as a hotspot for dance challenges and lip-syncing videos, but (depending on your FYP) we’ve definitely skipped a few chapters. Big brands are now kicking it into high gear and getting on Gen Z’s […]

The digital sphere thrives on innovation and connectivity, and few platforms embody this spirit quite like TikTok.  However, recent legislative moves have cast a shadow over its future.  Beyond its implications for individual users, the potential ban raises significant questions about the future landscape of social media marketing.  What Would the Bill Do? On Wednesday, March 13, […]

As we bid farewell to 2023 and head into 2024, it's time to reflect on the whirlwind of events that shaped the social landscape this past year. From the rise of artificial intelligence to new social platforms, the year was plenty noteworthy (and a bit hectic if you ask us). In this blog post, we'll delve into the defining moments of 2023 and offer a glimpse into what we can expect in the upcoming year.

In the ever-evolving world of social media marketing, trends come and go, shaping the way brands and influencers connect with their audiences. One such trend that has recently captured the attention of marketing professionals is the concept of "de-influencing."

It's not uncommon to find similarities between various platforms in the dynamic world of social media. From layout and design to features and functionality, social media platforms frequently seem to copy one another.