Top 5 Tips to Get Your Content on the Instagram Explore Page (and Boost Visibility in 2025)
Why the Explore Page Should Be Part of Your Strategy
The Explore Page is Instagram’s discovery hub. It shows users content they don’t already follow but are likely to engage with, based on their interests. This means it’s one of the most powerful organic ways to reach new eyes.
According to Hootsuite, the process for how content lands on Explore has several algorithmic stages: selection of candidate posts, early ranking, and then a final ranking of what appears.
If your content gets featured there, you gain reach, authority, and often new followers—without paid ads.
1. Trigger Strong Engagement Early
A key signal is how much interaction your post gets shortly after it goes live. Likes, comments, shares, and saves in the first minutes or hour help Instagram see your content as engaging and worthy of more exposure.
Instagram’s own creators resource outlines how these signals help ranking systems understand what users will enjoy.
Also, Hootsuite notes that “shares as a top ranking signal” is becoming more important.
How to use this tip:
Post when your audience is active (check Instagram Insights)
Use hooks—first lines, visuals, or questions that stop people from scrolling
Ask for meaningful interactions, e.g. “tag someone who needs this,” or “share this if you agree”
2. Be Consistent Around Themes (Build Your Niche)
Instagram’s AI learns your content’s themes and audience interests over time. When you post around a few core pillars, it becomes easier for the system to predict which users will like what you post.
Later’s blog on getting on Explore emphasizes that consistency with content type, topic, and style—improves your chances.
Also, in its deep dive on how the algorithm works, Later highlights that Instagram uses factors like content type, past engagement, and relevance to decide what to show.
How to use this tip:
Define 3–5 content pillars for your brand
Remain visually and tonally consistent
Choose hashtags carefully (don’t bounce across many themes)
3. Create Saveable and Shareable Content
Not all interactions are equal. Instagram treats saves and shares as strong indicators of content value because they imply deeper engagement or intent to revisit.
Later’s “How to Get on Instagram Explore” guide lists educational, inspirational, or emotion-driven content as triggers for saves and shares.
Hootsuite also points out that Instagram’s algorithm is leaning into rewarding content that people share or message to others.
How to use this tip:
Carousel posts with tips or checklists (people save these)
Write captions like “save this for later” or “share with a friend”
Offer unique insights—not just repeating what’s trending
4. Use a Mix of Formats (Reels, Carousels, Static)
Explore content isn’t just feed images. Reels are heavily weighted in Explore, but carousels and static posts still have power—especially for saves and deeper content.
Later’s “How the Instagram Algorithm Works in 2025” confirms Explore and Reels ranking systems value engagement speed, content similarity to user preferences, and recency.
Also, Planoly mentions that average watch time is among key metrics the algorithm uses.
How to use this tip:
Lead with Reels when possible—short, high-impact, visually dynamic
Use carousels for deeper, actionable content that people will save
Mix static posts when you want to reinforce brand identity or visual themes
5. Analyze Performance and Iterate Constantly
Because Instagram’s algorithm changes and audience behavior shifts, you can’t rely on a “set-it-and-forget-it” approach.
Use Instagram Insights and third-party tools to track which posts reached new users (non-followers), which got saves/shares, and which formats performed best.
Buffer’s content on Instagram algorithms discusses how observing performance trends helps you double down on what works.
And Hootsuite’s analysis of the Explore process shows how machine learning models instantly adjust what content surfaces based on recent signals.
How to use this tip:
Track reach beyond followers
Spot post types that gain saves/shares
Pause formats that don’t perform, and test new ones
Reapply top-performing content styles in fresh angles
Bonus: Tips That Stretch Your Edge
Use Keywords in Captions/Subtitles Instagram is investing in search and indexing capabilities. Adding relevant keywords (not just hashtags) helps the platform understand context.
Avoid Watermarks Reposted content (especially from TikTok or external apps) may be downranked.
Encourage Messaging/DMs DMs and share-to-DM actions are emerging signals. Hootsuite notes Instagram is pushing content more when people share privately.
Ready to Level Up Visibility with That RANDOM Agency
Getting on Explore is more than luck. It’s strategy, timing, creativity, and continuous learning.At That RANDOM Agency, we specialize in helping brands crack discovery algorithms—by combining storytelling with data-driven tactics. If you want to boost your reach, get seen, and grow your audience organically, let’s talk.
Instagram SEO Guide: Proven Strategies To Dominate Discovery In 2025
Instagram is no longer just a place for photos and stories. It is becoming a search engine in its own right, where people look up brands, products, and ideas. With its latest update allowing professional accounts to have posts indexed by Google, Instagram has expanded beyond its platform walls. For marketers, this shift makes Instagram SEO in 2025 more important than ever.
Unlike traditional SEO that relies heavily on long-form text and backlinks, Instagram SEO focuses on captions, hashtags, alt text, and engagement signals. When optimized correctly, your content can appear both in Instagram’s internal search results and on Google, giving your brand a dual pathway to discovery.
Why Instagram and SEO Belong Together
Instagram’s head Adam Mosseri recently admitted that the app’s search function “is not very good,” but explained the company is actively improving it, according to a TechCrunch report. That investment signals a future where users rely more on Instagram for search, creating opportunities for brands that optimize early.
Optimized content is more likely to be recommended in Explore and search tabs. When posts are also indexed by Google, they can drive web traffic long after publication, giving businesses extended visibility.
The Impact of Google Indexing
In 2025, Instagram introduced a feature that allows professional accounts to opt into Google indexing. Once enabled, public posts can appear in search results outside of Instagram. This is a fundamental change for discoverability.
An experiment by Hootsuite showed that captions written with SEO in mind significantly outperformed those relying only on hashtags. The findings confirm that keyword strategy directly influences reach and engagement.
To take advantage of indexing:
Enable the indexing toggle in your account settings.
Choose evergreen posts such as tutorials, guides, or FAQs that will remain relevant over time.
Track impressions using Instagram analytics, while tools like Ahrefs and SEMrush can help monitor performance on Google.
Building the Right SEO Foundation
Before diving into keywords, a strong account setup is essential. Switching to a professional public profile gives access to indexing and analytics. Adding primary keywords to your display name, optimizing your bio with descriptive phrases, and refining your link-in-bio strategy all improve discoverability.
According to Hootsuite’s SEO guide, even small changes such as enabling two-line captions can help posts rank better in search.
Finding the Right Keywords
Instagram keyword research differs from Google’s, but both are valuable. The Instagram search bar offers hints through autocomplete, showing what users are already looking for. Tools like Google Keyword Planner provide volume data, while social listening platforms such as Brandwatch or Mention can reveal trending community phrases.
Comparing these insights with Google Trends helps determine when to prioritize Instagram-specific keywords versus broader terms.
Strategic Keyword Placement
Captions are the most visible place for keywords, but they should be written conversationally rather than stuffed with phrases. Later.com notes that storytelling-based captions with natural keyword integration consistently drive stronger engagement.
Alt text is another overlooked opportunity. Writing descriptions such as “morning workout routine for seniors with resistance bands” not only improves accessibility but also enhances SEO. Hashtags remain important, but they should be balanced between broad, niche, and branded sets. Local businesses can further benefit by adding geotags to connect content to nearby audiences.
Optimizing Your Profile and Bio
A profile is often the first impression users have of a brand. Clear usernames and display names with primary keywords increase searchability. Bios should explain what the brand offers in simple, keyword-rich language without sounding forced. Sprout Social reports that optimized bios lead to higher profile visits and more clicks on links.
Clickable elements also play a role. A strong link strategy—whether pointing to a landing page, campaign, or blog—turns visibility into measurable action.
SEO for Reels and Video
Reels are the most prioritized format on Instagram, making video SEO critical. Captions should use both hooks and target keywords. Subtitles and on-screen text can reinforce these keywords while improving accessibility.
According to HubSpot, videos with captions generate higher watch times and engagement, both of which improve algorithmic ranking. Thumbnails and cover images should also be designed with keywords and visual clarity in mind to maximize clicks.
Engagement Signals That Boost SEO
Instagram doesn’t just care about keywords. How people interact with your content through saves, shares, comments, and time spent plays a major role in whether a post is surfaced in Explore, Reels, or search results. Hootsuite explains that “saves signal huge interest and engagement”, and content that prompts users to bookmark or revisit is more likely to rank higher.
To encourage deeper interaction, here are tactics that tend to work:
Feature user-generated content to spark conversation and community
Run contests or challenges that ask users to comment or tag friends
Use interactive features like polls, quizzes, or “question” stickers in Stories
Prompt your audience to share or save content (“tag a friend who needs this,” “save for later”)
Measuring and Improving Performance
SEO requires constant monitoring. Instagram Insights provides data on reach, impressions, and engagement, while platforms like Iconosquare and Social Blade offer deeper analysis. By reviewing these metrics regularly, brands can refine keyword strategies and double down on formats that perform well.
Advanced Tactics and AI Tools
For international brands, multilingual SEO is key. Translating captions is not enough—keywords must reflect how local users actually search.
AI writing tools such as Jasper and Copy.ai can help with keyword brainstorming and content variations. However, as Neil Patel emphasizes, authentic storytelling and real engagement remain the most important drivers of long-term success.
Looking Ahead
Instagram’s evolution into a hybrid social network and search engine is opening new opportunities for brands. By combining profile optimization, keyword research, and engagement-driven storytelling, businesses can increase visibility both inside the app and across Google.
At That Random Agency, we help brands navigate these shifts with creative, data-backed strategies. If you’re ready to strengthen your Instagram presence in 2025, request a proposal today.
How to Master TikTok Storytelling Without Extensive Video Content
Not every brand has a content library full of polished video footage. On TikTok, that isn't a barrier to entry—it's often an advantage.
The platform favors short, relatable stories over slick production. This allows creators and brands with limited resources to still make an impact.
This article explores how to use storytelling on TikTok when you don't have a lot of video footage. It breaks down how storytelling works on the platform and how to build engaging narratives in simple, practical ways.
Why TikTok Storytelling Works For Any Brand
TikTok storytelling is different from storytelling on other platforms. Most users scroll with the sound on, engage with vertical video, and expect fast-paced, emotionally resonant content. The platform's recommendation algorithm elevates content based on engagement, not follower count or production quality.
A clear voice, a relatable message, or a well-timed caption can carry an entire narrative even when video footage is minimal. On TikTok, emotional connection often holds more weight than visual polish.
Smaller creators and niche brands frequently outperform larger accounts when their stories feel personal and unscripted. The platform rewards authenticity, which is easier to achieve with limited, focused footage.
Find Your Hook With Minimal Footage
A "hook" is your TikTok video's first 1-3 seconds. It's what makes someone stop scrolling and pay attention. Your hook becomes even more important when you don't have much footage.
Here are simple hooks that work with minimal video:
A provocative question: "What if your boss saw this?"
A surprising statement: "I haven't paid rent in six years."
A before/after promise: "This is what happens when you delete Instagram for 30 days."
A relatable problem: "Why does every group chat die like this?"
You can create a hook with just one image or a text overlay. A screenshot with large text saying "I quit my job with this email" can grab attention long enough for the rest of your story to unfold.
Build A Short Video Arc That Grabs Attention
Even short TikTok videos need a beginning, middle, and end. Each part can be shown through simple visuals, text, or sound—perfect when you don't have much footage.
1. Define The Conflict
Start with the problem or challenge. This can be a single image with text overlay or a voice narration. For example, a video might open with text saying, "I was fired for something I didn't do," over a still photo of an empty desk.
A reaction shot—like a surprised face—with a caption such as "She said WHAT?" clearly signals tension without needing extra context or footage.
2. Show A Turning Point
This is when the situation changes. You can show this by:
Switching background music
Revealing new text
Changing your voice tone
Adding a filter
No new footage is required—just a change that signals something important is happening. Text like "But then I checked the email..." or "Until this happened" can show the transition from problem to solution.
3. Offer A Resolution
Wrap up your story with a final image, caption, or voice-over that explains the outcome. Stories that end with an emotional moment—like a simple line saying "And I finally felt heard"—often create stronger responses than those relying on fancy visuals.
Leverage Text And Audio To Tell Compelling Stories
Text on screen can do a lot of heavy lifting when you don't have much video. TikTok offers various text styles and animations to help tell your story:
Text Animation
Best Used For
Typewriter
Revealing thoughts gradually
Bounce
Emphasizing key points
Slide-In
Introducing new information
Fade
Soft transitions or reflections
Pop
Highlighting important moments
Music selection sets the tone of your story. Choosing the right track can create the mood you want—even if your visuals are limited. Lo-fi beats work for calm narration, while upbeat tracks signal positive content.
Voice-over narration can substitute for multiple scenes. How you speak matters:
Tone: Matches the emotion of your story
Pacing: Controls energy and suspense
Emphasis: Highlights important words or ideas
Sound effects can create "invisible scenes" without showing them. For example, a door slam sound suggests someone is leaving, and a phone ringtone implies an interruption. These audio cues help viewers imagine what's happening without seeing it.
Use Duets And Stitches To Boost Engagement
Duets and Stitches let you tell stories using other people's content when you don't have much of your own. A Duet places videos side by side, while a Stitch lets you start with someone else's clip.
1. Choose A Relevant Video To Duet
Look for content that connects to your message. A sustainable fashion brand might duet with a creator discussing fast fashion statistics. You can react with just your face and some text—no elaborate filming needed.
TikTok automatically credits the original creator, but mentioning them in your caption is good practice too.
2. Add Your Perspective
Your contribution can be as simple as:
A reaction face
Text comments appearing at key moments
A brief voice-over explaining your thoughts
This adds context and helps viewers understand why you're responding to the original video. Keep your brand's voice consistent—playful, informative, or somewhere in between.
3. Tag The Original Creator
Tagging the creator in your caption can increase visibility and start a relationship. Many collaborations begin with simple Duets or Stitches that catch someone's attention.
Make The Most Of TikTok Stories
TikTok Stories disappear after 24 hours, making them perfect for quick narratives when you're short on video content. They appear on your profile picture and in the Following feed.
You can create story sequences using just static images and text:
Upload several photos in order
Add brief captions to each image
Use consistent fonts and timing
Apply music or sound effects
Stories have features that help when content is limited:
Text overlays: Add context to still images
Stickers: Create visual interest
Background music: Set the mood
Filters: Create a consistent visual tone
Unlike regular TikTok posts that stay on your profile, Stories are temporary and more casual, perfect for experimenting with storytelling approaches when you don't have much footage.
Write Captions That Strengthen Your Narrative
Captions add context and continue your story beyond what's shown in the video. When footage is limited, a strong caption helps fill in the gaps.
Try these caption formats:
"I didn't expect to feel this way after [event]."
"What happened next completely changed my mind."
"This is what no one tells you about [topic]."
With minimal footage, captions like "This photo was taken right after everything changed" can create a story around just one image. The caption becomes the narrator.
Hashtags help your content get discovered. Mix broad terms (#StoryTime) with specific ones (#SmallBusinessTips) to reach the right audience. This increases visibility without relying on trending topics.
Captions that ask questions often get more comments. Simple questions like "Have you ever had a moment like this?" invite viewers to share their experiences, boosting engagement on your post.
Moving Forward With Impactful TikTok Storytelling
Storytelling on TikTok with limited video footage uses specific elements to create structure: a strong hook, a short narrative arc, and layers of text, audio, or voiceover. Tools like Duets, Stitches, and Stories offer additional ways to shape your message when original video content is limited.
Authenticity often gets more engagement than high production value. Viewers connect with relatable, emotionally clear stories that feel personal. A single image with a strong caption or a voiceover paired with text can generate more attention than complex visual edits.
Experimenting with different formats—such as short arcs, static storytelling, or reactive content—helps you identify what works best for your brand or personal style.
That RANDOM Agency helps brands develop storytelling strategies for TikTok using creative approaches that don't require extensive video libraries.
Ready to transform your TikTok presence with powerful storytelling? Request A Proposal with That RANDOM Agency today.
FAQs About TikTok Storytelling
How can I create a narrative series on TikTok with just a few video clips?
Reuse the same clips across multiple posts by changing the perspective—crop, zoom, flip, or add filters to make each segment feel different. Add unique text overlays and audio to each part to advance your story using the duplicate base footage.
What's the ideal TikTok storytelling length when working with minimal footage?
Between 15 and 30 seconds works best. This length gives you enough time to introduce a topic, develop it briefly, and wrap up with a clear endpoint without needing lots of different footage.
How can I repurpose static images from my brand for TikTok storytelling?
Use TikTok's built-in effects to animate still images with pan and zoom movements. Layer text that appears at different times to guide the narrative, and add music or voice narration to create emotional context around your static visuals.
5 Essential Social Media Tools Every Small Business Owner Should Know
Running social media as a small business owner, solo entrepreneur, or one-person marketing team can feel like juggling flaming torches—while riding a unicycle. You’re expected to create engaging content, grow your audience, and track performance, all with limited time and budget.
The good news: the right tools can save hours, stretch your budget, and boost your visibility. Below are five social media tools for small businesses that deliver maximum impact with minimal overwhelm—plus quick tips to start using them today.
1. Random University: Social Media Training for Small Business Owners
Why it matters: If you’re DIY-ing your marketing, you need a clear roadmap—not random Google searches and guesswork. Random University’s Social Media for Small Business Owners course walks you step-by-step through strategy, branding, content planning, and analytics.
Key features:
Actionable workbooks and templates
Real-world examples from small business campaigns
Quizzes to test and apply your knowledge Lifetime access to updates
Best for: New business owners, solo marketers, freelancers, and anyone wanting a structured learning path without the fluff.
Quick action:Sign up and complete the content calendar module first. It will instantly make your posting more consistent.
2. Canva’s AI Image Generator: Design Without the Designer Price Tag
Why it matters: Visual content drives engagement, but custom graphics can be costly. Canva’s AI-powered image generator lets you turn text prompts into scroll-stopping visuals.
Key features:
Create custom images from scratch
Edit and resize for multiple platforms
Build branded templates for a cohesive look
Best for: Non-designers who want professional-looking content without outsourcing.
Quick action: Use Canva’s free trial to create three brand-specific post templates you can reuse all month.
3. Storyblocks: Affordable Stock Audio & Video for Social Media
Why it matters: Video and audio boost engagement, but producing them from scratch isn’t always realistic. Storyblocks gives you unlimited access to royalty-free videos, music, and sound effects.
Key features:
Commercial-use license (no copyright headaches)
Constantly updated library
Assets for social media posts, ads, and Reels/TikToks
Best for: Small businesses creating video content without a dedicated production team.
Quick action: Download a few short video clips and pair them with text overlays to make your next Instagram Reel in minutes.
4. Micro-Influencer Marketing Platforms: Build Trust Through Real People
Why it matters: People trust people—especially in niche markets. Micro-influencers (10k–50k followers) often have deeper engagement than bigger names, and platforms like Upfluence, Social Cat, or hummingbirds help you connect with them directly.
Key features:
Search by niche, location, or audience size
Affordable sponsored posts or product swaps
Access to influencers who already love your type of product/service
Best for: Businesses looking to grow through authentic, community-driven recommendations.
Quick action: Identify one micro-influencer in your niche and send them a personalized collaboration offer.
5. Meta Business Suite & Instagram Insights: Free Analytics That Work
Why it matters: You don’t need to pay for complex analytics software. Meta Business Suite integrates scheduling, audience data, and performance metrics for Facebook and Instagram—all free.
Key features:
Post scheduling from desktop or mobile
Audience demographic and behavior insights
Content performance tracking
Best for: Any small business running Facebook and Instagram accounts.
Quick action: Check your last month’s top three posts and note what type of content got the most engagement—then make more like it.
Quick Comparison Table
Tool
Best For
Cost
Key Benefit
Random University
Learning social media strategy
$ (one-time)
Clear, step-by-step guidance
Canva AI Image Generator
Content creation
Free–$$
Professional visuals without a designer
Storyblocks
Video & audio content
$$
Unlimited royalty-free media
Micro-Influencer Platforms
Influencer marketing
$$
High engagement at lower cost
Meta Business Suite
Scheduling & analytics
Free
Centralized, easy-to-use platform
FAQs
What is the best free social media tool for small businesses? Meta Business Suite is free, easy to use, and covers scheduling, analytics, and post management. Canva also offers a free tier for design.
How can I find affordable influencers for my business? Use micro-influencer platforms like Tribe or Upfluence, filter by niche and location, and focus on engagement rate, not just follower count.
What’s the easiest way to create branded content without a designer? Use Canva’s AI image generator to create reusable templates and maintain a consistent look across all platforms.
Final Takeaway
You don’t need to burn out to manage social media effectively as a small business. With the right tools, templates, and analytics, you can save time, grow your audience, and actually enjoy the process.
Start with one resource from this list today, test it for a month, and watch how much easier your social media strategy becomes.
If you need additional support, the RANDOM team is here to help. Click here to book a free discovery call with our team.
LinkedIn Social Selling: 7 Tactics B2B Leaders Need In 2025
Social media has become a common way for professionals to connect, communicate, and build new opportunities. For B2B business leaders, LinkedIn is a platform often used for networking and professional visibility. As traditional sales tactics continue to change, many organizations are exploring new ways to reach decision-makers. One of those methods is LinkedIn social selling.
What Is LinkedIn Social Selling?
LinkedIn social selling means using LinkedIn to build relationships with potential customers before trying to sell to them. Instead of cold calling or sending mass emails, you connect with people, share helpful content, and join conversations that matter to your industry.
Think of it like making friends at a business conference rather than trying to sell something the moment you meet someone. You're building trust first.
For B2B leaders, this approach works well because LinkedIn is full of professionals looking for solutions to business problems. When you share smart ideas and helpful information, people start to see you as an expert they can trust.
Traditional B2B Sales
LinkedIn Social Selling
Cold calling strangers
Connecting through mutual interests
Generic sales pitches
Sharing helpful industry insights
One-way communication
Having real conversations
Limited reach
Access to wider professional networks
Why B2B Leaders Should Prioritize LinkedIn Social Selling
LinkedIn has become the go-to platform for B2B connections. With over 900 million professionals using the site, it's where business decisions get made. In fact, studies show that about 80% of B2B leads from social media come from LinkedIn.
When you use social selling on LinkedIn, you're putting yourself where your customers already spend time. This creates several advantages:
More visibility: Your profile and content can reach thousands of potential clients, even outside business hours
Faster deals: People who already know your ideas are more likely to respond when you reach out
Better insights: Following industry trends helps you understand what matters to your customers
Stronger reputation: Regular, helpful posts build your credibility over time
B2B buyers typically research solutions long before talking to a salesperson. By being active on LinkedIn, you become part of their research process instead of just another cold call they want to avoid.
Optimize Profiles And Company Pages For Authority
Your LinkedIn profile is often the first impression potential clients have of you. A professional, complete profile makes people more likely to connect and engage with your content.
1. Profile Image And Headline
Your profile picture should be a clear, professional headshot where your face takes up about 60% of the frame. Avoid vacation photos, group shots, or overly casual images.
Your headline (the text under your name) is valuable real estate. Instead of just listing your job title, try this format:
For example: "Sales Director helping manufacturing leaders reduce procurement costs through digital solutions"
This immediately tells viewers who you help and how you help them.
2. Company Page Essentials
Your company page needs these key elements:
A high-quality logo (300 x 300 pixels)
A banner image that shows what you do (1584 x 396 pixels)
A clear "About" section that explains who you help and how
Regular posts that showcase your expertise
Remember to add your products or services to the dedicated section. This helps LinkedIn's algorithm connect you with relevant searches.
3. Branding Consistency
Your personal profile and company page should feel connected. Use similar language, colors, and messaging across both. This consistency builds trust and makes your brand more memorable.
Ensure your personal "About" section mentions your company and explains your role in helping customers. This creates a bridge between your personal brand and your business.
Develop A Consistent Content Strategy To Engage Prospects
Posting regularly on LinkedIn keeps you visible to your network. But random posts won't build your reputation as effectively as a planned content strategy.
1. Posting Cadence And Formats
Most successful B2B leaders post 2-3 times per week. This frequency keeps you visible without overwhelming your audience.
Mix up your content formats to keep things interesting:
Text posts (aim for 1300-1700 characters)
Images with insights or data
Document carousels that teach something useful
Polls that encourage engagement
Short videos (under 2 minutes)
Monday through Thursday mornings typically see the highest engagement rates, but test different times to see what works for your audience.
2. Thought Leadership And Storytelling
The best LinkedIn content teaches something valuable or shares an interesting perspective. Try these approaches:
Break down complex industry concepts into simple explanations
Share lessons from your own experiences (successes and failures)
Comment on industry news with your unique take
Ask thoughtful questions that spark discussion
Stories work particularly well. Share a challenge you faced, how you solved it, and what you learned. This format connects with readers emotionally while demonstrating your expertise.
3. Leveraging Social Selling With LinkedIn Groups
LinkedIn Groups bring together professionals with similar interests. Joining relevant groups puts you in direct contact with potential customers.
In groups, focus on being helpful rather than promotional. Answer questions, share resources, and engage with other members' posts. This approach positions you as a valuable community member rather than someone just trying to sell something.
Look for groups where your target customers ask questions. Their concerns can inspire your content and help you understand what matters to them.
Use Advanced Tools To Pinpoint And Connect With Decision Makers
Finding the right people is crucial for B2B social selling. LinkedIn offers several tools that make this process easier and more effective.
1. Sales Navigator Insights
LinkedIn Sales Navigator is a paid tool that supercharges your ability to find and track potential clients. It lets you:
Search using advanced filters like company size, industry, and job function
Save leads and accounts to monitor their activity
Get notified when prospects post content or change jobs
See who's viewed your profile (even if they're not connected)
For B2B leaders, the ability to filter by seniority level helps you focus on decision-makers rather than spending time on people who can't approve purchases.
2. Advanced Search Filters
Even without Sales Navigator, LinkedIn's search function offers powerful filtering options:
Job title (try variations like "VP Marketing" OR "Marketing Director")
Company name (current or past)
Location (helpful for regional targeting)
Industry (narrow down to your specific market)
You can combine these filters to create highly targeted searches. For example, you could find all marketing directors at manufacturing companies in Chicago with more than 500 employees.
Save your searches to revisit them later and connect with new people who match your criteria.
3. Targeting High-Value Accounts
For B2B selling, sometimes it's best to focus on specific companies rather than job titles. This approach, called account-based marketing, works well on LinkedIn:
Identify target companies that match your ideal customer profile
Find multiple stakeholders at each company (typically 5-7 decision-makers influence B2B purchases)
Connect with and engage these stakeholders over time
Look for buying signals like new leadership, expansion announcements, or funding news
Building relationships with multiple people at target companies increases your chances of getting introduced to the right decision-maker.
Personalize Outreach And Nurture Genuine Relationships
Once you've identified potential clients, the next step is to connect with them in a way that feels personal and valuable rather than sales-oriented.
1. Authentic Connection Requests
When sending connection requests, always include a personalized note. Generic requests often get ignored. Try these approaches:
Mention a mutual connection: "I see we're both connected with [name]. They've spoken highly of your work in [industry]."
Reference their content: "I enjoyed your recent post about [topic]. Your point about [specific detail] resonated with me."
Note a shared interest: "I noticed we're both part of the [group name] and share an interest in [topic]."
Keep your note short (300 characters maximum) and focus on finding common ground rather than pitching your product.
2. Messaging That Resonates
After connecting, don't immediately send a sales pitch. Instead, start a conversation based on something relevant to them:
Share an article or resource related to their industry
Ask a thoughtful question about something they posted
Comment on a recent company announcement or industry trend
The goal is to add value first and establish a relationship. Once you've built rapport, sales conversations can happen naturally.
3. Following Up Without Being Pushy
Staying in touch without being annoying is an art. These approaches work well:
Engage with their posts (like, comment, share)
Share occasional updates that might interest them
Check in with relevant industry news or insights
Invite them to events or webinars on topics they care about
Space out your direct messages (at least 2-3 weeks apart) and always have a specific reason for reaching out. This feels respectful of their time rather than pushy.
Measure Your Success And Refine Your LinkedIn Strategy
Like any business activity, social selling works best when you track results and make improvements based on data.
1. Tracking Engagement And SSI
LinkedIn measures your social selling effectiveness with a metric called the Social Selling Index (SSI). You can find your score by searching "LinkedIn SSI" or visiting linkedin.com/sales/ssi.
Your SSI score (0-100) is based on four equally weighted components:
Establishing your professional brand
Finding the right people
Engaging with insights
Building relationships
Aim for a score of 70+ in your industry. LinkedIn users with high SSI scores generate 45% more opportunities than those with lower scores.
Beyond SSI, track these key metrics:
Profile views (weekly)
Content engagement rate (likes, comments, shares)
Connection acceptance rate
Response rate to messages
2. Analyzing Lead Quality
Not all connections are equally valuable for B2B sales. Look for these signs of high-quality leads:
They engage with your content regularly
They hold decision-making positions
Their company matches your ideal customer profile
They've shown interest in topics related to your solution
Focus on nurturing relationships with prospects who show these indicators rather than trying to connect with everyone.
3. Adjusting Content And Tactics
Review your LinkedIn analytics monthly to see what's working:
Which posts got the most engagement?
What topics resonated with your audience?
What times and days performed best?
Which types of content (text, images, videos) performed best?
Use these insights to refine your approach. Do more of what works and less of what doesn't. Social selling strategies often take 3-6 months to show significant results, so be patient and consistent.
FAQs About LinkedIn Social Selling
How long does it take to see results from LinkedIn social selling?
Most B2B leaders start seeing increased engagement within 30-60 days of consistent activity, but meaningful business results typically take 3-6 months as relationships develop and trust builds.
Is LinkedIn Premium or Sales Navigator necessary for effective social selling?
While the free version of LinkedIn offers basic functionality, Premium or Sales Navigator provides advanced search filters, more detailed insights, and better tracking capabilities that significantly improve targeting and relationship building.
How can B2B leaders balance personal branding with company representation on LinkedIn?
Successful leaders share their personal expertise and perspectives while aligning with their company's core messaging, creating content that reflects both their individual knowledge and their organization's solutions.
What content performs best for B2B leaders on LinkedIn?
Industry insights, data-driven analysis, personal stories about business challenges, and practical how-to content typically generate the highest engagement, especially when addressing specific pain points your audience faces.
That RANDOM Agency helps B2B leaders develop effective social selling strategies that align with their overall marketing goals. Our team specializes in creating compelling social media narratives that resonate with professional audiences.Ready to transform your LinkedIn presence into a lead generation engine? Request A Proposal from That RANDOM Agency today.
5 Signs Your Social Analytics Are Misleading You
Social analytics can be helpful for understanding how your brand performs online. These tools measure things like likes, views, shares, and clicks. On the surface, strong numbers may seem like a win.
However, not all data tells the full story. Some metrics can look successful but have little connection to real outcomes.
This article looks at five signs that your social analytics may be painting the wrong picture. The first sign begins with engagement.
Sign One: Your Engagement Metrics Look Good But Do Not Convert
Engagement metrics are all those likes, comments, and shares your posts get. They're fun to watch grow, but sometimes they don't translate to actual business results.
This happens when your content gets people to tap the heart button but doesn't inspire them to take the next step – like signing up for your newsletter or buying your product.
To spot this pattern, compare your engagement numbers to your conversion numbers:
Engagement rate: This is how many people interact with your post compared to how many see it
Click-through rate: This shows how many people actually click your links
Conversion rate: This reveals how many clickers complete your desired action
When there's a big gap between high engagement and low conversions, your analytics might be painting a prettier picture than reality.
Another thing to check is the quality of engagement. Not all comments are created equal:
Positive comments like "Love this!" might feel good but don't always lead to action
Generic responses like "Nice" or "👍" rarely translate to sales
Even negative comments count as "engagement" in your analytics
Sign Two: You Focus On Follower Counts Over Real Influence
Real influence happens when your audience does something because of your content. They share your posts, mention your brand, or click your links.
Many brands get caught up watching their follower numbers grow while ignoring whether those followers are actually engaged. It's like counting how many people are on your email list without checking if they open your emails.
To see if your followers actually matter, look at:
How many of them click your links compared to your total follower count
Whether your website traffic increases when your follower count does
If the same people engage with multiple posts or if it's always different people
Think about those Instagram accounts with millions of followers but low engagement. The numbers look impressive, but the actual influence might be minimal.
Sign Three: You Trust A Single Data Source Without Cross Checking
Different analytics platforms measure things differently. Instagram might count a view after 3 seconds, while YouTube counts after 30 seconds. Facebook might define "reach" differently than Twitter does.
When you rely on just one source, you might miss important inconsistencies that could change how you understand your performance.
Here's what to watch for:
Sudden spikes in metrics: If your views suddenly jump 500% with no clear reason, that's suspicious
Numbers that don't match up: If your platform shows 1,000 clicks but your website analytics show only 100 visitors, something's off
Metrics that contradict each other: Like high reach but zero engagement
Using multiple tools helps you verify what's really happening. You might use:
When these tools show similar trends, you can be more confident in your data. When they don't, it's time to investigate further.
Sign Four: You Ignore ROI And Financial Outcomes
Social media metrics are fun to track, but at the end of the day, most brands need to make money. If you're not connecting your social efforts to actual financial results, you're missing the big picture.
ROI (return on investment) measures what you get back compared to what you put in. For social media, that means looking at:
How much you spend on content creation, ads, and management
How much revenue can be traced back to social media efforts
Many brands get caught up in "vanity metrics" – numbers that look good in reports but don't affect the bottom line. They celebrate reaching 10,000 followers without checking if those followers ever become customers.
To avoid this trap, track metrics that connect directly to business results:
Cost per lead: How much you spend to get someone to express interest
Conversion rate: What percentage of social visitors take your desired action
Customer value: How much revenue customers from social media generate over time
Sign Five: You Confuse Brand Awareness With Actual Engagement
There's a big difference between someone seeing your content and someone caring about it. Brand awareness metrics (like reach and impressions) tell you how many eyeballs saw your posts, but not whether those eyeballs were actually paying attention.
Many social analytics dashboards put awareness metrics front and center because the numbers are usually big and impressive. But these metrics can be misleading if you don't pair them with engagement data.
To get a clearer picture:
Compare your reach to your engagement rate to see what percentage of viewers actually care
Look at time-based metrics like video completion rates to see if people are actually watching
Track whether people who see your content once come back for more
Think about those summer recap posts everyone shares in August. They get tons of views as people scroll through their feeds, but the ones that get meaningful engagement are those that spark emotion or conversation.
Some ways to tell if your content is truly engaging:
People tag friends in comments
They share it to their own profiles
They click through to learn more
They remember your brand later (measured through surveys)
When your analytics show high awareness but low engagement, it might be time to rethink your content strategy.
Where Social Data Meets Storytelling
Numbers alone don't tell the whole story of your social media performance. The context matters too – what you posted, why you posted it, and how it fits into your overall strategy.
At That RANDOM Agency, we believe in combining data with narrative. We look at not just what the numbers say, but what they mean for your brand's story.
For example, a post might have lower engagement than usual, but if it attracted exactly the right audience for your goals, that's actually a win. Or a video might have high views but low conversions because the story it told didn't connect to the action you wanted people to take.
Good social media analysis is about finding the balance between what the data shows and what your content says. When these two elements align, you get insights that actually help improve your strategy.
Ready to get a clearer picture of your social analytics? Request A Proposal to learn how we can help you interpret your data accurately.
FAQs About Social Analytics
How can I tell if my social media metrics are actually helping my business?
Look for connections between your social metrics and business outcomes like website traffic, leads, or sales. If your metrics are improving but your business results aren't, your analytics might be misleading you.
What social media metrics should small businesses focus on first?
Focus on conversion-related metrics like click-through rates and conversion rates rather than vanity metrics like follower counts. These show whether your social efforts are driving actual business results.
How often should I review my social analytics to spot misleading patterns?
Monthly reviews are typically sufficient to spot trends while avoiding day-to-day fluctuations that might be misleading. Compare at least three months of data to identify reliable patterns.
What Is a Good Engagement Rate in 2025?
In social media marketing, engagement rate is a common metric used to measure how often people interact with a brand's content. It's a number that helps compare performance across posts, platforms, or time periods. So what is a good engagement rate in 2025?
This article explains what an engagement rate is, how it's calculated, and what factors influence it. It also explores whether this metric still carries the same weight it once did.
What Is An Engagement Rate?
Engagement rate is a percentage that shows how much of an audience interacts with a piece of content. It's often used to evaluate how well content is performing on social media.
When someone likes your Instagram post, comments on your TikTok, or shares your tweet, that's engagement. The engagement rate takes all these interactions and compares them to your total audience size.
The basic formula looks like this: Engagement Rate = (Total Engagements ÷ Reach or Followers) × 100
For example, if your post gets 50 likes and comments combined, and you have 1,000 followers, your engagement rate would be 5%.
Different platforms count different types of engagement:
Instagram: Likes, comments, saves, and shares
TikTok: Likes, comments, shares, and video completions
Facebook: Reactions, comments, and shares
LinkedIn: Likes, comments, shares, and clicks
What's A Good Engagement Rate Across Platforms?
Not all social platforms are created equal when it comes to engagement. Each has its own audience behaviors and content formats that affect how people interact.
Here's what's considered good in 2025:
Platform
Average Rate
Good Rate
Recent Trends
Instagram
0.5–1.2%
>1.5%
↓ Declining slightly
TikTok
2.5%
>3%
Highest overall
Facebook
1.0%
>1.5%
Stable
LinkedIn
2.8%
>3%
Growing
TikTok continues to lead the pack with the highest average engagement rates. The platform's focus on short, entertaining videos naturally encourages more interaction.
Instagram has seen engagement rates drop a bit as the platform gets more crowded. Getting above 1.5% puts you ahead of most accounts.
Account size matters too. Smaller accounts (under 10,000 followers) often see higher engagement rates because their audience is usually more dedicated. As follower counts grow, engagement rates typically drop—even for the biggest influencers.
How To Calculate Your Engagement Rate
Calculating your engagement rate isn't rocket science, but there are a few different ways to do it.
1. Use The Basic Formula
The simplest method is to add up all your engagements (likes, comments, shares, etc.) and divide by your follower count. Then multiply by 100 to get a percentage.
Let's say you post a photo on Instagram that gets:
200 likes
15 comments
5 shares
If you have 5,000 followers, your engagement rate would be: (220 ÷ 5,000) × 100 = 4.4%
That's pretty good! Based on our chart above, you're doing better than average.
2. Adjust For Reach Vs Followers
There's a debate about whether to use followers or reach in the calculation:
Follower-based: Uses your total follower count as the denominator
Reach-based: Uses the number of unique people who actually saw your post
The reach-based method is more accurate because it only counts people who had a chance to engage. Not all your followers see every post you make!
If that same post with 220 engagements reached 2,000 people (not your full 5,000 followers), the reach-based engagement rate would be: (220 ÷ 2,000) × 100 = 11%
That's a big difference! This method gives you a clearer picture of how engaging your content is to the people who actually see it.
What Factors Are Influencing Engagement Rate This Year?
Several trends are affecting engagement rates in 2025:
Algorithm changes: Social platforms keep tweaking how content appears in feeds. Instagram now prioritizes original content over reshared posts, while TikTok favors videos that keep people watching longer.
Content overload: There's more content than ever competing for attention. The average person scrolls through hundreds of posts daily but only engages with a small fraction.
Silent viewing: Many users now consume content without interacting. They watch your video or read your post but don't leave a like or comment. This "lurking" behavior has become more common.
Short attention spans: People make split-second decisions about whether to engage. If your content doesn't grab attention in the first few seconds, you'll likely lose the engagement opportunity.
"Engagement is no longer just about likes and comments. It's about creating moments that resonate enough to break through the passive scrolling habit." - Social Media Today
Different industries also see different engagement rates. Travel, food, and entertainment content typically gets more engagement than finance or B2B content. This makes sense—people are more likely to double-tap a beautiful beach photo than a post about tax preparation!
Does Engagement Rate Even Matter Anymore?
The short answer: yes, but it's complicated.
Engagement rate is still important because it shows if people care about your content. When someone takes the time to like, comment, or share, they're showing real interest—not just passively consuming.
High engagement also helps with visibility. Most social algorithms favor content that gets lots of interaction, showing it to more people. This creates a positive cycle where engagement leads to more reach, which can lead to more engagement.
But there are some good reasons not to obsess over engagement rate:
Silent engagement is real: Many people watch your content without leaving visible engagement. They might screenshot your post, click your profile, or remember your brand—none of which shows up in engagement metrics.
Quality over quantity: A few meaningful comments from your target audience can be more valuable than hundreds of random likes.
Different goals need different metrics: If your goal is brand awareness, reach might matter more. If you're driving website traffic, click-through rate is more important.
The truth is that engagement rate is just one piece of the puzzle. It's a helpful indicator, but not the only one that matters.
How Can I Boost Engagement?
Want to bump up those engagement numbers? Here are some strategies that work in 2025:
1. Optimize Post Timing
Posting when your audience is most active makes a huge difference. According to Sprout Social, these are generally the best times to post:
Instagram: Mondays through Thursdays between 10 a.m. and 3 p.m.
TikTok: Wednesdays between 2 and 5 p.m.
Facebook: Mondays through Sundays starting either at 8 or 9 a.m.
LinkedIn Company Pages: Tuesdays, Wednesdays and Thursdays starting at 10 a.m. and extending for one to three hours, respectively
Every audience is different, though. Check your analytics to find your specific peak times.
2. Leverage Short-Form Video
Short videos continue to get the highest engagement across platforms. They're easy to consume and share.
TikTok-style vertical videos work well everywhere now—even LinkedIn has embraced the format. Keep videos under 60 seconds for best results.
3. Encourage Meaningful Comments
The algorithm loves comments more than likes. Ask questions that are easy to answer but still interesting:
"Which would you choose?"
"What's your experience with this?"
"Drop an emoji that describes your reaction"
Reply to comments to double the engagement and build community. Even a simple "Thanks for sharing!" shows you're listening.
4. Collaborate With Relevant Creators
Partnering with other creators in your niche can introduce your content to new audiences who are likely to engage.
You don't need mega-influencers—micro-influencers (under 50K followers) often have higher engagement rates and more dedicated followers.
Where To Focus Next
While engagement rate is useful, a balanced approach to social media metrics works best.
At That RANDOM Agency, we look at engagement as part of a bigger picture. We track how engagement translates to website visits, email signups, and eventually sales or other business goals.
The most successful brands in 2025 focus on creating genuine connections rather than chasing engagement for its own sake. They create content that resonates with their specific audience, even if it doesn't appeal to everyone.
Looking ahead, storytelling will continue to drive meaningful engagement. People connect with authentic stories more than polished, corporate content.
To explore a custom approach to your social media strategy, request a proposal with our team.
FAQs About Engagement Rates
What if my engagement rate is different on each social platform?
This is completely normal. Each platform has different user behaviors and algorithms. Focus on comparing your performance to benchmarks specific to each platform rather than expecting similar rates across all your channels.
How can I benchmark against competitors in low-engagement industries?
Compare yourself to direct competitors rather than global averages. In industries like finance or healthcare where engagement is typically lower, being slightly above your competition is more meaningful than hitting general benchmarks.
Is a declining engagement rate always a problem?
Not necessarily. As your account grows, engagement rates often decrease while total engagement increases. Focus on the actual number of interactions rather than just the percentage.
Should I prioritize engagement rate over follower growth?
Quality engagement from a smaller, dedicated audience typically delivers better results than low engagement from a large follower base. Focus on building meaningful connections rather than just growing numbers.
Metrics and KPIs: Understanding the Critical Differences in 2025
Not all numbers in business carry the same weight. Some numbers track what's happening in the moment, while others show whether long-term goals are being met. This distinction matters when analyzing performance. Knowing how to tell the difference between types of data helps teams focus on the right details. This article explains how metrics and KPIs are different, how each one is used, and how they work together in a business setting.
What Are Metrics And KPIs?
Metrics are measurements that track specific business activities. Think of website visits, email open rates, or social media followers. These numbers tell you what's happening in different parts of your business.
KPIs (Key Performance Indicators) are special metrics that connect directly to your business goals. They show if you're making progress toward what really matters. For example, if your goal is to increase sales, your KPI might be "conversion rate" or "revenue growth."
The main difference? A metric can exist on its own without being tied to a specific goal. A KPI always connects to a bigger objective.
In social media marketing, "total followers" is just a metric—it's a number that counts users. But "conversion rate from social media traffic" becomes a KPI when it's used to track progress toward your sales goals.
Key Differences Between Metrics And KPIs
What We're Comparing
Metrics
KPIs
Connection to goals
May or may not connect to goals
Always tied to strategic objectives
How many you track
Lots of them (sometimes hundreds)
Just a few key ones (usually 5-7)
What they measure
Activities and processes
Results and outcomes
Who uses them
Teams and departments
Leadership and stakeholders
Purpose
Track what's happening
Show if goals are being achieved
Think of it this way: metrics are like all the stats in a basketball game (passes, dribbles, shots taken). KPIs are the stats that determine if you're winning (points scored, final score).
A website might track dozens of metrics like page views, bounce rate, and time on site. But only a few become KPIs—the ones that show if the site is meeting its business goals.
When To Use Metrics and KPIs
Knowing when to use regular metrics versus KPIs depends on what questions you're trying to answer.
Use KPIs when:
You're setting big-picture goals
You're reporting to executives or clients
You need to know if your strategy is working
You're making decisions about where to invest resources
Use regular metrics when:
You're troubleshooting specific issues
You're optimizing day-to-day operations
You need detailed insights about how things work
You're exploring trends or patterns
For example, a social media manager might track engagement rate (a metric) to understand how content performs. But they'd use cost per acquisition from social campaigns (a KPI) to show how social media contributes to the company's sales goals.
The key is matching your measurement to your purpose. Metrics give you details. KPIs tell you if you're winning.
How To Define Effective KPIs And Metrics
Creating useful measurements starts with clarity about what matters to your business. Here's how to do it right:
1. Start With Clear Goals
Every good KPI starts with a clear business goal. If your goal is "increase customer satisfaction," your KPI might be "customer satisfaction score" or "customer retention rate."
Don't just pick random numbers to track. Ask: "What would show we're succeeding at our most important goals?"
2. Choose Meaningful Measures
Not all metrics deserve to be KPIs. Focus on measurements that connect directly to business results.
Good metrics vs. bad metrics:
Good: Conversion rate (shows how many visitors become customers)
Not so good: Page views (high numbers don't necessarily mean success)
Good: Customer lifetime value (shows the long-term value of customers)
Not so good: Social media followers (unless they're converting to customers)
The best metrics and KPIs help you make decisions. If a number looks good but doesn't help you decide what to do next, it might be what experts call a "vanity metric"—something that looks impressive but doesn't actually matter.
3. Set Clear Targets
A KPI without a target is just a metric. For each KPI, define:
What number you're aiming for
By when you want to reach it
How you'll measure progress along the way
For example, instead of just tracking "conversion rate," track "increase conversion rate from 2% to 3% by the end of Q2."
4. Keep It Simple
Too many KPIs create confusion. Most businesses can focus effectively on 5-7 KPIs for each major goal. Any more than that, and you'll spread attention too thin.
Remember: the "K" in KPI stands for "key"—these should be your most important indicators, not every possible measurement.
Common Mistakes With Metrics And KPIs
Even experienced teams sometimes get tripped up when working with metrics and KPIs. Here are the most common mistakes to avoid:
Focusing On Vanity Over Value
Vanity metrics look impressive but don't connect to actual business results. They're like having a million followers on social media who never buy anything.
Example: A marketing team celebrates reaching 10,000 Instagram followers, but sales haven't increased at all. The follower count is a vanity metric if it doesn't lead to business results.
Instead, focus on metrics and KPIs that show real impact—like how many followers became customers or how engagement translates to sales.
Setting Unrealistic Targets
When targets are too ambitious, they can actually hurt performance. Teams get discouraged, or worse, they might try shortcuts that damage the business long-term.
Base your targets on:
Historical data (what you've achieved before)
Industry benchmarks (what's typical in your field)
Available resources (what you can realistically accomplish)
A goal to "double sales in one month" might sound exciting, but if it's not realistic, it can lead to poor decisions and team burnout.
Missing The Leading Indicators
There are two types of indicators worth tracking:
Leading indicators: These predict future performance (like qualified leads)
Lagging indicators: These show past results (like total sales)
Many businesses focus only on lagging indicators, which is like driving while only looking in the rearview mirror. Leading indicators give you time to adjust before problems show up in your results.
For example, a drop in website traffic (leading indicator) might signal future sales problems. If you wait until sales drop (lagging indicator), you've already lost revenue.
Making KPIs Work In Today's Digital World
The digital landscape keeps changing, and your approach to metrics and KPIs needs to keep up. Here's what works in 2025:
Data integration tools now connect information from different sources, giving a more complete picture of performance. Instead of looking at website, social, and sales data separately, businesses can see how they all work together.
AI-powered analytics help spot patterns humans might miss. These tools can predict which metrics might become problems before they show up in your KPIs.
The businesses seeing the most success are those that regularly review their metrics and KPIs, adjusting as goals change or new opportunities emerge.
FAQs About Metrics And KPIs
What is the difference between a KPI and a metric?
A KPI is a metric that's directly tied to a business goal, while a metric is any measurable value. All KPIs are metrics, but not all metrics are KPIs—only the ones that show progress toward strategic objectives.
How many KPIs should my business track?
Most businesses do best with 5-7 KPIs per strategic objective. Tracking too many dilutes focus and can lead to confusion about priorities.
Can a regular metric become a KPI?
Yes, a metric becomes a KPI when it becomes directly relevant to measuring progress toward a strategic business goal. This often happens as business priorities shift.
How often should I review my KPIs?
Most businesses review KPIs quarterly and update them annually. Industries that change quickly may need more frequent reviews to stay relevant.
What makes a good KPI for social media marketing?
A good social media KPI connects platform activities to business outcomes—like conversion rate, cost per acquisition, or revenue attributed to social campaigns—rather than just tracking followers or engagement.
At That RANDOM Agency, we help clients build measurement frameworks that connect day-to-day metrics with strategic KPIs. This approach ensures that all the data you track serves a purpose in driving your business forward.
Request A Proposal to learn how we can help your business develop a measurement strategy that focuses on what really matters.
