January 2025’s Top Social Media Trends & Memes

And just like that…the first month of 2025 has flown by. 😅 With the first few weeks being filled with tragedy after tragedy, January certainly served as a pretty sobering start to the new year. In terms of the social media world, creators may have spent a little less time this month crafting spectacular new trends, and more time discussing the impending TikTok ban (which did happen, but then Trump said "LOL JK" or something). Despite the looming fear of losing their livelihood and/or favorite pastime, social media users made the most of the beginning of a new year with another round of entertaining content. Let’s dive into January 2025’s top trends and discover insights to keep up the good energy as we slide into a new year of social media madness.

#1: I Don’t Even Think You Really Know What a Bad Day Is…  😩

Starting off strong with a good movie moment, the meme gods (or rather TikTok user @eggo.vsp) gave us a clip from Russell Crowe’s 2020 film Unhinged, where he spouts off “I don’t even think you really know what a bad day is!” after having a very tense conversation with a driver who laid on the horn when he didn’t move at a green light.

Though this scene was anything but funny, creators quickly found a way to let this audio take flight after the original poster shared the clip with the caption, “Parents as soon as you mention the word 'stress.’” The results…well, they’re too good. Check them out below:

Disney Channel kids will appreciate this one:

Why it works:

New year, same story. We all have little inconveniences and/or deeply held trauma that comes to mind when we hear others complaining about their problems. This trend presented a perfect opportunity for creators to let their “inside thoughts” out and be a little selfish by making light of the things that bug/trigger them.

Creator To-Do:

Look for quick and easy social media trends like this one that require very limited recording and can easily conjure up multiple relatable ideas in your head. We all have bad days and we all possess shared or unshared grievances that would definitely feel good to get out in the open. Go ahead – overshare! The internet probably isn’t forever…

#2: You Know What… Hell Yeah! 🤷

This social media trend gets so many points for relatability, because we were personally cracking up the whole time we were looking for examples of it. TikTok creator @frankiebleau first created this masterpiece before the holidays and turned it into a shareable audio after another user asked for it. From there, the audio took off and spread around all throughout December, spilling over into our hearts in January. We have some insights we’re excited to share about why this trend worked so well. But first, here are some examples that had us “LOL”ing (in a cool way):

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A post shared by Liftup Inc (@liftupinc)

Why it works:

OK, so now for the good stuff! This trend is particularly special because of its duality. (Wow, big kid word.) Frankie’s tone has been perfectly translated two different ways, and now it has double the relatability depending on what you need to convey in your video. On the one hand, it’s the perfect way to show your excitement for something positively unexpected that happened to you (e.g. two extra nuggets in your “Happy Meal”, an undeserving tip out of misplaced sympathy, etc.). On the other hand, it can also communicate that humorously depleted sense of caring that occurs when one final inconvenience in a string of many sends you straight into delusion. Like, “Yeah, life is pointless. Send me a vague $4.99 charge, Apple. See if I care!”

Creator To-Do:

When you run into a new trend, take some time to think about any alternate meanings it has that you could capitalize on, and therefore stick out amidst the mass usage of the trend/audio. Social media is obviously so incredibly saturated with “trend this, trend that” that it can become overwhelming and a bit tired. Be bold in your content creation and do your best to find unique ways to participate in trend movements that are looking successful.

#3: 2025 Trend Reporting 📈

The next social media trend may be a little “meta” (no, not that Meta) because we’re talking about, uh, a trend about trends. That said, we must highlight one of the top types of content we saw in January: trend reporting. A multitude of aficionados, nerds and self-proclaimed experts took to social media to share their take on what’s in store for their industry in 2025. Here are some fun ones we came across:

Fashion:

@itsemmygirl

hello 2025!! here are the sneakers that will be trending all year round from as a self proclaimed sneaker addict. there are a few more i couldn’t fit into this vid…pt 2 coming soon?! #greenscreen #sneakertrends #2025trends #trendforecasting #shoes #sneakerhead #styleguide #whattowear @Salomon @adidas @ALOHAS @Nike

♬ original sound - emily

This one is from late December 2024, but this design trend prediction video really gets the idea across:

@barbianaliu

personally i can see brands taking trends on expressing personality with creative design! ✨👀 #designtrends2025 #graphicdesign #branddesign #iOScore #editorialdesign #typography #bauhaus

♬ House Music - Desos

Weddings:

Pop Culture:

@angielachismosa

my 2025 pop culture predictions - let me know if you agree or disagree with them! #greenscreen #popculture #predictions #trends #culturetiktok #2025trends

♬ original sound - angielachismosa

Why it works:

We all love to seem knowledgeable and to talk about the future. That’s the tweet.

Creator To-Do:

While this opportunity doesn’t come around every month, we’d recommend staying on the lookout for ways you/your brand can capitalize on new beginnings – calendar years, seasons (looking at you fashion girlies), industry shifts, etc.

#4: DtMF by Bad Bunny 📸

One social media trend stood out to us as the kind of feel-good, tear-jerker type of content that really pulls at the heart strings. In early January, Puerto Rican rapper Bad Bunny released his new album DeBÍ TiRAR MáS FOToS. The album’s title track, “DtMF”, quickly blew up on TikTok when users began sharing videos/photos paying tribute to their loved ones. The trend originated with many Spanish-speaking users due to the nature of the track, and was transformed into a collage-style CapCut template that took our FYPs by storm. Soon, the lyrics were translated into English and many English-speaking individuals began participating in the trend too, showing their appreciation for Benito’s beautifully written song.

Here are the lyrics that resonated with TikTokers the most in Spanish and English:

Debí tirar más fotos de cuando te tuve

Debí darte más beso' y abrazo' las vece' que pude

Ey, ojalá que los mío' nunca se muden

I should've taken more pictures when I had you

I should've given you more kisses and hugs whenever I could

Ayy, I hope my people never move away

Now I hope you wore your waterproof mascara today, because here are some examples of the trend:

@niamenina

Song and trend makes me miss my favvv #CapCut #badbunny #dtmf

♬ sonido original - 🧃🌹
@elvissdreams

what a perfect time for this to be a trend when your birthday is next week. the best father i could have ever asked for. time hasn’t made it hurt any less. i love you ito 🩵 #capcut #dtmf #badbunny

♬ sonido original - Michi

Benito himself quickly caught wind of this trend and reacted to it with this TikTok (😭):

Following the hype around this song, Bad Bunny and Jimmy Fallon held a perfectly timed disguised busking session at a NYC subway station celebrating the new album. Needless to say, people were proudly and confidently yelling the lyrics to “DtMF” during the set, likely thanks in part to this trend.

Why it works:

This type of trend typically does well because it’s so easy to personalize. You and your loved ones are yours, and no one can take that from you. (If they do, that’s just weird.) CapCut templates are a simple, easy way to go if you don’t have enough time to piece together something like this.

Creator To-Do:

This trend may not be as relevant for many brands in terms of content creation, but can certainly be a good opportunity for community engagement. We saw many comments from large household name brands interacting with these emotional videos and thus positioning themselves as a trustworthy, feeling brand backed by human beings. Don’t be afraid to be a little vulnerable in your content creation and community engagement this next month. It can make a huge difference.

#5: TikTok Recaps 🥲

Hold on, let us grab some tissues… 🤧

OK, we’re back. WHEW. Sorry. *Deep breath*; we’re finally ready to talk about what was almost the end of an era. That is, TikTok being banned in the U.S. and then restored less than 24 hours later. Like we said earlier, between all of the terrible things that happened in January, U.S. creators spent most of their time online discussing the imminent demise of everyone’s favorite COVID pastime.

In true TikTok fashion, this of course led to the creation of many emotionally damaging yet hilarious, nostalgic edits and throwback videos. It was like the 2025 version of Vine compilations (IYKYK). Some of the OG TikTokers either switched their content strategy or simply came out of the woodwork to remind us of the post that made them into who they are now. Kinda wild.

Needless to say, the internet got a little sappy in January, and for good reason. TikTok was the start of many people’s careers, businesses, untapped passions, and more. The idea of it being banned created a mixture of emotions across a generational spectrum. Thankfully, the ban has been lifted (for now) and we plan to cherish TikTok in a whole new way as long as she is around. Here’s a mix of happy and sad content that wrecked us one way or another:

A cute, nostalgic one:

@brooklynandbailey

In honor of TikTok going away…reliving the good ol’ days😭 #tiktok #tiktokban #lockdown

♬ original sound - Nath_Arm

This one was such a ride. *Cries*:

@mrgrandeofficial

5 days left… I’m Mikey Angelo aka Mr Grande and I’ve sincerely enjoyed every second of the community we’ve built on here ❤️ find me else where please 🥺 much love! #tiktok #tiktokban #farewelltiktok #recap

♬ original sound - Mikey Angelo

Don't call. Don't text:

@sammylevitt

If this is really it, thank you all so much for following along what’s been an incredible journey. From baseball…to broadcasting…to “season comes to an end”…I will forever appreciate your support. ❤️ #tiktokban #goodbye

♬ original sound - TikTok’s Sportscaster

A moment for those OG TikTok sounds:

We had sweet recaps like this:

Why it works:

Few things unite us all like the common thread of social media. Now…don’t get us wrong; it does its share of damage, too. But, being able to create content that sparks joy or nostalgia in so many people from so many different walks of life is truly such a powerful thing.

Call-Out:

Learn to appreciate what was, and be open to what’s next. Even though TikTok was restored even quicker than it left, we know that most social media platforms aren’t forever. While we may not totally agree with the way things were handled with this situation, it did serve as a valuable lesson for brands and creators to learn how to be quick on their feet and know how/when to pivot toward new social media objectives.

So, anyways…

As we wrap up our exploration of January 2025’s standout social media trends, one thing is clear: the online world is very powerful and we who have come so accustomed to TikTok’s many positives are in for an interesting year. We hope you’ll take time to find valuable trends that are inspiring, entertaining, and efficient as you begin planning your next month of content.

Reminder: Award season is upon us, so be on the lookout for any ad hoc posting opportunities from the inevitable memes that are to come!

That’s all for now. Happy trending! ❤️


At That RANDOM Agency, we utilize two of our core values – curiosity and collaboration – to bring you consistent content helping you learn about the great digital landscape and how to operate like a boss within it. Check out our other blog posts on our Random Thoughts page or schedule a discovery call today!

December's Top Social Media Trends & Memes

(And What We Can Learn from Them)

As the holidays rolled in, the internet buzzed with a mix of festive cheer, year-end reflections, and the occasional dash of drama. For social media folks, December was either a blissful waiting game or a chaotic cluster of last-minute duties. (“Can I have that by EOY, please?”)

While the world grappled with closing out another trip around the sun, social media became a hub for creators and audiences alike to find moments of joy, humor, and connection.

So, what creative waves made a splash on social media during the final stretch of the year? Let’s dive into December’s top trends and uncover insights to keep the creative momentum going as we step into the new year.

#1: “Like a Prayer” Chaotic Carousels 🙏

People had a ton of fun with this trend, garnering millions of likes and views, making the most of their worst moments. If you still can’t quite picture it, or you just want to laugh a bit, here are a few good examples:

Why it works:  Let’s face it… people LOVE drama and laughing at other people’s expense. And hey, as long as the victim of the situation is laughing with you, we say it’s alright to indulge a bit from time to time. This trend is the perfect way to tap into people’s devious sense of humor and truly capitalize on shock factor. Coupling these stories with a dramatic audio like this one just adds to the laughability.

Call-Out:  Look for quick and easy trends like this one that require no filming. All you need is the photo of Pepe and a crazy story to tell. (Pro Tip: Create a few different zoomed in/out, cropped versions of Pepe’s photo to add to the drama.)

#2: What An Odd Thing to Say… 🤔

Lady Ascot: “The gardeners have planted white roses, when I specifically asked for red.”

Alice: “You could always paint the roses red.”

Lady Ascot: “What an odd thing to say.”

People related this back to their “WTF”-inducing conversations by stating a fact about their life, responding to themselves with a weird thing to say, and then lip syncing “What an odd thing to say…”

We’re not going to pretend these are funny examples. TBH…they’re all pretty real and sad. But, we recognize there was opportunity (which was probably taken elsewhere) for brands and creators to make this a little more lighthearted and laugh at weird things people have said to them about their business or content. Anyways, here you go:

Why it works:  Not dissimilar to our last trend, this one offers a chance for creators to share their unfortunate experiences and for viewers to empathize with and relate to their story.

Call-Out: If you’re a brand or creator, look for trends like this that allow you to pinpoint a common misconception about your niche and call out the odd nature of that opinion you didn’t ask for.

#3: Holding Space / Wicked 💚🩷

Admittedly, this trend originated at the end of November with the release of Wicked: Part One. However, it spent plenty of time in December cracking the internet up and making its rounds on all kinds of brand/creator accounts. In an interview that is now engraved in every theatre kid’s brain, stars Ariana Grande and Cynthia Erivo were informed by their interviewer that a lot of people were “holding space” for one of the musical’s most well-loved songs, “Defying Gravity. 

As you can see in this playback shared on The View, Cynthia and Ariana seem to be overcome with emotion and thankfulness. Come to find out, both actresses really had no clue what the interviewer was getting at. The moment felt like it was supposed to be special, but no one (including the interviewer) seemed to know how to define what they meant by “holding space.”

Of course, the internet began rubbing their hands together menacingly and with delight at the sight of a new meme. People quickly began poking fun at the interviewer’s use of the phrase by creating content claiming to be “holding space for Defying Gravity” or whatever other random thing they’d like to hold space for in that moment. It’s truly one of those memes where you gotta have the context, and it did manage to confuse a lot of users. Nevertheless, quite the trend.

Here are a few examples that made us giggle:

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A post shared by LANEIGE U.S. (@laneige_us)

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A post shared by Girlboss® (@girlboss)

@nycgmc

We’re holding space with defying gravity AND you, Tracy Gilchrist @Out Magazine 💚🫶 These words continue to inspire us even during our vocal warm-ups🎶 @Cynthia Erivo @Wicked Movie @arianagrande @ #gaychorus #nycgmc45 #gaychorus #gay #queer #wicked #wickedpresstour #outmagazine #cynthiaerivo #wickedmovie

♬ original sound - New York City Gay Men’s Chorus

Oh, also, we forgot to mention that this meme was often paired with a cute little picture/video of Ariana holding Cynthia’s finger in an odd way, attempting to comfort her during this (seemingly) forced emotional moment.

Why it works:  Wicked has always been a wildly popular musical, and with the release of Jon M. Chu’s movie version, the internet is still having the best time talking about the little intricacies of the Wicked world. Someone saw that interview and knew that awkward moment had potential, created a post, and made waves on the internet in the best way.

Call-Out: While it may be hard to start the joke, you can always hop on it in whatever way you see fit to relate it back to your content. If you’re a job-related platform like @girlboss, you can find ways to relate it to meetings, interviews or resumes. If you’re a–I don’t know–let’s say…marketing agency, you can implement this trend into something about content creation, working with clients, or using design software. The possibilities are endless with these kinds of joking trends, and we hope you’ll keep an eye out in the new year. (Especially with award season upon us. There’s always something funny that comes out of that.)

#4: 2024 Recaps and Reminiscing ✨

Here are a few neat examples of this trend. There’s no dedicated audio, but rather just a theme that many creators picked up on and appreciated:

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A post shared by Wiep Boers (@wiepboers)

View this post on Instagram

A post shared by Amy Jones | (@ourcrescent_home)

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A post shared by Kjerstin Marie (@house_in_oslo)

Why it works:  Over the past few years, it became very common to do a montage of your year timed to a trending audio, creating a highlight reel of your best moments in the last 365 days. While many still participated in this tradition, creators/brands were won over by this “last year vs. this year” trend because it presented a fresh perspective to an already popular trend and required potentially even less effort.

Call-Out:  If you come across a new trend that feels reminiscent of a previously loved one, be sure to consider how it might be beneficial for your social media presence. Not every trend has to be jumped on, but it’s certainly helpful to stay on the lookout for content styles that will send the right message.

Hello, 2025! 👋

As we wrap up our exploration of December’s standout social media trends, one thing is clear: the online world continues to deliver creativity, humor, and connection in ways that resonate deeply (or shallowly) with audiences. From quirky carousels featuring a crazed Muppet to heartfelt before/afters showcasing personal growth, these trends have not only entertained but also offered valuable insights into capturing a new audience and encouraging engagement.

Now, come on, let’s take these insights in 2025. 💪 Remember to look for opportunities to:

That’s all for now. Happy new year from That RANDOM Agency! 🎉


November's Top Social Media Trends & Memes

blog cover with Amelia Dimoldenberg and Elmo, Ramona Singer, Chill Guy Meme and an iPhone with a screenshot of a TikTok trend

So, November was… heavy. Without getting too far into it, the internet had a bit of a hard time finding peace in the storm of political turmoil and division. However, a few hearty trends did manage to break through the noise and bring us all a little laughter and inspiration.

People found great ways to highlight the things that get them out of a funk, to show off what fills up their week, and to ask for what they really want out of someone else in a cute way.

So what trends dominated the social media airwaves during the month of November? Let’s take a look and see what we can learn from them in order to keep the ideas flowing with next month’s content.

#1: Camera Flip (Oops!) Trend 🔄

We are calling this one the “Camera Flip” trend. If you haven’t seen it (you probably have), don’t worry – we’ll provide examples. 

Users executed this trend by recording whatever is in front of them with text onscreen, speaking as someone else and making a bold statement about something they don’t have the power to say or shouldn’t be caught saying. Toward the end of the audio, users would then double tap on their screen to turn the camera around, supposedly “by accident”, and reveal themselves as the person who would, in fact, benefit from the bold statement. They then quickly make a startled face like, “Oops, didn’t mean to do that”, ending the video.

Creators, celebrities, and brands alike had fun with this trend, garnering millions of likes and views with their witty timing and facial expressions. If you still can’t quite picture it, or you just want to laugh a bit, here are a few good examples:

#2: Chill Guy/Girl Meme 😎

A recent, kind of random (not us, different random) trend that took the internet by storm in November was the “Chill Guy/Girl” meme consisting of a cartoon dog that is really just the epitome of… chill. (Pictured below)

chill guy meme, anthropomorphic dog in sweater, jeans, and sneakers looking relaxed

The Chill Guy first landed on the internet after being posted by his assumed creator, Phillip Banks, on X in October 2023. However, this laid-back dude didn’t get his time in the sun until November of this year when he somehow resurfaced on our screens and became possibly the hottest meme of the eleventh month. Users quickly brought Chill Guy into practically every type of content imaginable, using the image as a visual aid to a caption like “When [x negative thing] is happening, but I’m just a chill guy”.

Creators have used it to call out something that they rise above despite its annoying nature – like a yelling significant other or traffic being crazy, for example – because they’re just a “chill guy”. Of course, the “Chill Girl” meme quickly followed suit to let others in on the action, producing a mass wave of “chill” across a not-so-chill post-election time.

The possibilities seem truly endless, but here are a few that cracked us up:

@philadelphiaeagles

We know everyone has already posted this meme but we’re a chill guy too #nflgameday #eagles #chillguy #win #jalenhurts

♬ I’m a Dawg - Curli Loxx

*Unfortunately, Dunkin has since taken this post down due to the artist’s recent X post explaining that he is taking legal action against anyone using his artwork for for-profit purposes, so please don’t use this for your brand’s social media even as the trend dies off. Just be on the lookout for similar content like this!

Why it works: By finding something unexpected and relatable to share, the internet has successfully created another meme that will soon be gone but not totally forgotten. These are the perfect kinds of trends to jump on to snag the attention of the everyday user and solidify your brand in someone’s mind as trendy and “on top of it”.

Call-Out: Keep an eye out for these fast-rising trends, even if they are here today and gone tomorrow. It’s this kind of content that unites the internet in laughter and shows onlookers that you are keeping up with the times – even if in a silly social media capacity.

#3: Thank God! Trend🫢

People lip-synced to this audio with text over their heads - giving an example of something sad, annoying, or infuriating that someone else could say to them that would make them say “Thank God!” (as opposed to being shocked and appalled like the other person would want them to be).

Some of the examples got a little… dark (LOL), but overall, this trend merited a few good laughs. Here are some good ones we found:

@chanbarbee

and itll stay that way lmao #childless

♬ thank GOD - lꨄverboy

Why it works: Sometimes it feels a little good to be bad when it comes to trends on the internet, and like we said, people tend to jump on the opportunity to share their hot take or possibly controversial (but not ultimately harmful) opinion.

Call-Out: Don’t be afraid to get a little sassy with your content, as long as it’s not meant to alienate your audience or start drama. If you feel like you’ve got an opinion that others would resonate with, take the opportunity to position yourself as a relatable creator/brand that represents the people.

#4: 5 Year Plan Trend 😅

The adorably relatable moment that came out of this video happened when Amellia asked Elmo about his “five year plan”. (*Shudder*) Elmo, much like many of us, was taken aback by the question and spat out “Elmo doesn’t really know what he’s going to do in the next five hours.” As you might have guessed (or seen), the part of the internet that prides itself on living in the present and not being too ✨forward-thinking✨ had a hay day with this clip and began a surge of lipsyncing videos that left everyone chuckling.

Here are a few examples that we just felt:

@emmma.nems

I don’t know what you mean there babes

♬ original sound - em ౨ৎ

Why it works: There are few things the internet loves more than to unite and poke fun at expectations that surround young (and not-so-young) people. This audio is quick and easy to lipsync, and relates to a multitude of folks that use the internet every day.

Call-Out: Don’t be too quick to dismiss a chance to lip-sync to a TikTok and Instagram Reels audio; they’re doing well for a reason. If you have the time, you might just have the next winning video idea right under your nose.

Next Up… December! ☃️

As we conclude our dive into November’s trending memes and digital highlights, it’s evident that the online world continues to thrive with boundless creativity. From clever spins on everyday humor to catchy sounds that resonate with millions, these trends have not only kept us entertained but also demonstrated powerful ways to engage with audiences. By embracing these lessons, creators can position themselves to ride the next wave of viral content. Let’s stay alert to new opportunities and keep pushing social boundaries as we step into December and the new year!


October’s Top Social Media Memes & Trends

Blog cover with visuals of referenced trends

Coming off of “spooky season” in October, the internet came up with some scary good memes and trends to catapult users toward content creation around the globe. 

So what type of content topped the trending charts in October? Let’s take a look and see what we can glean from them in order to capitalize on the next round of meme-able magic!

#1: Subtle Foreshadowing 👀

The first hit was the “subtle foreshadowing” trend that made its rounds on the comedic side of the internet (TikTok especially). While the audio was not essential to the content, it certainly added to the ✨drama✨ of the moment. Essentially, this trend was created to give creators a fun way to make fun of themselves or others falling, spilling, dropping things, etc. Others took some creative license and recreated some relatable life moments like trying to calmly wake your mom up or what happens when sleepy people study at night.

Here are a couple of examples that left us chuckling:

@ajerrrrrrrr

Replying to @Makaylamcgeeher i am TORE UP yall😭😭 sitting down for the next 2 weeks #subtleforeshadowing #fyp #fypシ #fall

♬ QKThr - Aphex Twin
@freyaamarax

I just can’t study in the evenings okay😩 #study #studytok #relatable #students ib - @she_revise 🫶🏾🫶🏾

♬ QKThr - Aphex Twin

Why it works: By teasing viewers with the end result flashing in and out of the lead-up, users effectively kept their viewers watching and waiting for the satisfyingly hilarious ending shot of the silly moment, creating a clever visual hook. While most probably didn’t consider the deep inner workings of why their loved one falling down the stairs performed well, we professional content creators could certainly learn a thing or two from this method of audience captivation.

#2: Something Stupid Like “I Love You” 🙈

Check out these examples:

@crawfordarnow

i'm also guilty of the 🖐️✊🖐️✊🖐️✊ wave

♬ sonido original - emilia's wife

Why it works: One thing we love to talk about around here is a good catchy audio/relatable text combo. Take a catchy lyric or quote and find a way to relate it to the general public, and we’d say you’ve got a winner.

#3: In Da Clurb, We All Fam 🪩

There’s probably a million little ways to relate this feeling back to your niche or your experiences, but here’s a few examples that did well:

@sabrinacarpenter

any fan of mine is a fan of mine ♥️

♬ original sound - Maggie Winters

Why it works: Well, we already kind of explained this. (Sorry, we couldn’t help it.) But to recap, Broad City’s club moment and the trend that followed reached social media virality by having that hilarious relatability mixed with an already somewhat recognizable and catchy audio.

#4: Direct from Domingo 🕺🏻

We quickly find out that, on the trip, the girls met a guy named Domingo who started out seemingly harmless but quickly turned out to be a huge problem that would cause a little drama for the bride and her new husband. (You can fill in the blanks.)

Why it works: Let’s be honest: a certain side of the internet simply loves to obsess over a new celebrity every once in a while. BUT, it also loves a good reference back to a recent cultural phenomenon like “Espresso”, which they did by setting their sad tale of misfortune to Carpenter’s catchy tune.

Truthfully, the relatability aspect of this meme didn’t quite take off as much as we might have expected it to, but there were certainly enough uses going around to make it a memorable moment from the month of October. Had more top creators caught wind of it, we’d have had a monstrous wave of Domingo flooding our feeds.

To Sum It All Up…

As we wrap up our exploration of October’s trending memes and content, it's clear that creativity knows no bounds in the digital landscape. From humorous twists on relatable mishaps to catchy audio that strikes a chord, these trends have not only entertained but also shown us effective ways to connect with audiences. Embracing these insights can help creators harness the next wave of viral moments. So, let’s keep our eyes peeled for fresh opportunities and continue to innovate as we dive into the content of the coming months!


September 2024: Top Trends and Memes

collage of two phones with tiktok screenshots on them, moo deng the thai hippo, and kamala harris' facial expression during the Sep 2024 debate

With the changing of the seasons, many internet users found themselves “falling” (get it?) for a slew of fun, new social media trends. September gave us instant hit music, loveable mammals, and plenty of political humor to boot. Let’s take a look at what trends got folks online talking during the month of September and what we can learn from them to start properly calling out “viral-worthy” content as we see it.

#1: “Ohhhh, I wasn’t sad. I just needed ____.” 🏖

This trend first reached its impressive social heights in the early summer. But it has stuck around into the first “-ber” month for a great customizable TikTok/Instagram template. To participate in the trend, users identified something that brings them happiness or gets them out of a funk and filled in the blank after “I just needed a…”, soundtracked by Madonna’s 1983 hit “Holiday”. Many took the opportunity to share their beautiful photos or videos of said thing. Others simply cut to a humorous clip of themselves participating in whatever activity they choose.

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A post shared by Umbra (@umbra_design)

@hiddenhotspots.ie

Oh i wasn't sad i just needed a holiday to Parisssss 🇫🇷✈️❤️🥐 #paris #paris2024 #citybreak #holiday #trend #summer

♬ i just needed a holiday - amber | uk + travel
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A post shared by JIANHAO TAN (@thejianhaotan)

  1. The open-ended nature of this meme leaves space for creators to show off something they love. It could be a literal vacation/holiday like the one about which Madonna sings. Or it could be anything from drinking coffee to chatting with friends to getting their nails done, and so on.

The lesson here? Never miss an opportunity to customize a trend to fit your brand/personality. If the popular audio leaves an invisible blank for you, fill it in!

#2: “They’re eating the dogs” et al 🫣

Following the September 10th presidential debate between Vice President Kamala Harris and former President Donald Trump, we were blessed with a smorgasbord of meme-able moments. It’s hard to believe that this is what politics looks like in 2024, yet here we are. While these may not be prime examples of marketable content for your brand, we think you might want to take note of the value that exists in utilizing hot topics like a presidential debate to reach new audiences.

Whether we’re talking about wild accusations, casual roastings, or hard-to-hide reactions, the debate did not disappoint in the way of virality. Here are just a few things that came out of the debate: 

Here's "a concept of a plan" for the next big political event that breaks the internet:

If you are a social media manager, you should keep a close eye on social media for "meme-able" content the day after a big event like this. You’re almost guaranteed an instant hit and if you can get creative without being too controversial, you’re golden.

#3: Moo Deng 🦛

Here are a few examples of how online users took her cuteness and ran to create some next-level, shareable “aww” moments:

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A post shared by Sports Girls Club (@sportsgirlsclub)

Here's how to have fun with future Moo Dengs that arrive on the social scene:

As you can see, the possibilities are endless when it comes to the content that can be created from Moo Deng’s sweet little existence. She can literally be edited into almost any setting, such as your workplace or favorite landmark. Her facial expressions are simply unmatched and quite relatable – perfect for comparing to the struggles of everyday life. The best part is, if done right, even the silliest trends can show marked improvement in your reach and engagement. You should never rule out a trend before considering all the ways you could make it work for you!

#4: “This and yap.” 🗣

Now, the internet has found a new way to present your ideal day, showcasing the places, things and overall vibes necessary for a proper yap.

Some inspo for your next yap session, if you please:

@annabarger

Zillowing our future brownstones and yap

♬ apple x supercut - jevan

Here’s why this trend has really made its home on the cutesy side of TikTok and Instagram:

Another Month Come and Gone

That’s a wrap on our favorite trends and memes from September. We hope you learned a lot from this variety of social hits and feel inspired to conquer your next month of content (even if you have to take it day by day with these trend cycles). Trending content always presents a refreshing new way to keep our audiences engaged and wanting more – even if it’s just for the laughs at first. As you search for inspo in the coming months, keep an eye out for opportunities to capitalize on trending audios, easily customizable templates, and big cultural moments alike.


How to Make Your LinkedIn Job Posting Stand Out

Businessman pointing to LinkedIn Logo with Text that says "How to Make Your Job Posting Stand Out on LinkedIn: Best Practices and Strategies for Going Above and Beyond"

We all know how tough the job market is these days for both prospective candidates and organizations themselves. So, how can you attract top talent? Utilizing social media to fill your positions can make a world of difference. Stick around for valuable insights into what top hiring professionals are doing to bring in winners, and you’ll be creating powerfully fruitful LinkedIn job listings in no time.

Clarity & Transparency

The first thing that all job listers should know is that job posts need to be clear and should communicate all relevant and factual details. This may seem like common sense, but you’d be surprised how often busy bosses neglect to take the time needed to craft the ideal messaging for interested parties.

A well-crafted job post should be clear, concise, and engaging. Provide potential candidates with all the necessary information while showcasing your company's unique culture and values. Utilizing strong keywords and an inviting tone can help your posting stand out. 

Here are four things LinkedIn says every job posting should include to ensure clarity and transparency:

requirements and qualifications for a job listing from LinkedIn

Kindness & Inclusivity

LinkedIn does not permit any kind of discrimination based on protected characteristics, including age, gender, gender identity, religion, ethnicity, race, national origin, disability, sexual orientation, and any other basis protected under law. While you may be inclined to think you are incapable of holding exclusive preferences or letting them come across in your writing, it is important to pay close attention to the language used in your listing to ensure that your wording cannot be misunderstood as favoring one race, gender, age, etc. over another.

It is important to note, however, that “​​in a jurisdiction where it is legally permissible to do so, LinkedIn may permit language in posts expressing preference for members of certain groups historically disadvantaged in hiring in that location.” This maintains the idea of inclusivity by not shutting out anyone in particular, but encouraging unrepresented individuals not to limit themselves based on past experiences.

The Secret Sauce (According to LinkedIn)

So now that you’ve ensured you are abiding by LinkedIn’s standards, how do you make the content stand out effectively? Some pro tips from everyone’s favorite professional social media platform include:

Organic Connection

Beyond LinkedIn’s job posting feature, leveraging organic posts can amplify your reach and engagement. Sharing job openings through company updates, employee networks, and relevant LinkedIn groups while incorporating rich media such as images and videos can significantly enhance visibility and interest. Combining these strategies ensures a broader and more effective approach to talent acquisition on LinkedIn.

Some qualities of an effective organic job post include:

prime examples of eye-catching "Now Hiring" posts from various companies
H&R Block "now hiring" post that catches your eye and utilizes stock photography to represent the typical employee
"Now Hiring" post from employee at Boston Medical Center resharing a job listing instead of using a design

Additionally, engaging with your LinkedIn community through regular content updates and interactions can further boost your recruitment efforts. By posting thought leadership articles, industry insights, and company achievements, you can keep your network informed and attract passive candidates who are interested in your company's vision and culture. Encouraging employees to share job openings and company news on their personal profiles can exponentially increase your posts' reach.

This holistic approach of combining job postings, organic content, and employee advocacy can create a compelling presence on LinkedIn that draws in high-quality candidates.

Make Your Move

Getting your job postings to stand out on LinkedIn requires a combination of clarity, transparency, and strategic use of organic content. By meticulously detailing job responsibilities and qualifications, ensuring inclusivity, and leveraging the platform's features to highlight your company's unique culture and values, you can attract the right candidates for your next big hiring decision. By following these best practices and strategies, you'll not only enhance your talent acquisition efforts but also establish a strong, appealing presence on LinkedIn, making your company a desirable place to work for top talent.



June’s Biggest Memes and Trends (And What We Can Learn from Them) 

But what is it about these trends that makes them stand out? Let’s take a look at some of the most prominent trends and memes of June 2024 to find out.

#1: “Is Somebody Gonna Match My Freak?”

#2: “Please, Please, Please” by Sabrina Carpenter

@bbyegan_

I cannot believe @Mermeg made me look this GOOD😭🙌🏻 Spending the day at Butterfly Loft Salon today with @DangerJonesCreative was absolutely incredible ❤️‍🔥 #transformation #hair #california

♬ sabrina please please please - iman .ᐟ⋆.✶

#3: “Take a Look Around”

Here’s an example of how one creator utilized this template to portray a very common relationship ailment:

Some creators even took it a step further and filmed their own lip syncing video to really drive their point home. Here are a couple of those:

After all, “fundamentals are the building blocks of fun.” (That’s a quote from the movie. Seriously, you should watch it.) This trend, as we mentioned earlier, holds the relatability and accessibility that many users prefer to use to create quick viral material. It also takes advantage of the internet’s love for early 2000’s pop culture, specifically nostalgic movies set in a big city. (It’s just the rules.) 

#4: Your Favorite Artist’s Favorite Artist

As we know, LGBTQIA+ Pride isn’t just reserved for June. Whether you’re a member of the community or you’re cheering from the sidelines as an ally, you better hop on the Chappell Roan express because she is on course to taking over the pop scene. The hype isn’t dying down anytime soon and these brilliantly campy tunes are just what your content needs to spread the love and reach new heights!

So that’s the tea on June 2024. These trends not only provide a playful reflection of our shared experiences and humor, they also present refreshing new ways to keep our audiences locked in and loyal to our content. As you search for inspo in the coming months, keep an eye out for opportunities to capitalize on nostalgia bites, easily customizable templates, and instant hits from beloved artists. 

That’s it for now. Stay trendy! ✨


#digitalmarketing #socialmedia #trends

May’s Biggest Memes and Trends (And What We Can Learn from Them)

May created a whirlwind of digital creativity and cultural topics, marked by major earworms and easily-recreated memes that have captivated online users. From viral TikTok challenges to thought-provoking X threads, the Internet's collective consciousness has once again demonstrated its unparalleled ability to reflect, shape, and satirize contemporary life. But why are these trendy visuals and sounds so impactful? Let’s dive into the most prominent trends and memes of May 2024 and pinpoint what it is that has us “working laaaaate” to stay trendy.

#1: Espresso by Sabrina Carpenter

In case you didn’t catch it, the end of the last paragraph was a not-so-subtle nod to everybody’s guilty pleasure song, “Espresso” by Sabrina Carpenter. After it dropped in early April, Carpenter’s catchy single quickly grabbed online users and morphed into a top trend over the past couple of months. Particularly notable lyrics that caught fire and proved effective came from the beginning of the second verse:

“I’m working late,

‘Cause I’m a singer

Oh, he looks so cute

Wrapped ‘round my finger.”

While it may not read as anything groundbreaking, anybody living online in 2024 will be able to tell you for years to come about the widespread effect of this catchy tune. Here are some examples of online users who included Sabrina’s song in their content:

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A post shared by Brooklyn and Bailey (@brooklynandbailey)

Here’s why it’ll “Mountain Dew it” for your content:
  1. The obvious reason: It’s catchy AF. It’s stuck in everybody’s head and, as any content creator knows, a good trending audio increases your chances of reach and engagement. Plus, it’s easy to dance to, which tends to attract the TikTok dancers and folks with good vibes.
  2. It contains relatable lyrics (or rather easily replaceable words) that can apply to a general audience. “I’m working late… ‘cause I’m a ______” holds endless possibilities for a variety of job titles, niches, and groups.

#2: Met Gala

For a certain (rather broad) sector of Internetdom, the first Monday in May is a big deal. Every year, some of the largest names in the entertainment industry walk the steps of the Metropolitan Museum of Art in New York City to flaunt their elaborate designer looks in benefit of the museum’s Costume Institute.

“What does this have to do with a little ol’ content creator like me”, you ask? Everything! While the time may have passed to benefit from any red carpet memes this time around, the chuckle-inducing posts below serve as a valuable reminder to capitalize on major pop culture events like the Met Gala:

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A post shared by Betches Media (@betches)

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A post shared by Betches Media (@betches)

Here’s why red carpets are green to go:
  1. People like celebrities (even if they don’t like them). The Internet tends to flock to every major red carpet event for hot gossip, industry news, and show-stopping looks regarding the celebrities that intrigue them.
  2. People also like any chance to humanize untouchable celebs with relatable “average Joe” humor. There’s something that scratches an itch in our brains when we can find a way to relate a billionaire’s photo to our mundane, everyday problems. (It’s sad but it’s true.)

#3: King Charles Portrait Reveal

Everybody loves a good CapCut template. This month, a top meme that surfaced was King Charles’ anticlimactic curtain-drop reveal of a large portrait of himself. The Internet, of course, immediately took action and created a CapCut template allowing users to place whatever their heart desires inside the large, ornate frame as an amusing way to showcase something that matters to them.

This was capitalized upon by many users wishing to show off a finished project, their own selfie, or a cute pic of their pet. Here’s an example of how someone used CapCut to add a cute singing cat edit into this otherwise normal video:

Here’s why it was a royal success:
  1. The Internet loves to poke fun at world leaders and make their unordinary circumstances fit their ordinary lives.
  2. People love any chance to take a meme they wish they’d come up with and personalize it with their version of what fits the template best.

#4: Chauffeur? Chauffeur.

A silly AI-generated tune called The Chat Shenanigans surfaced in April and really caught on in May, creating a goofy, relatable meme to compare two different ways of doing things or two different definitions of something. Check out some examples below:

@i.c.e._

Stae into the void till scilence becomes loud #itsiceithink #alt #insomnia

♬ Originalton - Chat Music
@cadenmcdonald54

Please tell me im not the only one that uses grocery bags like this😭

♬ Originalton - Chat Music
@avi.akbar

I HATE when people do this 😭 #test #exams #school

♬ Originalton - Chat Music
Here’s why this fancy-pants meme works so well:
  1. We all have different definitions and ways of doing things. It probably wouldn’t take any content creator more than a few minutes to think of a time they ran into a situation like the ones above. This trending audio sets up a rather broad scope for relatable meme creation, providing a greater opportunity for reach and engagement.
  2. Once again, a catchy tune will win the day. We’ve personally got a rotation of “Espresso” and “The Chat Shenanigans” running around in our brain… Oh, and that “I’m Looking For a Man in Finance” sound. But that’s for another time.

And there you have it — May 2024 in all its meme-filled, trendsetting glory. From Sabrina Carpenter's catchy "Espresso" to the ever-glamorous Met Gala memes, King Charles’ portrait reveal antics, and the whimsical Chauffeur tune, this month has shown us just how creative and diverse Internet culture can be.

These trends not only entertain but also offer a light-hearted mirror reflecting our collective experiences and humor. In your month-to-month research for eye- and ear-catching content, remember to look for big events, easily copied/customized templates, and instant classics by the world’s favorite artists. That’s all for now. Stay trendy!


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