The Best AI Prompts for Social Media Marketers in 2026

Whether you’re skeptical or eager, AI took huge strides last year. Tools like ChatGPT, Sora, Gemini, and Nano Banana have achieved things that nobody thought were possible just five years ago. As we enter 2026, it’s more apparent than ever that AI has changed how many things work in our world. For social media marketers, AI has become quite a helpful tool when it comes to content creation, analysis, scheduling, and much more. But the real secret weapon isn’t just using AI — it’s knowing how to speak the language of prompts to get reliable, relevant, and brand-aligned output from AI.

How to Use AI Prompts in Your Social Strategy

AI tools are powerful, but the quality of the output depends on the quality of the input. Before copying and pasting prompts, follow these three essential principles:

Understanding Your Audience First

Successful prompts begin with a clear audience profile. Describe who your followers are — their interests, pain points, buying behavior, and preferred content style. Without context, AI output tends to be generic.

Example audience prompt starter:

“I’m marketing to eco-conscious millennials who love sustainable fashion and prefer short, witty content.”

Combining Brand Voice + AI Output

Your brand voice — whether playful, authoritative, or heartfelt — should always guide AI generation. Include tone instructions in your prompts.

Example:

“Write captions in a friendly, conversational tone with subtle humor, suitable for a beauty brand targeting Gen Z.”

Testing and Iterating Prompts

Not every prompt works perfectly the first time. Use iterative prompts:

“Rewrite this caption to be more concise and increase urgency while keeping the same meaning.”

The Best AI Prompts for Content Ideas

Caption & Copywriting Prompts

  1. Hook First:
     “Generate 10 opening lines for Instagram that spark curiosity about [topic/product].”
  2. Value-Driven Copy:
     “Create long-form LinkedIn post copy explaining [topic] with actionable tips.”
  3. Emotional Appeal Prompts:
     “Write a heartfelt thank-you message for our community, highlighting user milestones.”
  4. Product Teaser:
     “Draft five short TikTok ideas teasing our new [your product/service] launch.”
  5. Seasonal Campaigns:
     “Generate captions for Valentine’s Day promotions for [brand] using a romantic tone.”

Visual Content & Creative Description Prompts

  1. Image Description Prompt:
     “Describe a carousel graphic idea to explain a step-by-step tutorial on [topic].”
  2. Video Script Starter:
     “Write a 30-second script for a TikTok about [brand story or topic].”
  3. Reel & Short-Form Prompts:
     “Outline trending TikTok Reel concepts using humor for .”

Prompts for Scheduling & Publishing Efficiency

AI isn’t just for content — it’s for planning.

  1. “Create an editorial calendar for 30 days of content for Instagram and LinkedIn around [theme].”
  2. “Suggest the best posting times for TikTok and Instagram Reels for an audience based in [region].”

Prompts for Engagement & Community Growth

  1. “Generate 15 engaging comment replies for common questions about [your product/service].”
  2. “Write prompts to start a community discussion in our Facebook group on [industry topic].”
  3. “Create responses to positive and negative reviews with a helpful tone.”

Prompts for Data, Analytics & Performance Reports

AI can analyze data patterns:

  1. “Interpret the past three months of engagement metrics on Instagram and suggest content adjustments.”
  2. “Create an analytics report summary highlighting growth opportunities for [campaign].”
  3. “Compare the performance of TikTok vs Instagram Reels last quarter and explain actionable insights.”

Prompts for Trend Discovery & Competitor Insights

  1. “Identify trending topics in [industry] that are gaining traction on TikTok.”
  2. “Summarize competitor content themes for [brand names] and suggest differentiation ideas.”
  3. “Provide hashtags related to [topic] with engagement potential.”

Prompts for Brand Voice & Tone Consistency

  1. “Rewrite this text in [brand voice] with consistent terminology and style.”
  2. “Suggest alternative wordings that retain brand tone but increase clarity.”

Industry-Specific AI Prompt Examples

E-Commerce

  1. “Suggest 10 upsell post ideas for abandoned carts for our fashion store.”
  2. “Write promotional captions for a women’s shoe drop with influencer partnership.”

SaaS Tech

  1. “Create LinkedIn posts explaining complex features in simple terms.”
  2. “Draft an educational carousel about navigating our platform’s dashboard.”

Health & Wellness

  1. “Write calming, supportive captions for mental wellness awareness month.”
  2. “Generate fitness challenge post ideas to boost daily engagement.”

Tips for Prompt Customization in 2026

Adjusting for Platform (X, Instagram, TikTok, LinkedIn)

Every platform has a unique audience and content rhythm. Include the platform in your prompt for tailored output:

  1. “Create an X thread about [topic] with engaging hooks every two posts.”
  2. “Write a LinkedIn carousel script witha  professional tone and key takeaways per slide.”

Emojis, Hashtags & Keywords Guidance

Emojis and hashtags boost visibility when used appropriately:

  1. “Add relevant emojis and four optimized hashtags for a Reel about [topic].”
  2. “Suggest keywords for this post caption to improve discoverability on Instagram.”

Conclusion: Powering Social Media Success with AI

In 2026, AI prompts are essential tools — not optional extras — for social media marketers aiming to stay ahead. By using The Best AI Prompts for Social Media Marketers in 2026, included above, you can create better content, streamline workflows, discover insights faster, and deepen audience engagement across platforms.

Want to take your generative AI strategy to the next level? Reach out to our team at RANDOM today! 

2026 Pop Culture Events and Moments Social Media Marketers Need to Know

floating hand pointing to collage of images showing pop culture events

Social media marketers…buckle up. 2026 is set to be a busy and exciting year for you. Get your phone fully charged and fridge stocked with your favorite energy drink. From award shows to major sporting events, the upcoming year will be filled with viral cultural moments that dominate digital conversations. Pop culture drives trends, memes, and online engagement—which means staying ahead of these moments is essential for any brand hoping to stay relevant in 2026.

Whether you’re planning campaign calendars or prepping reactive content, here are the must-watch 2026 pop culture events to keep on your radar.

1. Major Award Shows: The GRAMMYs, Oscars, Emmys & More

Award season remains one of the most significant opportunities for real-time engagement, with millions of fans posting hot takes, fashion reactions, and meme-worthy moments.

Key 2026 Award Show Dates

Why It Matters

How Brands Can Leverage It

2. Major Sports Events: Super Bowl, Olympics & More

Sports always dominate pop culture—and 2026 is unusually huge due to global events.

Key 2026 Sports Moments

Why It Matters

How Brands Can Leverage It

3. Movies, TV, and Other Media Releases in 2026

2026 is shaping up to be a massive entertainment year, with new franchises, anticipated sequels, and high-engagement fandom activity.

Movies Expected to Trend in 2026

TV Expected to Drive Conversation

(Some dates TBD but projected for 2026)

Video Games Expected to Get Major Community Attention

Why It Matters

How Brands Can Leverage It

4. Pop Culture Events: Met Gala, Comic-Con, Coachella

The most aesthetic, iconic, and meme-producing events of the year.

Key 2026 Dates

Why It Matters

How Brands Can Leverage It

5. International Awareness Days & Cultural Observances

Beyond the big pop culture events, these annual dates spark meaningful conversations and drive engagement—especially when brands participate authentically.

Must-Know 2026 Awareness Days

Why It Matters

How Brands Can Leverage It

Plan for 2026 Pop Culture—But Stay Flexible

While these moments are predictable, viral pop culture often comes from the unexpected—a celebrity mishap, an overnight meme, a surprise album drop, or a breakout TV character nobody saw coming.

To stay ahead in 2026:

Pop culture moves quickly—brands that can adapt and join conversations authentically will emerge as winners in 2026. Want this for your brand? Reach out to our team at Random to strengthen your strategy and stay competitive in the year ahead.

6 Websites for Hiring UGC Creators for Social Media (Top Picks for 2026)

Introduction to UGC and Its Power in 2026

User-generated content (UGC) has become the beating heart of modern social media marketing. We predict that 2026 audiences will crave authenticity more than ever, which is the whole point of UGC content. Unlike traditional ads, UGC feels genuine, personal, and relatable. Whether a short product demo or a testimonial video, UGC helps brands build trust and boost conversions.

With the explosion of TikTok, Instagram Reels, and YouTube Shorts, brands are turning to UGC creators — everyday people who produce engaging, platform-native videos that sell without feeling like ads. Read our blog to find out why UGC content is crucial for brands, and the resources that will help connect you to top talent.

Why Brands Need UGC Creators for Social Media

Hiring UGC creators allows businesses to:

What to Look for in a UGC Creator Platform

Before jumping into the list, here’s what to consider when choosing a UGC platform:

Top 6 Websites for Hiring UGC Creators for Social Media

1. Billo

Billo is one of the most popular and accessible platforms for brands seeking UGC videos. You simply upload a creative brief, set your budget, and receive dozens of content submissions from vetted creators.

Why it stands out:

smartphone showing woman applying makeup to face alongside UI of social media metrics

2. Collabstr

Collabstr connects brands directly with UGC creators and influencers. You can browse creator profiles, view portfolios, and hire them for one-off or ongoing projects.

Highlights:

gallery of UGC creators on website

3. Insense

Insense bridges UGC creation and ad management. From within the platform, brands can source creators, approve concepts, and directly launch Meta or TikTok ad campaigns.

Highlights:

UI of UGC creators

4. Cohley

Cohley focuses on large brands and agencies. It offers a powerful dashboard for managing creator campaigns, analyzing performance, and organizing content assets at scale.

Highlights:

gallery of UGC creators video content

5. Trend.io

Trend.io simplifies UGC by letting brands post campaigns and receive ready-to-use videos in days. It’s designed for DTC startups and eCommerce businesses that value speed and affordability.

Highlights:

landing page showing different UGC creators' videos

6. Influee

Influee’s creator network focuses on high-quality UGC videos optimized for social platforms. The platform emphasizes storytelling, making it ideal for lifestyle and fashion brands.

Highlights:

gallery of UGC creators above a selection of topics to choose from

Other Great Alternatives for Finding UGC Creators

If you’re still exploring, these platforms are worth checking out:

Each offers unique features, from influencer partnerships to AI-based content matching.

FAQs About Websites for Hiring UGC Creators

1. What is a UGC creator?
A UGC creator produces authentic videos or photos that promote a brand’s product naturally — often used in ads or social posts.

2. How much does hiring a UGC creator cost?
Rates vary, but typically between $50 and $300 per video, depending on experience and platform.

3. Which UGC platform is best for small businesses?
 Billo and Trend are the most affordable and beginner-friendly.

4. Can I use UGC for paid ads?
 Yes — most platforms offer licensing options for paid usage.

5. How do I ensure high-quality content?
 Write a clear, creative brief, include sample videos, and offer feedback.

6. What’s the difference between influencers and UGC creators?
 Influencers promote to their audience, while UGC creators make content for your brand to publish.

Conclusion: The Future of UGC and the Creator Economy

The future of digital marketing is creator-led. UGC platforms like Billo and Collabstr make it easy for brands to collaborate with talented creators who produce content that sells—not because it’s flashy but because it feels real.

Whether running an ad campaign or building organic trust, investing in UGC today is one of the most intelligent marketing decisions for 2026 and beyond.

3 Underrated Features on TikTok to Elevate Your Social Performance

smartphone with the tiktok app open showing a home made pizza

TikTok is a creative breeding ground—not just for memes, dances, and cultural trends but also for app features. Over the past several years, we’ve seen innovative features originally introduced on TikTok adopted by platforms like Instagram, YouTube, and even LinkedIn. It’s clear that TikTok knows what it’s doing when offering features that help users and creators.

In this article, we’ll uncover three underrated TikTok features—Playlists, Q&A, and Spark Ads—that can transform the way creators grow, engage, and monetize their presence.

Feature #1: TikTok Playlists

What TikTok Playlists Are and How They Work

Playlists allow creators to group related videos into themed collections directly on their profile. Much like YouTube playlists, they give viewers a guided path to binge-watch multiple videos without leaving your page.

Benefits of Playlists for Content Longevity

Best Practices for Creating Engaging Playlists

Feature #2: TikTok Q&A

How the Q&A Feature Works

TikTok’s Q&A feature lets your audience submit questions directly, which you can answer through short-form video replies. Unlike simple comments, Q&A pins the original question above your response, creating interactive and personalized content.

Turning Questions into High-Engagement Content

Use Cases for Q&A Feature

Feature #3: TikTok Spark Ads

What Spark Ads Are and How They Differ from Traditional Ads

Spark Ads allow brands (or creators) to promote existing TikTok videos instead of creating new ad-specific content. This means your promoted content looks and feels native, maintaining the authenticity that drives TikTok engagement.

Advantages of Spark Ads for Authentic Reach

Cost-Effective Strategies for Using Spark Ads

FAQs About TikTok Playlists, Q&A, and Spark Ads

Q: Are Playlists available for everyone?
A: Playlists are currently available to most creators, but some may need a minimum follower count to unlock the feature.

Q: How do Playlists impact TikTok SEO?
A: Playlists can improve TikTok SEO by grouping videos around keywords, making it easier for users to find your content.

Q: Is Q&A better than replying in comments?
A: Yes—because Q&A highlights questions directly and creates shareable content that can trend independently.

Q: Do Spark Ads work for low-budget campaigns?
A: Absolutely. Even small daily spends can significantly boost reach if you target effectively.

Q: What’s the minimum spend for Spark Ads?
A: The minimum is typically $20 per day, but TikTok allows testing at smaller budgets in some regions.

Conclusion: Unlocking TikTok’s Underrated Features

TikTok is more than just trends and hashtags—it’s a platform rich with features that most creators barely touch. By mastering Playlists for retention, Q&A for engagement, and Spark Ads for scalable growth, you can elevate your social performance to new heights.

How Instagram Is Empowering Creators in 2025: New Tools, Features & Opportunities

Instagram in 2025 truly hits different. And creators are winning big from it. The platform is rolling out feature after feature designed to help creators grow, engage, monetize, and shine. Whether you’re a micro-influencer, full-time content creator, or just getting started, Instagram’s updates this year are proof: it’s your time to thrive.

Let’s break down the latest upgrades and how they’re shifting the power into creators’ hands.

Updated Performance Metrics

First things first: Instagram’s new performance metrics.

The platform now gives creators more detailed insights into how their content performs, including:

These updates give creators the power to strategically tailor content, track their audience trends, and even pitch to brands with concrete data in hand.

Screen showing an example of audience demographics under Instagram Reel insights

More Love for Reels

Instagram first released Trial Reel last December. In 2025, Trial Reels will be rolled out to even more creators, allowing small and mid-sized accounts to experiment with high-impact content.

And that’s not all. Earlier this year, Adam Mosseri announced that reels can now be up to 3 minutes long. That’s a lot more storytelling, showcasing, and value-packed content in one go.

Why does that matter?
Because more time = more engagement = more potential for growth.

Monthly Performance Recaps & Milestones

Instagram’s now giving creators monthly performance recaps, along with milestones and personalized recommendations.

Think of it like your own digital coach — reminding you what worked, what didn’t, and what to try next. It’s a solid motivator and a helpful tool to improve content game without guessing.

Screens showing Instagram's monthly performance recap and inspiration features for creators

Better Comment Control for Big Accounts

Got over 100K followers? Instagram’s giving you more control over your comment section.

New advanced comment filters help weed out spam, hate, or just plain irrelevant chatter, so creators can protect their space and stay focused on real engagement.

Screens showing Instagram's new comment features to filter out spam and hate

🔁 Boost Reach with Reposts

Another 2025 update that’s changed the platform for both creators and average users is “Reposts.” These are similar to how retweets on X or shares on Facebook work.

This can massively boost reach and visibility, especially for creators who rely on viral content. Plus, it helps content live longer, travel farther, and gain more traction across feeds.

Screen showing the new Instagram repost button on the Reels tab

Meta Officially Rolls Out the Edits app

Meta released their new video creation app, Edits, back in April and new features and updates have followed very consistently. 

Why’s this important? Meta wants Instagram to become a one-stop shop for content creators, where they can manage everything from content creation to community management. Expect to see more features added to this video creation tool that keeps users returning to Instagram (as opposed to competitors like TikTok and CapCut).

Want a full breakdown on what creators can accomplish on Edits? Read our review here.

Pro Tips from the Top: Creator Q&A with Instagram Chief

Finally, creators got some direct answers from Instagram’s head honcho this year. Adam Mosseri sat down with the YouTube channel Build Your Tribe to discuss algorithms, audience growth, and more juicy insights for creators, big and small.

This kind of transparency signals one big thing: Instagram wants creators to win.

Final Thoughts

From better data and tools to community-building features, the platform is making it loud and clear: creators are at the center of its future. As the creator industry grows more and more each month, it’ll be interesting to see how platforms like TikTok, YouTube, and Instagram compete to be the #1 choice for content sharing.

If you’re a creator, we hope this overview of features inspires you to keep creating and growing your community!

💡 Want to stay ahead of the curve?
 Check out more of our posts to discover how you can win on social media in 2025.

3 Underrated Instagram Features to Elevate Your Brand’s Community

When it comes to marketing on Instagram, most brands are already using the usual suspects—Stories, Reels, and grid posts. But Instagram is constantly evolving, and beneath the surface are lesser-known tools with powerful potential. If you're looking to maximize engagement, build community, and drive brand performance, it’s time to explore some of Instagram’s hidden gems. Here are 3 underrated Instagram features to help elevate your brand’s reach and community building in 2025.

1. Broadcast Channels: A One-Way Megaphone

If you're not using Instagram's Broadcast Channels, you're missing out on a direct line to your most engaged followers.

What It Is:

Broadcast Channels are a one-to-many messaging feature that allows creators and brands to send text updates, polls, voice notes, and behind-the-scenes content to followers who opt in. Think of it as a private newsletter, except it lives on Instagram and thrives on real-time interaction.

Why It Works:

Pro Tip:

Use Broadcast Channels for product drops, live event reminders, and exclusive tips. It’s a no-algorithm zone—just pure, unfiltered brand-to-fan communication.

2. Unlockable Reels: A Secret Code to Exclusive Engagement

This one is still in testing, but if you want to stay ahead of the curve, Unlockable Reels are worth watching and planning for.

What It Is:

Instagram’s new lockable Reels allow creators to hide content behind a secret code. Only users who know the code can unlock and view the Reel—creating an “IYKYK” moment with built-in exclusivity.

Why It Works:

Pro Tip:

Before this rolls out widely, start building your private communities and email lists. When live, offer access codes to VIP customers, regional fans, or newsletter subscribers.

3. Close Friends: The VIP List That Builds Loyalty

When Instagram launched Close Friends in 2018, it was meant for party invites, outfit checks, and private rants. Fast-forward to 2025, and brands are using it to create VIP experiences that drive engagement, loyalty, and conversion—all without cluttering the main feed.

What It Is:

Close Friends allows you to share Instagram Stories with a hand-picked audience. Originally a personal feature, it’s now a powerful brand tool for private content, early access drops, exclusive discounts, and community-building.

Why It Works:

Pro Tip:

Use Close Friends for:

Close Friends is your brand’s secret menu, offering intimate, algorithm-proof storytelling that strengthens bonds with your audience.

Bonus: Combine All 3 for Maximum Impact

Want to create an unbeatable Instagram strategy? Here’s how these tools work together:

This layered approach builds excitement, deepens engagement, and keeps your audience coming back for more.

By tapping into these underutilized features—Broadcast Channels, Guides, and Close Friends—you can unlock new ways to engage your audience, increase visibility, and build brand love. Good luck!

Want to work with an agency that strategizes and deploys these new Instagram features for you? Contact us today.

Instagram Edits App Review: Should You Use It?

It’s finally here: Meta’s answer to CapCut. Say hello to Edits, Meta’s new standalone video editing app built just for creators. We spent some time with the app and have compiled our thoughts, loves, and disappointments with it.

In this Instagram Edits app review, we’ll walk through:

What Is Instagram Edits?

Launched in April 2025, Edits is Meta’s take on a modern, mobile-first video editing tool. It connects seamlessly with your Instagram account and aims to streamline the entire content creation process, from idea to publication.

Key Features:

Here’s What the App Looks Like

Let’s dive into how Edits is structured—and what each tab brings to the table.

Keep Track of Your Ideas

The Ideas tab is your creative brainstorming board. From here you can:

Screenshot of the ideas tab on Edits, showing a few saved posts with pink sticky notes

This is a surprisingly useful feature. Instead of storing video ideas in your Notes app or screenshots folder, you get a dedicated, visual space to plan content. It’s one way Meta is trying to make Edits a one-stop shop for project creation.

Get Inspiration from Other Creators

The Inspiration tab is your standard feed of trending or followed Reels for content ideas. To be honest, we don’t see a ton of added value here. Aside from the option to use a Reel’s audio or save it as a sticky note for later reference, it feels pretty much identical to Instagram’s regular Reels feed.

A view of the inspiration tab, showing a reel of matcha being poured with a text overlay that says "you should order matcha"

Create Projects with a Variety of Tools

This is where the actual editing happens—and it’s got some hits and misses. For starters, Meta has made the process of creating green-screen social media content very smooth and intuitive. 

A view of the in-app video editing screen

One of Edit’s most impressive features is the CutOuts tool, which allows you to create cut-out elements from videos or images and superimpose them over other videos or images. This feature has real potential for creators to get creative and push boundaries.

A view of the "cutout" feature, with an example showing a thumbs up being cut out of a video to make a sticker

Overview of the Edit app’s features

The Downsides of the Edits App

Gather Insightful Data on Your Content

The Insights section offers a bit more data than you’d find on the regular Instagram app including Skip rate, Retention, Share rate and more. For creators serious about content strategy, this gives a better sense of what’s working—without jumping into Instagram’s business suite or third-party tools.

A view of the metrics insights you can see on videos, including engagement and views



Important to remember: Edits’ Insights tab only gives you analytics on your Reels content. It does NOT show you insights on stories, carousels, or static posts.

What We’d Love to See Added

Edits is promising, but with so many users already using CapCut’s vast library of features, there's room to grow. Here's our wish list for future updates:

Meta has hinted at some of these, but no ETA yet. Stay tuned.

✅ Final Verdict: Should You Use Instagram Edits?

Use Edits if you:

Stick with CapCut if you:

If you’re ready to improve your social media content strategy, request a proposal, and let us help you bring your vision to life.

CapCut or Adobe Express: The Best Video Editor for Your Social Media Needs?

woman on phone looking at smartphone.

Creating scroll-stopping social media videos doesn't have to mean mastering professional editing software. With intuitive, free-to-use tools like CapCut and Adobe Express, content creators—from beginners to seasoned marketers—can turn raw footage into polished posts in minutes. But when it comes to social media video editing, which one truly earns the title of best video editing app for social media?

Let’s break down the CapCut vs Adobe Express review, looking at everything from templates and effects to export options and ease of use.

P.S. Check out our full, solo review of just Adobe Express.

CapCut Features: A Creator’s Playground

CapCut, developed by ByteDance (the makers of TikTok), is tailor-made for social-first content. Its mobile-first design makes it wildly popular among everyday creators on TikTok and Instagram Reels.

capcut home page with view of different video projects

Unlike many free video editing software options, CapCut enables multi-layer timelines that support text, stickers, filters, and overlays in a single view. This gives users more freedom to experiment with creative direction, mainly when producing high-volume content for varied platforms.

video timeline in capcut editing tool

Key CapCut Features:

Free? Yes—CapCut offers a robust free version with minimal watermarks or paywalls. A Pro plan at $9.99/month unlocks more advanced assets like additional effects, transitions, video templates, and more, but most casual users won’t feel the pinch.

✅ Pros of CapCut:

❌ Cons of CapCut:

Adobe Express Features: Simplicity Meets Brand Polish

Adobe Express (formerly Adobe Spark) brings Adobe’s design muscle to video editing, without the intimidating interface of Premiere Pro.

adobe express home page showing different design dimension sizes

This program distinguishes itself by embedding design logic into every step of the content creation process. Instead of building around a video-first timeline, it layers motion and interaction into graphic-first compositions—an approach that resonates with organizations managing diverse content formats.

Key Adobe Express Features:

Free? Adobe Express has a strong free tier, though some premium assets and templates are locked behind a subscription. Premium tiers start at $9.99 a month.

adobe express design interface layout

✅ Pros of Adobe Express:

❌ Cons of Adobe Express:

Video Editing Tools Comparison: Side-by-Side

FeatureCapCutAdobe Express
Ease of UseBeginner-friendly, mobile-firstBeginner-friendly, web-based
TemplatesTrendy, short-form focusedPolished, brand-forward
AI ToolsAuto captions, voice effectsBasic animation & design tools
Platform CompatibilityMobile & desktopPrimarily Web, mobile app too
Export OptionsOptimized for TikTok, IG, YTMulti-platform exports
Best ForCreators, influencersSmall businesses, marketers

Which Is More Beginner-Friendly?

Both platforms are designed with non-editors in mind. CapCut shines for creators who want quick, trend-driven content with minimal effort. Its drag-and-drop timeline and viral-ready templates make it ideal for those new to editing but eager to grow their social presence.

Adobe Express, on the other hand, offers more brand control—perfect for marketers or business owners who want consistent logos, colors, and font styling in their video content. If you’ve used Canva before, Adobe Express will feel very familiar.

Final Verdict: Which One Wins?

Choosing between CapCut or Adobe Express comes down to your goals and workflow:

The good news is that both are free video editing software options worth trying. So why not test both and see which best suits your needs?

If you’re ready to improve your social media content strategy, request a proposal, and let us help you bring your vision to life.