Unlock BookTok: A Guide for Authors to Promote Their Work

how to use booktok to promote your new book

Spend enough time on TikTok, and you’ll encounter the enthusiast community known as #BookTok. From book reviews to story reenactments, there’s content for every genre imaginable. BookTok is a fantastic resource for writers looking to connect with passionate readers and boost their book's success.

BookTok is a vibrant subcommunity within TikTok dedicated to celebrating the love of books. Here, authors, readers, and bibliophiles unite to share captivating content, ranging from insightful book reviews and heartfelt recommendations to creative storytelling that brings characters to life.

For authors, BookTok presents an unparalleled opportunity to engage with a broader audience and tap into the power of viral marketing. By leveraging this platform's unique features and dynamics, writers can skyrocket their book's visibility, forge meaningful connections with potential readers, and ultimately drive sales in ways that traditional marketing methods often fail to achieve.

What is BookTok?

BookTok is a dynamic and ever-growing subcommunity within the TikTok platform, serving as a hub for book lovers from all walks of life. It's a virtual gathering place where authors, readers, and literature enthusiasts share their passion for the written word through short, engaging videos.

The content shared on BookTok is as diverse as the books that inspire it. Users create and share videos featuring book reviews, recommendations, and creative interpretations of their favorite stories. From heartfelt monologues delivered by beloved characters to visually stunning book trailers that entice viewers to a new world, BookTok offers a wealth of content that appeals to readers of all genres and ages.

What sets BookTok apart from other online book communities is its ability to generate viral buzz around titles, catapulting them from obscurity to bestseller status seemingly overnight. The platform's algorithm favors content that sparks engagement and conversation, allowing books and authors to gain unprecedented exposure to a global audience of avid readers. This viral potential has made BookTok an essential tool for authors seeking to promote their work and connect meaningfully with their target audience.

@bradylockerby

books i would sell my soul to be able to read again for the first time 💭📚 what’s your one and only “sell your soul” book?! #booktok #bookrecs #bookrecommendations #booktoker #favoritebooks #thenightingale #thegreatalone #remarkablybrightcreatures #harrypotter #harrypotterbooks #thecityofember #onetrueloves

♬ original sound - Brady Lockerby

How to Leverage BookTok as an Author

If you want to leverage all BookTok has to offer, you should start by establishing a presence that authentically reflects your author brand. Use storytelling and captivating visuals to forge meaningful connections with your audience.

The interactive potential of BookTok provides myriad ways to engage with readers. Authors can participate in trending challenges or initiate their own, fostering community while enhancing their book’s presence. By actively engaging with the BookTok community and other authors, you cultivate an environment that encourages organic growth and reader interaction.

Partnering with BookTok influencers can significantly boost your book's reach. Influencers introduce your work to their audiences, offering new perspectives and discussions that can enhance your book’s appeal. This collaboration might include reviews, analyses, or live Q&A sessions, each providing unique opportunities to highlight your book's strengths.

Step 1: Establish Your Presence

To carve out your niche on BookTok, create a TikTok account that embodies your literary persona. Select a username that echoes your writing style or genre, something memorable that aligns with the themes you explore in your books. This initial choice sets the stage for building a personal connection with potential followers.

Your profile serves as your first impression—make it count. Opt for a profile picture that captures your essence as an author, whether a professional photo or a creative symbol of your work. This visual cue is pivotal in establishing a recognizable brand identity that resonates across platforms.

Write a bio that not only introduces you but also captivates. Highlight your latest work or a unique aspect of your storytelling that intrigues viewers. Consider adding a clever tagline or a call to discover more about your literary world. This approach invites readers into your creative universe, laying the groundwork for meaningful engagement and connection on BookTok.

Step 2: Develop Engaging Content

To captivate your BookTok audience, create dynamic content that draws readers into your narrative universe. Start by crafting captivating book trailers as visual teasers for your story. These trailers should be attention-grabbing and succinct, utilizing vivid imagery and compelling audio to evoke the book’s atmosphere and themes. Doing so creates an emotional connection that entices viewers to delve deeper into your work.

Incorporating behind-the-scenes content can provide a personal touch, offering insights into your writing journey. Share snippets of your workspace, creative rituals, or the moments that spark your ideas. By revealing these details, you build an authentic rapport with your audience, inviting them to join you on the creative path and fostering a sense of shared experience and excitement.

Character introductions are a powerful tool to engage your audience further. Highlight key aspects of your characters through short, engaging narratives or dialogues that showcase their personalities and struggles. This method brings your characters to life and encourages potential readers to connect with them emotionally, nurturing curiosity about their arcs and adventures within your book.

@marshalljmooreauthor

It’s quite possible that @Emily Krempholtz and I share the same brain cell. #booktok #bookish #writertok #writersoftiktok #authorsoftiktok #indieauthor

♬ original sound - Marshall | Fantasy Author 📖

Elevating your BookTok presence means strategically incorporating hashtags into your content. Employ a balanced mix of broad and specific hashtags to expand your reach and engage with distinct reader segments. General tags like #BookTok and #ReadersOfTikTok can draw in a broad audience, while more targeted hashtags relevant to your book’s unique themes or genre can attract readers with specific interests.

Engaging with the ever-evolving trends on TikTok is another way to enhance your content's appeal. Trends shape the algorithm's favor, providing a natural platform for your book to gain attention. Tailor trending formats to highlight your book’s essence, ensuring your distinctive voice shines through. Whether it's a clever twist on a trending concept or integrating your literary themes into popular discussions, this approach can intrigue viewers and encourage them to explore your work further.

Step 4: Collaborate with Influencers

Strategic partnerships with influential creators can help enhance your presence on BookTok. By working with influencers whose content naturally aligns with your book's themes and style, you leverage their established audience, which is already enthusiastic about similar stories.

To initiate these collaborations, look at BookTok creators who share a passion for your genre. Seek those who actively engage with their followers and whose interests mirror your narrative's essence. This alignment ensures an authentic partnership that resonates with its audience, increasing the likelihood of a positive reception for your work.

When approaching potential collaborators, present a well-thought-out proposal outlining your partnership's benefits. Influencer relationships create a vibrant exchange of content that broadens your reach and may help drive book sales. (If you need help with this, give us a shout!)

@caleowen

The Great CEO Within: The Tactical Guide to Company Building" by Matt Mochary is a must-read. This book offers a comprehensive, step-by-step guide on leading teams, making informed decisions, and establishing effective SOPs, among other crucial aspects of company building. It's praised for its clear, concise writing and practical advice. Whether you're refining your leadership approach or searching for ways to improve your company's efficiency, this book could be the game-changer you need. #motivationalvideos #success #business #personaldevelopment #inspirationalvideos #booktok #bestseller #book #ceo

♬ original sound - Cale Owen

Step 5: Foster Community Interaction

Building a vibrant community around your book on BookTok requires thoughtful engagement. Dive into conversations by actively responding to comments on your videos. This interaction enriches your connection with followers and cultivates a lively dialogue that is rewarded by TikTok’s algorithm.

Organize interactive live sessions where readers can join and discuss various aspects of your book. These live events allow you to address their thoughts and curiosities in real-time, offering a personal connection that underscores their importance in your storytelling universe. Engaging directly with your audience transforms them from passive viewers into active participants.

Step 6: Analyze and Adapt Your Strategy

To refine your BookTok strategy effectively, examine TikTok's analytics tools. Dive into viewer engagement rates and content interaction metrics to understand which posts captivate your audience. This analysis allows you to identify patterns in content success, helping you tailor future creations to enhance audience connection.

Pay attention to your followers' demographic data and peak activity times. Aligning your posting schedule with these insights ensures your content appears when your audience is most likely to engage, enhancing visibility and interaction. It also supports a consistent presence on their feed, keeping your book in the spotlight.

Tips on Engaging Effectively

1. Be Authentic

Genuine engagement is highly valued in the BookTok community. Share the inspirations and challenges faced during your writing process, allowing viewers to glimpse your book's real story. This openness humanizes you as an author and builds trust and rapport with your audience.

2. Stay Consistent

Regular posting is vital for fostering a loyal following. Develop a content calendar that fits naturally into your routine and meets your audience's expectations. This consistency strengthens your relationship with followers and maximizes your visibility across the platform.

3. Experiment with Formats

Diversify your content by trying out various video styles. From dramatic readings to interactive storytelling, explore different formats that highlight the unique aspects of your book. This variety keeps your audience engaged and eager to see how you creatively present your narrative.

4. Encourage Interaction

Interactive content boosts community involvement. Develop polls, quizzes, or challenges that invite followers to engage directly with your content. This participatory approach enhances visibility and deepens the connection with your audience.

5. Measure Success

Utilize analytics to inform your content strategy. Regularly review engagement metrics to discern trends in audience preferences and refine your approach accordingly. This data-driven strategy ensures that your content remains relevant and impactful.

As you embark on your BookTok journey, remember that authenticity, creativity, and engagement are the keys to unlocking the platform's potential for promoting your book. By establishing a strong presence, crafting captivating content, and fostering meaningful connections with your audience, you can harness BookTok's power to propel your literary success to new heights. 

If you're ready to take your book promotion to the next level and need guidance on creating a winning BookTok strategy, request a proposal from our influencer marketing experts. In that case, we're here to help you navigate the world of TikTok and achieve your goals.

October’s Top Social Media Memes & Trends

Blog cover with visuals of referenced trends

Coming off of “spooky season” in October, the internet came up with some scary good memes and trends to catapult users toward content creation around the globe. 

We’re talking media references, SNL 50, and goofy moments that surely would’ve been a hit on America’s Funniest Home Videos back in the day. (Oh, wait – that show is still on?) 

So what type of content topped the trending charts in October? Let’s take a look and see what we can glean from them in order to capitalize on the next round of meme-able magic!

#1: Subtle Foreshadowing 👀

The first hit was the “subtle foreshadowing” trend that made its rounds on the comedic side of the internet (TikTok especially). While the audio was not essential to the content, it certainly added to the ✨drama✨ of the moment. Essentially, this trend was created to give creators a fun way to make fun of themselves or others falling, spilling, dropping things, etc. Others took some creative license and recreated some relatable life moments like trying to calmly wake your mom up or what happens when sleepy people study at night.

Here are a couple of examples that left us chuckling:

@ajerrrrrrrr

Replying to @Makaylamcgeeher i am TORE UP yall😭😭 sitting down for the next 2 weeks #subtleforeshadowing #fyp #fypシ #fall

♬ QKThr - Aphex Twin
@madison.humphreyy

They are always prepared for war #fyp #momsoftiktok #moms

♬ QKThr - Aphex Twin
@freyaamarax

I just can’t study in the evenings okay😩 #study #studytok #relatable #students ib - @she_revise 🫶🏾🫶🏾

♬ QKThr - Aphex Twin

Why it works: By teasing viewers with the end result flashing in and out of the lead-up, users effectively kept their viewers watching and waiting for the satisfyingly hilarious ending shot of the silly moment, creating a clever visual hook. While most probably didn’t consider the deep inner workings of why their loved one falling down the stairs performed well, we professional content creators could certainly learn a thing or two from this method of audience captivation.

Call-Out: Look for trends that give you an opportunity to create a visual hook that will increase watch time and replays. The potential for engagement is high with this chance at exhibiting creativity and comedic timing.

#2: Something Stupid Like “I Love You” 🙈

The second trend that has spent considerable time on our “for you” pages is this audio of Jennifer Lawrence singing a cover of Frank and Nancy Sinatra’s “Something Stupid” in her 2015 film Joy, coupled with a relatable fill-in-the-blank scenario. Creators lip-synced along to the line that says, “And then I go and spoil it all by saying something stupid like ‘I love you’,” but changed “I love you” to something they’ve said that they deemed stupid or “ruining the moment.”

Check out these examples:

@notjezabelle

♬ sonido original - emilia's wife
@crawfordarnow

i'm also guilty of the 🖐️✊🖐️✊🖐️✊ wave

♬ sonido original - emilia's wife
@lilireinhart

Classic me. #chronicfatigue

♬ sonido original - emilia's wife

Why it works: One thing we love to talk about around here is a good catchy audio/relatable text combo. Take a catchy lyric or quote and find a way to relate it to the general public, and we’d say you’ve got a winner.

Call-Out: Look for trends that consist of this magic mixture and capitalize on its popularity to share something relatable or promote your niche.

#3: In Da Clurb, We All Fam 🪩

Look at that! Another catchy audio/relatable text trend. These are everywhere, so it’s no surprise that we had a few of these this month. This particular ear worm comes from a scene of the show Broad City starring Abbi Jacobson and Ilana Glazer. 

In the scene, Ilana and Abby are dancing somewhat awkwardly in a club when Ilana waves over to two random girls and says “Heyyyy!” (to which they respond with an equally enthusiastic “Heyyyy”), prompting Abby to ask if she knows them. Ilana comes back with the newly famous line, “No, but in ‘da clurb’, we all fam.” Confused, Abby asks her to repeat it a couple of times, making Ilana snap out of her “cool-gal” attitude and speak normally saying, “In the club, we are all family.” She’s clearly upset by her friend’s inability to understand her super awesome, not at all offensive lingo.

Now, we outline this scene to give you the proper context as to why this worked so well. Creators took the chance to use this funny, memorable moment and turn it into something relatable. For example, some folks related the moment to Millennials trying to bridge the gap between generations and “speak Gen Z” to their kids. Others connected it to making a reference that’s painfully obvious to them but their friends just don’t get it.

There’s probably a million little ways to relate this feeling back to your niche or your experiences, but here’s a few examples that did well:

@allthingsnaisa

Give me my phone back🙄 #fypシ #intheclurbweallfam

♬ original sound - Maggie Winters
@sabrinacarpenter

any fan of mine is a fan of mine ♥️

♬ original sound - Maggie Winters

Why it works: Well, we already kind of explained this. (Sorry, we couldn’t help it.) But to recap, Broad City’s club moment and the trend that followed reached social media virality by having that hilarious relatability mixed with an already somewhat recognizable and catchy audio.

Call-Out: Don’t be shy about lip-syncing to TikTok and Instagram Reels audio. They’re doing well  for a reason and, if you have the time, you might just have the next winning video idea right  under your nose.

#4: Direct from Domingo 🕺🏻

Lastly, with a few resident Saturday Night Live fans on the team, we can’t talk about October’s memes without bringing up Domingo. SNL’s 50th season just began in September, prompting a new wave of share-worthy moments. Their most recent hit came from their October 12 show starring Ariana Grande and Stevie Nicks, specifically from their sketch titled “Bridesmaid Speech.” (You’ve gotta watch it. Pretty cute.)

Basically, Ariana Grande and a few of the regular SNL cast members get up to do one of those cringey performances that bridesmaids sometimes do at a wedding to replace the boring speeches. The performance consists of the girls singing a made-up song to the tune of “Espresso” by Sabrina Carpenter, detailing the events of the bachelorette trip.

We quickly find out that, on the trip, the girls met a guy named Domingo who started out seemingly harmless but quickly turned out to be a huge problem that would cause a little drama for the bride and her new husband. (You can fill in the blanks.)

It didn’t take long after this sketch aired for the internet to begin their quarterly infatuation with SNL’s resident short-king, Marcello Hernandez, who played Domingo in the sketch. There’s nothing particularly relatable about the sketch to make it prime for the picking in terms of social media trends/memes, but something about the way the girls and Marcello sang the song just grabbed hold of everyone on the internet and now we’ve all got it stuck in our heads.

Here’s a few reels to showcase the chokehold Domingo had on the internet for a second:

Why it works: Let’s be honest: a certain side of the internet simply loves to obsess over a new celebrity every once in a while. BUT, it also loves a good reference back to a recent cultural phenomenon like “Espresso”, which they did by setting their sad tale of misfortune to Carpenter’s catchy tune.

Truthfully, the relatability aspect of this meme didn’t quite take off as much as we might have expected it to, but there were certainly enough uses going around to make it a memorable moment from the month of October. Had more top creators caught wind of it, we’d have had a monstrous wave of Domingo flooding our feeds.

Call-Out: The lesson here is to be as “online” as you deem necessary to be aware of memes/trends that are catching momentum. Even if there aren’t a ton of people utilizing it for more than just to talk about the funny moment, you have a great opportunity to make the meme work for you. Try getting creative with the wording of the audio to relate it back to your niche OR you can simply wait for it to achieve “trending status” on your desired social media platform and use it as background music for your next video. (People don’t seem to care or notice if the music doesn’t totally relate to what they’re seeing anymore.)

To Sum It All Up…

As we wrap up our exploration of October’s trending memes and content, it's clear that creativity knows no bounds in the digital landscape. From humorous twists on relatable mishaps to catchy audio that strikes a chord, these trends have not only entertained but also shown us effective ways to connect with audiences. Embracing these insights can help creators harness the next wave of viral moments. So, let’s keep our eyes peeled for fresh opportunities and continue to innovate as we dive into the content of the coming months!

At That RANDOM Agency, we utilize two of our core values – curiosity and collaboration – to bring you consistent content helping you learn about the great digital landscape and how to operate like a boss within it. Check out our other blog posts on our Random Thoughts page or schedule a discovery call today!

October 2024 Social Media News and Updates

With the start of a new month, it’s time to dive into the latest social media updates from October; here’s what you need to know.

1. YouTube Shorts Expand to Three Minutes 

YouTube continues to fine-tune its Shorts experience, but there’s been a bit of confusion along the way. Earlier this month, YouTube announced that videos up to three minutes long would now qualify as Shorts. Naturally, creators had questions — would this impact their older short videos?

To clarify, YouTube reassured creators that any videos uploaded before October 15, 2024, won’t be converted into Shorts. Only new vertical videos of three minutes or less, uploaded after this date, will be categorized as Shorts. It’s a simple update, but one that could take some time to adjust to — YouTube says the transition could take a few weeks as their system updates.

In addition, YouTube is making custom membership badges easier to upload, expanding Sponsored Content tagging to mobile, and rolling out Shorts drafts across Android and iOS. While none of these updates are groundbreaking, they’ll certainly streamline the content management process for creators across desktop and mobile.

2. Instagram-to-Threads Crossposting Might Get Easier

Meta is inching closer to tighter integration between Instagram and Threads. Currently, it’s testing a feature that will let you easily share content directly from Instagram to Threads. The idea is simple: posts and Reels from your IG account will show up in your Threads composer for quick reposting.

Image Source: Alessandro Paluzzi

It sounds convenient, but there’s a potential downside — double-posting content might annoy followers who track you on both platforms. That said, Meta must have data suggesting that cross-posting is already common, which could explain why they’re exploring this feature.

While this update could encourage more users to share content across both apps, we’ll have to wait and see whether it enhances user experience or simply leads to content overload. Meta has informed TechCrunch that the feature is currently in internal testing, though there’s no confirmed timeline for a public rollout yet.

3. Threads to Introduce “Loops” for Topic-Based Communities

Threads is working on a new feature that could help users find more relevant discussions: “Loops.” This upcoming addition is designed to function as a community space, where users can organize specific Threads under one topic-focused Loop. Think of it as a way to sort your content and discover conversations that matter to you.

Image Source: Alessandro Paluzzi

The name “Loops” is clever — a “loop” in a “thread”, creating a space for topic-specific engagement. It’s also similar to X’s Communities feature, which organizes content by theme. While Loops could make it easier for users to engage in targeted conversations, it’s still unclear how well this feature will integrate into Threads' public posting setup. Nevertheless, it’s another step in Meta’s efforts to improve user engagement on the platform.

4. Instagram Adds ‘Best Practices’ Tips for Creators

Instagram is offering creators a little extra guidance with the launch of its “Best Practices” section within the Professional Dashboard. Here, Instagram is doling out tips on how to maximize your reach — like posting 10 Reels a month to keep your content fresh and front-of-mind for followers.

Sure, the tips are research-backed, but it’s hard not to be skeptical when a platform encourages creators to keep posting frequently (which, of course, benefits Instagram, too). While quantity matters, we all know that creating content that truly resonates with your audience is what counts. And one powerful Reel could do more for your profile than posting endlessly.

Still, the new Best Practices section could offer some useful insights, especially when it comes to aligning your posting strategy with data-backed trends. Just don’t expect any earth-shattering revelations.

5. Instagram Recommends Carousels for Reach

Looking to boost your reach on Instagram? According to IG chief Adam Mosseri, posting carousels could be your best bet. Carousels, which now allow up to 20 frames with added music, provide multiple opportunities for engagement. And more engagement equals more reach.

Mosseri explains that carousels often outperform single-photo posts for two reasons: first, more media means more interactions, which boosts visibility. Second, if a user doesn’t swipe through your carousel, Instagram may automatically show them the next image on their feed, giving the post a second chance to capture attention.

As an added bonus, carousels with music are eligible to appear in the Reels tab, offering even greater reach. While carousels shouldn’t be forced, Mosseri suggests that if you have the content, they’re worth considering as part of your strategy. With Instagram also allowing text overlays and multi-format display options in carousels, there’s more flexibility than ever to make your posts stand out.

Need expert guidance on the latest social media updates? You’re in the right place. Get in touch with us today!

September 2024: Top Trends and Memes

collage of two phones with tiktok screenshots on them, moo deng the thai hippo, and kamala harris' facial expression during the Sep 2024 debate

With the changing of the seasons, many internet users found themselves “falling” (get it?) for a slew of fun, new social media trends. September gave us instant hit music, loveable mammals, and plenty of political humor to boot. Let’s take a look at what trends got folks online talking during the month of September and what we can learn from them to start properly calling out “viral-worthy” content as we see it.

#1: “Ohhhh, I wasn’t sad. I just needed ＿＿＿＿.” 🏖

This trend first reached its impressive social heights in the early summer. But it has stuck around into the first “-ber” month for a great customizable TikTok/Instagram template. To participate in the trend, users identified something that brings them happiness or gets them out of a funk and filled in the blank after “I just needed a…”, soundtracked by Madonna’s 1983 hit “Holiday”. Many took the opportunity to share their beautiful photos or videos of said thing. Others simply cut to a humorous clip of themselves participating in whatever activity they choose.

View this post on Instagram

A post shared by Umbra (@umbra_design)

@hiddenhotspots.ie

Oh i wasn't sad i just needed a holiday to Parisssss 🇫🇷✈️❤️🥐 #paris #paris2024 #citybreak #holiday #trend #summer

♬ i just needed a holiday - amber | uk + travel
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A post shared by JIANHAO TAN (@thejianhaotan)

@katbernard_

I said what I said #coffeelover #coffeetiktok #coffeetok

♬ i just needed a holiday - amber | uk + travel

  1. The open-ended nature of this meme leaves space for creators to show off something they love. It could be a literal vacation/holiday like the one about which Madonna sings. Or it could be anything from drinking coffee to chatting with friends to getting their nails done, and so on.
  1. It features music from an iconic and immediately identifiable artist like Madonna, which helps users connect to the content. Furthermore, if we’ve said it once, we’ve said it a thousand times: music can make or break an audio. If you use music by a niche artist, you may get a few people excited enough to use your social media sound. But it’s the hit-makers, the chart-toppers, and the record-breakers that really make an impact. And many times, as we’ve seen, the use of these already favorable tunes tend to skyrocket in popularity once attached to a trending topic.

The lesson here? Never miss an opportunity to customize a trend to fit your brand/personality. If the popular audio leaves an invisible blank for you, fill it in!

#2: “They’re eating the dogs” et al 🫣

Following the September 10th presidential debate between Vice President Kamala Harris and former President Donald Trump, we were blessed with a smorgasbord of meme-able moments. It’s hard to believe that this is what politics looks like in 2024, yet here we are. While these may not be prime examples of marketable content for your brand, we think you might want to take note of the value that exists in utilizing hot topics like a presidential debate to reach new audiences.

Whether we’re talking about wild accusations, casual roastings, or hard-to-hide reactions, the debate did not disappoint in the way of virality. Here are just a few things that came out of the debate: 

@mda_27

Take care of your pets lol #lol #dance #dancemoms #theyeatingthedogs

♬ Theyre eating the dogs Theyre eating the cats - CasaDi

@livvverrrrr

not the cats 😭😭 #fyp #catsoftiktok #debate

♬ original sound - Independent
@the_bromantic

scrolling through delivery apps like a netflix queue #presidentialdebate #donaldtrump #kamalaharris #meme #memecut #relatable #CapCut

♬ original sound - the_bromantic
@kiera.ln

#trump #politics #liberal #kamala2024

♬ original sound - Daily Mail

Here's "a concept of a plan" for the next big political event that breaks the internet:

If you are a social media manager, you should keep a close eye on social media for "meme-able" content the day after a big event like this. You’re almost guaranteed an instant hit and if you can get creative without being too controversial, you’re golden.

#3: Moo Deng 🦛

We simply can’t forget about Moo Deng, the precious baby hippo at the Khao Kheow Open Zoo in Thailand that everybody fell in love with during the month of September. Dubbed an “unlikely TikTok star” by Forbes, Moo Deng became an overnight sensation when images of her biting someone’s leg (in an adorable manner), getting sprayed down, pet, and lifted by a zookeeper began circulating. If there’s one thing people love, it’s a too-cute-for-words animal like Moo Deng – especially if their little personalities present the chance to be "meme-ified".

Here are a few examples of how online users took her cuteness and ran to create some next-level, shareable “aww” moments:

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A post shared by Alamo Drafthouse Springfield (@alamospringmo)

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A post shared by @goss.media

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A post shared by Sports Girls Club (@sportsgirlsclub)

@meicrosoft

I LOVE MOO DENG #avantgardemakeup #editorialmakeup #experimentalmakeup

♬ original sound - Mei Pang

Here's how to have fun with future Moo Dengs that arrive on the social scene:

As you can see, the possibilities are endless when it comes to the content that can be created from Moo Deng’s sweet little existence. She can literally be edited into almost any setting, such as your workplace or favorite landmark. Her facial expressions are simply unmatched and quite relatable – perfect for comparing to the struggles of everyday life. The best part is, if done right, even the silliest trends can show marked improvement in your reach and engagement. You should never rule out a trend before considering all the ways you could make it work for you!

#4: “This and yap.” 🗣

Lastly, we want to highlight another great customizable trend that was a big hit with the girlies  in September: the “This and yap.” trend. The term “yap” made a big resurgence this year, with Gen Z repurposing it as a method of self deprecation (Are You Talking, or Are You 'Yapping'?), or defining a conversation as something of little importance.

Now, the internet has found a new way to present your ideal day, showcasing the places, things and overall vibes necessary for a proper yap.

Some inspo for your next yap session, if you please:

@annabarger

Zillowing our future brownstones and yap

♬ apple x supercut - jevan

@coolgirldisney

Could use a good yap session on the peoplemover rn #disney #disneyworld #disneyland #yap #girlhood #disneyparks #disneytiktok #disneyinfluencer #disneystyle

♬ apple x supercut - jevan

@tiahnah

yapping with a view ⛰️🌲😍 #thisandyap #montana #mountians #montanalife #glaciernationalpark #views #relationship #relationshipgoals #couple #coupleaesthetic #aesthetic #granolatok #trending #viral #fyp #fypシ゚viral #foryoupage

♬ cherry - ✩ hannah ✩

Here’s why this trend has really made its home on the cutesy side of TikTok and Instagram:

  1. It really capitalized on the tail end of Charli XCX's BRAT album’s moment in the limelight.
  2. It once again created an easy way to showcase  your photo albums and share where you created good conversation and memories.

Since the photo dump is arguably on its way out, you may want to consider this alternative for a great way to put your day of memories on display.

Another Month Come and Gone

That’s a wrap on our favorite trends and memes from September. We hope you learned a lot from this variety of social hits and feel inspired to conquer your next month of content (even if you have to take it day by day with these trend cycles). Trending content always presents a refreshing new way to keep our audiences engaged and wanting more – even if it’s just for the laughs at first. As you search for inspo in the coming months, keep an eye out for opportunities to capitalize on trending audios, easily customizable templates, and big cultural moments alike.

At That RANDOM Agency, we utilize two of our core values – curiosity and collaboration – to bring you consistent content helping you learn about the great digital landscape and how to operate like a boss within it. Check out our other blog posts on our Random Thoughts page or schedule a discovery call today!

September 2024 Social Media News and Updates

Let's dive into the September 2024 social media news and updates you need to know.

1. TikTok Brings Text-Based “Thoughts” to Inboxes

TikTok has rolled out a new feature that looks suspiciously like Instagram’s Notes. "Thoughts" lets users post short, text-based updates that show up in a speech bubble at the top of their inbox. 

Given how well Instagram Notes has performed with younger users, it’s not surprising that TikTok is jumping on the bandwagon. Now, TikTok’s version is still in testing, but considering how popular these short updates are on Instagram, it’s likely to catch on. It’s almost humorous to watch this ongoing race between the two apps, as they both continue to borrow features from each other.

Next, Threads is letting users upload 20 photos or videos in a single post, mirroring Instagram’s recent carousel update. This isn’t a huge surprise, as Threads has been closely mimicking Instagram features to encourage cross-posting.

Post by @threads
View on Threads

Threads’ steady climb in app downloads — ranked 6th on iOS in August — suggests it’s gaining momentum. While X still dominates in terms of active users, Threads is making strides. Updates like these may help keep it relevant in the highly competitive microblogging space.

3. YouTube Expands Auto-Dubbing to More Creators

YouTube’s auto-dubbing tool, formally known as “Aloud,”  is set to reach more creators and more languages, expanding beyond its initial rollout of English-to-Spanish and Portuguese. Soon, creators will be able to dub their content into languages like French and Italian.

This AI-powered tool is part of YouTube’s broader strategy to help creators expand their reach. It’s a clear indication of the platform’s growing investment in AI to enhance the creator experience.

4. TikTok Tests “Delete and Re-Edit” for Clips

TikTok is testing a new “Delete and Re-Edit” option, which allows users to remove all edits made to an uploaded video and start fresh. While it won’t work on videos edited with third-party apps, like CapCut, it’s a handy tool for creators who make all their edits within TikTok.

5. YouTube Unveils New AI and Community Features

At its “Made On YouTube” event, the video publishing platform introduced a range of AI-powered tools to help creators streamline their content creation process. The most notable of these is Google’s Veo tool, which allows creators to generate background elements for Shorts clips, adding a new layer of creative potential.

YouTube also introduced the “Hype” program, which allows fans the option to give  “hype points” to emerging creators, boosting their visibility on the platform. These updates further demonstrate YouTube’s commitment to helping smaller creators gain traction.

6. New App Lets You Interact With AI Bot Profiles

Ever feel like you’re shouting into the void on social media? Enter SocialAI, a new app that’s populated entirely by AI bots ready to respond to your updates. These bots come with various personality traits offering contextually relevant replies to whatever you post.

While interacting with AI bots might sound a bit dystopian, there’s something compelling about it. SocialAI could be a glimpse into the future, where engagement comes from AI profiles that simulate human interaction. Whether this will catch on remains to be seen, but with AI playing an increasingly significant role in digital spaces, it’s an intriguing experiment.

Need expert guidance on the latest social media news and trends? You’re in the right place. Get in touch with us today!

How TikTok Search Works and Why Brands Need to Incorporate SEM in Their Posts

Is TikTok becoming the new generations’ Google? 

With its unique algorithm and massive user base, TikTok has become an essential platform for brands looking to engage with younger audiences. However, many brands still underestimate the power of TikTok’s search function and its potential for Search Engine Marketing (SEM).

In this post, we will explore how TikTok’s search engine works, why incorporating SEM strategies into TikTok content is crucial for brands, and an example of a brand successfully leveraging these strategies.

The Power of TikTok's Search Function

While TikTok is often associated with the For You Page (FYP)—the endless feed of recommended videos curated by TikTok’s algorithm—the platform’s search function is quickly becoming a powerful discovery tool for users and marketers alike.

How TikTok Search Works

TikTok’s search function operates similarly to traditional search engines like Google, where users can type in keywords or phrases to find specific content. When users enter a query, TikTok’s algorithm pulls up relevant videos, creators, sounds, and hashtags related to the search. The algorithm considers factors like:

The Importance of Keywords

Similar to Google SEO, keywords are vital on TikTok. When users search for something like “summer skincare routine” or “best hiking spots,” the videos that use these keywords in their captions, descriptions, and even audio will rank higher in search results.

For brands, this represents a massive opportunity. By strategically using relevant keywords in TikTok posts, brands can significantly increase the discoverability of their content—not just through the FYP, but also through organic search within the platform.

Why Brands Need to Incorporate SEM Into TikTok Posts

Traditionally, SEM (Search Engine Marketing) refers to paid efforts to appear higher on search engine results pages, but TikTok allows brands to utilize both organic and paid SEM strategies. Here’s why every brand on TikTok should focus on integrating SEM:

1. TikTok is Becoming a Search Engine

TikTok isn’t just for entertainment anymore—it’s increasingly being used as a search engine, particularly by Gen Z. Recent studies have shown that Gen Z often turns to TikTok or Instagram to search for products, tips, or reviews rather than Google. For example, searching for “best skincare products for acne” or “easy home workout routine” on TikTok yields a range of useful, bite-sized video content.

As more users start treating TikTok as a search engine, brands need to optimize their content for search queries. Incorporating SEM strategies like keyword research, targeted hashtags, and strategic use of trending sounds helps ensure that your content surfaces when potential customers are looking for your product or service.

2. Boosting Discoverability

By optimizing your TikTok content for search, you can greatly increase your brand’s discoverability. While the FYP can be unpredictable and reliant on TikTok’s ever-evolving algorithm, search allows you to target users with intent. These are users actively searching for solutions, product recommendations, or how-to content, making them more valuable leads.

For example, a fitness brand that creates videos with the right keywords—like “beginner home workouts” or “quick 10-minute abs”—can appear in searches related to those terms. This enables brands to capture highly relevant traffic and potentially convert them into customers.

3. Improving Long-Term Visibility

Searchable content has a longer lifespan on TikTok. While videos on the FYP can go viral and then quickly fade away, content that’s optimized for search continues to show up in results long after it’s posted. Brands that consistently incorporate SEM practices into their TikTok posts benefit from sustained visibility and engagement over time, turning viral spikes into a more reliable stream of views and interactions.

4. Competing in Niche Markets

TikTok’s search function enables brands to dominate niche markets through targeted content. By focusing on long-tail keywords (usually three to five words long) and less competitive search terms, smaller brands or those in specialized industries can carve out a space for themselves. For instance, a local skincare brand can rank for niche keywords like “organic acne solutions” or “best cruelty-free skincare routine” and compete with bigger names that may not be targeting these specific terms.

How to Incorporate SEM into Your TikTok Strategy

Now that we’ve established why TikTok SEM is crucial, let’s look at some practical steps to integrate it into your TikTok marketing strategy:

1. Keyword Research

2. Optimize Captions

3. Use Hashtags Strategically

4. Leverage Trending Sounds

5. Incorporate Paid SEM

One brand that excels at incorporating SEM into its TikTok strategy is Fenty Beauty. Fenty regularly optimizes its posts by using targeted hashtags and trending sounds, but it also takes advantage of TikTok’s search function by including highly relevant keywords in captions and descriptions.

@fentybeauty

The easiest #boyfriendblush combo has entered the chat…🎀💘💕 This cayoote new #makeuptrend got us big blushin’ fr! 🤭 Tap into this new blush placement using the most effortlessly cheeky combo 👉🏽 #CheeksOutCreamBlush in ‘RiRi’ + #FentyCheeks Suede Powder Blush in ‘Bakin’ Cakez’ Have y’all tried this blush trend yet? Cop the NEW Fenty Cheeks + Cheeks Out at the #fentybeauty site, @Ulta Beauty, and @sephora 🍑✨

♬ Love Me - Coco & Clair Clair

For example, when Fenty Beauty launched their skin tint product, they made TikTok videos showcasing the product’s features and incorporated keywords like “light coverage foundation,” “natural glow,” and “everyday makeup look” in the captions. By doing this, they ensured their content was searchable for users looking for these specific attributes in makeup products.

In addition to organic content, Fenty Beauty also runs paid SEM campaigns, targeting beauty-related keywords and promoting their hashtag challenges, increasing their overall visibility on the platform.

TikTok is evolving into a powerful search engine, and brands that want to stay ahead must adapt by incorporating SEM strategies into their TikTok marketing efforts. By optimizing content for relevant keywords, hashtags, and sounds, brands can improve their discoverability, capture more targeted traffic, and ensure long-term visibility on the platform.

By following the lead of successful brands like Fenty Beauty, companies can effectively leverage TikTok’s search function and transform it into a valuable tool for growth and engagement. If you’re ready to jump headfirst into TikTok, contact our team at Random today! 

Random Round Up: Social Media News and Updates, August 2024

It can feel like a full-time job to keep up with the ever-changing world that is social media, but don’t worry — we’ve got you covered with the latest and greatest social media updates from the past month. 

Whether it’s Instagram revamping its profile layouts, LinkedIn amplifying its video features, or a number of other updates, there’s plenty to explore. 

Let’s get into August's roundup of social media news to ensure you’re always one step ahead.

1. Instagram Tests New Vertical Grid Profile Layouts

    Attention all Instagram perfectionists: your carefully curated squares might soon become…rectangles? Yes, Instagram is testing a new vertical grid display for profiles, swapping out the classic square thumbnail for longer, sleeker stills. This new layout seems to be designed to better align with video content, the app’s most engaging content format.

    Instagram Chief Adam Mosseri confirmed the changes in a recent Q&A, saying that this shift is aimed at modernizing profiles to better reflect today’s content format, mostly in vertical formats. 

    Post by @lindseygamble_
    View on Threads

    2. LinkedIn Rolls Out In-Feed Video Carousels 

      LinkedIn is stepping up its video game with the introduction of in-feed video carousels. These side-scrolling displays allow users to browse through tailored video clips without leaving the comfort of their feed. Tapping a video takes you to the platform’s full-screen video feed, similar to TikTok’s.

      This new feature seems part of LinkedIn’s broader push to integrate more video content in an effort to engage younger audiences and capitalize on the rising popularity of short-form video. Just last month, LinkedIn highlighted that video uploads have surged by 34% year-over-year, contributing to the 1.5 million pieces of content being uploaded every minute. Whether this will reshape how professionals interact with the platform remains to be seen, as this type of video content seems conducive to what users are usually seeking on the app.

      3. Instagram Adds Music Feature Updates to User Profiles

        Instagram is bringing back a touch of nostalgia with its latest feature that lets you add a song to your profile. For OG social media users who remember the days of MySpace and its autoplay tracks, Instagram’s take is a bit more subdued. Now, users can add a track to their profile that visitors can choose to listen to.

        This feature has been in testing for a while. It seems to be part of the app’s broader strategy to incorporate more music features, possibly positioning itself as a key player in music promotion, especially if TikTok’s future in the U.S. becomes uncertain. 

        4. Threads Launches Custom Feeds and Media Tab

          Threads is continuing to evolve with some updates that might seem familiar. The latest updates include a new “Media” tab on profiles, making it easier to view all of a user’s image and video posts in one place.

          In addition, Threads has introduced custom feeds, allowing you to create lists based on specific keywords or profiles. 

          Image Source: Ahmed Ghanem on Threads

          These updates are part of Threads’ broader effort to refine the user experience and offer more personalized content streams. While Mosseri isn’t convinced these features will significantly boost engagement, they do align the app more closely with its competitors. 

          5. X Leverages an Updated Grok 2 for Premium Membership Growth 

            X is rolling out Grok 2, the latest version of its AI chatbot. This is likely another effort to drive more Premium sign-ups amid declining ad revenue and increasing costs. The update comes with new features like image generation and other functional improvements. As seen below, the AI chatbot is being prominently highlighted in the app to attract users to upgrade.

            With user numbers shrinking and ad revenue down by 70%, X is looking to its AI initiatives. Grok 2 seems to be a key element in X’s strategy to shift its revenue model toward subscriptions. While the platform faces significant financial challenges, the launch of Grok 2 represents a critical move to stabilize its business.

            —

            Need expert guidance on the latest social media trends? You’re in the right place. Get in touch with us today!

            How to Make Your LinkedIn Job Posting Stand Out

            Businessman pointing to LinkedIn Logo with Text that says "How to Make Your Job Posting Stand Out on LinkedIn: Best Practices and Strategies for Going Above and Beyond"

            We all know how tough the job market is these days for both prospective candidates and organizations themselves. So, how can you attract top talent? Utilizing social media to fill your positions can make a world of difference. Stick around for valuable insights into what top hiring professionals are doing to bring in winners, and you’ll be creating powerfully fruitful LinkedIn job listings in no time.

            Clarity & Transparency

            The first thing that all job listers should know is that job posts need to be clear and should communicate all relevant and factual details. This may seem like common sense, but you’d be surprised how often busy bosses neglect to take the time needed to craft the ideal messaging for interested parties.

            A well-crafted job post should be clear, concise, and engaging. Provide potential candidates with all the necessary information while showcasing your company's unique culture and values. Utilizing strong keywords and an inviting tone can help your posting stand out. 

            Here are four things LinkedIn says every job posting should include to ensure clarity and transparency:

            (Random Note: Please note that pay transparency is now a requirement for job postings in many states. Find your state's requirements here.)

            requirements and qualifications for a job listing from LinkedIn
            general statement of responsibilities, expectations and duties
            Compensation range and location requirements

            Kindness & Inclusivity

            LinkedIn does not permit any kind of discrimination based on protected characteristics, including age, gender, gender identity, religion, ethnicity, race, national origin, disability, sexual orientation, and any other basis protected under law. While you may be inclined to think you are incapable of holding exclusive preferences or letting them come across in your writing, it is important to pay close attention to the language used in your listing to ensure that your wording cannot be misunderstood as favoring one race, gender, age, etc. over another.

            It is important to note, however, that “​​in a jurisdiction where it is legally permissible to do so, LinkedIn may permit language in posts expressing preference for members of certain groups historically disadvantaged in hiring in that location.” This maintains the idea of inclusivity by not shutting out anyone in particular, but encouraging unrepresented individuals not to limit themselves based on past experiences.

            The Secret Sauce (According to LinkedIn)

            So now that you’ve ensured you are abiding by LinkedIn’s standards, how do you make the content stand out effectively? Some pro tips from everyone’s favorite professional social media platform include:

            Organic Connection

            Beyond LinkedIn’s job posting feature, leveraging organic posts can amplify your reach and engagement. Sharing job openings through company updates, employee networks, and relevant LinkedIn groups while incorporating rich media such as images and videos can significantly enhance visibility and interest. Combining these strategies ensures a broader and more effective approach to talent acquisition on LinkedIn.

            Some qualities of an effective organic job post include:

            prime examples of eye-catching "Now Hiring" posts from various companies
            H&R Block "now hiring" post that catches your eye and utilizes stock photography to represent the typical employee
            "Now Hiring" post from employee at Boston Medical Center resharing a job listing instead of using a design

            Additionally, engaging with your LinkedIn community through regular content updates and interactions can further boost your recruitment efforts. By posting thought leadership articles, industry insights, and company achievements, you can keep your network informed and attract passive candidates who are interested in your company's vision and culture. Encouraging employees to share job openings and company news on their personal profiles can exponentially increase your posts' reach.

            This holistic approach of combining job postings, organic content, and employee advocacy can create a compelling presence on LinkedIn that draws in high-quality candidates.

            Make Your Move

            Getting your job postings to stand out on LinkedIn requires a combination of clarity, transparency, and strategic use of organic content. By meticulously detailing job responsibilities and qualifications, ensuring inclusivity, and leveraging the platform's features to highlight your company's unique culture and values, you can attract the right candidates for your next big hiring decision. By following these best practices and strategies, you'll not only enhance your talent acquisition efforts but also establish a strong, appealing presence on LinkedIn, making your company a desirable place to work for top talent.

            At That RANDOM Agency, we utilize two of our core values – curiosity and collaboration – to bring you consistent content helping you learn about the great digital landscape and how to operate like a boss within it. Check out our other blog posts on our Random Thoughts page or schedule a discovery call today!

            #jobposting #linkedin #hiring