Asante Cleveland

Asante Cleveland is a retired NFL player who came to RANDOM to help him define his next chapter and build a personal brand. We worked together to define his goals for becoming an author, keynote speaker, and thought leader. Next, we built him a brand guide, logo, marketing materials, and social media guidelines to bring his brand, DYB, to life. 

• Definite brand principles, mission, and vision. 
• Perform a SWOT Analysis 
• Develop a logo and style guide. 
• Build social media templates and strategy. 
• Create a brand ecosystem and go-to-market strategy for new products and services under DYB. 

Since launching his new brand, Asante has followed the go-to-market strategy to publish a graphic novel, launch a podcast, created a product line, and grown his keynote speaking business.