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Jewish Senior Life

Project

Jewish Senior Life has six residential communities in Southeast Michigan where older adults can embrace life in a secure and supportive environment.

To help attract new residents, RANDOM ran a Facebook and Instagram ad campaign promoting tours of Jewish Senior Life. 

Ads were catered to the adult children of potential residents and highlighted the many amenities of each facility.

 

Results

22k Local Impressions
500 Tour Requests
3.07% Click-Through Rate (above industry average)
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