10 Social Media Tips for Nonprofits: Celebrating National Nonprofit Day

man volunteer handing items to woman in line

When you think of innovative brands on social media, for-profit companies like Duolingo or Wendy’s might be the first to come to mind. But nonprofit organizations also have a place in the social sphere–and an important one, too!  For nonprofit organizations, leveraging social media effectively can amplify your impact, raise awareness, and engage supporters. Here are some essential tips to enhance nonprofits’ social media presence:

Social Media Tip #1: Craft Compelling Stories

Stories have the power to inspire action. Share impactful stories of individuals or communities positively affected by your nonprofit’s work. Use visuals like photos and videos to make your stories more engaging and memorable.

Take this video from Austin Angels, for example:

By telling the story of a local corporate partner, their CEO effectively communicates the importance of community partners and the impact of their support.

Social Media Tip #2: Highlight Achievements and Milestones

Celebrate your nonprofit’s achievements, milestones, and impact metrics. Create infographics or share success stories that demonstrate your initiatives’ tangible outcomes.

Take this post by FAMD, for example–Sharing their impact in a way that is easily digestible and still effectively highlights their achievements:

Social Media Tip #3: Engage with Supporters

Social media is all about building relationships. Be sure to respond promptly to comments, messages, and mentions. You never know where a response might lead! Create content encouraging supporters to share their experiences and why they support your cause. Sharing these stories will help spread awareness and ultimately build your nonprofit’s credibility. Another great way to foster community engagement is to host live Q&A sessions or virtual events!

Speaking of virtual events, in 2020, Mariners Inn, a nonprofit based in Detroit, enlisted RANDOM to create and promote a virtual version of its annual concert benefit. With the help of RANDOM, Mariners Inn had over 3,000 live viewers and exceeded their donation goal. Read more about how we supported Mariners Inn with our digital expertise by viewing the case study. 

Social Media Tip #4: Utilize Hashtags Strategically

Hashtags are a long-standing tactic that helps your profile reach a broader audience. It’s important to use hashtags that are relevant to your cause, event, or post. The ideal number of hashtags can vary depending on what platform you are using–so be sure to do your research!

For a quick hashtag overview, check out this reel from our RANDOM team:

And if you’re having a hard time finding relevant hashtags, try this trending hashtag tool we’ve come to know and love created by Inflact.

Social Media Tip #5: Create Educational Content

Educate your audience about the issues your nonprofit addresses. Share informative posts, tips, and resources related to your cause. Position your organization as a thought leader in your field by sharing insights and expertise.

This post by Six Degrees is a great representation of how you can inform your audience, old and new, about your organization’s mission and vision:

Social Media Tip #6: Partner with Influencers and Supporters

Collaborate with influencers, ambassadors, or well-known supporters who are passionate about your cause. Their endorsement can amplify your message and reach new audiences. Consider even featuring them in your content or campaigns! 

Now, we are well aware that not all nonprofits can get John Legend and Chrissy Teigen to make an appearance at their next event. But, collaborating with well-known supporters, even ones close to your community, is a great way to spread the word about your cause:

Social Media Tip #7: Share User Stories and Testimonials

Feature testimonials from beneficiaries, volunteers, or donors to showcase the real-world impact of your nonprofit’s work. User-generated content adds authenticity and builds trust among your audience.

This post from Kat-Katha does a beautiful job of sharing one of their volunteers’ stories, including how her involvement with the organization has impacted her and those she’s worked with:

Social Media Tip #8: Utilize Nonprofit-Specific Tools

Maximize your efforts on social media by utilizing everything that’s offered to you. Many platforms incorporate a way for nonprofits to receive donations without their viewers even having to leave the app. Just take a look at how TikTok supports nonprofit fundraising efforts here.

Social Media Tip #9: Be Aware of Awareness Days

Watch for amplification opportunities like designated cause awareness and giving days. These days can range from specific to broad and normally incorporate a related hashtag. No matter the cause of your nonprofit, there is most likely a day for you!

If you’re looking for a good place to start, check out this list from Nonprofit Tech For Good: 2024 Cause Awareness & Giving Day Calendar for Nonprofits.

Social Media Tip #10: Measure and Adapt

Track key metrics such as engagement rates, reach, donations, and volunteer sign-ups to gauge the effectiveness of your social media efforts. Use analytics tools to understand what content resonates most with your audience and adjust your strategy accordingly.

There are plenty of ways to view your metrics at no cost. Consider free tools such as Meta Business Suite (for Facebook and Instagram) and utilizing native analytics tools offered by other social media platforms. 

By implementing these social media tips, nonprofits can effectively raise awareness, engage supporters, and drive meaningful action for their causes.

If you want to enhance your nonprofit’s social media presence, contact the RANDOM team to get started.

Decoding Success: How to Measure the Impact of Your Influencer Marketing Campaign

Influencer marketing has become a cornerstone of many brands’ digital strategies, but how do you know if it’s working? Let’s explore the key metrics and methods for measuring the success of influencer campaigns, which will help you optimize your marketing efforts.

Key Metrics for Influencer Marketing 

First, let’s review the key metrics that you should consider when analyzing your influencer campaign. 

RANDOM Tip: Implementing campaign-specific UTM codes is a quick and easy way to track clicks and conversions driven by your influencer content.

To better understand metrics in general, check out our blog post that goes into further detail about the application of metrics on social media.

Choose the Right Tools for Influencer Campaigns

Selecting the right tools is essential for accurate campaign tracking. By leveraging various analytics platforms and tracking tools, you can gather comprehensive data to measure campaign performance effectively. Consider these tools when determining what method works best for you:

screenshot of numbers on instagram insights
Caption: Example of native insights on Instagram pertaining to the performance of an Instagram Reel

Set Clear Campaign Objectives

Establishing clear objectives and key performance indicators (KPIs) before launching an influencer campaign is crucial. By defining goals, setting benchmarks, and aligning KPIs with desired outcomes, you can properly measure campaign success and demonstrate ROI effectively.

OBJECTIVE:POTENTIAL KPIs:
Increase Brand AwarenessReach, impressions, shares, brand mentions
Drive Website TrafficCTR, website visits, time spent on site
Boost Product SalesConversion rate, revenue generated, number of purchases
Enhance Audience EngagementEngagement rate, post likes, comments, or shares

Analyze Results and Iterate

Once campaign data is collected, the next step is to analyze the results and extract actionable insights. By doing the following tasks, you can optimize your influencer marketing strategies and drive continuous improvement in future campaigns. 

Measuring the success of your influencer marketing campaigns is essential for maximizing ROI and driving continuous improvement. By leveraging key metrics, tools, and strategic analysis, you can begin to gain valuable insights into campaign performance, refine your approach, and achieve meaningful results in the ever-evolving landscape of influencer marketing.

Looking for an expert to launch your next influencer marketing campaign? You’re in the right place! Through a relationship-centric approach and authentic connections with influencers, we’re able to elevate awareness, advocacy, and action for your brand. Contact us to get started.

↪ Click here to learn more about our approach to influencer marketing.

↪ Discover how we spread awareness of Revol Green’s expansion into Texas with the help of local influencers.

Crafting Compelling Lead Magnets: Best Practices for Generating Quality Leads

hand holding magnet directed towards cutouts in the shape of people to mimic lead generation

Lead magnets serve as powerful tools for capturing the attention of potential customers and converting them into, well, leads. However, not all lead magnets are created equal. To maximize their effectiveness, it’s essential to understand and implement best practices. Read on as we explore best practices for lead generation to create quality leads for your business.

 Know Your Audience

Before creating a lead magnet, it’s crucial to have a deep understanding of your target audience’s needs, pain points, and preferences. Conduct thorough research and gather insights to tailor your lead magnet to resonate with your audience effectively.

When defining your audience, consider questions such as: 

 Offer Value and Relevance

A successful lead magnet provides tangible value to your audience and addresses a specific problem or desire they have. Ensure that your lead magnet offers a solution, valuable information, or a unique resource that is relevant to your audience’s interests and challenges. 

Check out this quick guide outlining the various types of lead magnets to help spark your next idea:

chart with various icons and descriptions

Keep It Clear and Concise

The best lead magnets are easy to understand and consume quickly. Keep your messaging clear and concise, avoiding unnecessary jargon or complexity. Use attention-grabbing headlines and bullet points to highlight key benefits and features.

 Provide Instant Gratification

In today’s fast-paced digital landscape, people expect instant results. Design your lead magnet to deliver immediate value or solve an immediate problem for your audience. Whether it’s a downloadable guide, checklist, template, or webinar, ensure that your lead magnet offers immediate gratification.

Speaking of downloadable guides, check out our most recent lead magnet that we created for businesses looking to amplify their team via LinkedIn. Click here to download.

screenshot of document from website that shows a lead magnet that follows best practices

Create High-Quality Content

Quality matters when it comes to lead magnets. Invest time and resources into creating high-quality content that is well-written, visually appealing, and professionally designed. A polished lead magnet reflects positively on your brand and increases its perceived value. And this goes for both the lead magnet and any ad design you create to promote your content.

Optimize for Conversion

Maximize the effectiveness of your lead magnet by optimizing it for conversion. Include clear calls-to-action (CTAs) that prompt users to take the next step, whether it’s subscribing to your email list, downloading a resource, or signing up for a webinar. Place your CTAs strategically and make them stand out visually.

Test and Iterate

Continuous improvement is key to refining your lead magnet strategy. Test different formats, messaging, and design elements to see what resonates best with your audience. Analyze performance metrics such as conversion rates, engagement, and lead quality, and use this data to iterate and optimize your lead magnets over time.

Crafting compelling lead magnets is an essential component of any successful digital marketing strategy. By following these lead generation best practices, you can create lead magnets that resonate with your audience, drive engagement, and ultimately generate quality leads for your business. Remember to always prioritize value, relevance, and optimization to maximize the effectiveness of your lead magnet efforts.

Want to incorporate these best practices into your lead magnet strategy? Let us set you on the path to success in capturing and nurturing leads effectively. Send a message by clicking the button below. 

CONTACT US

Unlocking Pinterest Marketing Secrets: Driving Traffic and Conversions with Visual Discovery

hands holding a phone on a desk with pinterest login screen showing

When it comes to trying to decide which social media platform to use to publish content, businesses can easily feel overwhelmed. Luckily we are here to help demystify one of the less obvious, but still extremely beneficial social media platforms to use as a marketing tool, intended to drive traffic and conversions through discovery: Pinterest.

With its unique blend of inspiration and commerce, Pinterest offers marketers a wealth of opportunities to showcase products and services in a visually compelling way. 

Want to learn how to leverage this channel to drive traffic and conversions to your business? If you said “heck yes!”, then let’s dive into Pinterest’s features to help you enhance your online presence, engage audiences, and get more converted customers in your back pocket.

Understanding Pinterest’s Visual Discovery

Pinterest functions as a visual search engine, where users discover ideas, products, and services through images and videos. With over 498 million monthly active users, the platform offers a vast audience for businesses to tap into. 

Users curate collections of content, known as “boards,” based on their interests and aspirations. This makes Pinterest an ideal marketing tool for brands to showcase their products and inspire potential customers. 

To succeed on Pinterest, businesses must prioritize high-quality visuals and compelling content that resonates with their target audience.

Optimizing Your Pinterest Profile

Your Pinterest profile serves as the cornerstone of your brand’s presence on the platform. It’s essential to optimize your profile to make a strong first impression and attract followers. 

For a great example of Pinterest profile optimization done right, look no further than IT Cosmetics. It’s easily recognizable, descriptive, and links back to their website for users to easily explore their full range of products. 

Creating Compelling Pins

Pins are the currency of Pinterest, serving as visual bookmarks that users can save and revisit later. To create compelling pins that stand out in the Pinterest feed, prioritize eye-catching visuals and engaging content. 

Let’s continue with the example of IT Cosmetics. Notice their product imagery is more trendy and visually appealing than what you might see in a billboard advertisement. 

They’re playing into the strength of the platform while simultaneously creating appealing images that their audience will want to click on. 

Want to take your pinterest profile to the next level? Group your pins on a board! Creating original, categorized boards can be a great way to highlight your products, especially when you have multiple product lines or starting a new launch. 

Pinterest boards entice users to explore your profile further and create a more satisfying, organized user experience. This makes it easier for them to discover even more of your products or learn more about your brand-Another great reason Pinterest can be considered a valid marketing tool!

Driving Traffic and Conversions with Pinterest

Pinterest may not be the first platform that comes to mind, but it is a powerful driver of traffic to websites and even blogs. 

Including a link with your pin creates multiple opportunities for users to be redirected to your landing page.

Want to amplify your reach and target specific audience segments? Consider investing in Pinterest ads. 

According to Pinterest, ads are 2.3x more efficient cost-per-conversion and see 2x higher ROAS compared to other social media platforms. 

When done right, Pinterest ads can be a great way to reach a whole new audience within your niche.

Converting Pinterest Traffic into Sales

While driving traffic to your website is important, the ultimate goal for businesses is to convert that traffic into sales. To maximize conversions from Pinterest traffic, optimize your landing pages to provide a seamless user experience. 

By understanding Pinterest marketing and leveraging its unique features, businesses can drive traffic, increase brand visibility, and ultimately convert pinners into loyal customers. 

Ready to unlock the power of Pinterest for your brand? Request a proposal today to learn how our expert team at That Random Agency can help you drive real results for your business.

Celebrating National Small Business Week: 8 Social Media Post Ideas

man sitting at a desk holding a phone in one hand and typing on a laptop with another

National Small Business Week (April 28 – May 4) is a time to celebrate the heart and soul of the American economy – the small businesses. It’s a week dedicated to highlighting the impact of outstanding entrepreneurs and small business owners across the nation. As social media enthusiasts, we understand the importance of leveraging this week not just to celebrate, but also to engage and grow your audience. So here are some innovative and engaging social media post ideas to inspire you and help your small business stand out during this special week.

1.  Share Your Story

People love stories, especially those that inspire, motivate, or resonate with them on a personal level. Kick off National Small Business Week by sharing your journey. How did your business start? What drives you to succeed? This not only humanizes your brand but also builds a deeper connection with your audience.

View this post on Instagram

A post shared by Sara Frasca (@sarabfrasca)

2. Customer Appreciation Posts

Your customers are the backbone of your business — So let it be known! Create posts that show your appreciation for their support; feature customer stories, testimonials, or even a photo collage of customers with your products. You could even consider offering a special discount or a giveaway as a token of your gratitude.

3. Behind-the-Scenes Glimpses

Give your followers a peek behind-the-scenes. Share photos or videos of your team in action, your workspace, or the making of a product. This type of transparency on social media builds trust and displays your team’s hard work and dedication that goes into running your business.

View this post on Instagram

A post shared by Iris Cherng (@irischerng)

4. Highlight Your Team

Your employees play a crucial role in your business’s success. Help celebrate them and create a series of posts dedicated to introducing your team members! You could share fun facts about them, their roles, or highlight their achievements. This not only boosts morale within your team but also shows your followers the faces behind the brand.

5. Collaborate with Other Small Businesses

National Small Business Week is the perfect time to support fellow small businesses. Collaborate on a social media campaign, host a joint giveaway, promote each other’s businesses, or simply promote small businesses in general! This fosters a sense of community and exposes your business to a wider audience.

6. Educational Content

Share your expertise with your followers. Create posts that educate your audience about your industry, products, or services. This could be in the form of tips, how-to guides, or interesting facts. Educational content not only adds value but also positions your brand as an authority in your field.

View this post on Instagram

A post shared by That Random Agency (@thatrandomagency)

7. Interactive Content

Engage your audience with interactive content. Host a Q&A session, conduct polls, or create a quiz related to your business or industry. Interactive posts are not only fun but also increase engagement and give you insights into your audience’s preferences.

8. Reflect on Your Impact

Lastly, reflect on the impact your business has had on your community or industry. Share any milestones, achievements, or contributions to local causes. This not only showcases your business’s values but also reinforces your commitment to making a difference.

National Small Business Week is an excellent opportunity to showcase your business, engage with your audience, and celebrate the entrepreneurial spirit. By implementing one (or all) of these social media post ideas, you can create a meaningful and memorable National Small Business Week for your followers. Remember, the goal is to connect, inspire, and grow your community. Have a happy National Small Business Week!

Looking for social media specialists? Work with a small business who understands small businesses. Let’s get in touch!

Why Building Photos Go Viral: A Random Social Media Study

As social media data junkies, our team at Random loves to explore the reasons why some of our social media posts perform better than others. The topic at hand? Why photos of buildings (that’s right, buildings) tend to perform higher than other photos on social media.

The Building Blocks

In the ever-evolving landscape of content marketing, it’s crucial to understand what resonates with your audience. Recent research and analysis of client data have revealed an intriguing trend: content featuring images of buildings significantly outperforms other types of content in both engagement and impressions. Let’s delve into the numbers and the potential reasons behind this phenomenon.

For the purpose of this study, we stuck to one social media platform: Instagram. Our Social Media Analyst did some deep diving into our clients’ social media profiles and collected any photos that displayed the exterior of their buildings. Once the sample of posts was collected, he proceeded to examine the posts based on various KPIs, keeping a focus on engagement and impressions. 

What Stands Out

  1. Engagement: Content with images of buildings averaged an impressive 89.5% better in engagement compared to the monthly content averages.
  2. Impressions: Such content also saw a 44% increase in impressions over their monthly content averages.

These statistics are compelling, suggesting that there’s more to building imagery than meets the eye.

Breaking it Down

Hypothesis #1: Breaking the Monotony with Visual Appeal

Most content calendars feature a myriad of images, from people and products to landscapes and abstract graphics. However, our data indicates that there are usually no more than 1 or 2 photos of buildings per month in the case of our clients, Comerica Bank. As you can see, in Comerica Bank‘s Instagram feed, the scarcity could be a reason that these images stand out, breaking the content monotony. Their unique visual appeal might be the breath of fresh air that users need, prompting them to engage more with the content.

Hypothesis #2: Landmarks for Branding

Buildings, especially iconic ones, can serve as recognizable landmarks. When consistently featured in content, they can become synonymous with a brand’s identity. Think of how the Eiffel Tower is instantly associated with Paris or how the Golden Gate Bridge is emblematic of San Francisco. By leveraging such powerful symbols, brands can create a strong visual identity that resonates with their audience.

Here are two examples of buildings that Comerica Bank holds near and dear to their heart. Their newest construction, known as Business HQ, and the Comerica Tower, both located in Dallas, TX, are pinnacle examples of how companies can use buildings as part of their brand image.

Hypothesis #3: A Sense of Geography and Relatability

Buildings inherently convey a sense of place. Whether it’s a skyscraper in New York or a historic building in Texas, they ground content in a specific geography. This can foster a sense of relatability, especially among local audiences. For instance, this photo of the Comerica Tower amongst the Dallas, TX, skyline, may have resonated with our local audience and given them a sense of pride, ultimately making them more likely to engage with it.

While the exact reasons behind the success of building imagery in content marketing might remain a subject of debate, the numbers are clear: they work. Whether it’s their rarity, their branding potential, or their geographical significance, buildings have carved a niche for themselves in the content landscape.

Brands looking to boost their engagement and impressions might consider incorporating more architectural imagery into their content strategy. After all, in the world of content marketing, it’s all about building connections “ and what better way to do that than with buildings?

Break the monotony; let Random get your audience engaged! Contact us to learn more about how we can transform your social media. 

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Meet Shelby, Our Newest Social Media Specialist

Say “hi” to Shelby, That Random Agency’s newest Social Media Specialist! We can’t wait to get to know her and what better way to do that than a Q&A?

First, the obvious question: Why did you choose Random Agency?

Their vibrant and energetic culture caught my eye! I loved the personality that they brought to their own brand & the emphasis they put on making an effort to always be growing, learning, and sharing!

Tell us three Random Facts about yourself.

  1. This question might be one of my Top 5 Worst Fears
  2. Not to brag but I am a four time elementary spelling bee champ. 😤💪🏻
  3. When I’m not doing social media for work, I do it as a hobby! You could say I’m becoming an influencer of sorts

Favorite TV show?

Depends on the day Psych will always be my #1 comfort show, but I could talk to you forever about Barry or Ted Lasso.

If money was no object, where would you go and what would you do?

My husband, my pup & I would definitely move to New York and buy a beautiful, old brownstone in Brooklyn.

What’s in your refrigerator right now?

Literally what isn’t in there? A case of Diet Dr. Pepper An old bottle of wine or two Some Frank’s Red Hot Buffalo sauce Oh, and way too many leftovers to count. It’s fine.

If you could have a superpower, what would it be?

Super speed. I am admittedly the reason my chronically early partner is never on time to functions anymore  

What’s your favorite childhood memory?

I used to do summer camps at the local theater in middle school and I look back pretty fondly on that.

Name one thing you wish you could do better.

I used to work at a third-wave coffee shop so I wish I could make decent latte art with my at-home espresso machine. A frothy blob is really exciting when you don’t have a $30,000 machine to steam your milk just right.

Which three things would you take to a desert island?

I’m boring The dog, the man, the phone. 5G is like everywhere, right?

What is the last book you read?

Strangers by Nature by Madison Heberlie

What is your favorite account to follow on TikTok?

Has to be @jadennedwardsss, @chris or @haileyknox

Leveraging LinkedIn: A Guide for Executive Leaders

Professional networking and personal branding have become essential in today’s digital age. LinkedIn has emerged as a powerful platform for executive leaders, offering a unique opportunity for professionals to connect, share insights, and build meaningful relationships within their industries. In this blog post, we will explore how executive leaders can leverage the power of LinkedIn to enhance their personal brand, expand their network, and drive professional success.

Crafting an Engaging Profile

The first step to harnessing LinkedIn’s potential as an executive leader is to create a compelling and professional profile. Pay special attention to your headline, summary, and experience sections to ensure they’re up-to-date and accurate. Use concise yet descriptive language to highlight your expertise, achievements, and leadership skills that you’ve developed in your roles. Pro Tip: Including a professional headshot further enhances your credibility and helps make a strong first impression.


If you’re a consistent poster on the platform and want to take your profile a step further, turn on ˜Creator Mode’ to turn your connections into followers. By turning this feature on, you can grow your reach while gaining access to additional features such as:

Establishing Thought Leadership

LinkedIn is an excellent platform for executive leaders to establish themselves as thought leaders in their respective industries. Individuals can share valuable content such as articles, videos, or thought-provoking insights on trending topics to engage industry-specific users. Ignite and participate in discussion to showcase your expertise and provide value to others while gaining new perspectives. Depending on your wheelhouse, you can publish original articles that allow you to showcase your thought leadership to a broader audience and attract new followers. 

Building a Relative Network

LinkedIn is a powerful tool for expanding your professional network. We recommend connecting with industry peers, colleagues, clients, and other professionals who share similar interests. Actively seek out and join relevant groups and communities to engage with like-minded individuals and foster meaningful connections. Networking on LinkedIn opens doors to new opportunities, collaboration, and knowledge sharing.

Engaging in Relationship Building

Building relationships is vital for executive leaders, and LinkedIn facilitates this process. Engage with your connections by liking, commenting on, and sharing their content. Show genuine interest in their professional journeys, congratulate them on achievements, and offer support when appropriate. When applicable, share posts that give you the opportunity to tag fellow colleagues to further build your relationships and expand your reach. Building a strong network is about fostering mutually beneficial relationships that can lead to partnerships, referrals, and career growth.

Staying Active and Consistent

Consistency is key when it comes to LinkedIn. Regularly engage with your network by sharing valuable content, commenting on relevant posts, and responding to messages. By maintaining an active presence, you increase your visibility and build credibility within your industry. Allocate dedicated time each week to nurture your LinkedIn presence and make it a part of your professional routine. Pro Tip: Turn your busy schedule into opportunities. Share your experiences such as recent events you attended, client meetings, career wins, and other company-wide news as posts on your LinkedIn page. 

LinkedIn has evolved beyond a mere job search platform and transformed into a valuable resource for executive leaders. By leveraging the power of LinkedIn, you can enhance your personal brand, establish thought leadership, expand your network, and drive professional success. Embrace this digital networking tool, and unlock its potential to connect, inspire, and collaborate with professionals around the globe. 


Remember, your LinkedIn presence is not just a profile; it’s an opportunity to showcase your leadership and make a lasting impact in your industry.


Talk to us about our wide-ranging experience in creating thought leadership content for executive clients on LinkedIn! We’d love to work together. 

Contact Us!