• allisonandres
  • Posted by allisonandres
November 11, 2022

With Elon Musk as the new sole owner of Twitter, some users...

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  • allisonandres
  • Posted by allisonandres
October 25, 2022

So you’ve created your social media strategy, posted your content, and engaged with followers. What’s left? Perhaps the most important part: analytics. Join us as we break down some of the most popular analytics tools and whether or not they’re worth your time.

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  • allisonandres
  • Posted by allisonandres
December 17, 2021

Our nation and our communities are growing increasingly diverse. It’s time for brands’ digital marketing to do the same.

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  • allisonandres
  • Posted by allisonandres
September 20, 2021

It might seem a little intimidating at first, but using the Live function on Instagram is perfect for businesses wanting to engage more with their audience. It’s also a great way for followers and customers to hear directly from a brand they love and see a more authentic side of the brand. According to Animoto, video is consumers’ #1 favorite type of content to see from brands on social media. And there’s only one thing better than video—live video! We’ve compiled the best tips for before, during, and after going live on Instagram.

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  • allisonandres
  • Posted by allisonandres
August 23, 2021

Having an abundant email list for your business is a powerful form of owned media that you can leverage to create more loyal customers and increase sales. Social media is important to creating brand awareness, but having an even more direct way to communicate with both your potential and existing customers is essential.

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  • allisonandres
  • Posted by allisonandres
August 9, 2021

There are currently over one billion active users on Instagram. Whether you’re running an account for your small business or for a large company, the question is this: how do you stand out and gain followers? Of course, having a ton of followers doesn’t necessarily guarantee more engagement or loyal fans, but naturally building your presence can help you get there. We’ve compiled the best tips on how to organically grow your Instagram following.

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  • allisonandres
  • Posted by allisonandres
July 26, 2021

Marketing strategies and advertising campaigns often forget about Pinterest, but it has the potential to be a more powerful tool for leveraging brand awareness and sales than the more popular platforms like Facebook and Instagram. Here's why you need Pinterest in 2021.

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  • allisonandres
  • Posted by allisonandres
July 19, 2021

There has never been a more optimal time to launch or revamp a podcast than right now, and it has never been easier to do so. Whether you're launching or going back to the drawing board, here are five podcast essentials.

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