Category: AI Search

The digital shelf in 2026 is no longer just Amazon listings and retailer PDPs. Product discovery now happens inside TikTok feeds, creator conversations, and AI-generated recommendations from tools like ChatGPT and Perplexity. Here’s how CPG brands are using social media, earned media, and AI visibility to win the moments that shape purchase decisions before shoppers ever reach the shelf.

The buyers who used to start their journey on Google are starting it inside ChatGPT, Perplexity, Claude, and Google's AI Overviews. If you're not in the answer, you're not in the consideration set.