Is Bluesky the Game-Changer We’ve Been Waiting For?

Image of woman using smartphone with Bluesky logo superimposed on top right corner.

Bluesky, the decentralized social media platform, has taken the digital world by storm. With its user base surpassing 24 million as of December 2024, the app is quickly becoming a formidable competitor to established platforms like X (formerly Twitter).

The rise of Bluesky can be attributed to a combination of factors, including controversial policy changes at X and a growing desire among users for a more transparent and user-centric social media experience. As the platform continues to gain traction, it's worth taking a closer look at what sets Bluesky apart and why it might just be the next big thing in social media.

In this article, we'll explore the key features of Bluesky, its growth potential, and what its success could mean for the future of social media. We'll also examine how Bluesky stacks up against its competitors and what businesses and organizations can learn from its innovative approach to user engagement and community building.

Bluesky content feed featuring a user post of a image of a fox.

What is Bluesky?

Bluesky is a decentralized social media platform that was conceptualized by former Twitter CEO Jack Dorsey. The platform operates on an open-source framework called the AT Protocol, which allows for transparency and a federated design. This means that users have more control over their experience and can choose from a variety of algorithms to curate their feeds.

Key Features and Differences from X

At first glance, Bluesky looks nearly identical to X. Features like following, liking, sharing, and retweeting (which is called “reposting” or “quoting” when sharing with your own thoughts) are exactly how you’d expect them to work if you're familiar with X. Apart from that basic workflow, there are a few key differences (both big and small) that set Bluesky apart from X:

Content Differences

When comparing content capabilities, Bluesky and X are actually pretty similar, but here are a few notable distinctions:

These differences highlight Bluesky's more streamlined approach to content formats while maintaining its focus on user-centric features.

Absence of Ads

One of the standout features of Bluesky is its commitment to keeping the platform free from sponsored or paid advertisements. Unlike X and many other social media platforms, Bluesky has yet to introduce a monetization model based on ads. This ad-free environment aligns with the platform's ethos of user control and transparency, allowing users to engage with content without the disruption of targeted ads or promotional content.

Algorithmic Choice

Bluesky's commitment to algorithmic choice is another factor that sets it apart from its competitors. By giving users the ability to select from a range of algorithms, the platform ensures that individuals have greater control over the content they see and engage with. This level of customization is particularly appealing to businesses and organizations looking to tailor their social media presence to their specific audience and goals.

Edit page for Bluesky feeds.

Federated Design

The federated design of Bluesky is built on the AT Protocol, which enables a network of interconnected servers to communicate with each other seamlessly. This structure allows for the development of new social apps that can integrate with Bluesky, creating a more diverse and innovative ecosystem. For businesses and organizations seeking to expand their reach and engage with new audiences, this interoperability presents exciting opportunities for growth and collaboration.

Direct Messaging and Enhanced User Autonomy

The addition of direct messaging marks a significant enhancement to Bluesky's communication capabilities. While currently limited to one-to-one exchanges, this feature lays the groundwork for more nuanced interpersonal interactions. Users benefit from a classic block feature that provides a sense of security, contrasting with X's more recent changes that have caused user dissatisfaction.

Commitment to User-Centric Data Policies

Bluesky's approach to data usage reflects a strong commitment to user privacy and respect for personal content. By choosing not to utilize user content for AI training, the platform builds trust with its community, reinforcing its dedication to ethical standards. This focus on safeguarding user data differentiates Bluesky as a platform where privacy and user rights take precedence. One aspect of this feature is the option to choose what service hosts your user data, with options to choose Bluesky’s service or a custom hosting provider.

Data hosting options page.

The platform's emphasis on user autonomy, privacy, and ethical standards continues to attract individuals and organizations seeking a responsible alternative to traditional social media. As Bluesky evolves, these distinct features underscore its potential to reshape digital engagement.

Diversified Revenue Sources

Bluesky's revenue model includes various unique offerings. Among these is the option for users to obtain custom domains, providing them with personalized handles that enhance brand identity and visibility. This feature not only serves individual users but also appeals to businesses seeking a distinctive online presence, creating a reliable income stream for the platform.

The strategic financial boost from November 2024's $15 million Series A funding round underscores Bluesky's potential and supports its plans to introduce a subscription model. This model aims to deliver advanced features—such as enhanced multimedia capabilities or personalized user interfaces—designed to attract a diverse user base, from everyday users to professional digital creators.

The Exodus from X (formerly Twitter)

Bluesky's impressive growth can be attributed to a series of strategic missteps by X. Users have grown weary of X's recent changes, which have eroded trust and alienated its community. As a result, many are flocking to Bluesky, seeking a platform that better aligns with their expectations.

Reasons People are Choosing Bluesky over X

Several key factors have contributed to the migration from X to Bluesky:

The Impact of the 2024 U.S. Presidential Election

The 2024 U.S. presidential election further intensified scrutiny on X, driving many users to explore alternatives. As political tensions rose, a significant number of users migrated to Bluesky, which experienced a notable increase in sign-ups. This trend highlights the public's search for a platform that offers integrity and user empowerment.

Bluesky's dedication to ethical standards and user control continues to draw individuals and organizations looking for a more conscientious social media environment.

The Future of Social Media

Bluesky is poised to redefine the digital landscape with its commitment to user empowerment. By enabling individuals to have more control over their online interactions, Bluesky challenges traditional models of social engagement. This paradigm shift allows users to craft their digital experiences more intentionally, aligning with a growing demand for platforms that prioritize transparency and personal agency.

Catalyzing Innovation and Connectivity

At the core of Bluesky's transformative potential is its ability to foster connectivity through adaptable frameworks. By supporting the development of diverse applications, Bluesky encourages a wide range of social experiences that cater to various community needs. This adaptability not only enhances user engagement but also encourages developers to create novel solutions that integrate seamlessly with Bluesky's ecosystem, expanding the platform's reach and functionality.

Bluesky's dedication to fostering a respectful and inclusive environment offers a refreshing alternative to the often contentious atmosphere of other platforms. By prioritizing constructive dialogue, Bluesky sets a new standard for digital communities, where users can interact without the fear of hostility or misinformation. This focus on maintaining a positive user experience resonates with those seeking a more ethical approach to social media, positioning Bluesky as a leader in the evolution of digital communication.

Community-Driven Evolution

As Bluesky continues to expand, its community-driven model is likely to influence the broader social media landscape. By proving the effectiveness of a user-centric approach, Bluesky challenges other platforms to innovate and prioritize user well-being. This shift could lead to the emergence of new social media paradigms that emphasize transparency, diversity, and empowerment, offering users a richer and more fulfilling online experience as they explore alternatives to conventional platforms.

If you're ready to embrace the future of social media, request a proposal from our team at That RANDOM Agency, and let us help you navigate this exciting new frontier.

Find Your Next Influencer: Top 5 Tools You Need

An influencer wearing headphones around neck taking a selfie.

Who runs the world? Influencers.

At least, that’s what it seems like on social media. In fact, the influencer marketing industry is projected to reach nearly $24 billion by the close of 2024.

For brands, collaborating with influencers is crucial in connecting with your target audience. But how do you find the right influencers to work with? With the right tools, you can streamline your influencer discovery process and find the most relevant creators for your social media campaigns. In this article, we'll explore the top 5 influencer marketing tools you need to find your next influencer and take your social media campaigns to new heights. 

What are Influencer Marketing Tools?

Influencer marketing tools are software solutions designed to help brands connect with influencers more strategically and effectively. With features like extensive influencer databases, audience analysis, and engagement metrics, influencer marketing tools simplify the process of finding and assessing potential partners. They also help brands manage influencer relationships, automate outreach, and measure the success of their campaigns.

By using influencer marketing tools, brands can more easily identify creators who align with their values, target audience, and goals. This allows for data-driven decisions that lead to more authentic collaborations and better campaign results.

What are the best tools for finding influencers?

1. Modash

Modash influencer tool showing the content overview of a popular influencer.

Modash is a powerful influencer marketing platform that simplifies the process of finding and analyzing influencers across various social media channels. With its extensive database of over 250 million profiles, you can easily discover creators who align with your brand's values and target audience. The platform's advanced filtering options allow you to narrow down your search based on specific criteria, such as location, niche, and audience demographics, ensuring that you find the most relevant influencers for your campaigns.

2. CreatorIQ

Homepage of CreatorIQ

CreatorIQ is an all-in-one influencer marketing solution that combines powerful discovery tools with comprehensive campaign management features. The platform's AI-powered recommendations make it easy to identify influencers who are a perfect fit for your brand, while its advanced filtering options allow you to refine your search based on specific criteria. With CreatorIQ, you can access detailed performance metrics to evaluate the effectiveness of your campaigns and make data-driven decisions for future collaborations.

3. Heepsy

Search results of several influencers.

Heepsy is a dedicated influencer discovery platform that makes it easy to find and analyze influencers across multiple social media channels. With its user-friendly interface and powerful search filters, you can quickly identify creators who match your brand's specific requirements. Heepsy's authenticity checks ensure that you only work with influencers who have genuine engagement, while its campaign management features allow you to streamline your outreach and tracking efforts.

4. Upfluence

List of influencers showing clicks and views of each individual.

Upfluence is a comprehensive influencer marketing platform that seamlessly integrates influencer discovery with campaign management and relationship management tools. The platform's extensive database allows you to find the perfect influencers for your brand, while its creator relationship management features enable effective collaboration and communication. With Upfluence's detailed analytics and automated workflows, you can track the performance of your campaigns and streamline your execution process for optimal results.

5. NinjaOutreach

Profile card showing Instagram profile overview of Kylie Jenner.

NinjaOutreach is a robust influencer outreach tool designed to help brands find and connect with relevant influencers efficiently. With its extensive database of influencers and their contact information, you can quickly identify potential collaborators and reach out to them directly. NinjaOutreach's automated outreach and follow-up sequences, combined with its customizable email templates, allow you to create personalized pitches and streamline your communication efforts, making it easier to build long-term relationships with influencers.

Finding the right influencers for your social media campaigns is crucial for success, and these tools will help you streamline your influencer discovery process. By leveraging the power of these platforms, you can identify the most relevant and effective influencers for your brand, saving time and effort while maximizing your campaign's impact. If you're ready to take your influencer marketing to the next level, request a proposal from us today, and let our team of experts guide you through the process of creating successful influencer partnerships.

7 Best Social Listening Tools to Unlock Brand Insights

Woman holding a phone with icon of an ear floating next to her.

Social media isn’t just for posting and calling it a day—it’s a vibrant hub of continuous conversations, opinions, and trends. For brands, keeping up with these discussions is crucial to stay relevant and connected with audiences. This is where social listening tools come into play, enabling you to monitor, analyze, and act on the conversations that matter most to your business.

What Are Social Listening Tools?

Social listening tools are platforms that track and analyze online conversations across social media, blogs, forums, and other online spaces. They help brands monitor mentions of their name, products, competitors, or industry-related keywords in real time. (Yes, it’s like magic!) 

But it’s more than just keeping an eye on what people are saying—social listening tools dive deeper into sentiment analysis, trends, and audience insights, giving brands actionable data to refine their marketing strategy and respond proactively.

Long story short, these tools help brands:

The 7 Best Social Listening Tools

With so many options available, choosing the best social listening tool for your needs can be a daunting task. To point you in the right direction, we've compiled an in-depth list:

1. Talkwalker

Page showing analytics table and data offered by Talkwalker.
Source: Talkwalker

Talkwalker is a powerful social listening platform that provides extensive coverage and advanced AI capabilities. With its ability to monitor conversations across a wide range of sources and languages, Talkwalker is ideal for brands looking to gain a global perspective on their online presence.

2. Hootsuite

A collage showing different charts and graphs within Hootsuite.
Source: Hootsuite

Hootsuite is a well-known social media management platform that offers integrated social listening capabilities. Its user-friendly interface and collaboration tools make it an excellent choice for teams looking to streamline their social media efforts while staying on top of important conversations. (after all, teamwork makes the dream work!)

3. Brandwatch

Sneak peak of Brandwatch's social listening tool, showing an image of a burger and total mentions of a keyword.
Source: Brandwatch

Brandwatch is a robust social listening platform that excels at providing in-depth analysis of consumer conversations. With its ability to track trends, access historical data, and create customizable dashboards, Brandwatch empowers brands to make data-driven decisions and stay ahead of the competition.

4. Brand24

Overview of Brand24 tool showing the online reputation tool.
Source: Brand24

Brand24 is an AI-powered social listening tool that offers an affordable solution for small businesses. (We all love a good deal, right?) Its features include real-time alerts, sentiment analysis, and influencer identification capabilities, helping brands stay on top of important conversations and quickly identify potential opportunities or threats.

5. Sprout Social

Sprout social media listening tool homepage.
Source: Sprout Social

Sprout Social is a versatile social media analytics tool that offers social listening capabilities alongside an extensive suite of other features. Its engagement tracking, audience insights, and sentiment analysis tools make it an excellent choice for brands looking to gain a comprehensive understanding of their social media presence.

6. Meltwater

Example of Meltwater social listening tool presenting analytical data in the form of bar graphs and pie charts.
Source: Meltwater

Meltwater is a media intelligence platform that offers social listening capabilities alongside traditional media monitoring. With its comprehensive search capabilities, sentiment analysis, and custom reporting features, Meltwater is ideal for brands looking to gain a holistic view of their media presence.

7. Mentionlytics

Mentionlytics social listening tool showing bar graphs and pie charts.
Source: Mentionlytics

Mentionlytics is a user-friendly social listening tool that helps brands monitor mentions across social media and the web. With its advanced sentiment analysis, multilingual support, and influencer tracking capabilities, Mentionlytics is an excellent choice for brands looking to gain insights from diverse online conversations in multiple languages.

Final Thoughts

Choosing the right social listening tool depends on your brand’s needs and goals. Whether you’re a small business looking to stay informed or an enterprise requiring advanced analytics, these powerful tools can help you unlock valuable insights, stay ahead of the competition, and build stronger connections with your audience. 
Let us help you elevate your brand monitoring strategy - request a proposal from That RANDOM Agency today and take the first step towards unlocking your brand's full potential.

The 7 Best Link in Bio Tools for Brands

Iphone showcasing a link in bio landing page

We all know the drill—social media bios don’t give us much options for link sharing. Whether you’ve got products, newsletters, events, or social media channels to promote, being stuck with a single link (or 5 in Instagram’s case) can be frustrating. Fortunately, link in bio tools are here to save the day.

These tools allow brands to create customizable, multi-link landing pages that make the most of that precious bio space. But with so many options out there, how do you know which one’s right for your business?

Link in bio tools are services that allow you to create a customized landing page accessible via a single link on your social media bio. These tools enable brands and influencers to consolidate multiple links—like product pages, videos, blogs, and even social profiles—into one easy-to-navigate page.

Instead of constantly switching the link in your Instagram or TikTok bio, these tools act as a one-stop shop for all the content you want to share. For example, you could promote a blog post, a product launch, and a newsletter sign-up, all from one link. It’s simple, efficient, and helps drive traffic to multiple channels.

1. Linktree

Linktree is the most widely recognized link in bio tool and has been around since 2016. It's known for its ease of use and versatility, making it a favorite for brands looking for a quick setup and reliable features.

@Queensland's Linktree landing page showcasing their different links.

Key Features:

How much does it cost?

Free plan with basic features; paid plans start at $6/month for more customization and analytics.

2. Later’s Linkin.bio

If you’re focusing heavily on Instagram, Later’s Linkin.bio is a game-changer. It transforms your Instagram feed into a clickable gallery, so users can go from viewing your post to buying your product with just a few taps.

@BAGGU's Later landing page showcasing their different links.

Key Features:

How much does it cost?

A free version with basic features is available; paid plans start at $16/month for more robust analytics and additional users.

3. Sprout Social’s sprout.link

Sprout Social is a leading platform for social media management, and its Link in Bio feature helps brands create a unified digital experience across all channels. It’s designed to seamlessly integrate with your social media profiles, providing a customizable landing page where followers can easily explore your most important links, from product pages to blog posts.

@Georgetown University's Sprout Social link in bio landing page showcasing an image grid layout.

Key Features:

How much does it cost?

Sprout Social's Link in Bio tool is part of its broader suite of social media management tools. There is a 30-day free trial and then pricing starts at $249 per month, which includes access to additional features like social media scheduling, analytics, and reporting.

4. Campsite

Campsite is a flexible option, offering more advanced design and customization tools for brands that want their Link in Bio page to be an extension of their brand’s identity. With its drag-and-drop interface, it’s both user-friendly and customizable.

User Amy Budden's Campsite landing page showcasing her different links.

Key Features:

How much does it cost?

Free plans are available with basic features; paid plans start at $7/month for customization and advanced analytics.

5. Tap Bio

Tap Bio is perfect for brands looking to tell a story through their links. It uses a card-based system that allows you to create multiple pages, each with different links, visuals, and content—turning your Link in Bio into a mini website.

@Whole30's Tap Bio link in bio landing page showcasing an image grid.

Key Features:

How much does it cost?

Free for basic use; paid plans start at $5/month for more cards and customization options.

6. Milkshake

If you’re looking for something fun and visual, Milkshake is a mobile-first platform that lets you create mini-website-style landing pages for your bio link. It’s intuitive and colorful, perfect for influencers and brands looking to showcase content more dynamically.

@Milkshake's landing page showcasing different swipeable pages.

Key Features:

How much does it cost?

Free with in-app purchases for additional templates and features.

7. Beacons

Beacons’ Link in Bio tool stands out for its focus on creators. Along with standard link-sharing features, Beacons integrates tipping, e-commerce tools, and affiliate links, making it ideal for those looking to generate revenue directly from their Link in Bio page.

@Sia's Beacons link in bio landing page showcasing their different links.

Key Features:

How much does it cost?

Free plan available; paid plans start at $10/month for additional features and customization.

Final Thoughts

Choosing the right Link in Bio tool for your brand depends on your specific goals and audience. Whether you’re looking for a simple way to organize multiple links or a robust platform that offers advanced analytics and monetization, there’s a tool out there for you. The key is to find one that enhances your content strategy and keeps your audience engaged with just a single click!
Looking for a hand with social media? Discover how Random can make it easier!

7 Best Practices for Community Management on Social Media

Woman social media manager looking at laptop.

Effective community management is the secret ingredient that makes your social media interactions go from ‘meh’ to ‘wow! Whether you're just starting or looking to fine-tune your strategy, here are some best practices to help you foster a vibrant and engaged community on social media.

What is Community Management?

Community management is the process of building and nurturing relationships with your audience on social media. It involves actively engaging with followers via comment sections, direct messages, and other channels of communication to create a positive and interactive environment. In practice, this means being present on your social channels—answering questions, addressing concerns, and encouraging conversations.

Why is Community Management Important?

Social media isn't just a platform for broadcasting messages; it's a dynamic space where conversations, relationships, and communities are built. Effective social media community management is crucial because it's the glue that holds these interactions together.

The goal is to turn passive followers into active participants. When done right, it can increase brand awareness, customer loyalty, and advocacy. Think of it as the difference between a brand that merely has an online presence and one that truly resonates with its audience.

Best Practices for Social Media Community Management

1. Know Your Audience Inside Out

Understanding who your audience is—and what they care about—is the foundation of effective community management. Dive into analytics, read through comments, and participate in conversations to get a pulse on your community's needs and interests.

Pro Tip: Create audience personas to help tailor your content and interactions. The more you know about your audience, the better you can serve them. (And trust  us, your community will notice the difference!)

2. Be Consistent with Your Brand Voice

Your brand's voice is its personality online, and consistency is critical. Whether responding to a comment or posting new content, maintaining a consistent tone helps build trust and recognition.

Example: Watch how Wendy's consistently uses a cheeky and playful tone on all its Instagram posts, making it easily recognizable and relatable. (And who doesn't love a brand with a sense of humor?) 🤭

Example of social media community management of JetBlue's instagram comment section.

3. Monitor Conversations and Stay Responsive

Your community is talking—are you listening? Monitor mentions, hashtags, and comments regularly to stay on top of what's being said about your brand. The amount of time you’ll need to dedicate each day to social monitoring will depend on your brand’s audience size. Some brands engage constantly with their audience throughout the day. A good rule of thumb is to check your accounts multiple times a day to ensure timely responses. 

To stay efficient, consider using tools like Hootsuite or Sprout Social, which can help you track conversations and manage your responses across multiple platforms in one place. Quick, thoughtful responses show your community that you're attentive and care about their input.

Example: Lyft is known for its exceptional responsiveness, especially on X. The brand actively monitors mentions and engages with users in real-time, addressing feedback and resolving issues but mostly joining in on casual conversations. This proactive approach helps Lyft manage its reputation and strengthens its connection with the community. (It's like having a friendly chat with a brand that's always there for you!).

Example of social media community management of Lyft's X (formerly Twitter) feed.

4. Create Value-Driven Content

Your content should do more than just fill space—it should add value. Whether it's educational, entertaining, or inspiring, value-driven content keeps your community coming back for more. The goal is to provide something that genuinely benefits your audience rather than just pushing your own agenda.

Pro Tip: While it's tempting to use every post as an opportunity to promote your brand, balance is key. Follow the 80/20 rule: 80% of your content should be non-promotional, offering valuable insights, tips, or entertainment. The remaining 20% can be promotional, subtly integrating your brand into the narrative. This approach ensures your social media feed doesn't become overly sales-driven, keeping your audience engaged and receptive.

5. Encourage User-Generated Content

User-generated content (UGC) is like word-of-mouth marketing on steroids. Encourage your community to create and share content related to your brand by running contests, featuring UGC on your pages, or simply asking them to tag you.

Example: GoPro's #GoProAwards is an excellent example of a brand that effectively encourages user-generated content. By inviting users to share their best action footage for a chance to be featured and win awards, GoPro taps into its adventurous community's creativity. This campaign generates a constant stream of high-quality content and strengthens the bond between GoPro and its users, making them feel like part of the brand's story.

Gallery feed of posts submitted to Instagram using the hashtag #goproawards.

6. Handle Negative Feedback Gracefully

Negative comments are inevitable but also an opportunity to showcase your brand's integrity. Addressing concerns with empathy and professionalism helps resolve individual issues and shows the broader community you're committed to improvement. When appropriate, offer to continue the conversation via direct message, phone call, or email to provide a more personalized resolution and smoother communication.

Example: When it comes to airlines' social media pages, upset customers are always present. JetBlue is known for its effective handling of negative feedback on social media. The airline's social media team actively monitors mentions and responds quickly to customer complaints with personalized solutions. This approach not only addresses the individual concern but also demonstrates JetBlue's dedication to customer service.

Comment section of JetBlue's facebook page.

7. Use Analytics to Guide Your Strategy

What's working and what's not? Analytics are crucial for understanding social media performance and guiding your community management strategy. Analyzing engagement metrics, growth trends, and sentiment can reveal valuable insights into what resonates with your audience and what doesn't.

Pro Tip: Regularly review your social media metrics to identify patterns and make data-driven decisions. Pay attention to key metrics such as engagement rates, reach, click-through rates, and sentiment analysis. Use these insights to refine your content strategy, improve your response tactics, and tailor your interactions to better meet your community's needs.

For example, if you notice that posts featuring behind-the-scenes content generate higher engagement, consider incorporating more of these into your strategy. On the other hand, if certain types of posts aren't performing well, it might be time to reassess and pivot your approach.

By following these best practices, you'll be well on your way to creating a thriving, engaged community that supports and champions your brand. Social media community management is an ongoing process, and with the right approach, your social media presence can become a powerful tool for connection, growth, and loyalty.Need help with your community management strategy? Let's chat!

The Biggest Memes and Trends of August 2024

Collage of influencer, breakdancer, and Billie Eilish.

August 2024 has been a dynamic month, with the Summer Olympics in Paris taking center stage and sparking a fresh wave of social media trends. Alongside the global spectacle, we've seen a rise in unlikely micro trends and the subtle shift as summer transitions into fall.

Trends can offer marketers and brands on social media some great lessons as they attempt to understand audience behaviors. So, let’s dive into the trends and memes of August 2024 that really stood out to uncover the factors behind their virality.

“Very demure, very mindful.”

If you’ve heard anyone use the words “demure” or “cutesy” within the last few weeks, you can thank Chicago-based TikTok content creator Jools Lebron. The trend started when Lebron talked her audience through her ‘very demure’ approach to workday attire. In the video, she says, "You see how I do my makeup for work? Very demure. Very mindful.”

@joolieannie

#fyp #demure

♬ original sound - Jools Lebron

The original video has now garnered over 50 million views, sparking a viral micro-movement. Now, thousands of TikTok users have shared their own takes on how they stay ‘demure’ and ‘mindful’ while going about their daily routines.

@logagm

Just be mindful x

♬ original sound - Jools Lebron
@nycacc

Status: Available for adoption at Queens ACC Pop is in need of emergency placement! We would love to see this demure and mindful boy find a loving home ❤️ @Jools Lebron A volunteer writes, "Everyone is talking about Pop. His pictures are so ridiculously cute and he's just a few years old! When we meet him though, he is nonstop fun. His tail is just absolutely wiggling all over the place, and his butt shakes so much he almost hits himself in the face with it. Pop is excited to meet us and prefers pets and snuggles to any toys at the moment. On a dreary day, he is happy to be out and about and is our temporary ray of sunshine. He has a sweet sweet face and is so soft and snuggly. He just melts his whole body into each of us to get in enough snuggles for us all. In his little tshirt, Pop looks like a total heartbreaker. He is reported to be friendly and playful with strangers, children, and other dogs. His favorite activities are playing (obvi) and going for walks. He prefers to sleep on the couch to his bed. He is a very energetic young boy who would do best in a home ready to keep the good times rolling." Pop's Bio: https://nycacc.app//browse/168283 If you're on mobile and unable to access the link, visit nycacc.app to search for Pop's name or ID: 168283 #nycacc #boroughbred #shelterdogs #queensacc #nycactivities #demureandmindful

♬ original sound - Jools Lebron

What we can learn from this trend: The “demure” trend is a prime example of how simple, relatable content can ignite viral conversations. Jools Lebron's content resonated because it was authentic and relatable. The rapid spread of this trend shows the potential of micro-movements to grow into viral sensations.

The Paris Olympics

The 2024 Summer Olympics was not only an impressive showcase of peak athleticism but also the source of plenty of memes. Thanks to a handful of unforgettable participants, the internet had its fun churning out relatable content. Two of these iconic Olympians were Turkish pistol sharpshooter Yusuf Dikec, whose nonchalant stance won him some aura points, and Australian breakdancer ‘Raygun’, whose unusual dance may have lost her some aura points.  

The Turkish Shooter

The Australian Breakdancer

What we can learn from these trends: Major events (especially sporting events) will always spark memes and trends. This is the world we live in now. It’s up to marketers and brands alike to not only be ready for when these trends happen but anticipate them months in advance.

The ‘One-Second Finger Snapping’ Trend

Yep, another 1-second social media trend has arrived. A couple of months ago, we saw the ‘Slow Blink’ trend take off, and its success was so huge that a new version has popped up. This time, it's all about finger-snapping—and it’s just as versatile. 

Thanks to Instagram's replay feature, where reels automatically loop if watched to the end, these 1-second videos practically guarantee that users will watch them multiple times. With minimal effort and big potential for reach, creators are jumping on the bandwagon to see if they can rack up views.

What we can learn from this trend: Ordinary social media users are more marketing-savvy than you might think. Trends like these that go viral are not started by digital marketers or social media experts but by regular users who understand the basics of how the algorithm works.

Summer Recaps

August is the unofficial end of summer, and many take this time to look back on the summer fun they had. But of course, the question has to be asked: “Did you even have a good summer if you didn’t post about it on social media?”

Summer recaps are nothing new, but this year, the trend has emerged in full force. Thousands are taking the opportunity to show off their adventures, travels, and food experiences. Unsurprisingly, these types of trends also spark a ton of CapCut templates to be made and shared with users.

@steff_6708

#summer #summerdump #2024 #recap #summerrecap #☀️☀️☀️ #sommer #fyp #fy #CapCut

♬ original sound - lyriclovers
@levasiaa

My love letter to summer 2024💌 #summer2024 #summer #summervibe #summeraesthetic #summer2024recap #summerrecap #summermashup #fyp

♬ Summer 2024 recap - Levalivet

What we can learn from this trend: As the seasons change, so do trends on social media. Brands and marketers should take advantage of seasonal trends and anticipate what trends might emerge as the seasons change (i.e. sweater weather, pumpkin spice latte, etc.).

Birds of a Feather

Billie Eilish may have released her newest album, Hit Me Hard and Soft, a few months ago, but her hard-hitting song, ‘BIRDS OF A FEATHER,’ has continued to make rounds on TikTok. Since its upload, the song has inspired over 800k TikTok videos.

Fans have understood the song’s moody sentiment and are pairing it with videos of friendship, relationships, pets, and all the simple joys of life.

@got_thedub

#dog #dad #foryou

♬ BIRDS OF A FEATHER - Billie Eilish
@justicefester

Find someone you can heal your inner child with 🧡🩵

♬ BIRDS OF A FEATHER - Billie Eilish
@snooopyedits

#snoopyedit #snoopy #snoopyedits @Snoopy

♬ BIRDS OF A FEATHER - Billie Eilish

What we can learn from this trend: New song releases from major artists mean big trends on social media. Just like the trends we’ve seen surrounding Sabrina Carpenter, Charlie XCX, and Chappell Roan, fans are using artists’ songs as soundtracks for their lives. Whether the vibe is empowering, moody, or ‘brat,’ social media users will create content that resonates with the mood of the music.

Wrapping Up

If there’s anything we’ve learned, it’s that the internet never misses a chance to turn anything into a trend. From Olympic memes that had us all questioning our dance skills, to TikTok users showing off their “demure” office looks, it’s been a whirlwind of content.

For marketers and brands, the lesson is simple—stay on your toes and be ready to jump on social media trends faster than you can say "pumpkin spice season." Whether it’s a viral song or a sporting event, the opportunities to connect with audiences are endless. Just don’t wait too long, or next thing you know, we’ll be onto sweater weather memes.

At That RANDOM Agency, we’re always letting our curiosity lead us to new insights that apply to the digital landscape. Check out our other blog posts on our Random Thoughts page or schedule a discovery call today!

9 Best Canva Apps You Didn't Know You Needed

Canva has become a beloved tool for whipping up everything from social media posts to polished presentations in a simple, user-friendly way. But did you know it offers a treasure trove of apps that add amazing additional features to the design tool? Well, buckle up—here are the 9 best Canva apps you didn’t know you needed (and you’ll wonder how you lived without them).

What Are Canva Apps?

Before we dive into the list, let’s clear up what Canva apps actually are. Canva apps are integrations that enhance Canva's functionality by bringing in external content, tools and features directly into your Canva workspace. Think of them as nifty little sidekicks that help you access additional resources like stock photos, manipulation tools, and unique design elements without needing to leave Canva. 


Something to note: Like much of the assets found on Canva, apps are made by third-party developers, so while they offer incredible functionality, it's always a good idea to double-check their terms of use and quality.

Mockups

Bring your designs to reality (or to life) with high-quality mockup designs, including smartphones, computers, posters, apparel, packaging, and more. The Mockups app is your secret weapon for showcasing your creations in a professional, polished way. Whether you're designing a new app, a sleek T-shirt, or eye-catching packaging, Mockups gives you the tools to present your work as if it's already out there in the world. Think of it as the virtual runway for your designs, where they can strut their stuff in the best possible light.

Before and after image using the Canva Mockups App to create a mockup of a paper bag design.

Easy Reflections

Add eye-catching reflections to your designs in seconds with the Easy Reflections app. Perfect for enhancing product photography and portraits, this app allows you to create stunning reflective effects with minimal effort. Whether you want to make a product shot pop or give a portrait that extra touch of elegance, Easy Reflections makes it happen.

Before and after image using the reflections app to add a ground reflection to a design featuring a jar of hand cream.

Meta Design Check

Get Meta-certified feedback on your designs with the Meta Design Check app. This handy tool provides expert tips and insights to help you optimize your designs for better performance in Meta campaigns. Whether you're working on stories, reels, or regular feed posts, Meta Design Check ensures your designs meet Meta's best practices.

Side-by-side image showing the Meta Design Check pop-up window checking the design for improvements.

Brandfetch

This app is pretty straightforward. Search any brand or website and immediately receive brand logos, colors, and images to place in your designs. The Brandfetch tool cuts out the work of scouring the internet for brand assets and is perfect for case studies, client pitches, etc.

Showing a search of Google brand assets using the Brandfetch app window.

Lorem Ipsum Generator

This essential tool allows you to quickly insert placeholder text, giving you control over the word count and font size of the generated content. Whether you're mocking up a website, brochure, or any text-heavy design, Lorem Ipsum Generator ensures you have the perfect amount of text to visualize your layout.

Side-by-side image of how the Lorem Ipsum generator app can be used to add filler text in a mockup design.

Image to Frame

Another rather simple tool that opens up tons of creative opportunities. This app allows you to transform any image into a custom Canva image frame. This tool gives you the power to mold your images into pretty much any form you desire, adding a personalized touch to your projects.

Before and after of a watermelon image being turned into an image frame with a dog eating a watermelon inside the frame.

LottieFiles

As if Canva didn't already have a great animation library, LottieFiles adds 400,000+ more. These customizable animated graphics are perfect for adding that extra bit of flair to your projects. Our favorite thing about this app is the custom palette feature, which allows you to apply custom brand colors to all searchable animations.


Disclaimer: Full access to all animations on this app requires an account on the LottieFiles website.

A look at the search results in the LottieFiles app when searching the term "tech".

Gradient Generator

Gradients have proven to be a staple in modern design, adding depth and texture to any project. The Gradient Generator app lets you add customized gradients instantly to your design, offering customization for color blending and noise amount. Whether you're looking to create a subtle background or a bold, eye-catching element, this app makes it easy to craft the perfect gradient.

Showing the gradient generator app creating a black to red smooth gradient graphic.

Transform Image

The Transform Image app allows you to transform the perspective of any image with ease. All you need to do is upload an image, drag it to your preferred position, and then seamlessly add it to your design. In our opinion, this app is particularly effective for skewing typography in your projects, letting you manipulate text images to fit various angles and perspectives.

Showing how the transform image app can skew the perspective of text in Canva.

Our Canva App Wishlist

While these 9 apps we’ve listed offer great features, there are still some app ideas that we’d love to see be made for digital marketers. Here’s a list of what we think should be included in Canva’s app library:

Conclusion

So there you have it—9 must-have Canva apps that are bound to transform your creative process. Whether you’re a design novice or a seasoned pro, these tools are sure to add some magic (and perhaps some minutes saved) to your projects. Happy designing!


Need expert guidance on your social media content? Say no more. Get in touch with us today!

7 AI Tools For Social Media Managers in 2024

Relatable meme of a floating figure chasing a boy running down a hallway.

If the above meme feels too real, this blog post is for you. Being a social media manager means you wear many hats. From content creation to content analysis, your job is a whirlwind of multitasking and managing multiple priorities.


Thankfully, it’s 2024, and helpful tools powered by artificial intelligence are becoming the norm. Is AI transforming marketing as we know it? Coca-Cola seems to think so. If anything, it should be transforming the way to create content, complete tasks, and analyze insights. To help you know which tools you should be focused on, we’ve compiled a straight-to-the-point list.

Copy.ai

Copy.ai is an AI-powered tool designed to assist social media managers in creating engaging and compelling content. The tool has a noticeable marketing-based focus, allowing users to generate various types of content, including ad copy, social media posts, blog content, and more, by simply providing a prompt.

Screenshot of the general overlook of the Copy.ai tool.

An alternative to using ChatGPT, Copy.ai has some pretty unique features we’ve not seen elsewhere, including automated workflows, project templates categorized by industry, and much more.

Screenshot of the Copy.ai's Workflow Library.

Pros

Cons

Price

ChatGPT

Much like Google, “ChatGPT” is becoming its own verb, synonymous with seeking instant, intelligent answers and sparking engaging conversations effortlessly. Made by OpenAI, ChatGPT is an advanced AI platform that excels in natural language processing, designed to assist users across various tasks including conversation, content creation, and more.

Unlike Copy.ai, which focuses primarily on marketing content generation, ChatGPT offers a broader range of capabilities suited for interactive dialogue, answering questions, providing recommendations, and even creative writing.

Screenshot of a ChatGPT conversation.

Pros

Cons

Price

Midjourney

MidJourney is an AI-powered image creation tool that makes generating stunning visuals a breeze. Using cutting-edge machine learning, it turns simple text prompts into detailed, captivating images. Whether you need realistic photos, abstract art, or anything in between, MidJourney can handle it all. It's like having a professional graphic designer at your fingertips. Plus, it doesn't just stop at making images—it can also enhance existing ones, transforming ordinary pictures into eye-catching masterpieces.

MidJourney is a game-changer for social media managers.  With easy customizations that lets you experiment with different styles and themes, MidJourney ensures that your content always stands out and grabs attention.

AI generated image of a dark, futuristic individual with high-tech headphones and mask.
Image taken from the public Midjourney feed

Pros

Cons

Price

Murf

Ever wish you had a silky-smooth voice to narrate your social media videos but lack the vocal chops or a recording studio? Enter Murf, the AI-powered voiceover tool that’s got your back. Murf transforms your text into natural-sounding speech with a wide variety of voices and languages. It's like having a professional voice actor on call, ready to bring your content to life. Just type your script, choose a voice, and let Murf work its magic.

Colorful layout of wide variety of voice options from Murf.

Adding a polished voiceover can make your videos pop and grab attention. Whether you’re crafting promotional clips, how-tos, or snappy stories, Murf helps you create engaging, professional-quality content without the hassle.

Screenshot of Murf's rendering model workspace.

Pros

Cons

Murf’s AI voice cloning technology raises concerns on privacy and security

Pricing

Publer

Need a social media sidekick with serious AI chops? Publer is all about leveraging AI to streamline your social media creation/scheduling efforts, with text generation that crafts perfect captions, complete with emojis, in no time. Thanks to GPT-4 integration, Publer promises faster and more refined content generation, whipping up engaging captions and visuals in seconds. 

Taking it a step further, Publer can even optimize one piece of content for multiple different social channels, languages, and audiences – helping you make the most of a single piece of content.

Screenshot of textbox using Publer's AI Assist tool.

Pros

Cons

Price

Brandwatch

Brandwatch has been a leader in AI integration for several years now. Its advanced AI capabilities go beyond traditional analytics. It uses cutting-edge AI algorithms to analyze vast amounts of social media data in real-time, providing actionable insights into consumer sentiments, trends, and competitor activities. With Brandwatch, you can uncover hidden insights and trends that shape your brand strategy, all powered by sophisticated machine learning models.

Text box showing Brandwatch's brand mentions content summary.

Pros

Cons

Price

Canva

The popular graphic design platform has been making strides in the AI space for the past year. While its text-to-image tool may not be as robust as other image-generation platforms, Canva’s accessibility makes its AI tools easy to use on the fly.

AI generated image of office supplies on desk.

Some of our favorite AI tools for Canva include Magic Expand (used to expand images) and Magic Grab (used to separate an element in your design from the background). 

Pros

Cons

Price

ToolBest ForPricing
Copy.aiSocial media content creation, marketing-focusedFree, Pro: $36/month for five seats, Team: $186/month for 20 seats, Growth: $1,000/month for 75 seats, Scale: $3,000/month for 200 seats
ChatGPTInteractive dialogue, answering questions, creative writingFree, Plus Plan: $20/month, Team Plan: $25 per person/month
MidjourneyAI-powered image creation, visual content for social mediaBasic Plan: $10/month, Standard Plan: $30/month, Pro Plan: $60/month, Mega Plan: $120/month
MurfAI-powered voiceovers for videosFree version available, Creator Plan: $23/month, Business Plan: $79/month, Enterprise Plan: Must contact sales team for pricing
PublerSocial media scheduling and text generationFree version available, Professional Plan: $9.60/month, Business Plan: $16.80/month
BrandwatchAnalyzing social media data for insightsMust request a demo and quote on Brandwatch’s website
CanvaGraphic design with AI toolsFree version available, Canva Pro: $15/month, Canva Teams: $10 per person/month ($30/month minimum), Canva Enterprise: Must contact sales team for pricing

To Conclude

Being a social media manager is both rewarding and challenging. Leveraging the right AI-powered tools can make a world of difference as you create content and optimize campaigns for your audiences. 
Looking for insight-driven marketing help for your brand? Shoot us a message today!