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Mariners Inn


Mariners Inn provides shelter, residential services, and substance abuse treatment to adult men who are working to overcome homelessness and addiction in Detroit, Michigan.

In 2020, Mariners Inn enlisted RANDOM to create and promote a virtual version of their annual River Rhythm concert benefit. This concert provides most of the annual funding for Mariners Inn, so the pressure was on to keep donations up during an unprecedented pandemic.

RANDOM supported the project from start to finish, helping Mariners Inn exceed its donation goal.

Mariners Inn Logo


105% Donation Goal Met
+3k Live Viewers


Coordinate with a band and production crews to set up a live-streamed concert at the Mariners Inn facility.
Supported Mariners Inn staff with donor outreach to support the virtual event.
Create and execute paid advertising campaigns on YouTube and Facebook.
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