How TikTok Search Works and Why Brands Need to Incorporate SEM in Their Posts

Is TikTok becoming the new generations’ Google? 

With its unique algorithm and massive user base, TikTok has become an essential platform for brands looking to engage with younger audiences. However, many brands still underestimate the power of TikTok’s search function and its potential for Search Engine Marketing (SEM).

In this post, we will explore how TikTok’s search engine works, why incorporating SEM strategies into TikTok content is crucial for brands, and an example of a brand successfully leveraging these strategies.

The Power of TikTok's Search Function

While TikTok is often associated with the For You Page (FYP)—the endless feed of recommended videos curated by TikTok’s algorithm—the platform’s search function is quickly becoming a powerful discovery tool for users and marketers alike.

How TikTok Search Works

TikTok’s search function operates similarly to traditional search engines like Google, where users can type in keywords or phrases to find specific content. When users enter a query, TikTok’s algorithm pulls up relevant videos, creators, sounds, and hashtags related to the search. The algorithm considers factors like:

The Importance of Keywords

Similar to Google SEO, keywords are vital on TikTok. When users search for something like “summer skincare routine” or “best hiking spots,” the videos that use these keywords in their captions, descriptions, and even audio will rank higher in search results.

For brands, this represents a massive opportunity. By strategically using relevant keywords in TikTok posts, brands can significantly increase the discoverability of their content—not just through the FYP, but also through organic search within the platform.

Why Brands Need to Incorporate SEM Into TikTok Posts

Traditionally, SEM (Search Engine Marketing) refers to paid efforts to appear higher on search engine results pages, but TikTok allows brands to utilize both organic and paid SEM strategies. Here’s why every brand on TikTok should focus on integrating SEM:

1. TikTok is Becoming a Search Engine

TikTok isn’t just for entertainment anymore—it’s increasingly being used as a search engine, particularly by Gen Z. Recent studies have shown that Gen Z often turns to TikTok or Instagram to search for products, tips, or reviews rather than Google. For example, searching for “best skincare products for acne” or “easy home workout routine” on TikTok yields a range of useful, bite-sized video content.

As more users start treating TikTok as a search engine, brands need to optimize their content for search queries. Incorporating SEM strategies like keyword research, targeted hashtags, and strategic use of trending sounds helps ensure that your content surfaces when potential customers are looking for your product or service.

2. Boosting Discoverability

By optimizing your TikTok content for search, you can greatly increase your brand’s discoverability. While the FYP can be unpredictable and reliant on TikTok’s ever-evolving algorithm, search allows you to target users with intent. These are users actively searching for solutions, product recommendations, or how-to content, making them more valuable leads.

For example, a fitness brand that creates videos with the right keywords—like “beginner home workouts” or “quick 10-minute abs”—can appear in searches related to those terms. This enables brands to capture highly relevant traffic and potentially convert them into customers.

3. Improving Long-Term Visibility

Searchable content has a longer lifespan on TikTok. While videos on the FYP can go viral and then quickly fade away, content that’s optimized for search continues to show up in results long after it’s posted. Brands that consistently incorporate SEM practices into their TikTok posts benefit from sustained visibility and engagement over time, turning viral spikes into a more reliable stream of views and interactions.

4. Competing in Niche Markets

TikTok’s search function enables brands to dominate niche markets through targeted content. By focusing on long-tail keywords (usually three to five words long) and less competitive search terms, smaller brands or those in specialized industries can carve out a space for themselves. For instance, a local skincare brand can rank for niche keywords like “organic acne solutions” or “best cruelty-free skincare routine” and compete with bigger names that may not be targeting these specific terms.

How to Incorporate SEM into Your TikTok Strategy

Now that we’ve established why TikTok SEM is crucial, let’s look at some practical steps to integrate it into your TikTok marketing strategy:

1. Keyword Research

2. Optimize Captions

3. Use Hashtags Strategically

4. Leverage Trending Sounds

5. Incorporate Paid SEM

One brand that excels at incorporating SEM into its TikTok strategy is Fenty Beauty. Fenty regularly optimizes its posts by using targeted hashtags and trending sounds, but it also takes advantage of TikTok’s search function by including highly relevant keywords in captions and descriptions.

@fentybeauty

The easiest #boyfriendblush combo has entered the chat…🎀💘💕 This cayoote new #makeuptrend got us big blushin’ fr! 🤭 Tap into this new blush placement using the most effortlessly cheeky combo 👉🏽 #CheeksOutCreamBlush in ‘RiRi’ + #FentyCheeks Suede Powder Blush in ‘Bakin’ Cakez’ Have y’all tried this blush trend yet? Cop the NEW Fenty Cheeks + Cheeks Out at the #fentybeauty site, @Ulta Beauty, and @sephora 🍑✨

♬ Love Me - Coco & Clair Clair

For example, when Fenty Beauty launched their skin tint product, they made TikTok videos showcasing the product’s features and incorporated keywords like “light coverage foundation,” “natural glow,” and “everyday makeup look” in the captions. By doing this, they ensured their content was searchable for users looking for these specific attributes in makeup products.

In addition to organic content, Fenty Beauty also runs paid SEM campaigns, targeting beauty-related keywords and promoting their hashtag challenges, increasing their overall visibility on the platform.

TikTok is evolving into a powerful search engine, and brands that want to stay ahead must adapt by incorporating SEM strategies into their TikTok marketing efforts. By optimizing content for relevant keywords, hashtags, and sounds, brands can improve their discoverability, capture more targeted traffic, and ensure long-term visibility on the platform.

By following the lead of successful brands like Fenty Beauty, companies can effectively leverage TikTok’s search function and transform it into a valuable tool for growth and engagement. If you’re ready to jump headfirst into TikTok, contact our team at Random today! 

Random Round Up: Social Media News and Updates, August 2024

It can feel like a full-time job to keep up with the ever-changing world that is social media, but don’t worry — we’ve got you covered with the latest and greatest social media updates from the past month. 

Whether it’s Instagram revamping its profile layouts, LinkedIn amplifying its video features, or a number of other updates, there’s plenty to explore. 

Let’s get into August's roundup of social media news to ensure you’re always one step ahead.

1. Instagram Tests New Vertical Grid Profile Layouts

    Attention all Instagram perfectionists: your carefully curated squares might soon become…rectangles? Yes, Instagram is testing a new vertical grid display for profiles, swapping out the classic square thumbnail for longer, sleeker stills. This new layout seems to be designed to better align with video content, the app’s most engaging content format.

    Instagram Chief Adam Mosseri confirmed the changes in a recent Q&A, saying that this shift is aimed at modernizing profiles to better reflect today’s content format, mostly in vertical formats. 

    Post by @lindseygamble_
    View on Threads

    2. LinkedIn Rolls Out In-Feed Video Carousels 

      LinkedIn is stepping up its video game with the introduction of in-feed video carousels. These side-scrolling displays allow users to browse through tailored video clips without leaving the comfort of their feed. Tapping a video takes you to the platform’s full-screen video feed, similar to TikTok’s.

      This new feature seems part of LinkedIn’s broader push to integrate more video content in an effort to engage younger audiences and capitalize on the rising popularity of short-form video. Just last month, LinkedIn highlighted that video uploads have surged by 34% year-over-year, contributing to the 1.5 million pieces of content being uploaded every minute. Whether this will reshape how professionals interact with the platform remains to be seen, as this type of video content seems conducive to what users are usually seeking on the app.

      3. Instagram Adds Music Feature Updates to User Profiles

        Instagram is bringing back a touch of nostalgia with its latest feature that lets you add a song to your profile. For OG social media users who remember the days of MySpace and its autoplay tracks, Instagram’s take is a bit more subdued. Now, users can add a track to their profile that visitors can choose to listen to.

        This feature has been in testing for a while. It seems to be part of the app’s broader strategy to incorporate more music features, possibly positioning itself as a key player in music promotion, especially if TikTok’s future in the U.S. becomes uncertain. 

        4. Threads Launches Custom Feeds and Media Tab

          Threads is continuing to evolve with some updates that might seem familiar. The latest updates include a new “Media” tab on profiles, making it easier to view all of a user’s image and video posts in one place.

          In addition, Threads has introduced custom feeds, allowing you to create lists based on specific keywords or profiles. 

          Image Source: Ahmed Ghanem on Threads

          These updates are part of Threads’ broader effort to refine the user experience and offer more personalized content streams. While Mosseri isn’t convinced these features will significantly boost engagement, they do align the app more closely with its competitors. 

          5. X Leverages an Updated Grok 2 for Premium Membership Growth 

            X is rolling out Grok 2, the latest version of its AI chatbot. This is likely another effort to drive more Premium sign-ups amid declining ad revenue and increasing costs. The update comes with new features like image generation and other functional improvements. As seen below, the AI chatbot is being prominently highlighted in the app to attract users to upgrade.

            With user numbers shrinking and ad revenue down by 70%, X is looking to its AI initiatives. Grok 2 seems to be a key element in X’s strategy to shift its revenue model toward subscriptions. While the platform faces significant financial challenges, the launch of Grok 2 represents a critical move to stabilize its business.

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            Need expert guidance on the latest social media trends? You’re in the right place. Get in touch with us today!

            How to Make Your LinkedIn Job Posting Stand Out

            Businessman pointing to LinkedIn Logo with Text that says "How to Make Your Job Posting Stand Out on LinkedIn: Best Practices and Strategies for Going Above and Beyond"

            We all know how tough the job market is these days for both prospective candidates and organizations themselves. So, how can you attract top talent? Utilizing social media to fill your positions can make a world of difference. Stick around for valuable insights into what top hiring professionals are doing to bring in winners, and you’ll be creating powerfully fruitful LinkedIn job listings in no time.

            Clarity & Transparency

            The first thing that all job listers should know is that job posts need to be clear and should communicate all relevant and factual details. This may seem like common sense, but you’d be surprised how often busy bosses neglect to take the time needed to craft the ideal messaging for interested parties.

            A well-crafted job post should be clear, concise, and engaging. Provide potential candidates with all the necessary information while showcasing your company's unique culture and values. Utilizing strong keywords and an inviting tone can help your posting stand out. 

            Here are four things LinkedIn says every job posting should include to ensure clarity and transparency:

            (Random Note: Please note that pay transparency is now a requirement for job postings in many states. Find your state's requirements here.)

            requirements and qualifications for a job listing from LinkedIn
            general statement of responsibilities, expectations and duties
            Compensation range and location requirements

            Kindness & Inclusivity

            LinkedIn does not permit any kind of discrimination based on protected characteristics, including age, gender, gender identity, religion, ethnicity, race, national origin, disability, sexual orientation, and any other basis protected under law. While you may be inclined to think you are incapable of holding exclusive preferences or letting them come across in your writing, it is important to pay close attention to the language used in your listing to ensure that your wording cannot be misunderstood as favoring one race, gender, age, etc. over another.

            It is important to note, however, that “​​in a jurisdiction where it is legally permissible to do so, LinkedIn may permit language in posts expressing preference for members of certain groups historically disadvantaged in hiring in that location.” This maintains the idea of inclusivity by not shutting out anyone in particular, but encouraging unrepresented individuals not to limit themselves based on past experiences.

            The Secret Sauce (According to LinkedIn)

            So now that you’ve ensured you are abiding by LinkedIn’s standards, how do you make the content stand out effectively? Some pro tips from everyone’s favorite professional social media platform include:

            Organic Connection

            Beyond LinkedIn’s job posting feature, leveraging organic posts can amplify your reach and engagement. Sharing job openings through company updates, employee networks, and relevant LinkedIn groups while incorporating rich media such as images and videos can significantly enhance visibility and interest. Combining these strategies ensures a broader and more effective approach to talent acquisition on LinkedIn.

            Some qualities of an effective organic job post include:

            prime examples of eye-catching "Now Hiring" posts from various companies
            H&R Block "now hiring" post that catches your eye and utilizes stock photography to represent the typical employee
            "Now Hiring" post from employee at Boston Medical Center resharing a job listing instead of using a design

            Additionally, engaging with your LinkedIn community through regular content updates and interactions can further boost your recruitment efforts. By posting thought leadership articles, industry insights, and company achievements, you can keep your network informed and attract passive candidates who are interested in your company's vision and culture. Encouraging employees to share job openings and company news on their personal profiles can exponentially increase your posts' reach.

            This holistic approach of combining job postings, organic content, and employee advocacy can create a compelling presence on LinkedIn that draws in high-quality candidates.

            Make Your Move

            Getting your job postings to stand out on LinkedIn requires a combination of clarity, transparency, and strategic use of organic content. By meticulously detailing job responsibilities and qualifications, ensuring inclusivity, and leveraging the platform's features to highlight your company's unique culture and values, you can attract the right candidates for your next big hiring decision. By following these best practices and strategies, you'll not only enhance your talent acquisition efforts but also establish a strong, appealing presence on LinkedIn, making your company a desirable place to work for top talent.

            At That RANDOM Agency, we utilize two of our core values – curiosity and collaboration – to bring you consistent content helping you learn about the great digital landscape and how to operate like a boss within it. Check out our other blog posts on our Random Thoughts page or schedule a discovery call today!

            #jobposting #linkedin #hiring

            Random Round Up: Social Media News and Updates, July 2024

            Navigating the fast-paced world of social media can be overwhelming, with new features and updates emerging almost daily. No need to worry though, because we’ve compiled the latest and greatest social media updates from July to ensure you’re always in the know. From TikTok’s AI chatbot to YouTube’s new social engagement features, let’s dive into the latest social media news from the past month.

            1. TikTok’s AI Chatbot: Genie

              In the latest move in the AI race, Tiktok is preparing to launch its own AI chatbot, “Genie” to Western users. As per Semafor, the software will “simulate conversations, facilitate interaction and communications between humans and AI, and produce human-like speech and text.” 

              TikTok’s actually been working on this for a while, with its “Tako” chatbot tool available to users in the Philippines since last year. Unlike Tako though, which helps users find other videos, Genie aims to be a more comprehensive tool, integrating various AI functionalities into one stream. 

              Image Source: TikTok screenshot from Watchful.ai

              Expect Genie to include features like the generative AI search function from Douyin, the app’s Chinese counterpart, which enhances discovery inside and outside the app. There’s also talk of integrating “StreamVoice,” which can mimic a person’s voice from a few samples, along with AI music generation and text-to-video creation tools. 

              While Meta has already rolled out its AI chatbot across all its apps, TikTok’s Genie seems poised to focus more on helping users navigate and utilize its expanding suite of AI tools. 

              2. YouTube Testing Community Spaces to Drive Engagement 

                Youtube is testing Community Spaces, a feature that lets fans interact via text posts in a dedicated area — an extension of the platform’s Community Posts. The move aims to build a stronger community within the app and is reflective of YouTube’s changing approach to integrate more social media-like elements. 

                Image Source: Lindsey Gamble

                Though currently available on select creator profiles, YouTube is testing the feature with plans for a broader rollout soon. 

                3. X Exploring a Free Trial for Premium Users

                  X is testing a free trial for its X Premium subscription. Initially spotted by X Updates Radar, this trial could let users test X Premium features, including the Grok AI chatbot, before committing to a subscription.

                  There are concerns about this undermining the subscription’s original goal of combating bots, as spammers could exploit the free trial. However, with less than 1% of users subscribing, it’s a strategic move — X Premium seems more focused on revenue and promoting its AI bot. Overall, a free trial might gauge interest, but it’s unclear if it will significantly boost sign-ups.

                  4. Official Updates to Instagram Notes

                    Instagram is making Notes more dynamic by allowing users to leave notes directly on Reels or feed posts. Previously, Notes appeared at the top of the inbox or above the profile photo. Now, users can share notes on posts from friends or brands, reacting in real-time and seeing others’ reactions while scrolling.

                    Image Source: Instagram

                    These Notes will be visible for up to three days and can be deleted at any time. With competition from TikTok and Snapchat, this update reflects Instagram’s active efforts to increase engagement within the app.

                    5. New Creative Features for YouTube Shorts

                      YouTube is rolling out new features for Shorts to help customize and increase your Shorts usage. This includes auto layout to convert longer videos into Shorts clips by tracking the main subject. Available for Android, this feature optimizes content for the Shorts format.

                      Image Source: YouTube Official Blog

                      YouTube is also taking cues from TikTok by adding a text-to-speech option for automated narration on clips and auto-generated captions that can be customized with different fonts and colors. Additionally, creators can remix already remixed Shorts clips and use the platform’s new “Add Yours”  sticker to prompt creative responses. 

                      As Shorts continue to gain traction on YouTube, now driving over 70 billion daily views, these updates aim to embed the format further — another one of Youtube’s efforts for more community building and connections in the app.

                      —

                      Need expert guidance on the latest social media trends? You’re in the right place. Get in touch with us today!

                      Is TikTok Shop the new QVC?

                      Spend just a few minutes on TikTok, and you will inevitably be served with something to buy on your FYP. Between live shopping feeds and the infamous orange shopping cart button for TikTok Shop, it’s nearly impossible to avoid. 

                      Love ‘em or hate ‘em, these videos are making creators (and TikTok!) a ton of profits. In fact, Capital One Shopping estimates that Americans spend $7 million per day shopping on TikTok.

                      Today on the blog, we’re exploring whether TikTok has become the new QVC and what that means for online shopping. 

                      First, a little history on QVC.

                      QVC, short for "Quality, Value, Convenience," was launched in 1986 as a television network dedicated to home shopping. It revolutionized retail by bringing products directly into viewers' living rooms, showcasing them through engaging live broadcasts. QVC built a loyal following by featuring a wide range of products, from electronics to fashion, often endorsed by charismatic hosts who provided detailed product demonstrations and real-time interactions with viewers.

                      TikTok: The New Kid on the Block

                      Since its launch in 2016, TikTok has quickly become a global phenomenon. In September 2023, TikTok Shop debuted in the United States, allowing TikTok users to purchase directly through the app.  

                      Most current TikTok Shop sales come from regular videos on your FYP with that ever-present orange shopping button. However, there is a growing interest in live shopping streams that look a whole lot like QVC. 

                      @tiktokshopcreators.us

                      Ready for Livestream? Here’s what you need to do to add products and GO LIVE 🎬#tiktokshop #liveshopping #tiktokshopcreators

                      ♬ Vibes - ZHRMusic

                      Interestingly, users of the Chinese version of the app (Douyin) spent $223 billion during live commerce events in 2022 (source). It’s only a matter of time before live shopping in the United States catches up. 

                      Now, let’s put these two platforms head-to-head:

                      Technology and Format

                      QVC

                      TikTok

                      @haleyep14

                      Day in the life: many of you know I spend a lot of my free time outside of work right here on Tik Tok, representing brands I LOVE as a Tik Tok Live Shopping Host!!! I love gettint to be myself while making friends and selling products. It has been such a fun journey and if it is something you could see yourself doing, I’d love to discuss some opportunities😉!!! #tiktokshop #fyp #dayinmylife @Iffert Media

                      ♬ original sound - Haley P

                      Content and Interaction

                      QVC

                      TikTok

                      @sellwithtiktokshop_us

                      3 Key Tips for LIVE Shopping Event 📣 #sellwithtiktokshop #tiktokshopus

                      ♬ original sound - sellwithtiktokshop_us

                      Marketing and Sales Strategies

                      QVC

                      TikTok

                      So, which platform is better for your brand?

                      While QVC and TikTok live shopping share the core concept of live, interactive shopping experiences, they cater to different audiences and leverage distinct technologies. 

                      QVC is a trusted brand with a long history of reliable service. Its broadcasts are polished and have a high production value that you won’t find on all TikTok lives. The downside? QVC primarily appeals to an older demographic and is limited to viewers who watch television or visit the QVC website. They also have a high barrier to entry for a new product or brand to be featured on the show. 

                      Conversely, TikTok has a broad reach among younger viewers who favor digital platforms. TikTok live shopping has a high level of interactivity with real-time feedback from shoppers, and it seamlessly integrates social media and e-commerce. TikTok offers a low barrier to entry for smaller creators or brands who want to sell a product but don’t have a significant enough presence for QVC. Viewers also don’t expect the same level of polish from TikTok live shopping, so it’s easy to grab a phone and start selling. 

                      What does this mean for TikTok and the future of retail?

                      Both QVC and TikTok have their strengths and challenges, but together, they highlight the evolving landscape of retail, blending the best of traditional and modern shopping experiences.


                      According to an EMARKETER survey, over one-fifth (20.2%) of US marketplace buyers purchased from TikTok Shop seven months after its launch. As technology and consumer behaviors continue to evolve, TikTok live shopping is poised to play a significant role in the future of online retail. 

                      Data shows that CPG and beauty brands have perhaps the biggest opportunity to leverage the influx of shoppers on the platform. 81% of TikTok Shop sales in the U.S. are health and beauty products (source), which makes the platform ripe with opportunity. 

                      If you’re curious about how to get started on TikTok Shop or even livestream shopping for your brand, give our team a shout! We’d be happy to help you set your brand up for success. 

                      Contact Us

                      10 Tips/Content Ideas for Food & Drink Brands to Succeed on Social Media

                      With countless foodies on social media, it’s easier than ever for food and drink brands to get discovered and build an audience. Want to get in on the action? Well you’re in luck, as we’re here to serve up some essential tips and strategies to help your brand and messaging stand out. Whether you’re a charming local cafe or a bustling restaurant, these social media tips will boost your brand’s visibility, build your audience, and, most importantly, make mouths water.

                      1. Take Your Followers Behind the Scenes

                      Ever wonder how your favorite dish was made? Your audience does too! Share behind-the-scenes glimpses of your kitchen, your team, and the creation process of your menu items. Followers find behind-the-scenes content interesting, and it adds a personal touch to your brand that makes the food even more yummy. It’s a win all around.

                      2. Leverage the Power of User-Generated Content

                      Your customers are your best ambassadors. Encourage them to share their experiences with your products using a branded hashtag. Repost their photos and videos to your feed to build a strong community and show some love. Remember to ask permission and tag them in the content if they say yes; that way they’ll share it on their account and get more eyes on yours.

                      3. Jump on the Short-Form Video Bandwagon

                      TikTok and Instagram Reels are where it’s at. Short-form videos are dominating social media and currently deliver the highest ROI among marketing trends. Instead of just snapping a picture, try capturing videos. From recipes to fun challenges with customers, they’re especially eye-catching and fun to watch.

                      4. Go Live with Cooking Demos

                      Live videos are a way to connect with your audience in real time. How? Host cooking demonstrations where you whip up recipes using your products. It’s interactive, engaging, and gives your brand a dynamic, personable touch. Instagram, Facebook, TikTok, and YouTube all have live features; do some research and meet your audience where they’re at to give them a cooking demo they’ll salivate over.

                      5. Team Up with Influencers and Food Bloggers

                      Influencers and food bloggers can significantly elevate your brand. Partnering with local bloggers is a great way to engage both your current audience and attract new ones. Invite influencers to try your products and showcase them to their followers. Collaborate with influencers who share your values and let them express their genuine love for your products. It’s all about reaching new people and building trust. 

                      6. Create Drool-Worthy Visuals

                      In the food and drink world, looks matter. Take the time to capture high-quality visuals that make your products irresistible. Use natural light and capture every delicious detail to make your audience’s mouth water.

                      7. Stay Engaged with Your Followers

                      Social media is a two-way street. Respond to comments, messages, and reviews quickly and earnestly. Show your audience that you’re listening and care about their feedback. Ask questions, create polls, and keep the conversation going. 

                      8. Showcase Customer Testimonials and Reviews

                      Nothing beats a good recommendation. Positive word-of-mouth can be the nudge potential customers need to give your products a try. Share glowing testimonials and reviews from your happy customers to build credibility.

                      9. Run Exclusive Promotions and Giveaways

                      Who doesn’t love a good deal? Offer exclusive promotions, discounts, or giveaways to your social media followers. It’s a great way to drive engagement and keep your audience excited about your brand.

                      10. Ride the Wave of Seasonal and Trending Content

                      Social media is always changing. Stay ahead of the curve and keep your content timely by tapping into seasonal themes and trends. From holiday specials to viral food trends, aligning your content with what’s current can boost your visibility and engagement. 

                      —

                      Looking for more delicious social media tips and insights? Random is here to help! Work with our social media experts to make your food brand the next local hot spot. Get in touch with us today.

                      June’s Biggest Memes and Trends (And What We Can Learn from Them) 

                      June introduced a fresh wave of digital creativity and one cultural phenomenon (also spelled “Femininomenon”) after another, featuring addictive tunes and easily-recreated memes that continue to enthrall online communities. From viral CapCut templates to relatable Reel trends, online collective ingenuity has once again proven its exceptional ability to capture and mold today's world.

                      But what is it about these trends that makes them stand out? Let’s take a look at some of the most prominent trends and memes of June 2024 to find out.

                      #1: “Is Somebody Gonna Match My Freak?”

                      Starting off strong, we’ve got a trend that creators quickly latched onto to advertise themselves and the type of the content that they share. Utilizing a remixed version of “Nasty” by Tinashe (specifically the line that goes, “Is somebody gonna match my freak?”), online users have been able to creatively list off their interests to a widespread audience in an attempt to entice viewers to follow their social accounts (or maybe just find a new friend/partner to match their energy).

                      Here’s why this not-so-nasty trend works:

                      While the formula for these posts isn’t exactly new, it’s certainly one that has shown itself to be successful time and time again: Memorable audio + Customizable text overlay = Trendy AF. Give creators a chance to flex their unique style, qualities, and interests and watch them flock to the opportunity en masse.

                      The Point: Be on the lookout for the magic formula as you gather inspo for your next post. Say it again: “Memorable audio + Customizable text overlay = Trendy AF”. Maybe make a song out of it?

                      #2: “Please, Please, Please” by Sabrina Carpenter

                      Once again, Sabrina Carpenter has taken over the internet. It’s like… kind of her year. This month, specifically, she added a fifth song to her impressive Billboard Top 100 presence called “Please, Please, Please.” Much like her last hit “Espresso,” this song will be perpetually playing in our heads until further notice.

                      Here’s why this Billboard Top 100 hit doesn’t disappoint:

                      Also similar to her infamous “Espresso,” the reasons to use this audio (or some version of it) are two-fold. #1: Pop culture has its eye on Sabrina Carpenter at the moment, so using any of her hits in the background of your video presents a higher chance of engagement. #2: The song also creates an opportunity to relate the song’s most popular lyric back to everyday life situations. Check it out below:

                      @sheldontheretriever

                      Arm out of joint, stress levels to 10, why me😂 #sheldontheretriever #goldenretriever #pleasepleaseplease

                      ♬ sabrina please please please - iman .ᐟ⋆.✶
                      @bbyegan_

                      I cannot believe @Mermeg made me look this GOOD😭🙌🏻 Spending the day at Butterfly Loft Salon today with @DangerJonesCreative was absolutely incredible ❤️‍🔥 #transformation #hair #california

                      ♬ sabrina please please please - iman .ᐟ⋆.✶

                      The Point: Be on the lookout for trendy music that begins to show up repeatedly in your feeds. But try not to wait until it’s the only audio being used for a week straight. Capiche?

                      #3: “Take a Look Around”

                      We all love a good CapCut template. It’s an easy way to hop on a trend without the often grueling process of shooting video content. 

                      This month, a line from the underrated 2003 film Uptown Girls made a reappearance on the comedic side of the internet that enjoys satirizing life’s little annoyances. With the help of an overlay of a young Dakota Fanning’s monologue about her absent mother’s lack of dependability, internet users have related the quote, “Take a look around. Do you see her anywhere? News. Fuh-lash. You’re not gonna!” back to their own lives in a hilarious way. 

                      Here’s an example of how one creator utilized this template to portray a very common relationship ailment:

                      @__sarahmariie

                      Do you see her anywhere?😅 • #takealookaround #doyouseeheranywhere #hangry #uptowngirls #trend #capcut #relationships #comedy #relatable #fyp #foryou #foryoupage #canada

                      ♬ original sound - 🐞❤️ Carla ❤️🐞

                      Some creators even took it a step further and filmed their own lip syncing video to really drive their point home. Here are a couple of those:

                      Here’s why this trend is a fundamental success:

                      After all, “fundamentals are the building blocks of fun.” (That’s a quote from the movie. Seriously, you should watch it.) This trend, as we mentioned earlier, holds the relatability and accessibility that many users prefer to use to create quick viral material. It also takes advantage of the internet’s love for early 2000’s pop culture, specifically nostalgic movies set in a big city. (It’s just the rules.) 

                      The Point: Be on the lookout for ways your content can speak to a collective audience interests like nostalgia and niches.

                      #4: Your Favorite Artist’s Favorite Artist

                      Pop sensation Chappell Roan arrived on the scene back in 2020, captivating more niche audiences across the country. It wasn’t until this year that the rest of the world woke up and smelled the hype of this Missouri native’s immense talent and dazzling persona. With her rise to fame over the last few months (and just in time for Pride Month 🌈), her songs could quickly be found all over the digital sphere, positioning Chappell as a cultural “Femininomenon” in the month of June. (There it is again in case you didn’t catch it in the intro. Go listen to it. We’ll wait.)

                      Here’s why you need to use Chappell Roan audio to spice up your content:

                      As we know, LGBTQIA+ Pride isn’t just reserved for June. Whether you’re a member of the community or you’re cheering from the sidelines as an ally, you better hop on the Chappell Roan express because she is on course to taking over the pop scene. The hype isn’t dying down anytime soon and these brilliantly campy tunes are just what your content needs to spread the love and reach new heights!

                      The Point: Be on the lookout for ways to intentionally share your love for popular tunes and prominent figures in a timely manner.

                      So that’s the tea on June 2024. These trends not only provide a playful reflection of our shared experiences and humor, they also present refreshing new ways to keep our audiences locked in and loyal to our content. As you search for inspo in the coming months, keep an eye out for opportunities to capitalize on nostalgia bites, easily customizable templates, and instant hits from beloved artists. 

                      That’s it for now. Stay trendy! ✨

                      At That RANDOM Agency, we utilize two of our core values – curiosity and collaboration – to bring you consistent content helping you learn about the great digital landscape and how to operate like a boss within it. Check out our other blog posts on our Random Thoughts page or schedule a discovery call today!

                      #digitalmarketing #socialmedia #trends

                      Random Round Up: Social Media News and Updates, June 2024

                      With the ever-changing world that is social media, staying up-to-date can feel like a full-time job. With social platforms like TikTok, Meta, and YouTube constantly introducing new features, it’s easy to fall behind. But don’t worry, we’re here to keep you in the loop. Here’s a rundown of the biggest social media news from June.

                      1. Instagram Testing Unskippable Video Ads

                      Instagram is experimenting with a new ad format designed to capture users’ full attention. This involves unskippable video ads on the main feed that users must watch in their entirety before they can continue scrolling.

                      The new feature was spotted by Instagram app user, Dan Levy, who posted a screenshot of the "ad break" to his X account.

                      While these ads guarantee full attention, they may not be popular among users. Similar to YouTube’s unskippable ads, they could understandably lead to frustration and an increased use of ad blockers. But, Instagram likely sees this as an opportunity to integrate more ads, especially with the rise in AI-recommended content. Brands will, of course, love it. 

                      2. Meta Introduces AI-Powered Tools to Boost Customer Engagement in DMs

                      Meta is enhancing its Messenger platform with new AI-driven tools aimed at making brand/customer interactions smoother and more personal. This includes an AI Q&A feature to tackle the most common questions businesses receive on Messenger. This tool delivers custom, automated responses that feel like you’re chatting with a human, thanks to Meta’s Llama 3. 

                      Image source: Meta for Business

                      Meta is also rolling out a new messaging promotion option. Brands can now send paid promotional messages to users who’ve opted in, right through Ads Manager. This development offers more chances for ongoing engagement directly in the inbox. By tapping into the rising trend of private messaging, Meta is opening up fresh avenues for brands to connect with their audience in a more engaging and efficient way.

                      3. YouTube is Experimenting with Community Notes

                      YouTube just announced they’re testing a feature that lets users add their own notes to videos to provide “relevant, timely, and easy-to-understand context.” 

                      Image source: YouTube Official Blog

                      Sound familiar? It’s a lot like X’s Community Notes, giving viewers the power to attach their insights directly to YouTube clips.

                      Helpful notes, as rated by users, will appear publicly under videos. An algorithm will decide which notes make the cut based on their ratings. This move essentially brings the Community Notes concept to YouTube, letting viewers add context and verify video claims. 

                      4. Instagram Introduces Close Friends-Only Live Streams

                      Instagram’s doubling down on intimate group chats with the introduction of Close Friends on Instagram Live, a new feature that allows users to live stream with up to three other people, visible only to those on their Close Friends list. 

                      Image source: Instagram

                      Live video has become a must-have connection tool, especially for younger users. Think DM video chats, TikTok Live, or even the controversial Omegle platform. Instagram’s tapping into this, and this move aligns with the platform’s trend towards private sharing, as seen with the growing Notes feature.  

                      5. LinkedIn’s New AI Tools to Help Job Seekers

                      LinkedIn is upping its game with new AI-driven tools to help job seekers, likely thanks to its parent company Microsoft’s major AI investments. Premium subscribers can now access features like conversational job search, AI-based application feedback, and cover letter assistance. These tools aim to streamline your job hunt, offering helpful feedback and guidance. However, there’s a concern that some users might over-rely on these tools, potentially misrepresenting their skills and qualifications.

                      Image source: LinkedIn

                      LinkedIn is also introducing AI-powered career coaching for instant expert advice and adding up to 60 new LinkedIn Learning courses each week, including over 800 AI courses.

                      While these tools mean new opportunities, they also pose challenges for recruiters to discern genuine skills from automated ones. Nonetheless, LinkedIn is betting on AI to enhance your professional journey.

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                      Need expert guidance on the latest social media trends? You’re in the right place. Get in touch with us today!