CapCut or Adobe Express: The Best Video Editor for Your Social Media Needs?

woman on phone looking at smartphone.

Creating scroll-stopping social media videos doesn't have to mean mastering professional editing software. With intuitive, free-to-use tools like CapCut and Adobe Express, content creators—from beginners to seasoned marketers—can turn raw footage into polished posts in minutes. But when it comes to social media video editing, which one truly earns the title of best video editing app for social media?

Let’s break down the CapCut vs Adobe Express review, looking at everything from templates and effects to export options and ease of use.

P.S. Check out our full, solo review of just Adobe Express.

CapCut Features: A Creator’s Playground

CapCut, developed by ByteDance (the makers of TikTok), is tailor-made for social-first content. Its mobile-first design makes it wildly popular among everyday creators on TikTok and Instagram Reels.

capcut home page with view of different video projects

Unlike many free video editing software options, CapCut enables multi-layer timelines that support text, stickers, filters, and overlays in a single view. This gives users more freedom to experiment with creative direction, mainly when producing high-volume content for varied platforms.

video timeline in capcut editing tool

Key CapCut Features:

Free? Yes—CapCut offers a robust free version with minimal watermarks or paywalls. A Pro plan at $9.99/month unlocks more advanced assets like additional effects, transitions, video templates, and more, but most casual users won’t feel the pinch.

✅ Pros of CapCut:

❌ Cons of CapCut:

Adobe Express Features: Simplicity Meets Brand Polish

Adobe Express (formerly Adobe Spark) brings Adobe’s design muscle to video editing, without the intimidating interface of Premiere Pro.

adobe express home page showing different design dimension sizes

This program distinguishes itself by embedding design logic into every step of the content creation process. Instead of building around a video-first timeline, it layers motion and interaction into graphic-first compositions—an approach that resonates with organizations managing diverse content formats.

Key Adobe Express Features:

Free? Adobe Express has a strong free tier, though some premium assets and templates are locked behind a subscription. Premium tiers start at $9.99 a month.

adobe express design interface layout

✅ Pros of Adobe Express:

❌ Cons of Adobe Express:

Video Editing Tools Comparison: Side-by-Side

FeatureCapCutAdobe Express
Ease of UseBeginner-friendly, mobile-firstBeginner-friendly, web-based
TemplatesTrendy, short-form focusedPolished, brand-forward
AI ToolsAuto captions, voice effectsBasic animation & design tools
Platform CompatibilityMobile & desktopPrimarily Web, mobile app too
Export OptionsOptimized for TikTok, IG, YTMulti-platform exports
Best ForCreators, influencersSmall businesses, marketers

Which Is More Beginner-Friendly?

Both platforms are designed with non-editors in mind. CapCut shines for creators who want quick, trend-driven content with minimal effort. Its drag-and-drop timeline and viral-ready templates make it ideal for those new to editing but eager to grow their social presence.

Adobe Express, on the other hand, offers more brand control—perfect for marketers or business owners who want consistent logos, colors, and font styling in their video content. If you’ve used Canva before, Adobe Express will feel very familiar.

Final Verdict: Which One Wins?

Choosing between CapCut or Adobe Express comes down to your goals and workflow:

The good news is that both are free video editing software options worth trying. So why not test both and see which best suits your needs?

If you’re ready to improve your social media content strategy, request a proposal, and let us help you bring your vision to life.

How LinkedIn Is Empowering Creators: A 2025 Guide

LinkedIn has been undergoing a significant transformation in recent years. As we enter 2025, it's clear that LinkedIn is no longer just a place to connect with colleagues and search for job opportunities.

The platform has been evolving to become more creator-friendly, recognizing the growing importance of personal branding and thought leadership in the professional world. LinkedIn is now a space where individuals can showcase their expertise, engage with their audience, and build a strong online presence.

Why is LinkedIn becoming a creator-friendly platform?

LinkedIn's evolution into a creator-friendly platform is driven by the increasing demand for valuable, industry-specific content. Professionals are seeking insights, inspiration, and thought leadership from experts in their field—and LinkedIn is positioning itself as the go-to platform for this type of content.

By introducing features that support content creators, LinkedIn is fostering a community of thought leaders and innovators. The platform's algorithm prioritizes content based on professional relevance, ensuring that creators can reach their target audience effectively. This targeted approach sets LinkedIn apart from other social media platforms, making it an attractive space for professionals looking to build their personal brand and engage with like-minded individuals.

Creator-Friendly Additions to LinkedIn

New Video Features and Updates

Last year, LinkedIn implemented its dedicated video feed in the app. The feed displays content in a TikTok-style, full-screen format, leaning into the broader vertical video trend. Since then, LinkedIn has reported that total video viewership on LinkedIn is up 36% year-over-year.

Courtesy LinkedIn

With the rising popularity of its video feed, LinkedIn has now announced that it is bringing these video features to its desktop feed as well. Additionally, relevant videos will now be shown in search results. This is great news for creators on the platform as their content will have more opportunities to reach new audiences.

A smaller, but extremely useful addition that LinkedIn has added is the ability for creators to track average watch time on their videos.

Courtesy LinkedIn

Newsletter Metric Additions

LinkedIn has made great strides in making its newsletter feature an enticing and effective tool for creators. Most recently, LinkedIn has rolled out helpful metrics for newsletter creators to provide a better understanding of your content performance.

The newest additions have been the “Email sends” and “Email open rate” metrics. These are great tools for creators looking to optimize and enhance their newsletter targeting.

Courtesy Lindsey Gamble

Increased Live Event Engagement

Live events on LinkedIn are gaining traction. The platform reported that the number of live events increased by 15.3% in Q4 last year. While LinkedIn live events seem to be more focused on organizations and brands, there’s no reason they can’t be a great tool for individual creators as well. Live events nurture engagement with one’s community, with the unique ability to engage directly with participants.

LinkedIn has released some great resources to help organizers make the most out of their LinkedIn Live Events.

A Push for Thought Leadership

Perhaps the biggest indicator that LinkedIn is transforming into a creator-friendly platform is the apparent push for more thought leadership. LinkedIn has even done its own research into thought leadership and revealed that 66% of professionals are more inclined to recommend a brand when they follow one of its executives on social media.

The “Top Voice” badge is one of LinkedIn’s attempted features to promote thought leadership, but it’s gone through several updates and changes within the last year. 

The most recent update concerns the requirements for earning one of these badges on one's profile. According to LinkedIn, “Top Voices” badges will be evaluated twice a year to ensure that users are posting consistent and valuable content for the community.

How to Succeed as a Creator on LinkedIn

All of these new and improved features set the perfect stage for creators to start growing their audiences. Implementing these features and tactics into your own content strategy could help you enhance your personal brand and increase business and networking opportunities. Here are a few ways you can succeed as a creator on LinkedIn:

1. Leverage LinkedIn's video capabilities

LinkedIn's new video feed heralds a new era of content engagement on the platform. This swipeable feed has proven to be high-performing on other platforms (TikTok, Instagram, etc.) and its implementation on LinkedIn could be an exciting opportunity for LinkedIn creators.

To fully capitalize on these capabilities, creators should pay close attention to LinkedIn's advanced video metrics. These analytics provide a deeper understanding of how content performs, offering insights into viewer interactions and preferences.

2. Engage your audience effectively

To truly connect with your audience on LinkedIn, create posts that directly address the primary concerns and interests within your industry. This approach not only attracts attention but also solidifies your position as a leader in your field.

The platform's advanced algorithm plays a pivotal role in ensuring your content reaches those most interested in your insights. With personalized suggestions, your posts are strategically placed before professionals who are predisposed to engage with your subject matter.

3. Build a personal brand on LinkedIn

Crafting a personal brand on LinkedIn involves a strategic blend of sharing your own personal insights and actively participating in industry discourse. Start by developing content that positions you as a valuable voice in your field.

Active participation in discussions is essential for enhancing your visibility within the professional community. Engage with posts by contributing thoughtful comments and insights that add depth to ongoing conversations. Collaborating with respected figures in your industry can also expand your network and reinforce your credibility, as these interactions often lead to shared visibility and mutual respect.

As LinkedIn continues to evolve and empower creators, it's crucial to stay ahead of the curve and adapt your strategies accordingly. If you're looking to take your LinkedIn presence to the next level, we at That RANDOM Agency are here to help—request a proposal today.

Random Round-Up: Social Media Updates and News, January 2025

As we move into February, it’s time to recap the latest social media updates and news from January (spoiler: there’s A LOT to cover). 🫣

1. The Ongoing TikTok Saga

    If you thought January was off to a quiet start, TikTok had other plans. On January 19, a Senate-approved bill went into effect that banned the app. U.S. users could still open the app but were met with this pop-up that stopped users from accessing app features.

    TikTok ban notification on smartphone.

    But psych! The blackout didn’t last long, and 16 hours later, TikTok was back up and running. The app was granted a 75-day extension in order to work out…something? It’s pretty unclear what’s in the works now but it looks like the new presidential administration is hoping to find an alternative.

    There has been speculation on suitable buyers from YouTube star MrBeast to Shark Tank investor Kevin O’Leary. Whether or not these potential buyers actually have a serious chance of purchasing the app is pretty unclear.

    With tensions still high and TikTok’s fate hanging in the balance, one thing’s for sure—everyone is trying to take advantage of the moment. Especially Instagram…

    2. Instagram is Trying to Steal the Show

      With TikTok on the ropes, Adam Mosseri and his team have been working overtime to increase “creativity” and “connection” (i.e. win over TikTok users) on the platform.

      To achieve this, Instagram has released a slew of new social media updates (too many to go into detail). Here’s a brief overview of the biggest ones:

      Instagram Updates in January 2025:

      Apart from the updates, there's also been some controversy on the platform and with Meta in general in the past month.

      3. Is Meta Taking a Political Stance?

        It seems that Donald Trump's re-election has influenced both small and large decisions at Meta. While these changes could be seen as adaptive business efforts to align with the current administration, it’s hard to ignore the possibility of political bias shaping the platform’s direction.

        In early January, Meta made some shakeups to different teams and boards, including appointing UFC Chief and prominent Trump supporter Dana White to their Board of Directors. Meta also replaced public affairs leader Nick Clegg with Republican Joel Kaplan. If you don’t remember, Nick Clegg was the one who made the call to suspend Donald Trump’s Facebook and Instagram accounts back in 2021.

        On top of all that, Mark Zuckerberg also announced that Meta is replacing fact-checks with Community Notes. According to Zuckerburg, this is an effort toward “restoring free expression on our platforms.” It also seems like an effort towards increased misinformation and decreased public safety. (uh oh)

        Women at neat desk holding an iPhone with Facebook open.

        With the new administration just barely taking office, we predict that Meta will make many more changes in the near future.

        4. And now for the Drama-free updates…

          Meta and TikTok have been absolutely dominating the headlines. Here are some social media updates that went a little under the radar and deserve some attention:

          That’s it! We’ll see you next month. 👋

          Need expert guidance on the latest social media updates and trends? You’re in the right place. Get in touch with us today!

          Is Bluesky the Game-Changer We’ve Been Waiting For?

          Image of woman using smartphone with Bluesky logo superimposed on top right corner.

          Bluesky, the decentralized social media platform, has taken the digital world by storm. With its user base surpassing 24 million as of December 2024, the app is quickly becoming a formidable competitor to established platforms like X (formerly Twitter).

          The rise of Bluesky can be attributed to a combination of factors, including controversial policy changes at X and a growing desire among users for a more transparent and user-centric social media experience. As the platform continues to gain traction, it's worth taking a closer look at what sets Bluesky apart and why it might just be the next big thing in social media.

          In this article, we'll explore the key features of Bluesky, its growth potential, and what its success could mean for the future of social media. We'll also examine how Bluesky stacks up against its competitors and what businesses and organizations can learn from its innovative approach to user engagement and community building.

          Bluesky content feed featuring a user post of a image of a fox.

          What is Bluesky?

          Bluesky is a decentralized social media platform that was conceptualized by former Twitter CEO Jack Dorsey. The platform operates on an open-source framework called the AT Protocol, which allows for transparency and a federated design. This means that users have more control over their experience and can choose from a variety of algorithms to curate their feeds.

          Key Features and Differences from X

          At first glance, Bluesky looks nearly identical to X. Features like following, liking, sharing, and retweeting (which is called “reposting” or “quoting” when sharing with your own thoughts) are exactly how you’d expect them to work if you're familiar with X. Apart from that basic workflow, there are a few key differences (both big and small) that set Bluesky apart from X:

          Content Differences

          When comparing content capabilities, Bluesky and X are actually pretty similar, but here are a few notable distinctions:

          These differences highlight Bluesky's more streamlined approach to content formats while maintaining its focus on user-centric features.

          Absence of Ads

          One of the standout features of Bluesky is its commitment to keeping the platform free from sponsored or paid advertisements. Unlike X and many other social media platforms, Bluesky has yet to introduce a monetization model based on ads. This ad-free environment aligns with the platform's ethos of user control and transparency, allowing users to engage with content without the disruption of targeted ads or promotional content.

          Algorithmic Choice

          Bluesky's commitment to algorithmic choice is another factor that sets it apart from its competitors. By giving users the ability to select from a range of algorithms, the platform ensures that individuals have greater control over the content they see and engage with. This level of customization is particularly appealing to businesses and organizations looking to tailor their social media presence to their specific audience and goals.

          Edit page for Bluesky feeds.

          Federated Design

          The federated design of Bluesky is built on the AT Protocol, which enables a network of interconnected servers to communicate with each other seamlessly. This structure allows for the development of new social apps that can integrate with Bluesky, creating a more diverse and innovative ecosystem. For businesses and organizations seeking to expand their reach and engage with new audiences, this interoperability presents exciting opportunities for growth and collaboration.

          Direct Messaging and Enhanced User Autonomy

          The addition of direct messaging marks a significant enhancement to Bluesky's communication capabilities. While currently limited to one-to-one exchanges, this feature lays the groundwork for more nuanced interpersonal interactions. Users benefit from a classic block feature that provides a sense of security, contrasting with X's more recent changes that have caused user dissatisfaction.

          Commitment to User-Centric Data Policies

          Bluesky's approach to data usage reflects a strong commitment to user privacy and respect for personal content. By choosing not to utilize user content for AI training, the platform builds trust with its community, reinforcing its dedication to ethical standards. This focus on safeguarding user data differentiates Bluesky as a platform where privacy and user rights take precedence. One aspect of this feature is the option to choose what service hosts your user data, with options to choose Bluesky’s service or a custom hosting provider.

          Data hosting options page.

          The platform's emphasis on user autonomy, privacy, and ethical standards continues to attract individuals and organizations seeking a responsible alternative to traditional social media. As Bluesky evolves, these distinct features underscore its potential to reshape digital engagement.

          Diversified Revenue Sources

          Bluesky's revenue model includes various unique offerings. Among these is the option for users to obtain custom domains, providing them with personalized handles that enhance brand identity and visibility. This feature not only serves individual users but also appeals to businesses seeking a distinctive online presence, creating a reliable income stream for the platform.

          The strategic financial boost from November 2024's $15 million Series A funding round underscores Bluesky's potential and supports its plans to introduce a subscription model. This model aims to deliver advanced features—such as enhanced multimedia capabilities or personalized user interfaces—designed to attract a diverse user base, from everyday users to professional digital creators.

          The Exodus from X (formerly Twitter)

          Bluesky's impressive growth can be attributed to a series of strategic missteps by X. Users have grown weary of X's recent changes, which have eroded trust and alienated its community. As a result, many are flocking to Bluesky, seeking a platform that better aligns with their expectations.

          Reasons People are Choosing Bluesky over X

          Several key factors have contributed to the migration from X to Bluesky:

          The Impact of the 2024 U.S. Presidential Election

          The 2024 U.S. presidential election further intensified scrutiny on X, driving many users to explore alternatives. As political tensions rose, a significant number of users migrated to Bluesky, which experienced a notable increase in sign-ups. This trend highlights the public's search for a platform that offers integrity and user empowerment.

          Bluesky's dedication to ethical standards and user control continues to draw individuals and organizations looking for a more conscientious social media environment.

          The Future of Social Media

          Bluesky is poised to redefine the digital landscape with its commitment to user empowerment. By enabling individuals to have more control over their online interactions, Bluesky challenges traditional models of social engagement. This paradigm shift allows users to craft their digital experiences more intentionally, aligning with a growing demand for platforms that prioritize transparency and personal agency.

          Catalyzing Innovation and Connectivity

          At the core of Bluesky's transformative potential is its ability to foster connectivity through adaptable frameworks. By supporting the development of diverse applications, Bluesky encourages a wide range of social experiences that cater to various community needs. This adaptability not only enhances user engagement but also encourages developers to create novel solutions that integrate seamlessly with Bluesky's ecosystem, expanding the platform's reach and functionality.

          Bluesky's dedication to fostering a respectful and inclusive environment offers a refreshing alternative to the often contentious atmosphere of other platforms. By prioritizing constructive dialogue, Bluesky sets a new standard for digital communities, where users can interact without the fear of hostility or misinformation. This focus on maintaining a positive user experience resonates with those seeking a more ethical approach to social media, positioning Bluesky as a leader in the evolution of digital communication.

          Community-Driven Evolution

          As Bluesky continues to expand, its community-driven model is likely to influence the broader social media landscape. By proving the effectiveness of a user-centric approach, Bluesky challenges other platforms to innovate and prioritize user well-being. This shift could lead to the emergence of new social media paradigms that emphasize transparency, diversity, and empowerment, offering users a richer and more fulfilling online experience as they explore alternatives to conventional platforms.

          If you're ready to embrace the future of social media, request a proposal from our team at That RANDOM Agency, and let us help you navigate this exciting new frontier.

          Find Your Next Influencer: Top 5 Tools You Need

          An influencer wearing headphones around neck taking a selfie.

          Who runs the world? Influencers.

          At least, that’s what it seems like on social media. In fact, the influencer marketing industry is projected to reach nearly $24 billion by the close of 2024.

          For brands, collaborating with influencers is crucial in connecting with your target audience. But how do you find the right influencers to work with? With the right tools, you can streamline your influencer discovery process and find the most relevant creators for your social media campaigns. In this article, we'll explore the top 5 influencer marketing tools you need to find your next influencer and take your social media campaigns to new heights. 

          What are Influencer Marketing Tools?

          Influencer marketing tools are software solutions designed to help brands connect with influencers more strategically and effectively. With features like extensive influencer databases, audience analysis, and engagement metrics, influencer marketing tools simplify the process of finding and assessing potential partners. They also help brands manage influencer relationships, automate outreach, and measure the success of their campaigns.

          By using influencer marketing tools, brands can more easily identify creators who align with their values, target audience, and goals. This allows for data-driven decisions that lead to more authentic collaborations and better campaign results.

          What are the best tools for finding influencers?

          1. Modash

          Modash influencer tool showing the content overview of a popular influencer.

          Modash is a powerful influencer marketing platform that simplifies the process of finding and analyzing influencers across various social media channels. With its extensive database of over 250 million profiles, you can easily discover creators who align with your brand's values and target audience. The platform's advanced filtering options allow you to narrow down your search based on specific criteria, such as location, niche, and audience demographics, ensuring that you find the most relevant influencers for your campaigns.

          2. CreatorIQ

          Homepage of CreatorIQ

          CreatorIQ is an all-in-one influencer marketing solution that combines powerful discovery tools with comprehensive campaign management features. The platform's AI-powered recommendations make it easy to identify influencers who are a perfect fit for your brand, while its advanced filtering options allow you to refine your search based on specific criteria. With CreatorIQ, you can access detailed performance metrics to evaluate the effectiveness of your campaigns and make data-driven decisions for future collaborations.

          3. Heepsy

          Search results of several influencers.

          Heepsy is a dedicated influencer discovery platform that makes it easy to find and analyze influencers across multiple social media channels. With its user-friendly interface and powerful search filters, you can quickly identify creators who match your brand's specific requirements. Heepsy's authenticity checks ensure that you only work with influencers who have genuine engagement, while its campaign management features allow you to streamline your outreach and tracking efforts.

          4. Upfluence

          List of influencers showing clicks and views of each individual.

          Upfluence is a comprehensive influencer marketing platform that seamlessly integrates influencer discovery with campaign management and relationship management tools. The platform's extensive database allows you to find the perfect influencers for your brand, while its creator relationship management features enable effective collaboration and communication. With Upfluence's detailed analytics and automated workflows, you can track the performance of your campaigns and streamline your execution process for optimal results.

          5. NinjaOutreach

          Profile card showing Instagram profile overview of Kylie Jenner.

          NinjaOutreach is a robust influencer outreach tool designed to help brands find and connect with relevant influencers efficiently. With its extensive database of influencers and their contact information, you can quickly identify potential collaborators and reach out to them directly. NinjaOutreach's automated outreach and follow-up sequences, combined with its customizable email templates, allow you to create personalized pitches and streamline your communication efforts, making it easier to build long-term relationships with influencers.

          Finding the right influencers for your social media campaigns is crucial for success, and these tools will help you streamline your influencer discovery process. By leveraging the power of these platforms, you can identify the most relevant and effective influencers for your brand, saving time and effort while maximizing your campaign's impact. If you're ready to take your influencer marketing to the next level, request a proposal from us today, and let our team of experts guide you through the process of creating successful influencer partnerships.

          7 Best Social Listening Tools to Unlock Brand Insights

          Woman holding a phone with icon of an ear floating next to her.

          Social media isn’t just for posting and calling it a day—it’s a vibrant hub of continuous conversations, opinions, and trends. For brands, keeping up with these discussions is crucial to stay relevant and connected with audiences. This is where social listening tools come into play, enabling you to monitor, analyze, and act on the conversations that matter most to your business.

          What Are Social Listening Tools?

          Social listening tools are platforms that track and analyze online conversations across social media, blogs, forums, and other online spaces. They help brands monitor mentions of their name, products, competitors, or industry-related keywords in real time. (Yes, it’s like magic!) 

          But it’s more than just keeping an eye on what people are saying—social listening tools dive deeper into sentiment analysis, trends, and audience insights, giving brands actionable data to refine their marketing strategy and respond proactively.

          Long story short, these tools help brands:

          The 7 Best Social Listening Tools

          With so many options available, choosing the best social listening tool for your needs can be a daunting task. To point you in the right direction, we've compiled an in-depth list:

          1. Talkwalker

          Page showing analytics table and data offered by Talkwalker.
          Source: Talkwalker

          Talkwalker is a powerful social listening platform that provides extensive coverage and advanced AI capabilities. With its ability to monitor conversations across a wide range of sources and languages, Talkwalker is ideal for brands looking to gain a global perspective on their online presence.

          2. Hootsuite

          A collage showing different charts and graphs within Hootsuite.
          Source: Hootsuite

          Hootsuite is a well-known social media management platform that offers integrated social listening capabilities. Its user-friendly interface and collaboration tools make it an excellent choice for teams looking to streamline their social media efforts while staying on top of important conversations. (after all, teamwork makes the dream work!)

          3. Brandwatch

          Sneak peak of Brandwatch's social listening tool, showing an image of a burger and total mentions of a keyword.
          Source: Brandwatch

          Brandwatch is a robust social listening platform that excels at providing in-depth analysis of consumer conversations. With its ability to track trends, access historical data, and create customizable dashboards, Brandwatch empowers brands to make data-driven decisions and stay ahead of the competition.

          4. Brand24

          Overview of Brand24 tool showing the online reputation tool.
          Source: Brand24

          Brand24 is an AI-powered social listening tool that offers an affordable solution for small businesses. (We all love a good deal, right?) Its features include real-time alerts, sentiment analysis, and influencer identification capabilities, helping brands stay on top of important conversations and quickly identify potential opportunities or threats.

          5. Sprout Social

          Sprout social media listening tool homepage.
          Source: Sprout Social

          Sprout Social is a versatile social media analytics tool that offers social listening capabilities alongside an extensive suite of other features. Its engagement tracking, audience insights, and sentiment analysis tools make it an excellent choice for brands looking to gain a comprehensive understanding of their social media presence.

          6. Meltwater

          Example of Meltwater social listening tool presenting analytical data in the form of bar graphs and pie charts.
          Source: Meltwater

          Meltwater is a media intelligence platform that offers social listening capabilities alongside traditional media monitoring. With its comprehensive search capabilities, sentiment analysis, and custom reporting features, Meltwater is ideal for brands looking to gain a holistic view of their media presence.

          7. Mentionlytics

          Mentionlytics social listening tool showing bar graphs and pie charts.
          Source: Mentionlytics

          Mentionlytics is a user-friendly social listening tool that helps brands monitor mentions across social media and the web. With its advanced sentiment analysis, multilingual support, and influencer tracking capabilities, Mentionlytics is an excellent choice for brands looking to gain insights from diverse online conversations in multiple languages.

          Final Thoughts

          Choosing the right social listening tool depends on your brand’s needs and goals. Whether you’re a small business looking to stay informed or an enterprise requiring advanced analytics, these powerful tools can help you unlock valuable insights, stay ahead of the competition, and build stronger connections with your audience. 
          Let us help you elevate your brand monitoring strategy - request a proposal from That RANDOM Agency today and take the first step towards unlocking your brand's full potential.

          The 7 Best Link in Bio Tools for Brands

          Iphone showcasing a link in bio landing page

          We all know the drill—social media bios don’t give us much options for link sharing. Whether you’ve got products, newsletters, events, or social media channels to promote, being stuck with a single link (or 5 in Instagram’s case) can be frustrating. Fortunately, link in bio tools are here to save the day.

          These tools allow brands to create customizable, multi-link landing pages that make the most of that precious bio space. But with so many options out there, how do you know which one’s right for your business?

          Link in bio tools are services that allow you to create a customized landing page accessible via a single link on your social media bio. These tools enable brands and influencers to consolidate multiple links—like product pages, videos, blogs, and even social profiles—into one easy-to-navigate page.

          Instead of constantly switching the link in your Instagram or TikTok bio, these tools act as a one-stop shop for all the content you want to share. For example, you could promote a blog post, a product launch, and a newsletter sign-up, all from one link. It’s simple, efficient, and helps drive traffic to multiple channels.

          1. Linktree

          Linktree is the most widely recognized link in bio tool and has been around since 2016. It's known for its ease of use and versatility, making it a favorite for brands looking for a quick setup and reliable features.

          @Queensland's Linktree landing page showcasing their different links.

          Key Features:

          How much does it cost?

          Free plan with basic features; paid plans start at $6/month for more customization and analytics.

          2. Later’s Linkin.bio

          If you’re focusing heavily on Instagram, Later’s Linkin.bio is a game-changer. It transforms your Instagram feed into a clickable gallery, so users can go from viewing your post to buying your product with just a few taps.

          @BAGGU's Later landing page showcasing their different links.

          Key Features:

          How much does it cost?

          A free version with basic features is available; paid plans start at $16/month for more robust analytics and additional users.

          3. Sprout Social’s sprout.link

          Sprout Social is a leading platform for social media management, and its Link in Bio feature helps brands create a unified digital experience across all channels. It’s designed to seamlessly integrate with your social media profiles, providing a customizable landing page where followers can easily explore your most important links, from product pages to blog posts.

          @Georgetown University's Sprout Social link in bio landing page showcasing an image grid layout.

          Key Features:

          How much does it cost?

          Sprout Social's Link in Bio tool is part of its broader suite of social media management tools. There is a 30-day free trial and then pricing starts at $249 per month, which includes access to additional features like social media scheduling, analytics, and reporting.

          4. Campsite

          Campsite is a flexible option, offering more advanced design and customization tools for brands that want their Link in Bio page to be an extension of their brand’s identity. With its drag-and-drop interface, it’s both user-friendly and customizable.

          User Amy Budden's Campsite landing page showcasing her different links.

          Key Features:

          How much does it cost?

          Free plans are available with basic features; paid plans start at $7/month for customization and advanced analytics.

          5. Tap Bio

          Tap Bio is perfect for brands looking to tell a story through their links. It uses a card-based system that allows you to create multiple pages, each with different links, visuals, and content—turning your Link in Bio into a mini website.

          @Whole30's Tap Bio link in bio landing page showcasing an image grid.

          Key Features:

          How much does it cost?

          Free for basic use; paid plans start at $5/month for more cards and customization options.

          6. Milkshake

          If you’re looking for something fun and visual, Milkshake is a mobile-first platform that lets you create mini-website-style landing pages for your bio link. It’s intuitive and colorful, perfect for influencers and brands looking to showcase content more dynamically.

          @Milkshake's landing page showcasing different swipeable pages.

          Key Features:

          How much does it cost?

          Free with in-app purchases for additional templates and features.

          7. Beacons

          Beacons’ Link in Bio tool stands out for its focus on creators. Along with standard link-sharing features, Beacons integrates tipping, e-commerce tools, and affiliate links, making it ideal for those looking to generate revenue directly from their Link in Bio page.

          @Sia's Beacons link in bio landing page showcasing their different links.

          Key Features:

          How much does it cost?

          Free plan available; paid plans start at $10/month for additional features and customization.

          Final Thoughts

          Choosing the right Link in Bio tool for your brand depends on your specific goals and audience. Whether you’re looking for a simple way to organize multiple links or a robust platform that offers advanced analytics and monetization, there’s a tool out there for you. The key is to find one that enhances your content strategy and keeps your audience engaged with just a single click!
          Looking for a hand with social media? Discover how Random can make it easier!

          7 Best Practices for Community Management on Social Media

          Woman social media manager looking at laptop.

          Effective community management is the secret ingredient that makes your social media interactions go from ‘meh’ to ‘wow! Whether you're just starting or looking to fine-tune your strategy, here are some best practices to help you foster a vibrant and engaged community on social media.

          What is Community Management?

          Community management is the process of building and nurturing relationships with your audience on social media. It involves actively engaging with followers via comment sections, direct messages, and other channels of communication to create a positive and interactive environment. In practice, this means being present on your social channels—answering questions, addressing concerns, and encouraging conversations.

          Why is Community Management Important?

          Social media isn't just a platform for broadcasting messages; it's a dynamic space where conversations, relationships, and communities are built. Effective social media community management is crucial because it's the glue that holds these interactions together.

          The goal is to turn passive followers into active participants. When done right, it can increase brand awareness, customer loyalty, and advocacy. Think of it as the difference between a brand that merely has an online presence and one that truly resonates with its audience.

          Best Practices for Social Media Community Management

          1. Know Your Audience Inside Out

          Understanding who your audience is—and what they care about—is the foundation of effective community management. Dive into analytics, read through comments, and participate in conversations to get a pulse on your community's needs and interests.

          Pro Tip: Create audience personas to help tailor your content and interactions. The more you know about your audience, the better you can serve them. (And trust  us, your community will notice the difference!)

          2. Be Consistent with Your Brand Voice

          Your brand's voice is its personality online, and consistency is critical. Whether responding to a comment or posting new content, maintaining a consistent tone helps build trust and recognition.

          Example: Watch how Wendy's consistently uses a cheeky and playful tone on all its Instagram posts, making it easily recognizable and relatable. (And who doesn't love a brand with a sense of humor?) 🤭

          Example of social media community management of JetBlue's instagram comment section.

          3. Monitor Conversations and Stay Responsive

          Your community is talking—are you listening? Monitor mentions, hashtags, and comments regularly to stay on top of what's being said about your brand. The amount of time you’ll need to dedicate each day to social monitoring will depend on your brand’s audience size. Some brands engage constantly with their audience throughout the day. A good rule of thumb is to check your accounts multiple times a day to ensure timely responses. 

          To stay efficient, consider using tools like Hootsuite or Sprout Social, which can help you track conversations and manage your responses across multiple platforms in one place. Quick, thoughtful responses show your community that you're attentive and care about their input.

          Example: Lyft is known for its exceptional responsiveness, especially on X. The brand actively monitors mentions and engages with users in real-time, addressing feedback and resolving issues but mostly joining in on casual conversations. This proactive approach helps Lyft manage its reputation and strengthens its connection with the community. (It's like having a friendly chat with a brand that's always there for you!).

          Example of social media community management of Lyft's X (formerly Twitter) feed.

          4. Create Value-Driven Content

          Your content should do more than just fill space—it should add value. Whether it's educational, entertaining, or inspiring, value-driven content keeps your community coming back for more. The goal is to provide something that genuinely benefits your audience rather than just pushing your own agenda.

          Pro Tip: While it's tempting to use every post as an opportunity to promote your brand, balance is key. Follow the 80/20 rule: 80% of your content should be non-promotional, offering valuable insights, tips, or entertainment. The remaining 20% can be promotional, subtly integrating your brand into the narrative. This approach ensures your social media feed doesn't become overly sales-driven, keeping your audience engaged and receptive.

          5. Encourage User-Generated Content

          User-generated content (UGC) is like word-of-mouth marketing on steroids. Encourage your community to create and share content related to your brand by running contests, featuring UGC on your pages, or simply asking them to tag you.

          Example: GoPro's #GoProAwards is an excellent example of a brand that effectively encourages user-generated content. By inviting users to share their best action footage for a chance to be featured and win awards, GoPro taps into its adventurous community's creativity. This campaign generates a constant stream of high-quality content and strengthens the bond between GoPro and its users, making them feel like part of the brand's story.

          Gallery feed of posts submitted to Instagram using the hashtag #goproawards.

          6. Handle Negative Feedback Gracefully

          Negative comments are inevitable but also an opportunity to showcase your brand's integrity. Addressing concerns with empathy and professionalism helps resolve individual issues and shows the broader community you're committed to improvement. When appropriate, offer to continue the conversation via direct message, phone call, or email to provide a more personalized resolution and smoother communication.

          Example: When it comes to airlines' social media pages, upset customers are always present. JetBlue is known for its effective handling of negative feedback on social media. The airline's social media team actively monitors mentions and responds quickly to customer complaints with personalized solutions. This approach not only addresses the individual concern but also demonstrates JetBlue's dedication to customer service.

          Comment section of JetBlue's facebook page.

          7. Use Analytics to Guide Your Strategy

          What's working and what's not? Analytics are crucial for understanding social media performance and guiding your community management strategy. Analyzing engagement metrics, growth trends, and sentiment can reveal valuable insights into what resonates with your audience and what doesn't.

          Pro Tip: Regularly review your social media metrics to identify patterns and make data-driven decisions. Pay attention to key metrics such as engagement rates, reach, click-through rates, and sentiment analysis. Use these insights to refine your content strategy, improve your response tactics, and tailor your interactions to better meet your community's needs.

          For example, if you notice that posts featuring behind-the-scenes content generate higher engagement, consider incorporating more of these into your strategy. On the other hand, if certain types of posts aren't performing well, it might be time to reassess and pivot your approach.

          By following these best practices, you'll be well on your way to creating a thriving, engaged community that supports and champions your brand. Social media community management is an ongoing process, and with the right approach, your social media presence can become a powerful tool for connection, growth, and loyalty.Need help with your community management strategy? Let's chat!