If you’re a health and wellness professional (or just a personality), email marketing is an effective way to communicate with your audience. It helps you build relationships, drive engagement, and even boost your business. So if you’re looking to go beyond likes, shares, and comments, and get your messages landing in your audience’s inboxes, here are five pro tips to add some more muscle to your marketing.
Why Personalization Matters: Personalized emails go beyond addressing recipients by their first name (which we recommend). They also involve tailoring content based on individual preferences, behaviors, and past interactions. This makes your emails more relevant and engaging.
Pro Tip: Use data from previous interactions to segment your email list. For example, if a subscriber has shown interest in nutrition tips, send them emails focused on healthy eating recipes and dietary advice. Personalization can also extend to sending birthday wishes or customized health plans based on user interests.
Example: Check out this email from the Nike Training Club, which congratulates the recipient on completing their inaugural plan, and encourages them to explore additional plans from their catalog.
Why Value-Driven Content Works: Health and wellness consumers are often looking for valuable information that can help them improve their lifestyle. Providing content that offers real value builds trust and positions your brand as an authority in the field.
Pro Tip: Include tips, guides, or exclusive insights in your emails. Share informative articles, how-to videos, and practical advice related to health and wellness. Make sure the content addresses common pain points and provides actionable solutions.
Example: This email from Dr. William Li, a world-renowned physician, scientist, speaker, and author, best known for leading the Angiogenesis Foundation, sends a health recipe to subscribers every week. Not only are the recipes easy to make, but they all come packed with healthy benefits.
Why Visuals Are Key: Visuals capture attention and can make your emails more engaging. In health and wellness marketing, visuals can include product images, infographics, and motivational quotes.
Pro Tip: Use high-quality images and visually appealing designs to showcase your products, highlight success stories, or present wellness tips. Infographics that illustrate health benefits or workout routines can also be effective in conveying complex information quickly.
Example: This email from Smile Direct Club does a great job of using attention-grabbing imagery. Combining a smiling face and clever product placement with bold colors and textured background almost makes recipients forget about having to wear a clear aligner.
Why Mobile Optimization Is Essential: With many people checking emails on their phones, ensuring your emails look great on mobile devices is crucial. Mobile-optimized emails lead to better engagement and fewer missed opportunities.
Pro Tip: Use responsive design to ensure your emails display correctly on all screen sizes. Keep your content concise, with a clear call-to-action (CTA) that is easy to click on mobile devices. Test your emails on different devices before sending.
Example: This email from at-home healthcare provider everlywell does a great job of creating a streamlined email that is easy to read on a mobile device, including clear CTAs to shop now and join, a clearly placed promo code, and clever use of images and text that are easy to read on a mobile device but also attention grabbing.
Why Automation Boosts Efficiency: Automation allows you to send timely, relevant emails based on user actions or predefined schedules. It can save you time and ensure that your subscribers receive the right message at the right time.
Pro Tip: Set up automated workflows for welcome series, cart abandonment reminders, and re-engagement campaigns. For example, send a welcome email sequence to new subscribers that includes a series of educational emails about your brand’s offerings.
Example: Let’s say you’re a health and wellness coach and want to build up your email list. A great way to get started is by offering a free ebook in exchange for a user’s email address. Below is a great example from Automizy.com that details what a typical welcome journey could look like after the user submits their email address.
Effective email marketing can significantly enhance the success of health and wellness brands by personalizing content, providing value, using strong visuals, optimizing for mobile, and leveraging automation. By implementing these pro tips, you can create compelling email campaigns that resonate with your audience, foster loyalty, and drive meaningful engagement. Start integrating these strategies today to see how email marketing can transform your health and wellness brand.
Need help getting your email campaigns off the ground? Reach out to us today!
