Reflecting on 9 Years of Pride Month Marketing: Brand Evolution, Successes, and Challenges

We’re just one year out from the 10th anniversary of the landmark Supreme Court decision that legalized same-sex marriage in the United States. Where big brands once ignored the LGBTQ+ community, this court decision opened doors for businesses to intentionally seek out and market to queer audiences. 

Since then, brands have played a significant role – for better or worse – in shaping the narrative around Pride Month every June. 

Take a journey with us to explore how Pride Month marketing has evolved over the years. We’re diving into the biggest successes, the biggest failures, and where brands need to go from here. 

Early Years of Pride Month Marketing

The Obergefell v. Hodges decision ruled in favor of same-sex marriage on June 26, 2015. In the early years following this decision, Pride Month marketing efforts from brands were often superficial and lacked genuine engagement with LGBTQ+ communities. 

The rainbow-washing had begun. Brands were often releasing new versions of their products covered in rainbows or cringey Pride-related designs. What was missing? Significant contributions to the LGBTQ+ community. 

Let’s take a look at a couple brand campaigns from past years that embody this early sentiment around Pride Month marketing.

Skittles, 2016 

For Pride in London, Skittles briefly redesigned their packaging and candy to black and white, in the name of “giving up their rainbow.” 

For years, Skittles had already been centering their advertising on their slogan “Taste the Rainbow.” But when the opportunity came along to play up the Pride Month rainbow aesthetic, the brand took a more creative route. “Only one rainbow matters,” their campaign said. 

We won’t lie, the messaging was smart. We’ll give them props for doing more than just slapping an extra rainbow on top of their normal rainbow and calling it a day. 

But by sacrificing their signature branding in the name of giving the spotlight to the LGBTQ+ community, Skittles played a performative martyr role. It was giving “Look at how great of allies we are”-vibes. In essence they were explicitly acknowledging the queer community, but mostly promoting a gimmicky product without meaningful action.

Spoiler alert: we see Skittles evolve this campaign over the years as cultural mindsets and standards start to shift. More on that later. 

Burger King, 2022

In June 2022, the Instagram account for Burger King Austria shared a post advertising their Whopper with either two top buns or two bottom buns.

View this post on Instagram

A post shared by BURGER KING® Österreich (@burgerkingaustria)

(Note that the post is still live. Brave.)

The post went viral, and not in a good way. Criticism for this post came from across the globe, with queer individuals calling the post tone-deaf. 

The agency behind the post issued an apology, saying they “didn’t check well enough with community members on different interpretations of the Pride Whopper.”

With this apology, however, came feedback from some LGBTQ LinkedIn users actually defending the ad. “People need to take a joke and not have a competition of who can be the wokest of the woke. If I was at your agency, it would have my big gay approval,” said one commenter. 

Needless to say, this Instagram post created a lot of division in both the LGBTQ+ community and the marketing industry. How far is too far? Is edgy humor allowed to play a role in Pride Month marketing? How deeply should LGBTQ+ people be consulted before these campaigns go live? These are all difficult questions that marketers today must face. 

Let’s take a look at some examples of how these questions might be answered. 

Recent Evolutions of Pride Month Marketing 

With years of trial and error under their belts, many brands have continued to improve their Pride Month digital campaigns, especially as consumers expect more significant, thoughtful campaigns. 

Time to revisit our good friends at Skittles. 

Skittles, 2023

In the years after their first “give back the rainbow” campaign, Skittles has stepped up their game. They have contributed profits from their Pride packs to LGBTQ+ organizations and began to partner with LGBTQ+ individuals. 

View this post on Instagram

A post shared by SKITTLES (@skittles)

For Pride Month in 2023, Skittles launched their campaign, “There’s a story in every rainbow.” 

The brand partnered with queer artists to design special edition packs of Skittles. They also partnered with non-profit GLAAD to uplift the real stories of LGBTQ people. 

Seven years out from their original Pride marketing, Skittles has come a long way. They’ve worked to de-center themselves and instead give the spotlight to queer artists and individuals who deserve to have their voices heard. 

Abercrombie, 2023 

The rise of influencer marketing has opened up new opportunities for brands to join in on Pride Month marketing while centering queer voices. 


PROUD YEAR-ROUND 🏳️‍🌈🏳️‍⚧️ @abercrombie • what an absolute honor to be in company with such incredible people in our community celebrating who we are and who we love ❤️ #abercrombiepartner #prideyearround #transman #lgbtqiaplus #transpride #pride

♬ original sound – Luke Wesley Pearson

For Pride Month last year, Abercrombie partnered with trans TikTok influencer Luke Wesley Pearson to do a photoshoot with their Pride collection, prompting behind-the-scenes footage. 

Influencer marketing is impactful for boosting credibility and connecting with your audience in a more genuine way. This marketing tactic from Abercrombie is a great example of how consumers resonate more with influencers than in-your-face rainbow washing from brands. 

The North Face, 2023

In a year when drag was under attack in politics, The North Face stood their ground with the community by partnering with drag performer Pattie Gonia. 

View this post on Instagram

A post shared by Pattie Gonia (@pattiegonia)

Other brands that have tried to use humor in their Pride Month marketing have faced negative feedback. This campaign allows Pattie Gonia’s personality and comic skills to shine, using humor in a way that genuinely connects with the target audience. 

Present and Future Challenges for Pride Month Marketing

Consumers are holding brands to higher standards, expecting to see monetary contributions to LGBTQ+ organizations and collaborations with queer influencers. They’re also calling for brands to celebrate Pride and uplift queer voices throughout the entire year, not just when it’s convenient in June. 

Bottom line? People want to see that brands actually care and are making a legitimate difference.

However, recent political shifts have made matters harder for brands. 

In 2023, a record 510 anti-LGBTQ bills were introduced in legislatures across the United States – nearly three times that in 2022. There have been heavy focuses on attacking healthcare for transgender youth, restricting discussions about sexual orientation and gender identity in schools, and banning drag performances. 

These far-right sentiments have made deep impacts on the world of marketing. In May 2023, Target’s Pride Month merchandise received violent criticism from conservatives online, calling for boycotts of the store and even making threats against employees

In response, Target pulled Pride Month from some of its stores, prompting criticism from the LGBTQ community. This year, Target announced once again they’d only sell their Pride merch online and in select stores. 

This is one of the biggest challenges brands face in today’s cultural and political climate. What’s the perfect balance between being true allies in the fight for LGBTQ rights and avoiding backlash? 

The truth is, brands must decide what they care about more: profits or people. 

Looking for more insights on the evolution of digital marketing and how your brand can level up? Reach out to our team at Random below. 

Meet Anna, Our Newest Digital Marketing Intern

Say hi to Anna, one of Random Agency’s newest Digital Marketing Interns! We can’t wait to get to know her, and what better way to do that than a Q & A?

First, the obvious question: Why did you choose Random Agency?

I first heard about Random this past January when I met with Emily Carion, Random’s Senior Digital Media Specialist. I met Emily through my previous internship at my university since she held my position two years ago. She told me about Random and I was immediately drawn to it, so when I saw the job opening, I applied as soon as I could. Random was also the first company I actually enjoyed going through the interview process with. I submitted a social media post for part of my application, and I appreciated how Random valued my creativity from the beginning. Ever since, I have followed along with Random and knew it was a company I wanted to be a part of. I admire that Random prides itself on its company culture by truly supporting its employees.

Tell us three cool things about yourself.

  1.  I have danced for 19 years (started when I was 2) and have loved it ever since!
  2.  I flew into the Grand Canyon on a helicopter.
  3.  I have two first names.

Favorite TV show?

I am obsessed with Vanderpump Rules right now. I am not sure what I am going to do when I finish the Season 11 reunion. 

If money was no object, where would you go and what would you do?

I would love the opportunity to travel anywhere around the globe. I have never been out of North America; so, traveling anywhere out of the country to explore different cultures and gain more experiences would be amazing! My dream vacation spots are Bora Bora, Japan, and basically anywhere in Europe. 

What’s in your refrigerator right now?

All of my favorite foods. I have leftovers from my favorite restaurant, Ruth Chris, Trader Joe’s soup dumplings, and Ben & Jerry Marshmallow Sky ice cream. I have basic grocery necessities, too, but those three are my highlights. 

If you could have a superpower, what would it be?

Telekinesis. It would be so cool to move things with my mind. If I am in bed and want the remote? Boom, I got it. Hungry? Boom, I got something from the fridge. Traffic? Boom, move my car in front of everyone. I would love it.

What’s your favorite childhood memory?

I used to travel every summer from eighth grade to junior year of high school to train in LA for dance. I went with my studio dance friends (along with supervision) and we would rent out a house and dance for two weeks straight while traveling around California. 

Name one thing you wish you could do better.

I wish I could sing better. 

Which three things would you take to a desert island?

  1.  My mom
  2.  Water filter 
  3.  Siren/flare to get someone’s attention to save me and my mom 

What is the last book you read?

Attached. by Amir Levine, M.D., and Rachel S.F. Heller, M.A.

What is your favorite account to follow on Instagram?

I love keeping up with @allisonkuch and her family!

Boosting SEO for Voice Search: A Game-Changer for Digital Marketing Success

Woman wearing a white shirt and glasses holds a phone near her mouth, speaking into it.

Why type in your search when you can speak it instead? Voice search has emerged as a powerful tool reshaping the way we interact with search engines, and utilizing voice search is highly influential in digital marketing today.

Let’s dive into what voice search entails and our top strategies for optimizing for it. 

What is Voice Search and Why Does It Matter?

“Hey Siri, what is voice search?”

Voice search enables users to perform searches using spoken commands rather than typing into a search engine. 

So whenever you find yourself saying “Hey Siri,” “Hey Alexa,” or “Hey Google,” you’re engaging in voice search. 

Dialogue of a Siri search, "Hey Siri what are some tips for starting a garden. Here's what I found."
Dialogue of Siri describing the first steps in starting a garden.

With the rise of virtual assistants like Siri, Alexa, and Google Assistant, voice search has become increasingly prevalent, offering convenience and accessibility to users worldwide. The number of digital voice assistants in use worldwide is projected to reach 8.4 billion by 2024. 

Embracing voice search technology is essential for businesses to meet the evolving needs of consumers and enhance their online visibility.

27% of global online users are using mobile voice search.

How Voice Search Impacts Digital Marketing

As if keeping up with all the social, website, podcast, and influencer marketing wasn’t enough, marketers are presented with another channel to optimize for. But trust us, this one’s worth it. 

Optimizing for voice search is crucial for improving website rankings, increasing organic traffic, and enhancing user experience

By understanding user intent and tailoring content to match what users are searching for, businesses can effectively leverage voice search to attract and engage their target audience.

With that said, how can marketers ensure they’re leveraging voice search?

A survey by BrightEdge found that 31% of marketers believe voice search is the most significant trend impacting their SEO strategy.

Let’s get to work. These five strategies are an effective place to start with updating your website to be voice search-optimized.

Keyword Optimization

Conduct thorough keyword research to identify long-tail keywords and phrases commonly used in voice search queries. Focus on natural language and conversational keywords that reflect how users speak rather than type. Think human, not robot

A screenshot of the GoodNes website homepage, where you can see food on a table and a button for seeing recipes.

Optimize content to appear in featured snippets, which often serve as the source for voice search answers. Research by Backlinko indicates that featured snippets appear in 40.7% of voice search results. Structure content in a concise and informative format, answering common questions directly within the text. Just another reason to keep your digital content short and sweet. 

Local SEO

Prioritize local optimization to capture voice search queries related to location-based searches. Claim and optimize your Google My Business listing, incorporate location-specific keywords, and ensure consistency across online directories. 

A screenshot of the Store Locations page on Patagonia's website.

Page Speed and Mobile Optimization

Improve website performance and mobile usability to accommodate voice search users. Improve your page speed, use intuitive design, and enhance mobile usability to deliver a seamless experience across devices.

Natural Language

Tailor content to match the conversational tone and language used in voice search queries. Write in a clear, concise manner, addressing common questions and providing valuable insights that align with user intent. Again, think human, not robot

As more people use voice search in their everyday lives, it’s a must for brands to keep in mind. Optimizing your website for voice search could very well be the way you boost awareness and generate more traffic for your business. 

Looking to elevate your digital marketing and SEO strategy? Let Random guide you through the world of voice search optimization and beyond. Send us a message below.

Meet Kristin, Our New Digital Marketing Intern

Say hi to Kristin, one of Random Agency’s newest Digital Marketing Interns! We can’t wait to get to know her and what better way to do that than a Q & A?

First, the obvious question: Why did you choose Random Agency?

I chose Random Agency because their creativity and ambition were immediately apparent through our initial conversations and their fun online presence. It was clear that Random was a small, but mighty team and it made me super eager to join such a dynamic company to deepen my knowledge in digital marketing! Their empathetic approach promised a nurturing space for my personal and professional growth.

Tell us three cool things about yourself.

  1. I love to dance! I’ve trained in contemporary, lyrical, and jazz styles and now I really want to explore hip-hop. 
  2. I’ve visited over 20 countries.
  3. One of my favorite things to do in my free time is try different cafes and boba shops!

Favorite TV show?

Avatar: The Last Airbender. It’s very nostalgic of my childhood and, of course, a beautifully done show.

If money was no object, where would you go and what would you do?

I would travel and eat, and then travel and eat more! Right now, I’d especially love to travel to East Asia, a region I have yet to explore more of.

What’s in your refrigerator right now?

My fridge is pretty empty right now, except for some milk, leftovers, and a jug of thai tea I made.

If you could have a superpower, what would it be?

Time travel. 

What’s your favorite childhood memory?

Every summer when I was young, my family and I would spend a week at a small beachside condo. We would invite relatives and friends over for a BBQ, play at the beach, or hang out at the pool. Definitely one of my favorite childhood memories.

Name one thing you wish you could do better.

Probably sing or play instruments better. 

Which three things would you take to a desert island?

  1. My mom for moral support  
  2. A water filter
  3. An air mattress

What is the last book you read?

Yellowface by R.F. Kuang. Highly recommend it.

What is your favorite account to follow on Instagram?

At the moment, it’s @karocrafts!

Mastering the Art of Podcast Trailers: A Beginner’s Guide

Woman wearing headphones, sitting at a desk, and speaking into a podcast microphone.

Podcast trailers are the ultimate teaser for your show, creating anticipation among your audience. Think of it as your first impression with your potential listeners; one that should hook your audience and engage them enough to explore more of your episodes. 

Let’s break down the essentials of crafting a compelling podcast trailer that leaves listeners eager to hit that subscribe button.

Keep It Concise 

Your podcast trailer should clock in shorter than a full episode, aiming for around 60 seconds or less. 

The goal? To provide a sneak peek into what your podcast is all about and leave your audience craving more.Here’s an example of a podcast trailer from REACH that hooks listeners, lists topics explored in the show, and includes clips from episodes, all in one minute.

Let’s Talk Content

Your trailer should cover these essential elements:

It might take a bit of practice to hit each of these points in a minute-long trailer, but here’s a great example from Good Inside to take inspiration from:

Inject Personality!

Your podcast trailer sets the tone for your entire show, so let your creativity shine. 

Whether your podcast is light-hearted and upbeat or serious and informative, infuse your trailer with clips from future episodes, music, sound effects, and anything else that reflects the vibe of your podcast.Here’s a great example of a podcast trailer from The Journal that immediately hooks listeners by revealing the purpose and tone of the show, including clips from their future episodes. 

Crafting the perfect podcast trailer is a blend of art and strategy. Keep it short, sweet, and engaging, ensuring it leaves a lasting impression on your audience. 

Need help mastering your podcast trailer? Reach out to us at That Random Agency today, and let’s make your podcast debut one to remember!

How a TikTok Ban Could Impact Social Media Marketing

Split graphic, with a photo of the House of Representatives on the left. On the right, a photo of a hand holding a phone with the TikTok logo on the screen.

The digital sphere thrives on innovation and connectivity, and few platforms embody this spirit quite like TikTok. 

However, recent legislative moves have cast a shadow over its future. 

Beyond its implications for individual users, the potential ban raises significant questions about the future landscape of social media marketing. 

What Would the Bill Do?

On Wednesday, March 13, the House of Representatives passed a bill that would force the parent company of TikTok, ByteDance, to sell off the platform to an entity in a non-hostile nation. 

The sale would have to happen within 180 days to avoid the app being banned from U.S. app stores and web hosting services.

The bill still needs to be passed in the Senate, but President Biden has said he would sign the bill into law if it passes through Congress. 

While the anticipation builds, we’re diving into what a TikTok ban could look like for the future of social media marketing. 

How a TikTok Ban Could Disrupt Marketing Strategies

TikTok has emerged as a goldmine for brands seeking to engage with younger demographics through innovative and authentic content. 

Its algorithm-driven approach and emphasis on user-generated content have allowed businesses to connect with audiences in unprecedented ways. 

A ban on TikTok would disrupt these established marketing strategies, forcing brands to pivot to alternative platforms. 

This shift could prompt a renewed focus on platforms that offer similar engagement opportunities, such as Instagram Reels or YouTube Shorts.

Either way, TikTok users are already expressing their emotions about a potential ban. 

How a TikTok Ban Could Foster Innovation and Competition

A ban on TikTok could also present an opportunity for innovation and competition within the social media landscape. 

As platforms vie to capture TikTok’s audience, they may introduce new features and tools to attract both users and advertisers. 

This competition could foster creativity and diversity in marketing approaches. 

Additionally, emerging platforms may seize the opportunity to fill the void left by TikTok, offering unique value propositions and niche audiences for marketers to explore.

As marketers navigate the prospect of a TikTok ban, it’s essential to remain adaptable and forward-thinking, embracing emerging trends while staying true to brand strategy and authenticity.

View this post on Instagram

A post shared by Enrico Incarnati | Social Media Strategy | Content Marketing (@rico.incarnati)

What You Should Do Next

Prepare by performing audience analysis to evaluate your channel strategy. Do you know if your audience is actually on TikTok? 

While TikTok might be the app of the moment, it might not be the most effective platform for your target audience. 

React if this legislation passes. What other platforms (and their features) could work for your strategy? 

Again, while TikTok might be one of the fastest-growing channels, other platforms like Instagram and YouTube could still have benefits for your brand. 

Instagram Reels allow for collaborative posts, which could be great for your content to curate a more community-centered, user-generated tone. 

With YouTube’s search functionality, Shorts could help you reach your target audience who will find value in your content. 

Ultimately, the evolution of social media marketing hinges on our ability to adapt to shifting landscapes and leverage new opportunities for connection and creativity.

Looking for innovative ways to carry your brand forward on social media? Let’s work together! At Random, our curiosity and adaptability are the foundation of everything we do. Reach out to us below to get in touch with our digital marketing experts.  

The Swift Lift: How Taylor Swift Boosts Brands’ Social Media

A graphic including Taylor Swift front and center on stage in one of the outfits from her Eras Tour. Images of viral social media posts about Taylor Swift are in the background.

Taylor Swift, the reigning queen of pop, has taken the world by storm in the last year with her record-breaking world tour, her movie lighting up theaters, and her constant attention from the media. 

She’s not just famous; she’s at that untouchable level of fame that very few celebrities will ever reach.  

But what does that mean for your brand? Well, if you’re not already in on the action, it’s time to hop on the Taylor Swift train. 

Leveraging the pop culture phenomenon that is Taylor Swift can turn your social media campaigns into hits that resonate with the young, passionate audience your brand craves.

(Disclaimer: We aren’t liable for any eye-rolling that occurs from the excessive Taylor Swift puns that lie ahead.)

Sparks Flew with These Brand Posts

Let’s dive into some real-world examples of how brands have expertly harnessed the Taylor Swift phenomenon to amplify their digital presence. 

These posts demonstrate the art of blending Swift’s fame with brand identity, resulting in social media content that not only entertained audiences but also contributed to business success. 

It’s a “Seemingly Ranch” Story

Perhaps the biggest and most hilarious example is the “Seemingly Ranch” phenomenon.

Back in October, while Taylor Swift was attending a Kansas City Chiefs football game, a popular fan account on X posted that Taylor was “eating a piece of chicken with ketchup and seemingly ranch!”

Multiple brands jumped on this, with Hidden Valley Ranch changing their username to “Seemingly Ranch,” and Heinz creating limited edition bottles of Ketchup and Seemingly Ranch. 

View this post on Instagram

A post shared by Heinz (@heinz)

This post went viral, generating nearly double the engagement they receive on an average Instagram post. 

Is It Over Now? More “Seemingly Ranch”

Food brands really went hard on this one. 

Lay’s also leaned forward into the “seemingly ranch” meme by creating a fake mockup of a new flavor of their chips. 

This post currently has 1.2 million views, with their usual post views only being in the thousands. 

Arby’s jumped in as well, recreating Swift’s plate from the viral photo with their own chicken wings. 

This post currently has over 5 million views, with their usual post views being less than 50k. 

Gold Rush: The NFL Cashes In

The whole world, it seems, has been watching Taylor Swift’s attendance at the Chiefs games. 

The NFL social media accounts have cashed in on this opportunity, of course. One Taylor Swift GIF they shared on X garnered more than 11 million views.

Her appearances have also led to a reported increase in NFL ratings and viewership. The game she attended on Sunday, October 1 of last year drew in 27 million viewers, the most-watched Sunday show since the 2023 Super Bowl

Now that the Chiefs will be in the Super Bowl this year, we’re sure millions of eyes will be watching to see if Swift attends to support her boyfriend Travis Kelce

We’re curious to see what marketing opportunities brands will jump on to take advantage of Swift’s appearance at the most-watched sporting event of the year. 

Never Go Out of Style

One brand that quickly jumped on the Swift marketing train was KidSuper Studios, who designed an outfit that Travis Kelce was wearing in one viral video of him and Swift leaving a Chiefs game last year. 


p solid day for the two of them 🫡 #taylorswift #traviskelce #kansascitychiefs #nfl (via JarrettPayton/X)

♬ original sound – NFL

The matching jacket and jeans set were originally named “The Bedroom Painting,” but the brand renamed it to “1989 Bedroom Painting” after this video went viral. The set has since sold out. 

We’re in Our Engagement Boost Era

Random has even joined in the Taylor fun, with our rendition on one viral meme back in September.

View this post on Instagram

A post shared by That Random Agency (@thatrandomagency)

This was a top post on our channels that month, and it even received 18% more engagement on our Facebook compared to previous months. 

Question…? How Can You Apply This to Your Content?

In the world of Taylor Swift-themed marketing, speed is your ally. 

Taylor’s cultural moments can come and go in the blink of an eye, so you should have a process in place for expedited approval of reactive posts. 

While we’re not suggesting hiring a whole team dedicated to your Taylor-themed endeavors, we wouldn’t mind having one ourselves.

Dear Reader: Authenticity is Key

Before you sprinkle your content with Taylor Swift references, remember this: authenticity is key. 

Ensure that her presence in your brand’s social posts is genuine and resonates with your audience. If you’re not well-versed in Taylor Swift’s lore, it’s best to tread carefully. 

Using the power of Taylor Swift comes with great responsibility – make sure you’re handling it delicately.

Long Story Short: Be Swift and Genuine

When it comes to leveraging the power of Taylor Swift in your brand’s social media content, the key is to be swift, genuine, and mindful of your audience

Just like Taylor herself, who has mastered the art of reinvention and staying relevant, your brand can find its place in the digital spotlight by embracing the Taylor Swift phenomenon. 

We’ve got a blank space, baby, and we’ll write your name. Our social media experts at Random are ready to turn your next social campaign into a wonderland of success. We’d be enchanted to work with you. Reach out below! 

We Created a Children’s Book Using Only AI – Here’s How We Did It

In this era of scarily fast technological advancements, our world is facing two truths: 

1.  This generation of kids is exposed to the internet and social media and its potential dangers more than any other generation before. 

2.  Generative artificial intelligence is becoming more prevalent in the digital world than ever imagined. 

Pondering these two points, our team at That Random Agency had a lightbulb moment. We’ve always been at the forefront of leveraging innovative tools to create meaningful content; why not throw our hat into this new ring of AI

We wanted to create something that could teach kids about internet safety, all while only using AI. The question was: Could AI write and illustrate a childrens book good enough to publish?

Thus, Internet Safety Sammy was born. 

The book cover for Internet Safety Sammy

How We Used AI to Write It 

The use of ChatGPT has been a rising trend in the digital marketing world, so we choose this as our tool to dive headfirst into and test its limits. 

To first determine how well ChatGPT could capture the essence of a children’s story, we simply asked it: Act as a children’s book writer. 

It churned out a magical tale for kids, but from there we wanted it to weave a narrative that taught lessons on online safety and privacy in a sneakily fun way. 

Next, to establish its knowledge on tips for internet safety for kids, we requested: In the words of a preschool teacher, tell me the top 10 warnings of social media that a child would need to know as they grow up with access to the internet.

This resulted in the following answer:

screenshot of a chatgpt answer to the prompt top 10 warnings of social media tht a child would need to know

Next, we asked ChatGPT to craft a children’s story using these 10 lessons. It gave us a story that was overtly about internet safety, and we wanted a more subtle approach that would still be palatable for kids

We requested the story to be re-written in the setting of outer space, and we fine-tuned from there. We asked for more detail, a reading level for ages 6 to 10, and more inclusion for diverse families. 

After a few manual tweaks from us humans, we had a complete story. 

Mission accomplished. Now we just needed the illustrations. 

How We Used AI to Illustrate It

AI was not only our writer, but our illustrator as well. Here, we tested out Canva’s new Text-to-Image tool.

a screenshot of canvva's magic media

We used the text-to-image tool to describe the graphics we needed. Planets and galaxies would be easy, we thought. But describing the characters and their purposes and contexts in the story? That would be a bit more difficult. 

We prompted the tool to create an image around each subject in the story, utilizing the color pencil art style. 

One example of a prompt we used was, Design a portrait of a futuristic child talking to a mother about what they are seeing on a device. 

It took a few rounds of regenerating the images to get the right fit, but we landed on images to include in each of the chapters.

The images were surprisingly relevant, whimsical, and looked more like an illustrator hand drew them rather than a computer.

From Idea to Print

Now that we had finally completed this ambitious project, we couldn’t just let it live digitally forever.

We knew we wanted physical copies, so we self-published

the printed version of the book Internet Safety Sammy

The book is now available for purchase on Amazon here

Why We’re Making a Galactic Big Deal About It

This book wasn’t just a fun experiment in content creation; it also marks a paradigm shift in digital marketing, where AI becomes more than just a tool. AI is a helpful storyteller and co-creator. 

Here’s why we care so much about this project: 

Random is all about zooming into new frontiers, and this AI-crafted children’s book is just our latest rocket ship into the future of digital marketing. 

We’re your co-pilots in all things social media, SEO, podcasting and beyond! Contact us today to learn more about how we can work together.