In 2023, RAM Trucks launched a new loyalty program for customers called RAM Rev Insider+. After developing the wireframes for their new site, RAM Trucks enlisted RANDOM’s help to optimize their website for SEO.
- Researched RAM-related keywords for volume to determine the best placement on the site.
- Developed Titles, Meta-Descriptions, Meta Keywords, and H1 tags for all pages.
- Recommended which pages should be non-crawlable URLs (excluded from Google Search)
- Created alt-text for all images across the website.
Tools Used:
