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BorgWarner is a global automotive brand accelerating the industry’s transformation to eMobility. They sponsor the world-famous Borg-Warner Trophy awarded to the Indy 500 winner each year. RANDOM was charged with fostering engagement among BorgWarner’s digital communities. 

screenshot of a indycar social post with @josefnewgarden holding a borg trophy


11.1% YOY Increase in Total Followers from 2022 to 2023
3,400,000+ New Organic Impressions in 2023
10.2% Average Engagement Rate


Proactively discover unique engagement opportunities on BorgWarner’s nine social channels with over 550k total followers.
Identify opportunities for surprising and delighting our audiences. 
Enhance engagements on both brand content and user-generated content.
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