Influencer marketing has dominated the digital landscape for years. Brands have poured millions into influencer partnerships, capitalizing on the ability to reach millions of engaged followers and drive sales. But, as we move into 2025, there’s a growing shift in how consumers engage with influencers and their recommendations. The rise of underconsumption core and de-influencing […]
Putting your money where your mouth is isn't optional anymore. Your audience demands it. Let’s dive into 8 LGBTQ+ influencers to partner with in your next campaign, bringing heart and authenticity to your messaging.
Who runs the world? Influencers. At least, that’s what it seems like on social media. In fact, the influencer marketing industry is projected to reach nearly $24 billion by the close of 2024. For brands, collaborating with influencers is crucial in connecting with your target audience. But how do you find the right influencers to […]
Influencers have become a game-changer for CPG brands looking to drive foot traffic and boost sales in physical retail locations. By leveraging the power of trusted voices on social media, brands can seamlessly connect the online buzz surrounding their products with the in-store shopping experience. The impact of influencer marketing on CPG in-store sales is […]
Gone are the days when banks could rely solely on traditional advertising methods like TV commercials or print ads. Today, customers want connection, trust, and authenticity—and that’s where influencer marketing steps in.
Launching a book is one of the most exciting moments in an author’s career. However, with countless books hitting the market daily, standing out can be a challenge. That’s where influencers come into play.
If you haven’t gotten hooked on watching BookTok videos yet, you’re really missing out. Whether you’re a book lover or not, you should be keeping an eye on it. There are some valuable lessons we can all learn from BookTok's successes and how brands have embraced the trend in their marketing strategies.
Influencer marketing has become a cornerstone of many brands' digital strategies, but how do you know if it's working? Let’s explore the key metrics and methods for measuring the success of influencer campaigns, which will help you optimize your marketing efforts.
