Request A Proposal

BorgWarner

Project

BorgWarner is a global automotive brand accelerating the industry’s transformation to eMobility. They sponsor the world-famous Borg-Warner Trophy awarded to the Indy 500 winner each year. RANDOM was charged with fostering engagement among BorgWarner’s digital communities.

screenshot of a indycar social post with @josefnewgarden holding a borg trophy

Results

11.1% YOY Increase in Total Followers from 2022 to 2023

3,400,000+ New Organic Impressions in 2023

10.2% Average Engagement Rate

borg warner social post of an engine

social media post with an image of a car with a hood open

screenshot of a indycar social post with @josefnewgarden holding a borg trophy

an instagram story post congratulating two indy car drivers on their 2024 Hall of Fame Induction

instagram story of a sign that says "driving america" with the caption "Feeling fancy at today's Baby Borg Ceremony"

TACTICS

Proactively discover unique engagement opportunities on BorgWarner’s nine social channels with over 550k total followers.

Identify opportunities for surprising and delighting our audiences.

Enhance engagements on both brand content and user-generated content.

Newsletter Signup

Join our exclusive community and receive cutting-edge tips, inspiring stories, and the latest trends right in your inbox.

Copyright © 2020 – 2024 That Random Agency | All Rights Reserved | Privacy Policy