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Asante Cleveland


Asante Cleveland is a retired NFL player who came to RANDOM to help him define his next chapter and build a personal brand. We worked together to define his goals for becoming an author, keynote speaker, and thought leader. Next, we built him a brand guide, logo, marketing materials, and social media guidelines to bring his brand, DYB, to life. 

  • Definite brand principles, mission, and vision. 
  • Perform a SWOT Analysis 
  • Develop a logo and style guide. 
  • Build social media templates and strategy. 
  • Create a brand ecosystem and go-to-market strategy for new products and services under DYB. 

Since launching his new brand, Asante has followed the go-to-market strategy to publish a graphic novel, launch a podcast, created a product line, and grown his keynote speaking business. 

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