As we approach the end of 2025, marking another typically turbulent year for social media, it is a great time to examine click-through rates across various platforms. So, what is a reasonable click-through rate on social media in 2026?
As we approach the end of 2025, marking another typically turbulent year for social media, it is a great time to examine click-through rates across various platforms. So, what is a reasonable click-through rate on social media in 2026?
As we reach the midpoint of 2025, this makes it an ideal time to explore two of the most effective content types based on recent performance trends: Reels and carousels. Are Reels or carousels better for reach?
You’ve probably heard it a million times: “Blogs are essential to boost SEO and your website performance!” But what impact do they actually have? We tested this hypothesis through a more extensive lens and implemented robust data analysis.
In this Random Labs experiment: Do reels perform better with original audio or added trending sounds?
With growing discussions around SEO on social media, we tested whether caption length matters for Instagram post performance.
We tested different keyword-rich and hashtag-rich captions on our own Instagram content to see which strategy improves reach. Here's what we found out...
