June 2025 Social Media Updates You Need to Know

June is here, so is the summer vibe. The social media updates are shining bright like the sun. 🌞 From new features to exciting tests, here’s what’s heating up this month. Let’s check out the June 2025 social media updates you need to know!

Instagram's New Grid Feature

Instagram is finally letting us rearrange our grid posts. Yup, you heard that right. No more stressing over how your feed looks after you’ve posted something. You can now move stuff around to make it perfect whenever you want. Kind of like your own personal Pinterest board!

This is great if you want to curate your feed more creatively. You can highlight specific content or keep your posts aligned with your latest campaign. It’s like having a social media editor for your profile.

Curate your grid like a pro—keep your most important or branded posts front and center. It’s like making your profile a mood board, and now you can shuffle around your vibe when the mood changes.

Facebook Transitions All New Videos to Reels

If you’ve been paying attention to social media lately, you know Reels have become one of the most engaging content formats on platforms like Instagram and Facebook. In June 2025, Meta made a significant announcement. All new videos on Facebook will now be classified as Reels, regardless of length.

No more deciding whether to post a video or a Reel. Now, every video you upload will automatically be classified as a Reel. Whether it’s a quick TikTok-style video, a longer-form content piece, or even a live stream, Facebook will categorize it all under the same format.

Facebook is renaming its Video Tab to the Reels Tab, where all video content will now be housed. This will simplify the user experience. As a result, there will be a unified location for all video content, making it easier for followers to navigate.

Reels are prioritized by the algorithm. This means your videos are more likely to be shown on the Explore page and in users' feeds. With the ability to post longer videos, you can dive deeper into topics. As a bonus, you can benefit from the algorithm’s favor for engaging, vertical content.

TikTok Launches New AI-Powered Ad Creation Tools

If you’re a marketer on TikTok, get ready to upgrade your content creation game! In June 2025, TikTok introduced a suite of AI-powered tools under the new TikTok Symphony feature, making ad creation easier and faster. These updates will change how you approach TikTok marketing. They include image-to-video transformations and using digital avatars for product demos.

The rise of AI-powered tools means faster production, better targeting, and more engaging content, ultimately leading to higher campaign performance. But what should you expect from these updates? Here’s a quick look at the key takeaways:

More Creativity, Less Hassle: TikTok’s AI tools streamline the creative process. You can create engaging, eye-catching videos without expensive production tools or a large team.
Higher Engagement: AI tools help you create content tailored to the preferences of TikTok’s audience. This leads to better engagement and more interactions with your brand.
Faster Content Production: With tools like Image to Video and Text to Video, you can turn simple assets into compelling video content. This reduces the time spent on creative development and allows you to focus on strategy.

TikTok’s new Symphony suite is packed with game-changing features that simplify the process of creating high-quality video content. Here’s what’s new:

Image to Video: This tool converts static images into five-second videos. It takes a regular image and adds dynamic effects, making it perfect for turning product photos into engaging, scroll-stopping videos.
Text to Video: Have you ever wanted to turn your blog post or idea into a video? Now you can! The Text to Video feature generates video content from written descriptions. It offers an easy way to create content without the need for pre-existing assets.
Showcase Products with Digital Avatars: Want a digital influencer to showcase your products? Now you can. TikTok allows you to use digital avatars to demonstrate your products, from holding items to showcasing app features. It’s like having a virtual spokesperson for your brand.

That’s a wrap! See you next month. 👋
Looking for help to implement the latest social media updates and trends? Reach out to us today!

May 2025 Social Media Updates You Need to Know

May brought more than just flowers—social media updates are blooming too. 🌸 From fresh features to major tests, here’s what’s sprouting this month. Let’s dive in.

Instagram Tests New Cross-Posting Feature to Threads

Instagram is rolling out a new feature that could simplify content sharing, especially for creators and brands managing multiple platforms. Meta has begun testing a cross-posting option from Instagram to Threads, allowing users to automatically share their image posts across both platforms in just one tap.

How does cross-posting on Instagram and Threads work? Well, we’ll tell you! When enabled, the caption from your Instagram post becomes the text of your Threads post, making it quick and seamless to stay active on both platforms without duplicating your efforts. Hashtags will be converted into plain text, and the feature is currently limited to image posts. Reels aren’t included (for now).

For creators, marketers, and small business owners, time is often a commodity. This new feature will unquestionably speed up the posting process while boosting visibility across audiences. With Threads continuing to grow as a platform for real-time conversations and community-building, this is a smart way to keep your content flowing without doubling your workload.

TikTok Tests 60-Minute Video Uploads

TikTok is making big moves toward long-form content. As of May 2025, the app is testing the ability for users to upload videos up to 60 minutes long, which is a significant shift that could position the app as a direct competitor to YouTube.

This feature is currently only available to a limited group of users in select markets. But the potential impact? Huge. TikTok has slowly evolved from 15-second clips to 1-minute, 3-minute, and now 10-minute uploads. This test seems like a natural next step in its content evolution.

TikTok hasn't announced when or if this feature will roll out globally, but whether you're a brand, creator, or casual scroller, get ready. The future of TikTok might be longer than you think.

LinkedIn’s New AI-Powered Job Search

Job hunting on LinkedIn just got a whole lot smarter.

In May 2025, LinkedIn rolled out a new AI-powered job search tool that lets users describe the kind of job they want using natural, conversational language. No filters, no guessing job titles, and no worrying about using the “right” keywords.

No more sifting through endless listings or trying to decipher corporate vernacular. You can now type something like, “I want to work in marketing in the video game industry, but I have no experience,” and the AI will generate tailored job recommendations based on your wants, not just your resume.

This new feature reflects LinkedIn’s broader push to create a more human-centered, intuitive job search experience. As AI becomes more integrated into our professional lives, tools like this show how tech can simplify how we connect with opportunities.

That’s a wrap! See you next month. 👋
Looking for help to implement the latest social media updates and trends? Reach out to us today!

April 2025 Social Media Updates You Need to Know

The social media world is blooming with updates, and April brought plenty of fresh features worth knowing. Let’s dive in.

Instagram Just Dropped a New Reels Feature—Blend

Instagram is rolling out a fresh feature for Reels, and it’s all about shared vibes and personalized content. Meet Blend—a new way to discover Reels WITH your friends, not just from them.

What is Instagram Blend?

Blend is a shared Reels feed between you and a friend (or a group chat). It takes both of your content preferences and creates a personalized stream of Reels you’ll both enjoy.

Once you’re in a DM with someone, tap the smiley face icon and hit “Create Blend.” Your friend will get an invite, and once they accept, you’ll start seeing a feed of Reels that reflect both of your interests. The feed updates daily, so there’s always something new to scroll through together.

Why Was Blend Created?

We’re seeing a shift toward more private, shared experiences on social platforms—people want to send funny videos to friends rather than post everything on the main feed. Blend leans into that behavior, making exploring content as a duo or group easier (and a little more fun).

Whether you and your bestie both love chaotic cooking videos or can’t stop watching pet Reels, Blend serves up the perfect mix. It’s also a great way to discover creators you might not have found on your own.

TikTok Deadline Extended

The TikTok saga continues. The U.S. government has once again extended the deadline for TikTok’s U.S. operations, this time to mid-June 2025.

For months, creators and brands have wondered: Should we keep investing in TikTok? With the deadline pushed again, the short answer is “yes”. TikTok remains fully operational in the U.S., and engagement hasn’t slowed.

The extended timeline also gives marketers and agencies breathing room to prep for potential platform shifts without pulling the plug too early. So while we don’t love the uncertainty, we are happy one of social media’s most powerful platforms is sticking around, at least for a little longer.

Instagram Says Goodbye to Content Notes

Another feature bites the dust. Instagram has officially pulled the plug on Content Notes, which allowed users to add a short message to posts or Reels and share it with those who followed them back or their Close Friends list. While some users enjoyed the feature, others barely noticed they existed.

Instagram head Adam Mosseri announced that the feature is being removed to simplify the experience and because it was not “adoptable.” Notes will remain in DMs—where they’ve seen strong use—but won’t clutter other areas of the platform moving forward. It’s part of a broader effort to make Instagram feel less overwhelming.

With Content Notes out, expect Instagram to keep testing new ways to spark private sharing. The app is leaning into messaging, but only where it actually adds value. And as always, features that don’t perform won’t last.

RIP Notes. You were quirky, short-lived, and surprisingly poetic (if only for a few months).

That’s a wrap! See you next month. 👋

Looking for help to implement the latest social media updates and trends? Reach out to us today!

Random Round-Up: March 2025 Social Media News and Updates

Spring has sprung, and so has the social media news, so let’s dive into the latest and greatest updates from March.

Instagram Drops “Edits”

In a bold move to reclaim the attention of creators (especially as TikTok faces ongoing scrutiny), Instagram is stepping into the editing ring with its new app called Edits.

Edits is a tool designed for creators who want more video editing power in the palm of their hands. Think of it as a CapCut’s new competitor, but with Instagram’s stamp of approval.

Check out some of the features of Edits that we can’t wait to try:

🎥 Pro-Grade Video on Mobile

Record up to 10-minute clips with fine-tuned control over resolution, frame rate, and dynamic range.

✂️ Editing, Supercharged

From green screen effects to video overlays, single-frame edits, and even AI image animation, Edits goes far beyond Instagram’s in-app tools. Plus, loads of fonts, stickers, filters, and sound effects to layer on your style.

📊 Performance Insights, Unlocked

A live dashboard shows who is engaging (followers vs. non-followers), skip rates, and more—giving you the data to fine-tune future posts.

📲 Made to Share, Made for IG

Export in crisp 1080p and share directly to Instagram. (But don’t expect a boost in the feed just for using the app—Instagram clarified that’s not happening. Yet.)

Currently in pre-order on the iOS App Store (launching April 30), Edits is Instagram’s strongest signal yet that it’s ready to support creators beyond filters and feed posts. For the Android users out there, don’t worry. Edits is making it’s way to you next, and could become the go-to for Reels-ready content for all creators. We’re looking forward to getting our hands on it!

BuzzFeed Island Launch

BuzzFeed is diving into the digital landscape with the launch of BuzzFeed Island, its very own platform designed to bring back the fun - and even ditch the fear - of social media. Created by CEO Jonah Peretti, this new venture is a direct response to the digital fatigue caused by doomscrolling and the SNARF-fueled (Stakes, Novelty, Anger, Retention, Fear) content that dominates our feeds.

BF Island is shaping up to be a joyful, AI-powered playground for creativity. Think Midjourney meets memes, where users can craft content that reflects their real interests, and not what an algorithm thinks will keep them push their buttons and stay online. Instead, BuzzFeed promises a shift from manipulation to inspiration, letting users explore social content that uplifts rather than creates fear.

Backed by a $10 million investment, BuzzFeed Island is currently in a private beta testing phase. When it launches, the platform will use a freemium model, offering basic access with paid upgrades for users.

Whether this new platform can disrupt other channels like Instagram and TikTok remains to be seen, but one thing’s clear. BuzzFeed isn’t just chasing clicks anymore; it’s building a whole new digital island to escape to.

Want to vist the island early? You can request access here.

Instagram’s Latest Test: AI-Generated Comments

Umm, we don’t know why anybody would want to do this, or even why Meta would think anybody would want this, BUT…

Meta is now testing AI-generated comment suggestions on posts, blending machine learning with social engagement—and yes, it’s as wild as it sounds. This tool - called "Write with Meta AI” - provides users with comment options based on the content of the post that they are viewing.

Meta’s play here is part of a larger mission: embedding AI into more corners of Facebook and Instagram, aiming to enhance interactions in areas such as comments, feeds, groups, and search. No big surprise here, but the feature is already stirring up mixed feelings.

On one hand, it’s a time-saver and a creativity booster for those blank-comment moments. On the other hand, it’s starting to raise serious questions about the authenticity of social interaction.

As this feature is still in the testing phase, it's unclear when or if it will be rolled out to all users. Meta has not provided specific details of the timeline or scope of a release.

Cringy or cool? The verdict is still out.

That’s a wrap! See you next month. 👋

Looking for expert insights on the latest social media updates and trends? We’ve got you covered; reach out to us today!

Random Round-Up: February 2025 Social Media News and Updates

Let's dive into the latest social media updates and news from February!

The New TikTok Studio Update

Apple and Google have reinstated TikTok on U.S. mobile app stores, bringing an end to a nearly month-long standoff with the video platform following the implementation of a ban in January. Notably, TikTok has finally introduced post-scheduling within its TikTok Studio management tool. This offers a more streamlined approach to content management and analytics, all in one place (note: the TikTok and TikTok Studio apps were removed from the Apple and Google Play stores, but as of this writing have reappeared). While third-party tools have long offered scheduling capabilities, this built-in functionality enhances and even improves the convenience. It also simplifies the process. With the ability to edit and update scheduled posts already available, the addition of direct scheduling makes TikTok Studio an even more powerful tool for creators and brands for managing social media updates.

Poppi’s Pricey PR Move

With the recently wrapped Super Bowl comes a surge of social media attention, particularly focused on the highly anticipated commercials and how brands respond (with each 30-second ad spot costing around $8 million).

Poppi, a sparkling prebiotic soda brand, is facing backlash for its Super Bowl marketing strategy. The ad, entitled “Soda Thoughts”, starred influencers like Alix Earle, Jake Shane, and Rob Rausch. Even though the ad itself was great, the marketing campaign leading up to it now has faced some criticism.

Ahead of the event, the company gifted 32 influencers including Jake Shane, Rachel Sullivan, and Avery Woods each a $25,000 vending machine stocked with Poppi drinks, as an attempt to generate buzz. However, the campaign quickly sparked criticism over wastefulness and exclusivity. Instead of excitement, fans voiced frustration. They argued that the brand should prioritize accessibility over gifting expensive machines to already wealthy influencers and rethink their social media updates.

@octopusslover8
not even kidding
♬ original sound - Jake Shane

@emiliekiser
SO FREAKING COOL I AM SHOOK😭✨🥤🫧 @Drink Poppi TRIGG IS STOKEDDDDD #poppivendingmachine #trending #viral #momsoftiktok #youngmom #family #fyp #satisfying #superbowl #dayinmylife #minivlog
♬ original sound - Emilie

The controversy ignited a larger debate about influencer marketing tactics and budget allocation. In response, competitor Olipop seized the moment, sending free products to users who had criticized Poppi’s approach. This raises an important question: how will other brands adapt their influencer marketing strategies in light of this debate? We’re fizzing with excitement to see the social media updates on how brands will respond.

Meta Cuts Jobs to Fuel AI Talent

It looks like Meta CEO Mark Zuckerberg is making headlines once again. In February, Meta Platforms Inc. began notifying employees of mass layoffs, cutting thousands of jobs as the company cracks down on “low performers” and shifts its focus to AI dominance. Zuckerberg announced that Meta would reduce its workforce by 5%, specifically targeting those who “aren’t meeting expectations.” However, many employees were blindsided. Some, even those who had consistently exceeded expectations for years, expressed shock over their termination and discussed it on social media updates.

As Meta moves full speed ahead in the AI race, the company plans to spend $60-$65 billion on research and technology this year. This is a MASSIVE jump from the $39 billion spent in 2024.

That’s a wrap! See you next month. 👋

Looking for expert insights on the latest social media updates and trends? We’ve got you covered, reach out to us today!

Meet Kaija, Our New Digital Content Creator Intern

We're excited to welcome our digital content creator intern Kaija to the team, and what better way to do that than with a Q&A?

First, the obvious question: Why did you choose Random Agency?

While searching for an internship, I came across a job opening at That Random Agency. As a master’s student, I’m always eager to learn new tools and techniques to expand my knowledge. What immediately caught my attention was the agency’s modern and unique branding—especially the fact that they wrote an AI book called Internet Safety Sammy! So cool! Everything about That Random Agency aligns perfectly with my interests and values. I can't wait to learn from the incredible team here!

Tell us three cool things about yourself.

I've played sports my entire life and absolutely love the adrenaline rush that comes with team competition. Growing up, I played soccer, volleyball, and basketball, but in high school, I focused on soccer and volleyball. Eventually, I chose to play volleyball in college—partly because I was getting tired of all the running in soccer!
I speak Latvian! Latvia is a small country in Europe, and my grandparents on my mom’s side immigrated to the United States during World War II. Growing up, I attended a Latvian summer camp, where I not only learned more about Latvia’s history and culture but also got to enjoy classic summer activities like canoeing, campfires, and games with other Latvians. Even though I don’t live in Latvia, I love being able to connect with other Latvians and keep the culture alive!
I'm a huge Marvel fan! My dad and I love watching Marvel movies together, and it's our thing to recite quotes from them. If I had to choose a favorite character, it would definitely be Tony Stark—he's just so charismatic and witty! My dad and I even say "love you 3000" to each other, based on what Tony and his daughter say in Avengers: Endgame.

Favorite TV show?

Modern Family—no matter how many times I watch it, it still makes me laugh!

If money was no object, where would you go and what would you do?

I would instantly choose to visit Greece or Bora Bora! Ever since Mamma Mia came out, I’ve been obsessed and would love to explore all the stunning filming locations and take in the breathtaking views. Bora Bora also fascinates me—I always see videos of people staying in overwater bungalows, and that sounds like an absolute dream. If I had the chance, I’d probably try my hand at being a social media travel influencer, sharing content about the best restaurants, beaches, hotels, and shops I’d recommend!

What’s in your refrigerator right now?

Thankfully, I just went to the store! Trying to start 2025 off a bit healthier, so I picked up some overnight oats, zucchini, PICKLES, onions, avocados, strawberries, chicken, and ground beef for this week’s dinners. I also grabbed a Caesar salad kit, my oat milk and creamer for lattes, and, of course, some Sprite to make Shirley Temples!

If you could have a superpower, what would it be?

Great question! If I could have a superpower, I’d choose psychic abilities—similar to That’s So Raven. I’d love to catch glimpses of the future for a few seconds, just enough to know something is coming but not the full story—gotta keep life exciting!

What’s your favorite childhood memory?

Going to my lake house every summer with my family to spend as much time as we can in the sun and on the boat before going back to school!

Name one thing you wish you could do better.

One area I’d like to improve on is believing in myself and having confidence in my work. At times, I find myself comparing my progress to others, which can be discouraging. I want to focus more on trusting my own skills and growth rather than measuring myself against others.

Which three things would you take to a desert island?

Tool Kit – I could at least attempt to build a hut or shelter with the tools.
Lighter – There’s no way I’d be able to start a fire without a little help.
Radio – If I’m stuck on a deserted island, I might as well have some music to keep me entertained.

What is the last book you read?

Happy Place by Emily Henry

What is your favorite account to follow on Instagram?

@espnw, I love seeing women in sports conquering the world.

We can't wait to see the incredible work Kaija will create as a content creator intern with Random!