Random Round-Up: Social Media Updates and News, November 2024

stack of electronics to simulate social media updates and title of blog post

As we move into December, it’s time to dive into the latest social media updates from November, so here’s an early present for you: 

A Brief Summary of Social Media Updates and News from November 2024:

1. Say goodbye to following hashtags on Instagram.

It’s official: Instagram will remove the option to follow specific hashtags of interest, meaning those posts will no longer appear on your feed. And, you can probably guess why…

notification from Instagram about a new update

The removal of this feature strongly correlates with the effort to combat “hashtag spammers.” Hashtags have been spammed since the beginning of time, with trending hashtags collecting unrelated content due to spam accounts adding irrelevant hashtags to their posts to get more reach.
But are we surprised? After all, hashtags have been on the downfall for a while now…

Read more about the removal: https://www.socialmediatoday.com/news/instagrams-removing-option-follow-hashtags/733155/

2. You thought that was the only Instagram update? Sike.

Instagram also announced that they are testing a way for users to “hit the reset button.”

Screenshots showing a new update on Instagram

In other words, they will allow users to reset their existing content recommendations that decide what they see in Explore, Reels, and Feed.

To us, it sounds like Instagram is finally understanding that sometimes we all just need a fresh start. And, let’s be honest, the algorithms can truly be so unforgiving. You look hippos up ONCE…

Want a reset? Learn how: https://about.instagram.com/blog/announcements/reset-instagram-content-suggestions

3. Ads are (potentially) coming to Threads next year.

Surprise, surprise. It’s been uncovered that Meta might bring ads to its Threads platform as early as next year. From the sound of it, this will be a slow rollout of the new feature, giving select advertisers access to the opportunity starting in January.

Threads platform loading page

Given a large portion of Meta’s revenue is from advertising, this doesn’t come as a surprise. So, we’ll see how long it takes for all brands to have access to ads on Threads! 

Get more information: https://www.theverge.com/2024/11/13/24295735/threads-ads-rumor-2025 

4. (Bluesky is reaching new limits.) coming to Threads next year.

Bluesky isn’t the first social media platform to try to enter the already saturated space. However, last month, Bluesky made waves with a reported spike in new user activity, reaching over 20 million users.

Bluesky social media platform account page

Where are these users coming from, you ask? First, we’ll let you take an X-tremely educated (or even an uneducated one, really) guess.

Bluesky recently welcomed millions of new users with open arms. The platform witnessed an increase of over 2.5 million new users just in the week following the election. It seems the countless platform changes, paired with Elon’s well-known political involvement, drove X users to find another place to interact.

Will you be adding Bluesky to your social media rounds? Learn more about the spike in users: ​​https://www.usatoday.com/story/tech/2024/11/20/what-is-bluesky-user-count/76451731007/ 

5. Netflix appreciates the little things, like Moments to be shared.

Technically, this happened at the very end of October, but most people didn’t find out until November, so it still counts. Right?

We all know and love our movies, shows, and whatever else you stream on your TV. And Netflix knows it, too! Moments, a new mobile feature that launched globally, allows Netflix users to easily save and share their favorite Netflix scenes.

Screenshot of Netflix's new update for social media being used

Learn more about how it works: https://www.netflix.com/tudum/articles/netflix-moments 

6. Pinterest got even more personalized.

Pinterest just gets it. Honestly.

Struggling to find that perfect gift for your best friend? Is your mom asking what’s on your Christmas list again? Well, Pinterest just made it easy for users to find inspiration for their holiday wishlists and even easier to shop what they previously saved.

With Pinterest’s new gift guides from well-known celebrities like Paris Hilton, Emma Chamberlain, and more, users can explore thousands of curated gift guides spanning 27 categories. And when anyone saves a pin from one of those gift guides, it’ll be saved directly to their very own shoppable wishlist.

Paris Hilton's gift guide on Pinterest

We know you didn’t ask, but we will absolutely be using this feature. Learn more about it: https://newsroom.pinterest.com/news/why-pinterest-is-the-go-to-place-to-shop-holiday-gifts-this-year 

7. Snapchat launches its first Sponsored Snaps campaign.

Thought Snapchat became irrelevant? Yeah, us too. But not for lack of trying!

Snapchat launched its first-ever Sponsored Snaps campaign, sending sponsored content directly to users’ inboxes as if they received a snap. And their first promotion? A DM video message to promote the new movie Wicked.

Screenshot of Wicked's snapchat ad

We won’t go into too much detail here, but all we know is that if Sponsored Snaps escalate and start to overrun Snapchatters’ inboxes, well, we’re not sure that will be received all too well. 

See the snap: https://www.socialmediatoday.com/news/snapchat-announces-sponsored-snap-campaign/733270/#:~:text=After%20announcing%20Sponsored%20Snaps%20back,the%20new%20movie%20%E2%80%9CWicked%E2%80%9D. 

This is not a platform update, but it's definitely news to know. Despite criticism of the proposed bill, the Australian government has officially moved forward with its proposed restrictions on social media usage. The restrictions will effectively ban users under the age of 16 from social media apps. 

Some key takeaways if you don’t want to read the article:

Learn more about the ban: https://www.socialmediatoday.com/news/australia-pushes-ahead-teen-social-media-ban/733662/ 

That’s it! See you next month.

Need expert guidance on the latest social media updates and trends? You’re in the right place. Get in touch with us today!

Big Brands on TikTok: How Brands like ScrubDaddy, Duolingo, and Others Are Winning Over Gen Z

boy holding up phone to represent tiktok and social media

If you think TikTok is just another playground for Gen Z, you’re right. Once upon a time, this app was known as a hotspot for dance challenges and lip-syncing videos, but (depending on your FYP) we’ve definitely skipped a few chapters. Big brands are now kicking it into high gear and getting on Gen Z’s level. Brands like ScrubDaddy, RyanAir, Duolingo, and more are tapping into the app’s culture and running with it. So grab your phone because we’re diving into how these brands are crushing it on TikTok and what you can learn from their immaculate vibes.

    1. ScrubDaddy

    First up is the smiley sponge brand that has stolen Gen Z’s hearts and given dish duty a new name. Here’s how they’re killing it on TikTok:

    A ScrubDaddy TikTok that made us laugh:

    @scrubdaddy

    Oof. #scrubdaddy #smile #cleantok #cleaningtiktok #greenscreen

    ♬ original sound - Olive the Griffon

    2. Duolingo

    Next, we have DuoLingo, the language-learning app that’s taken TikTok by storm with its quirky (sometimes even insulting?) mascot, Duo the owl. ‘Hoo’(t) knew an owl could be so entertaining?

    A Duolingo TikTok that made us lol:

    @duolingo

    sad g(owl) hours #duoplushie #duolingo #languagelearning #emo

    ♬ Rio romeo - .𝖒𝖊𝖓'🎧★

    3. Empire State Building

    The Empire State Building (yes, the building) is not only an iconic NYC landmark but also an iconic TikToker.

    An Empire State Building TikTok that had us singing:

    @empirestatebldg

    Who wants to see the blob anyway #empirestatebuilding #newyork #nyc

    ♬ original sound - 🌸🩷Just Katie🩷🌸

    4. San Diego Zoo

    What Gen Z do you know doesn’t absolutely ADORE cute animals?! Exactly. Enter the San Diego Zoo. This zoo is delivering the cuteness, one TikTok at a time.

    A TikTok from San Diego Zoo that had us in tears:

    @sandiegozoo

    Moo who? Throwback to Akobi the pygmy hippo being a rascaly little nugget.

    ♬ original sound - Xylophone

    5. Rare Beauty

    Rare Beauty, founded by beloved icon Selena Gomez, is not just another makeup brand; it’s a movement.

    A Rare Beauty TikTok that says it all:

    @rarebeauty

    Consider this your formal introduction @Selena Gomez 😤 BEYOND honored to partner with @SEPHORA for the second year in a row to #MakeARareImpact on Oct. 10th 100% of Rare Beauty global sales (online and in-store!) will go to the Rare Impact Fund to increase access to mental health resources! #rarebeauty #selenagomez #sherunsthesouth #sephora #mentalhealthmatters

    ♬ original sound - zeusuploads

    6. Ryanair

    Maybe you’ve flown Ryanair, maybe you haven’t. One thing for sure is you’ve seen one of their TikToks come up on your FYP.

    Fly to TikTok to watch this video from Ryanair:

    @ryanair

    we do it all✈️ #ryanair

    ♬ original sound - Ryanair

    7. Recess

    Take a Recess is taking one of Gen Z’s favorite things and using it to their advantage. Full of cute videos, user-generated content, and drink inspiration, Recess’ TikTok is growing each and every day.

    Take a Recess and watch this TikTok to understand:

    @takearecess

    🍋giveaway alert!🍋‍🟩 want to try this yuzu “margarita” at home? @TheYuzuCo and @TakeARecess are choosing 3 winners to receive: a YUZUCO Yuzu Duo juice set, plus three Recess Mocktail 12-packs to enter: 💛 follow @takearecess on tiktok and @theyuzuco on IG 💚 tag a friend who’d try Sober October 💛 like this post ready to try the mocktail yourself? find the recipe below: ingredients: 🍋 1 oz YUZUCO 100% Yuzu Juice 🍋‍🟩 2–4 oz Recess Zero Proof lime “margarita” 🍯 1 oz agave steps: • salt rim of your favorite glass • add YUZUCO yuzu juice and agave into a shaker • add ice and shake for 20 seconds • strain over fresh ice into glass • top with Recess Zero Proof lime “margarita” - T&Cs: US only. official sweepstakes rules: no purchase necessary. you must be over 18 years, a legal US resident. giveaway starts on october 23, 2024 and ends 11:59 pm est on october 25, 2024. odds of winning depend on the total number of entries received. void where prohibited. winner selected and notified on october 28, 2024.

    ♬ original sound - Recess

    What Other Brands on TikTok Can Learn

    Brands like ScrubDaddy, Duolingo, the Empire State Building, and others are proving that Tiktok isn’t just for influencers and viral dances; it’s a powerful platform for connecting with Gen Z. By embracing the following strategies, these brands are winning hearts (and followers) on TikTok. 

    1. Embrace Authenticity: Gen Z is all about the ‘real deal.’ Ditch the corporate speak and show your true self. Your followers will thank you.
    2. Be Witty and Creative: Humor goes a long way on TikTok. Brands that can crack a joke or two will likely create shareable content that resonates. If you are not part of Gen-Z, maybe tap the nearest Gen-Z on the shoulder for this one…
    3. Leverage User-Generated Content: Encourage your audience to share their experiences. User-generated content is gold and helps create a community around your brand.
    4. Stay Current with Trends: Keep an eye on TikTok trends and adapt them to fit your brand. Jumping on challenges or using popular sounds can help you reach a broader audience.
    5. Engage with Your Audience: Respond to comments and engage in conversations–Even on videos you didn’t create! Building relationships with your followers fosters loyalty, and engaging with other accounts helps brand awareness. 

    So, if you want to take your brand to the next level on TikTok, it’s time to embrace the Gen Z vibes and let your creativity shine! Whether through fun challenges, relatable content, or genuine engagement, a world of opportunity awaits you on this platform. 

    Ready to rumble? Let’s start crafting a strategy that captures the spirit of your brand while engaging the generation that’s making an impact! Discover our capabilities and schedule a discovery call today!

    Stop Overselling on Social: How to Embrace Authenticity and Build Community

    girl dancing and being authentic

    Hey there, social media strategists! If you’re like many brands, you’ve probably been caught in the cycle of overselling on social media. While turning every post into a sales pitch is tempting, it’s time to rethink that approach. Keep reading to learn why dialing down the hard sell can be a game-changer for building genuine connections and a thriving community.

    Why Overselling on Social Media Doesn’t Work

    Let’s face it: constant sales pitches can be a turn-off. When your social media feed is packed with promotional content, your audience may start tuning out or unfollowing. Here’s why:

    iphone displaying a list of ins and outs of sales pitch content on social media
    • Saturation: Social media users are bombarded with ads. If your content doesn’t add value or engage with them on a personal level, it risks blending into the background. 
    • Trust Issues: Overly salesy content can come off as inauthentic. Trust is built through meaningful interactions, not just transactions.
    • Engagement Decline: A feed full  of promotions can lead to lower engagement rates. Users engage more with content that resonates with them emotionally or offers value.

    Embrace Authenticity: The Secret Ingredient

    Authenticity isn’t just a buzzword; it’s the foundation of genuine connections. Here’s how you can integrate authenticity into your social media strategy: 

    Examples of Authenticity in Action

    Patagonia: Known for its environmental activism, Patagonia shares stories on social media about its sustainability efforts and community initiatives, building a loyal following that aligns with its values.

    Glossier: The beauty brand engages with its community by sharing real customer stories and feedback, turning its audience into brand advocates.

    Building Community: How to Foster Genuine Connections

    Creating a community on social media around your brand is about more than just growing your follower count. It’s about building a space where people feel valued and heard. Here’s how:

    Community Building in Action

    Nike: Nike encourages users to share their fitness journeys and achievements, creating a supportive and inspiring community around its brand.

    Starbucks: Starbucks leverages user-generated content by featuring customer photos and stories, which builds a sense of community and brand loyalty. 

    Finding the Balance: Less Selling, More Connecting

    Striking the right balance between promoting your products and building genuine connections is key. Here’s a quick checklist to help you find that sweet spot:

    Ditching the overselling approach in favor of authenticity and community-building is a powerful strategy for long-term success on social media. By sharing your brand’s story, engaging personally, and fostering a genuine community, you'll build trust and create lasting relationships with your audience.

    So, take a step back from the hard sell and start focusing on what truly matters: authentic connections and meaningful engagement. Your audience will thank you for it, and your social media presence will thrive!

    At That RANDOM Agency, we utilize two of our core values – curiosity and collaboration – to bring you consistent content helping you learn about the great digital landscape and how to operate like a boss within it. Check out our other blog posts on our Random Thoughts page, or schedule a discovery call today!

    How to Find Your Podcast Niche: A Step-by-Step Guide

    two men recording a podcast with a microphone and phone

    You’ve probably heard the jokes - “everybody has a podcast these days.” Which implies that the podcast space is a bit overcrowded at the moment. It’s also exactly why you need to find your podcast niche.

    Starting a podcast is an exciting venture, but finding your niche is essential to stand out in the crowded podcasting space. A well-defined niche helps you attract a dedicated audience and makes your podcast more memorable. Here’s a guide on how to identify and refine your podcast niche.

    What is a Podcast Niche?

    person-shaped icon filled in with red in the middle of a crowd of black icons to represent standing out or finding a "niche"

    A podcast niche is a specific topic or area of interest that your podcast focuses on. It’s the unique angle that sets your show apart from others. By zeroing in on a niche, you can target a particular audience that is passionate about that subject. Your niche defines your podcast's identity and appeal, whether it’s true crime, personal finance, or quirky hobbies.

    How to Determine Your Podcast Niche

    Identify Your Passions and Expertise

    Start by listing topics you’re passionate about and knowledgeable about. Your enthusiasm will translate into engaging content. For example, a podcast exploring historical destinations could be a great fit if you're an avid traveler and a history buff.

    Research Market Demand

    Check if there’s an audience for your chosen topic. Use tools like Google Trends or podcast directories to see how popular your potential niche is. Look for gaps in existing podcasts where you can offer a fresh perspective.

    Analyze Competitors

    Listen to other podcasts in your chosen field. Identify what they’re doing well and where they might be lacking. This analysis helps you find opportunities to offer something unique or improve on existing content.

    Define Your Target Audience

    Understand who your ideal listeners are. Consider their age, interests, and challenges. Tailor your podcast content to address their needs and preferences. Creating listener personas can help in honing your focus.

    Refine Your Unique Angle

    Develop a unique perspective or format for your podcast. Maybe you’re bringing a new twist to an old topic or focusing on an underserved sub-niche. The goal is to carve out a space where your podcast can shine.

    Tips and Examples for Refining Your Podcast Niche

    Test Different Formats

    Experiment with podcast formats—interviews, solo episodes, or panel discussions—to see what resonates with your audience. For instance, a true crime podcast could work well with a mix of investigative storytelling and guest interviews.

    Engage with Your Audience

    Use social media and listener feedback to gauge interest and refine your content. Engage with your audience through surveys or Q&A sessions to understand their preferences and adjust your podcast accordingly.

    Create a Content Calendar

    Plan your episodes around your niche to ensure consistent and relevant content. For example, if your niche is personal finance, you might align episodes with tax season, retirement planning, or budgeting tips.

    Network with Industry Experts

    Collaborate with experts or influencers within your niche to boost your credibility and attract more listeners. Their endorsement can provide valuable exposure and enhance your podcast’s reputation.

    Stay Adaptable

    Be open to evolving your niche based on audience feedback and industry trends. For instance, if you start with a general health podcast but find a specific interest in mental wellness among your listeners, consider focusing more on that topic.

    Examples of Successful Podcast Niches

    "How I Built This"

    This podcast by Guy Raz explores the stories behind successful companies. It’s a great example of focusing on entrepreneurship and business insights.

    Listen to the latest episode

    "Lore"

    Aaron Mahnke’s podcast delves into historical myths and legends, combining storytelling with historical research. It stands out by merging true crime with folklore.

    Listen to the latest episode

    "The Daily"

    The New York Times podcast offers a daily news briefing, catering to listeners who want a quick, in-depth look at current events. Its niche is daily news analysis and reporting.

    Listen to the latest episode

    Finding your podcast niche is crucial for building a dedicated audience and standing out in the podcasting world. You can create a podcast that resonates and thrives by focusing on your passions, understanding your audience, and refining your unique angle. 

    At That RANDOM Agency, we utilize two of our core values – curiosity and collaboration – to bring you consistent content helping you learn about the great digital landscape and how to operate like a boss within it. Check out our other blog posts on our Random Thoughts page, or schedule a discovery call today!

    Recipe for Engagement: Using User-Generated Content to Promote Your Food and Drink Brand

    phone screen showing man recording behind the camera in the kitchen representing a food and drink brand online

    Breaking through the monotonous feed on social media with creative, eye-catching, and engaging content is every brand’s goal, right? But we’re all human, and we all have limits. Creativity and innovation can only go so far. When we look at the recipe for engagement, one ingredient stands out as both a powerful and authentic way to engage with your audience: user-generated content (UGC). 

    For food and drink brands, leveraging UGC can be a game-changer, transforming loyal customers into brand advocates and amplifying your reach without breaking the bank. Let’s crack one open to see how you can use UGC to boost your brand’s visibility and engagement. 

    What is User-Generated Content?

    User-generated content, or UGC, refers to any form of content, such as photos, videos, reviews, or social media posts, created by your customers rather than by your brand. Think of it as digital word-of-mouth, where your audience shares their personal experiences with your products.UGC is often more relatable and trustworthy to potential customers than traditional advertising. That’s because UGC comes from real people using your real product for real in their real everyday lives. And when people share how much they enjoyed your product, more people want to experience it, too! Really!

    screenshots of videos from Sam's Fresh Salsa on instagram showcasing the use of user generated content versus brand content

    Why UGC is a Game-Changer for Food and Drink Brands

    1. Authenticity and Trust: In a world where consumers are bombarded with advertisements, authenticity is key.
    2. Increased Engagement: UGC encourages more interaction from your audience.
    screenshots of comments on instagram showing effectiveness of user generated content
    3. Cost-Effective Content Creation: Creating high-quality content can be expensive and time-consuming.

    How to Effectively Use UGC for Your Food and Drink Brand

    1. Encourage Content Creation: Start by motivating your customers to share their experiences.
    screenshots of photos and comments on instagram from a food and drink brand
    2. Share and Celebrate UGC: Once you've gathered some impressive user-generated content, showcase it!
    3. Engage with Your Audience: Don't just collect UGC; engage with it!
    4. Incorporate UGC into Your Marketing Strategy: Think beyond social media!
    5. Monitor and Measure Success: Keep an eye on the impact of your UGC efforts.

    Brands Harnessing The Power of UGC

    Many food and drink brands are doing their big one by sharing engaging UGC. Here are a few accounts that got us locked in:

    1. Whiny Baby

    Given that Whiny Baby’s entire brand revolves around bringing people together, this one isn’t surprising! As a small business just getting started, the Founder and CEO of Whiny Baby took to social media and asked all Whiny Babies for a favor–to head to their local stores, find Whiny Baby on the shelves, and share it on social media! Check out Founder Jess Druey’s cry for help and how wine lovers responded:

    girl holding up whiny baby wine to encourage user generated content
    girl signaling a secret or whisper holding whiny baby wine in a user generated content post
    2. Califia Farms

    It can be something as simple as having a cup of coffee in the morning that makes people feel seen! Califia Farms consistently shares relatable POVs and at-home coffee recipes created by their fans on their Instagram page. These two types of UGC are a great way to build community, connect with users, and create excitement for what’s next!

    girl showing two califia farms ice coffee products in a user generated content showcased on their profile
    3. Kodiak Cakes

    Another rendition of the recipe UGC route that has us coming back for more is Kodiak Cakes! Sharing recipes created by users who love your products is a great way to show love to your audience, inspire other users, and build a community of creative, food-loving individuals! C’mon, who wouldn’t want to try this delicious breakfast recipe?

    pancakes recipe using kodiak cakes in a user generated content video on their profile

    Incorporating user-generated content into your food and drink brand’s marketing strategy is like adding a secret ingredient that boosts flavor and appeal. It builds trust, increases engagement, and provides a cost-effective way to showcase your products. By encouraging your customers to share their experiences and celebrating their contributions, you can create a vibrant and authentic brand presence that resonates with your audience. Ready to cook up some engagement? Let RANDOM start harnessing the power of UGC and watch your brand’s online presence sizzle! Contact us today.

    More RANDOM Resources for Food & Beverage Brands: 

    Content Ideas for Food Brands

    The Importance of Seasonal and Timely Content 

    5 Food Brands That Just Get Social Media 2023 

    Are All Social Media Metrics Created Equal? 

    How to Measure the Success of Your Influencer Campaign Is SMS Right For Your Brand?

    At That RANDOM Agency, we utilize two of our core values – curiosity and collaboration – to bring you consistent content helping you learn about the great digital landscape and how to operate like a boss within it. Check out our other blog posts on our Random Thoughts page or schedule a discovery call today!

    10 Social Media Tips for Nonprofits: Celebrating National Nonprofit Day

    man volunteer handing items to woman in line

    When you think of innovative brands on social media, for-profit companies like Duolingo or Wendy’s might be the first to come to mind. But nonprofit organizations also have a place in the social sphere–and an important one, too!  For nonprofit organizations, leveraging social media effectively can amplify your impact, raise awareness, and engage supporters. Here are some essential tips to enhance nonprofits’ social media presence:

    Social Media Tip #1: Craft Compelling Stories

    Stories have the power to inspire action. Share impactful stories of individuals or communities positively affected by your nonprofit's work. Use visuals like photos and videos to make your stories more engaging and memorable.

    Take this video from Austin Angels, for example:

    By telling the story of a local corporate partner, their CEO effectively communicates the importance of community partners and the impact of their support.

    Social Media Tip #2: Highlight Achievements and Milestones

    Celebrate your nonprofit's achievements, milestones, and impact metrics. Create infographics or share success stories that demonstrate your initiatives' tangible outcomes.

    Take this post by FAMD, for example–Sharing their impact in a way that is easily digestible and still effectively highlights their achievements:

    Social Media Tip #3: Engage with Supporters

    Social media is all about building relationships. Be sure to respond promptly to comments, messages, and mentions. You never know where a response might lead! Create content encouraging supporters to share their experiences and why they support your cause. Sharing these stories will help spread awareness and ultimately build your nonprofit’s credibility. Another great way to foster community engagement is to host live Q&A sessions or virtual events!

    Speaking of virtual events, in 2020, Mariners Inn, a nonprofit based in Detroit, enlisted RANDOM to create and promote a virtual version of its annual concert benefit. With the help of RANDOM, Mariners Inn had over 3,000 live viewers and exceeded their donation goal. Read more about how we supported Mariners Inn with our digital expertise by viewing the case study. 

    Social Media Tip #4: Utilize Hashtags Strategically

    Hashtags are a long-standing tactic that helps your profile reach a broader audience. It’s important to use hashtags that are relevant to your cause, event, or post. The ideal number of hashtags can vary depending on what platform you are using–so be sure to do your research!

    For a quick hashtag overview, check out this reel from our RANDOM team:

    And if you’re having a hard time finding relevant hashtags, try this trending hashtag tool we’ve come to know and love created by Inflact.

    Social Media Tip #5: Create Educational Content

    Educate your audience about the issues your nonprofit addresses. Share informative posts, tips, and resources related to your cause. Position your organization as a thought leader in your field by sharing insights and expertise.

    This post by Six Degrees is a great representation of how you can inform your audience, old and new, about your organization’s mission and vision:

    Social Media Tip #6: Partner with Influencers and Supporters

    Collaborate with influencers, ambassadors, or well-known supporters who are passionate about your cause. Their endorsement can amplify your message and reach new audiences. Consider even featuring them in your content or campaigns! 

    Now, we are well aware that not all nonprofits can get John Legend and Chrissy Teigen to make an appearance at their next event. But, collaborating with well-known supporters, even ones close to your community, is a great way to spread the word about your cause:

    Social Media Tip #7: Share User Stories and Testimonials

    Feature testimonials from beneficiaries, volunteers, or donors to showcase the real-world impact of your nonprofit's work. User-generated content adds authenticity and builds trust among your audience.

    This post from Kat-Katha does a beautiful job of sharing one of their volunteers’ stories, including how her involvement with the organization has impacted her and those she’s worked with:

    Social Media Tip #8: Utilize Nonprofit-Specific Tools

    Maximize your efforts on social media by utilizing everything that’s offered to you. Many platforms incorporate a way for nonprofits to receive donations without their viewers even having to leave the app. Just take a look at how TikTok supports nonprofit fundraising efforts here.

    Social Media Tip #9: Be Aware of Awareness Days

    Watch for amplification opportunities like designated cause awareness and giving days. These days can range from specific to broad and normally incorporate a related hashtag. No matter the cause of your nonprofit, there is most likely a day for you!

    If you’re looking for a good place to start, check out this list from Nonprofit Tech For Good: 2024 Cause Awareness & Giving Day Calendar for Nonprofits.

    Social Media Tip #10: Measure and Adapt

    Track key metrics such as engagement rates, reach, donations, and volunteer sign-ups to gauge the effectiveness of your social media efforts. Use analytics tools to understand what content resonates most with your audience and adjust your strategy accordingly.

    There are plenty of ways to view your metrics at no cost. Consider free tools such as Meta Business Suite (for Facebook and Instagram) and utilizing native analytics tools offered by other social media platforms. 

    By implementing these social media tips, nonprofits can effectively raise awareness, engage supporters, and drive meaningful action for their causes.

    If you want to enhance your nonprofit’s social media presence, contact the RANDOM team to get started.

    Decoding Success: How to Measure the Impact of Your Influencer Marketing Campaign

    Influencer marketing has become a cornerstone of many brands' digital strategies, but how do you know if it's working? Let’s explore the key metrics and methods for measuring the success of influencer campaigns, which will help you optimize your marketing efforts.

    Key Metrics for Influencer Marketing 

    First, let’s review the key metrics that you should consider when analyzing your influencer campaign. 

    RANDOM Tip: Implementing campaign-specific UTM codes is a quick and easy way to track clicks and conversions driven by your influencer content.

    To better understand metrics in general, check out our blog post that goes into further detail about the application of metrics on social media.

    Choose the Right Tools for Influencer Campaigns

    Selecting the right tools is essential for accurate campaign tracking. By leveraging various analytics platforms and tracking tools, you can gather comprehensive data to measure campaign performance effectively. Consider these tools when determining what method works best for you:

    screenshot of numbers on instagram insights
    Caption: Example of native insights on Instagram pertaining to the performance of an Instagram Reel

    Set Clear Campaign Objectives

    Establishing clear objectives and key performance indicators (KPIs) before launching an influencer campaign is crucial. By defining goals, setting benchmarks, and aligning KPIs with desired outcomes, you can properly measure campaign success and demonstrate ROI effectively.

    OBJECTIVE:POTENTIAL KPIs:
    Increase Brand AwarenessReach, impressions, shares, brand mentions
    Drive Website TrafficCTR, website visits, time spent on site
    Boost Product SalesConversion rate, revenue generated, number of purchases
    Enhance Audience EngagementEngagement rate, post likes, comments, or shares

    Analyze Results and Iterate

    Once campaign data is collected, the next step is to analyze the results and extract actionable insights. By doing the following tasks, you can optimize your influencer marketing strategies and drive continuous improvement in future campaigns. 

    Measuring the success of your influencer marketing campaigns is essential for maximizing ROI and driving continuous improvement. By leveraging key metrics, tools, and strategic analysis, you can begin to gain valuable insights into campaign performance, refine your approach, and achieve meaningful results in the ever-evolving landscape of influencer marketing.

    Looking for an expert to launch your next influencer marketing campaign? You’re in the right place! Through a relationship-centric approach and authentic connections with influencers, we're able to elevate awareness, advocacy, and action for your brand. Contact us to get started.

    ↪ Click here to learn more about our approach to influencer marketing.

    ↪ Discover how we spread awareness of Revol Green’s expansion into Texas with the help of local influencers.

    Crafting Compelling Lead Magnets: Best Practices for Generating Quality Leads

    hand holding magnet directed towards cutouts in the shape of people to mimic lead generation

    Lead magnets serve as powerful tools for capturing the attention of potential customers and converting them into, well, leads. However, not all lead magnets are created equal. To maximize their effectiveness, it's essential to understand and implement best practices. Read on as we explore best practices for lead generation to create quality leads for your business.

     Know Your Audience

    Before creating a lead magnet, it's crucial to have a deep understanding of your target audience's needs, pain points, and preferences. Conduct thorough research and gather insights to tailor your lead magnet to resonate with your audience effectively.

    When defining your audience, consider questions such as: 

     Offer Value and Relevance

    A successful lead magnet provides tangible value to your audience and addresses a specific problem or desire they have. Ensure that your lead magnet offers a solution, valuable information, or a unique resource that is relevant to your audience's interests and challenges. 

    Check out this quick guide outlining the various types of lead magnets to help spark your next idea:

    chart with various icons and descriptions

    Keep It Clear and Concise

    The best lead magnets are easy to understand and consume quickly. Keep your messaging clear and concise, avoiding unnecessary jargon or complexity. Use attention-grabbing headlines and bullet points to highlight key benefits and features.

     Provide Instant Gratification

    In today's fast-paced digital landscape, people expect instant results. Design your lead magnet to deliver immediate value or solve an immediate problem for your audience. Whether it's a downloadable guide, checklist, template, or webinar, ensure that your lead magnet offers immediate gratification.

    Speaking of downloadable guides, check out our most recent lead magnet that we created for businesses looking to amplify their team via LinkedIn. Click here to download.

    screenshot of document from website that shows a lead magnet that follows best practices

    Create High-Quality Content

    Quality matters when it comes to lead magnets. Invest time and resources into creating high-quality content that is well-written, visually appealing, and professionally designed. A polished lead magnet reflects positively on your brand and increases its perceived value. And this goes for both the lead magnet and any ad design you create to promote your content.

    Optimize for Conversion

    Maximize the effectiveness of your lead magnet by optimizing it for conversion. Include clear calls-to-action (CTAs) that prompt users to take the next step, whether it's subscribing to your email list, downloading a resource, or signing up for a webinar. Place your CTAs strategically and make them stand out visually.

    Test and Iterate

    Continuous improvement is key to refining your lead magnet strategy. Test different formats, messaging, and design elements to see what resonates best with your audience. Analyze performance metrics such as conversion rates, engagement, and lead quality, and use this data to iterate and optimize your lead magnets over time.

    Crafting compelling lead magnets is an essential component of any successful digital marketing strategy. By following these lead generation best practices, you can create lead magnets that resonate with your audience, drive engagement, and ultimately generate quality leads for your business. Remember to always prioritize value, relevance, and optimization to maximize the effectiveness of your lead magnet efforts.

    Want to incorporate these best practices into your lead magnet strategy? Let us set you on the path to success in capturing and nurturing leads effectively. Send a message by clicking the button below. 

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