Random Round-Up: March 2025 Social Media News and Updates

Spring has sprung, and so has the social media news, so let’s dive into the latest and greatest updates from March.

Instagram Drops “Edits”

In a bold move to reclaim the attention of creators (especially as TikTok faces ongoing scrutiny), Instagram is stepping into the editing ring with its new app called Edits.

Edits is a tool designed for creators who want more video editing power in the palm of their hands. Think of it as a CapCut’s new competitor, but with Instagram’s stamp of approval.

Check out some of the features of Edits that we can’t wait to try:

🎥 Pro-Grade Video on Mobile

Record up to 10-minute clips with fine-tuned control over resolution, frame rate, and dynamic range.

✂️ Editing, Supercharged

From green screen effects to video overlays, single-frame edits, and even AI image animation, Edits goes far beyond Instagram’s in-app tools. Plus, loads of fonts, stickers, filters, and sound effects to layer on your style.

📊 Performance Insights, Unlocked

A live dashboard shows who is engaging (followers vs. non-followers), skip rates, and more—giving you the data to fine-tune future posts.

📲 Made to Share, Made for IG

Export in crisp 1080p and share directly to Instagram. (But don’t expect a boost in the feed just for using the app—Instagram clarified that’s not happening. Yet.)

Currently in pre-order on the iOS App Store (launching April 30), Edits is Instagram’s strongest signal yet that it’s ready to support creators beyond filters and feed posts. For the Android users out there, don’t worry. Edits is making it’s way to you next, and could become the go-to for Reels-ready content for all creators. We’re looking forward to getting our hands on it!

BuzzFeed Island Launch

BuzzFeed is diving into the digital landscape with the launch of BuzzFeed Island, its very own platform designed to bring back the fun - and even ditch the fear - of social media. Created by CEO Jonah Peretti, this new venture is a direct response to the digital fatigue caused by doomscrolling and the SNARF-fueled (Stakes, Novelty, Anger, Retention, Fear) content that dominates our feeds.

BF Island is shaping up to be a joyful, AI-powered playground for creativity. Think Midjourney meets memes, where users can craft content that reflects their real interests, and not what an algorithm thinks will keep them push their buttons and stay online. Instead, BuzzFeed promises a shift from manipulation to inspiration, letting users explore social content that uplifts rather than creates fear.

Backed by a $10 million investment, BuzzFeed Island is currently in a private beta testing phase. When it launches, the platform will use a freemium model, offering basic access with paid upgrades for users.

Whether this new platform can disrupt other channels like Instagram and TikTok remains to be seen, but one thing’s clear. BuzzFeed isn’t just chasing clicks anymore; it’s building a whole new digital island to escape to.

Want to vist the island early? You can request access here.

Instagram’s Latest Test: AI-Generated Comments

Umm, we don’t know why anybody would want to do this, or even why Meta would think anybody would want this, BUT…

Meta is now testing AI-generated comment suggestions on posts, blending machine learning with social engagement—and yes, it’s as wild as it sounds. This tool - called "Write with Meta AI” - provides users with comment options based on the content of the post that they are viewing.

Meta’s play here is part of a larger mission: embedding AI into more corners of Facebook and Instagram, aiming to enhance interactions in areas such as comments, feeds, groups, and search. No big surprise here, but the feature is already stirring up mixed feelings.

On one hand, it’s a time-saver and a creativity booster for those blank-comment moments. On the other hand, it’s starting to raise serious questions about the authenticity of social interaction.

As this feature is still in the testing phase, it's unclear when or if it will be rolled out to all users. Meta has not provided specific details of the timeline or scope of a release.

Cringy or cool? The verdict is still out.

That’s a wrap! See you next month. 👋

Looking for expert insights on the latest social media updates and trends? We’ve got you covered; reach out to us today!

Random Round-Up: February 2025 Social Media News and Updates

Let's dive into the latest social media updates and news from February!

The New TikTok Studio Update

Apple and Google have reinstated TikTok on U.S. mobile app stores, bringing an end to a nearly month-long standoff with the video platform following the implementation of a ban in January. Notably, TikTok has finally introduced post-scheduling within its TikTok Studio management tool. This offers a more streamlined approach to content management and analytics, all in one place (note: the TikTok and TikTok Studio apps were removed from the Apple and Google Play stores, but as of this writing have reappeared). While third-party tools have long offered scheduling capabilities, this built-in functionality enhances and even improves the convenience. It also simplifies the process. With the ability to edit and update scheduled posts already available, the addition of direct scheduling makes TikTok Studio an even more powerful tool for creators and brands for managing social media updates.

Poppi’s Pricey PR Move

With the recently wrapped Super Bowl comes a surge of social media attention, particularly focused on the highly anticipated commercials and how brands respond (with each 30-second ad spot costing around $8 million).

Poppi, a sparkling prebiotic soda brand, is facing backlash for its Super Bowl marketing strategy. The ad, entitled “Soda Thoughts”, starred influencers like Alix Earle, Jake Shane, and Rob Rausch. Even though the ad itself was great, the marketing campaign leading up to it now has faced some criticism.

Ahead of the event, the company gifted 32 influencers including Jake Shane, Rachel Sullivan, and Avery Woods each a $25,000 vending machine stocked with Poppi drinks, as an attempt to generate buzz. However, the campaign quickly sparked criticism over wastefulness and exclusivity. Instead of excitement, fans voiced frustration. They argued that the brand should prioritize accessibility over gifting expensive machines to already wealthy influencers and rethink their social media updates.

@octopusslover8
not even kidding
♬ original sound - Jake Shane

@emiliekiser
SO FREAKING COOL I AM SHOOK😭✨🥤🫧 @Drink Poppi TRIGG IS STOKEDDDDD #poppivendingmachine #trending #viral #momsoftiktok #youngmom #family #fyp #satisfying #superbowl #dayinmylife #minivlog
♬ original sound - Emilie

The controversy ignited a larger debate about influencer marketing tactics and budget allocation. In response, competitor Olipop seized the moment, sending free products to users who had criticized Poppi’s approach. This raises an important question: how will other brands adapt their influencer marketing strategies in light of this debate? We’re fizzing with excitement to see the social media updates on how brands will respond.

Meta Cuts Jobs to Fuel AI Talent

It looks like Meta CEO Mark Zuckerberg is making headlines once again. In February, Meta Platforms Inc. began notifying employees of mass layoffs, cutting thousands of jobs as the company cracks down on “low performers” and shifts its focus to AI dominance. Zuckerberg announced that Meta would reduce its workforce by 5%, specifically targeting those who “aren’t meeting expectations.” However, many employees were blindsided. Some, even those who had consistently exceeded expectations for years, expressed shock over their termination and discussed it on social media updates.

As Meta moves full speed ahead in the AI race, the company plans to spend $60-$65 billion on research and technology this year. This is a MASSIVE jump from the $39 billion spent in 2024.

That’s a wrap! See you next month. 👋

Looking for expert insights on the latest social media updates and trends? We’ve got you covered, reach out to us today!

Meet Kaija, Our New Digital Content Creator Intern

We're excited to welcome Kaija to the team, and what better way to do that than with a Q&A?

First, the obvious question: Why did you choose Random Agency?

While searching for an internship, I came across a job opening at That Random Agency. As a master’s student, I’m always eager to learn new tools and techniques to expand my knowledge. What immediately caught my attention was the agency’s modern and unique branding—especially the fact that they wrote an AI book called Internet Safety Sammy! So cool! Everything about That Random Agency aligns perfectly with my interests and values. I can't wait to learn from the incredible team here!

Tell us three cool things about yourself.

I've played sports my entire life and absolutely love the adrenaline rush that comes with team competition. Growing up, I played soccer, volleyball, and basketball, but in high school, I focused on soccer and volleyball. Eventually, I chose to play volleyball in college—partly because I was getting tired of all the running in soccer!
I speak Latvian! Latvia is a small country in Europe, and my grandparents on my mom’s side immigrated to the United States during World War II. Growing up, I attended a Latvian summer camp, where I not only learned more about Latvia’s history and culture but also got to enjoy classic summer activities like canoeing, campfires, and games with other Latvians. Even though I don’t live in Latvia, I love being able to connect with other Latvians and keep the culture alive!
I'm a huge Marvel fan! My dad and I love watching Marvel movies together, and it's our thing to recite quotes from them. If I had to choose a favorite character, it would definitely be Tony Stark—he's just so charismatic and witty! My dad and I even say "love you 3000" to each other, based on what Tony and his daughter say in Avengers: Endgame.

Favorite TV show?

Modern Family—no matter how many times I watch it, it still makes me laugh!

If money was no object, where would you go and what would you do?

I would instantly choose to visit Greece or Bora Bora! Ever since Mamma Mia came out, I’ve been obsessed and would love to explore all the stunning filming locations and take in the breathtaking views. Bora Bora also fascinates me—I always see videos of people staying in overwater bungalows, and that sounds like an absolute dream. If I had the chance, I’d probably try my hand at being a social media travel influencer, sharing content about the best restaurants, beaches, hotels, and shops I’d recommend!

What’s in your refrigerator right now?

Thankfully, I just went to the store! Trying to start 2025 off a bit healthier, so I picked up some overnight oats, zucchini, PICKLES, onions, avocados, strawberries, chicken, and ground beef for this week’s dinners. I also grabbed a Caesar salad kit, my oat milk and creamer for lattes, and, of course, some Sprite to make Shirley Temples!

If you could have a superpower, what would it be?

Great question! If I could have a superpower, I’d choose psychic abilities—similar to That’s So Raven. I’d love to catch glimpses of the future for a few seconds, just enough to know something is coming but not the full story—gotta keep life exciting!

What’s your favorite childhood memory?

Going to my lake house every summer with my family to spend as much time as we can in the sun and on the boat before going back to school!

Name one thing you wish you could do better.

One area I’d like to improve on is believing in myself and having confidence in my work. At times, I find myself comparing my progress to others, which can be discouraging. I want to focus more on trusting my own skills and growth rather than measuring myself against others.

Which three things would you take to a desert island?

Tool Kit – I could at least attempt to build a hut or shelter with the tools.
Lighter – There’s no way I’d be able to start a fire without a little help.
Radio – If I’m stuck on a deserted island, I might as well have some music to keep me entertained.

What is the last book you read?

Happy Place by Emily Henry

What is your favorite account to follow on Instagram?

@espnw, I love seeing women in sports conquering the world.