June 2025 Top Social Media Trends and Memes

Let’s dive into the June 2025 top social media trends and what we can learn from them. 

#1: Propaganda I’m Not Falling For

This trend focused less on a specific audio and more on a central message: What “propaganda” are you falling for or not? Users made lists of ideas, habits, and things they either support or don’t support, with simple lifestyle videos in the background.

@recessresto

I’ve tried these all. None of them worked. #propaganda #torontolife #torontomemes

♬ Yacht Club - MusicBox

Why it works: We’ve said it before and’ll probably say it every month: Any time you can bring up “hot takes” and drive conversation around them in the comments is a win. 

Creator To-Do: Keep a close eye out for trending memes like this that allow you or your brand to offer unique perspectives and increase engagement. 


#2: Manchild

We couldn’t write a blog about the trending moments in June without mentioning the virality of Sabrina Carpenter’s song “Manchild,” released last month. A specific verse of the song instantly went viral on TikTok, with users flaming their exes and just generally expressing their anger.

Why it works: Honestly at this point, anything Sabrina does or releases will go viral. She IS the moment right now. But this trend especially gained traction as users got to share their relatable experiences and frustrations. 

Creator To-Do: Fair warning, this one might not be appropriate or relevant for brand accounts, but it is a great reminder to keep an eye on the big music and pop culture moments to evaluate opportunities for posting, not just the niche trends happening in your feed. 


#3: Imma Be

This trend saw users create videos of their daily routines or other transitions to the song “Imma Be” by the Black Eyed Peas. It's iconic, really. Some users even had fun participating in this trend with their pets, which is double iconic. 

@elianorw

Actual footage of my morning routine 🫠 #jobsearch #laidoff

♬ original sound - Abbey Engel
@janethevampireslayer

i tried…and please tag original! #kloudhealth #doctorvlog #diml @omniluxled @Saie

♬ original sound - Abbey Engel

Why it works: Everyone loves showing off their daily routine, especially with an easy-to-film format and recognizable song. This trend also makes it super easy for brands to collaborate with their teams or employees to give their brand a more human side. 

Creator To-Do: We could see this trend continuing into future months, and it inspires us to create more “day-in-the-life” content.  


#4: You’re Not Getting It, It’s Not Clocking

To be honest, we’re not even sure where this video clip originally came from. But this next trend had users creating videos with a clip of Justin Bieber saying, “You’re not getting it. It’s not clocking to you that I’m standing on business.” It’s the not-totally-correct use of cringey Gen Z slang for us. 

@cam_i_am30

if you and your sibling didn’t fight over the Wii remote, what were you even doing?!😭😂 #Meme #MemeCut #wii #nintendo #videogames #funny #justinbieber #sister #brother #sibling #fyp

♬ Its not clocking to you - Chief Green Screens
@blondiegurrl

Like your saying I’m gonna take this fit off without getting a good picture??? No 🤍 #justinbieber

♬ Its not clocking to you - Chief Green Screens

Why it works: People love funny audios that they can make their own and apply to their personal niche.  

Creator To-Do: This is another trend we can see lasting. But even if you don’t participate, this can be your reminder to keep an eye out for funny trending audios that come from ANYWHERE.


Ready to elevate your digital marketing strategy? Chat with our team today! 

8 LGBTQ+ Influencers to Partner With for Your Next Brand Campaign

If your brand is looking to target an LGBTQ+ audience or celebrate Pride in your social media strategy, it needs to be done right. Partnering with LGBTQ+ influencers is one way to make sure your content is thoughtful, respectful, and inclusive. It’s essential to approach partnerships with LGBTQ+ influencers with the goal of supporting their authentic voices and highlighting their individual stories. A well-executed collaboration can build trust, promote inclusivity, and align your brand with social progress.

And especially in our current political climate, putting your money where your mouth is is not optional anymore. Your audience demands it. Let’s dive into 8 LGBTQ+ influencers to partner with in your next campaign, bringing heart and authenticity to your messaging.

@alliehbennett 

Niche: Lifestyle and Fitness

Followers: 630k on TikTok (Macro) 

Allie Bennett is best known for her viral treadmill workouts (see below), which follow themed playlists and encourage you to "strut your heart out." Her videos also often cover current events and her daily life with a humorous edge. 

@alliehbennett

Replying to @emily.gellis the 100th treadmill strut HAD to be a good one - so i put together the most iconic strutting songs that make me feel like the hottest person on the planet 💅🏻 the first song is the first strut video i ever made and cooldown is the song that inspired the full workout playlists (i’m sentimental!! and i will not apopogize!!) i hope you love this one as much as i do, and thank you for hanging around long enough for ONE HUNDRED STRUTS !!!! i really truly would not be here without any of you 🫶🏼 #treadmillstrut #workoutplaylist #wlw

♬ Escapism. - Super Sped Up - RAYE

@georgiabridgers 

Niche: Lifestyle and Comedy

Followers: 142k on Instagram (Mid-Tier)

Georgia Bridgers first emerged as a YouTuber before migrating to short-form platforms like Instagram and TikTok. Her videos are primarily in the lifestyle and comedy niches, and she has a long history of partnering with brands on her channels.

View this post on Instagram

A post shared by GB (@georgiabridgers)


@jammi.dodger

Niche: Current Events and Trans News

Followers: 289k on TikTok (Macro) 

Jamie is another influencer who started as a major YouTuber before growing a sizable audience on TikTok. His content focuses on his identity as a trans man and educates his audience on political and pop culture news related to trans rights.


@kissyduerre

Niche: Fashion

Followers: 683k on TikTok (Macro)

Kissy is a prominent fashion influencer on TikTok, known for sharing OOTDs (outfits of the day) and hairstyles. She’s created a consistent niche for herself, accumulating over 25 million likes. 

@kissyduerre

Y’all rocking with this look or should I go back to drawing room?! 🤭 #fashiontiktok #outfitinspo #naturalhairstyles #slay

♬ A Summer Place - Hollywood Strings Orchestra

@justdeepdrama

Niche: Makeup and Beauty

Followers: 24k on Instagram (Micro) 

Deep Pathare is a beauty influencer whose videos cover glamorous makeup and skincare routines. He often receives 10k+ views on his videos and collaborates with other makeup artists on Instagram. 

View this post on Instagram

A post shared by Deep Pathare (@justdeepdrama)


@jordan_rand

Niche: Fashion and Modeling

Followers: 913k on Instagram (Mega) 

Jordan is a model, motorsports enthusiast, and activist. Her videos cover her racing adventures, modeling career, and relationship with fellow influencer @alairethomas.

View this post on Instagram

A post shared by Jordan Rand (@jordan_rand)


@thejeffreymarsh

Niche: Mental Health and Education

Followers: 684k on TikTok (Macro) 

Jeffrey’s profile is a motivational goldmine. Their videos cover mental health, emotional strength, and LGBTQ+ empowerment.

@thejeffreymarsh

You are not broken. There is nothing wrong with you. Let’s say it together: I do not have to be perfect to be worthy. I do not have to be what they want in order to be lovable. My sparkle is not up for debate. 💫 Being “confident” doesn’t mean pretending you’re fearless — it means loving yourself through the fear. It means whispering “I’m with you” to yourself, even in the tough moments. This is your permission slip to let go of perfection and choose self-kindness instead. 📣 Today, try doing one thing delightfully imperfectly — and notice how free you feel. Tag me when you do. Let’s show the world what real joy looks like. 🌈 #HowToBeYou #TakeYourOwnAdvice #BeYourself #AuthenticSelf #SelfLoveJourney #RadicalSelfLove #NonbinaryJoy #TransIsBeautiful #YouAreWorthy #LiveOutLoud #PerfectlyImperfect #UnconditionalLove #HealingJourney #LGBTQVoices #SpiritualAwakening #EmpowermentQuotes #InnerChildHealing #YouAreNotAlone #SelfCompassion #FearlessLiving #MentalHealthAwareness #AffirmationsDaily #QueerAndProud #GenderEuphoria #ConfidenceIsKindness #SelfCareTips #HealingIsMessy #LoveYourselfFirst #YouBelongHere #JoyfulLiving

♬ original sound - Jeffrey Marsh

@terrell.and.jarius

Niche: Parenting

Followers: 505k on Instagram (Macro) 

Terrell and Jarius’s videos cover their lives as husbands and parents, sharing humorous skits and vlogs of their daily routines.

View this post on Instagram

A post shared by Terrell & Jarius Joseph (@terrell.and.jarius)


By working with LGBTQ+ influencers, brands can tap into a passionate, engaged community while driving awareness and creating positive social impact.

Ready to create your next influencer marketing campaign? Reach out to the RANDOM team today. 

April 2025 Top Social Media Trends and Memes

Let’s dive into the April 2025 top social media trends and memes and what we can learn from them. 

#1: This Is the Whole Point

We love to see a trend that focuses on the positive. One of the biggest ones in April was users sharing videos of beautiful scenery and favorite memories with the text overlay, “Almost forgot this is the whole point.” Basically, users are reminding themselves of the beauty and purpose of life. (It's a breath of fresh air, honestly.) Brand accounts didn’t hesitate to jump in as well. 

Why it works: A common thread throughout the best memes and trends is the ease of recreation. This one is incredibly simple to recreate, and it’s especially easy to bring in some extra personality and humor or relate to your brand’s products or services.

Creator To-Do: We can see this one being an evergreen trend, so create your own! 


#2: God Forbid

Users dove headfirst into the self-deprecating humor on this one. People shared quotes of someone calling them out on something, followed by a funny explanation for it: “God forbid I…”. 

Look at some examples below–you’ll see what we mean.

https://www.tiktok.com/t/ZTj6cB9CF

@annakvogt1000

Carrot takes her job as neighborhood watch very seriously #treeingwalkercoonhound #dogtok #rescuedog #adoptdontshop

♬ Easy - Commodores

Why it works: This meme has huge virality potential, as social media users love to show off their sense of humor. Many of the renditions are super relatable, too, which boosts engagement in comments and shares. 

Creator To-Do: We didn’t see many brand accounts jumping on this one. A missed opportunity, really! So this is your reminder to keep an eye out for these easy-to-recreate trends, and don’t be afraid to test them out! 


#3: I’m Bored, Tell Me…

This trend would get the “Most Engaging” award for April. Users took to TikTok, asking the audience to share their most unhinged thoughts, opinions, and recommendations for different scenarios. See some of our favorite examples below.

Why it works: One thing about people is that they LOVE to offer their hot takes and crazy stories. These videos turned into comment magnets, encouraging valuable engagement. 

Creator To-Do: Test ways of making (almost sneakily) engaging content like this where your audience can’t resist leaving a comment to share their opinion. 


#4: Hard Launch

This meme plays off a widespread phenomenon called “hard launching,” which means finally revealing the new person you’re dating on social media. Except in this trend, users are “hard launching” themselves with other things they’re obsessed with. We love love. 

@hialfiejukes

Couldn’t live without you ❤️ #fyp

♬ original sound - char ᡣ𐭩
@aine_mcveigh

btw these will all be consumed this week! #beans #hardlaunch

♬ original sound - char ᡣ𐭩

Why it works: Once again, humor is the big winner in this meme. Giving an unexpected new meaning to something well-known around social (like “hard launching”) is an excellent method for grabbing attention. 

Creator To-Do: It was also fun seeing some of the brands mentioned in the videos engaging in the comments. Even if you don’t always jump on recreating these trends, don’t forget the power of proactively engaging with videos where your brand is relevant. 


That's a wrap on April 2025 top social media trends and memes! What will you be participating in?

Ready to elevate your digital marketing strategy? Chat with our team today! 

Spring and Summer 2025 Pop Culture Events Social Media Marketers Need to Know

Spring and summer 2025 are packed with a lineup of exciting events and pop culture moments that social media marketers won’t want to miss. From blockbuster TV releases to award shows, these seasonal events are the perfect opportunity to tap into current trends and boost engagement.

Pop culture is the driving force behind digital conversations, memes, and trends that shape the online world. For social media marketers, staying ahead of these events is crucial to ensuring your brand remains relevant and top-of-mind.

Let’s explore the must-watch moments that should be on your radar this spring and summer.


1. Major Award Shows in Spring/Summer 2025

Award season is a goldmine for social media marketers, as fans and celebrities alike fill the digital space with hot takes, memes, and celebrations.

How to Leverage It:


2. Major Book, Movie, & TV Releases in Spring/Summer 2025

Spring and summer are set to be thrilling times for major book, movie, and TV releases. It’s practically a guarantee at this point that these releases will make their way into mainstream moments.

Books to Look Out For in 2025:

Movies to Look Out For in 2025:

TV Shows to Look Out for in 2025:

How to Leverage It:


3. Pop Culture Events in Spring/Summer 2025

Pop culture events and music festivals offer perfect opportunities for social media marketers to showcase their brands in creative, timely ways.

How to Leverage It:


4. International Awareness Days and Months in Spring/Summer 2025

Don’t forget to tap into cultural and social awareness days that spark conversations. 

Must-Know Days for 2025:

How to Leverage It:


5. Major Sports Events in Spring/Summer 2025

Major sporting events are unmissable moments for social media engagement.

How to Leverage It:


Plan Ahead, But Stay Flexible

Spring and summer of 2025 are packed with exciting opportunities for social media marketers to leverage pop culture moments and elevate their brands. By adding these major events, holidays, and trends to your content calendar, you'll stay relevant, drive engagement, and build authentic connections with your audience. 

But success doesn’t stop there—the key is flexibility. Pop culture can be unpredictable, and trends can pop up at any time. Make sure your content calendar allows room for agility, so you can quickly jump on the latest meme or viral moment.

Ready to ride the wave of trends? Let’s talk about crafting a strategy that keeps your brand in the spotlight all year long.

How to Use Social Listening in Your Digital Marketing Strategy (Plus the Top Social Listening Tools)

Social listening is your way of tuning into the digital chatter. It helps you get to know your audience, understand their needs, and identify trends that could skyrocket your brand’s success. But how exactly does it work? And why should it be a crucial part of your digital marketing strategy in 2025? Let's break it down.


1. Social Listening = Digital Eavesdropping (But in a Good Way)

If you’ve ever scrolled through your feed, explored videos under a trending sound, or checked out a hashtag, you’ve already participated in social listening.

Social listening involves tracking and analyzing online conversations to identify trends, sentiments, and customer feedback that can guide your strategy. It's not just about hearing what people say, but actively listening and understanding it. 

Why This Matters:

Understanding your audience’s sentiments—whether they love or hate your product—helps you refine your approach. This insight ensures your content hits the right note, avoids potential PR disasters, and makes your messaging more relatable.

How To Use This:

Set up social listening tools like Hootsuite, Brandwatch, or Sprout Social to track keywords, hashtags, and brand mentions. This data helps you make smarter decisions about your content, customer service, and marketing.


2. Stay Ahead of Trends with Social Listening

Social media doesn’t wait for anyone. We all know memes and trends have short lives. So why should your brand react after the wave has passed? Social listening helps you stay ahead of the curve by providing real-time insights that keep you relevant. You can identify trends as they happen, jump on relevant conversations, and create content that feels fresh and timely.

Why This Matters:

By catching trends early, your brand can be at the forefront of what’s happening, whether it’s a viral meme, news event, or cultural moment. This creates opportunities to engage your audience in ways that feel authentic and relevant.

How To Use This:

Track trending hashtags and keywords in real-time. Use social listening to jump on relevant trends (without looking like you're forcing it), create timely content, or even respond to a meme your brand can uniquely riff off of. 


3. Understand Your Customers Like Never Before with Social Listening

Here’s the thing—people are chatting about your brand all over social media. Whether it’s praise, complaints, or simple thoughts, social listening is your chance to tune into this unfiltered feedback. By collecting and analyzing this feedback, brands can make informed decisions about everything from product development to customer service. 

Why This Matters:

By hearing directly from your customers, you can build stronger relationships, resolve pain points, and deliver exactly what they want. Whether it's fixing an issue or amplifying what they're loving, you're actively working to create the best experience for your audience.

How To Use This:

Monitor conversations around your brand and industry. Are people complaining about a feature? Complimenting your service? Make sure you're responding appropriately, adjusting products, and recognizing loyal customers.


4. Boost Your Customer Service Game with Social Listening

Let's be real—customers don’t always reach out through traditional channels. And according to Sprout Social, 78% of people expect responses from brands within 24 hours on social media. They might send you a direct message on Instagram or even leave comments on your public posts. Social listening helps brands monitor these interactions, allowing them to resolve issues quickly before they blow up. 

Why This Matters:

By addressing customer concerns in real-time, you show that your brand cares about customer satisfaction and is committed to offering a stellar experience. The faster you respond, the more loyal your customers will become.

How To Use This:

Track mentions of your brand and key product/service terms across all platforms. Respond to complaints or questions quickly, offering solutions and showing empathy.


5. Improve Your Product or Service with Feedback from Social Listening

Your customers are the ultimate experts on your products. Social listening allows you to track not only what people love about your brand but also what they want to see improved. This feedback loop can be a goldmine for innovation. 

Why This Matters:

By listening to your audience, you gain actionable feedback that helps improve your offerings. If customers are talking about needing a new product feature, why not listen and add it to your next release?

How To Use This:

Monitor discussions around your products or services. Act on feedback—whether it’s improving features, solving issues, or launching new offerings that align with customer desires.


Top Social Listening Tools 

Below is a summary of some of our favorite social listening tools, but check out our blog post, 7 Best Social Listening Tools to Unlock Brand Insights, for a full list with more details. 

Brandwatch

Brand24

Sprout Social

Meltwater


Social Listening = Success for Your Digital Marketing Strategy

Social listening is not a one-time effort. It’s an ongoing process that requires you to actively listen, analyze, and respond—but when done right, the results can be game-changing.

So, get listening. Your audience is talking, and the more you hear, the better equipped you’ll be to provide what they need.

At Random, we know how important social listening is for crafting strategies that connect with your audience and drive results. Let’s chat and take your brand to the next level!

February 2025’s Top Social Media Trends & Memes

So we’ve survived another month of 2025, and we’ve got some great social media memes to show for it. Let’s dive into the biggest February 2025 social trends and what we can learn from them.

#1: Kendrick’s Viral Super Bowl Performance 

We predicted a half-time performance from Kendrick Lamar that would blow the internet’s collective mind, and we were right. 

Almost every aspect of Kendrick’s show inspired viral videos, from his powerful political metaphors to his “Not Like Us” performance and his dancers’ choreography. And we can’t forget about his iconic flared jeans. Check out some of our favorite moments from TikTok below. 

@collectifart

Kendrick’s dancers ate this 🏈 DC : @charmladonna 👑. @Ney' @Maissa.liaa @Chilombo🪷 @lea_m @isaac.koffi_ • • • #superbowl #kendricklamar #kendricksuperbowlshow #sza #dancers #dancecrew #fypppppppppppppppppppppppp #trendtok #nfl #kendrick #notlikus #drake #superbowlhalftimeshow #serenawilliams

♬ son original - CA CREW

His viral performance also inspired a general trend across social platforms for more creators and brands to use his songs in their videos. The audio used by all the examples below was one of the big ones–and it’s kind of addictive to listen to. 

View this post on Instagram

A post shared by Chick-fil-A Appleton (@cfaappleton)

View this post on Instagram

A post shared by Fork Meets Food (@forkmeetsfood)

Why it works: Staying on top of BIG pop culture moments is key to riding the wave of relevancy and engagement. Whether it was recreating the half-time show choreography or using a popular Kendrick song, creators and brands knew that taking advantage of this trending moment at its peak was a smart move for their content. 

Creator To-Do: Keep an eye on 2025’s biggest pop culture events and be prepared to jump into the memes that will undoubtedly come out of them. 

#2: You’re So Funny…

With over 1 million posts on TikTok, this next trend is set to be one of the biggest of the year. Users online took 5 Seconds of Summer’s song “She Looks So Perfect” and shared some of their…traumatizing backstories and personality traits. Take a look: 

https://www.tiktok.com/@mikayla_ernst/photo/7462209920000216363

https://www.tiktok.com/@desipaddy/photo/7462663042615037216

It wasn’t long before brands (and Luke Hemmings from 5SOS himself) made their way into the meme. 

@searchlightpics

Maybe the real pain was the friends we made along the way #ARealPain

♬ THAT IM SO DOWWWWNNN - nottotallysure
View this post on Instagram

A post shared by Peloton Studios (@pelotonstudios)

Why it works: As humans, we love making light of our problems using humor on social media. Plus, this was a great opportunity for brands and influencers to show their cards and be more authentic. 

Creator To-Do: Don’t overthink it. This trend is a reminder that sometimes all you need to participate in a trend is a simple video, text overlay, and willingness to be vulnerable. 

#3: What My Brain Sounds Like

Continuing the *authenticity* vibes from the previous meme, this next trending audio gave us glimpses into the more positive, comforting aspects of people’s lives. 

@classycasita

What my brain sounds like because I live alone: Peace 🥹✨ Does your inner child ever come out when you’re just hanging out by yourself?? Because in moments of ultimate peace and happiness when it’s just me in my casita, I think of my younger self and how she was always so excited for this. So grateful to have the privilege to live on my own 🫶🏼 #livingalone #livingalonediaries #relatable #cozyhomedecor #cozyathome #homebody

♬ оригинальный звук - .

*Sigh* Isn’t it nice to see some positivity around TikTok?

Why it works: While on the opposite side of the spectrum from the previous meme, this trend still gave a great opportunity for creators to show relatable aspects of their lives. Lighter on the drama, but still heavy on genuine connection. 

Creator To-Do: You might get tired of hearing us say this, but… prioritize authenticity. We could’ve seen this trend working well for brands: another simple video setup and text overlay. “What my brain sounds like when I’m enjoying [insert your product here]” - you get the idea. 

#4: Wow, What an Offer

Not gonna lie, we’ve been quoting this one in real life too much this month. This meme uses a trending audio that says “Wow, what an offer. Let me sleep on it, though,” in a sarcastic way that reveals the actually not-so-great offers people would decline. Check it out: 

@niatoks

after a year of emailing them with no response too & it would take apparently over a year to build… i’m absolutely gutted 💔💔💔 #2025bride #2026bride #princesstreatment #weddingplanning #softlife #feminineenergy #relationshipgoals #darkfeminine #sprinklesprinkle #thewizardliz #weddingtiktok

♬ Wow what an offer - Shadai 🫧
@cristalvilal

I mean I do love me some coffee at home but coffee with friends is unmatched🤍 #coffeetiktok #coffeetok #coffeelover

♬ Wow what an offer - Shadai 🫧
@postmates

i gave it a thought, but no

♬ Wow what an offer - Shadai 🫧

Why it works: We’ll give you one guess of what we’re about to say. Yep! Authenticity. Any chance for creators and brands to share highly relatable tidbits like this is a success. Also, we think this one has evergreen potential–it’s not tied to a certain timely moment, it hasn’t been overly used yet, and it could still show you have your finger on the pulse of social trends. 

Creator To-Do: Use your best judgment when participating in a trend. Is it a timely trend that will be over by the time you post it? Or is it an evergreen opportunity that you can still take advantage of? Either way, don’t wait too long before jumping in. 


At That RANDOM Agency, we utilize two of our core values – curiosity and collaboration – to bring you consistent content helping you learn about the great digital landscape and how to operate like a boss within it. Check out our other blog posts on our Random Thoughts page or schedule a discovery call today!

10 Tips to Optimize Your Facebook Ads

Facebook ads are one of the most powerful tools in your marketing toolkit, but only if you know how to use them right. They can help you create targeted, high-converting campaigns that drive actual business results. Whether you’re new to Facebook advertising or a seasoned pro looking for some fresh tips, we’ve got you covered.

Here are 10 essential tips to optimize your Facebook ads and make sure you’re getting the most bang for your buck.


1. Start with Clear Objectives

Before you even think about your ad creative, pause and ask yourself: What do I want to achieve? Facebook gives you multiple objectives to choose from—traffic, conversions, brand awareness, lead generation, and more. The trick is to pick the one that aligns with your end goal.

Why This Matters:

If you choose the wrong objective, your campaign will likely flop. For example, if you’re looking for conversions but choose "brand awareness," you're likely going to waste money. So, choose wisely.

Best Practice:


2. Define Your Target Audience

Targeting the right audience is everything. Facebook’s targeting features are incredibly powerful, but it’s important to know exactly who you want to reach. When you target the right people, your ads become more relevant, and your conversion rate skyrockets.

Why This Matters:

Facebook gives you the option to target based on location, interests, behaviors, and more. The more specific your audience, the more likely you’ll convert them into customers.

Best Practice:


3. Optimize Your Ad Creative

Your ad creative—images, videos, and text—is what will grab your audience’s attention and keep them interested. If you’re still using stock images from last year’s campaign, it’s time for a refresh.

Why This Matters:

Eye-catching visuals make a massive difference in your ad’s performance. Video ads generally outperform static images, but make sure whatever creative you use aligns with your brand’s message and vibe.

Best Practice:


4. Write Compelling Ad Copy

You can have the prettiest ad in the world, but if your copy doesn't connect, you're not going to convert. Your ad copy needs to grab attention and get straight to the point.

Why This Matters:

If your audience doesn’t immediately know what you're offering or why they should care, you’ve already lost them. A clear, concise message will lead to higher engagement and conversions.

Best Practice:


5. A/B Test Your Ads

You can’t just set and forget your Facebook ads. A/B testing allows you to experiment with different versions of your ad to see what resonates best with your audience.

Why This Matters:

Testing is key to understanding what works (and what doesn’t). Small tweaks can make a huge difference in performance. So, if you’re not testing, you’re missing out on potential gains.

Best Practice:


6. Monitor Your Metrics and KPIs

Facebook Ads Manager provides a treasure trove of data. But what does it all mean? Understanding key metrics like CTR (Click-Through Rate), CPC (Cost Per Click), and CPA (Cost Per Acquisition) will help you make informed decisions and optimize your ads over time.

Why This Matters:

If you’re not measuring the right metrics, you might think your campaign is doing well when it’s actually underperforming. Track your performance to spot trends, identify areas for improvement, and save money.

Best Practice:


7. Set a Realistic Budget

When you’re just starting out with Facebook ads, it’s easy to get excited and blow through your budget quickly. But setting a realistic budget and being strategic about where you allocate your spend will make sure you’re investing wisely.

Why This Matters:

A huge budget doesn’t guarantee success. It’s about smart spending and letting Facebook’s algorithm work its magic. Start small, then scale up once you see results.

Best Practice:


8. Use Meta Pixel for Better Tracking and Retargeting

Meta Pixel is your best friend when it comes to tracking performance and retargeting users who interact with your website. It’s a small piece of code you add to your site that helps Facebook track user behavior and improve your ad targeting.

Why This Matters:

By using Pixel, you can retarget people who visited your site but didn’t complete a purchase. This increases the chances of conversions, as you're reaching users who’ve already shown interest.

Best Practice:


9. Optimize for Mobile Users

Over 98% of Facebook users access the platform via mobile, so it’s crucial that your ads are optimized for smaller screens. Mobile-friendly ads make it easier for users to engage and convert while scrolling through their feeds.

Why This Matters:

A bad mobile experience means a missed opportunity. If your images or links are hard to read or don’t load correctly, users will move on to the next post. Make it easy for them to engage.

Best Practice:


10. Keep Your Ad Frequency in Check

Ad fatigue is real. If your audience sees your ad too many times, it becomes stale, and your engagement will drop. Keep an eye on your frequency to avoid oversaturation.

Why This Matters:

High frequency can lead to diminishing returns. When users see the same ad over and over, they’re less likely to engage, and your ROI will start to drop.

Best Practice:


Mastering Facebook Ads for Better Results

Optimizing your Facebook ads is all about testing, measuring, and refining. It’s a process that requires constant attention and tweaking. 

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When and How to Respond to Negative Feedback on Social Media: A Community Management Guide

Let’s face it: social media isn’t always sunshine and rainbows. As a brand, you’re bound to get your fair share of negative feedback—whether it’s a customer who didn’t get their delivery on time or someone venting about your latest product launch. But here's the thing: handling that negativity can be your brand's greatest opportunity for growth and loyalty.

At Random, we believe responding to negative feedback is about showing your audience you care, you’re listening, and you’re committed to doing better. When done right, addressing complaints can actually build stronger, more authentic relationships with your community. But how do you know when to respond, and what’s the best way to do it? Grab your social media toolkit, because we’re about to break it down with some expert insights.


Why Responding to Negative Feedback Matters More Than Ever

We get it—negative feedback can sting. But the real question is: Why does it matter so much?

1. It’s a Trust-Building Opportunity
In a world where consumers crave authenticity, how you handle negative feedback speaks volumes about your brand’s values. According to Sprout Social, 51% of consumers think the most memorable thing a brand can do is respond to customers on social. That means when you address complaints, you’re showing the world that you’re invested in creating a better experience for your customers. Even if you don’t get it right the first time, your genuine efforts will make a lasting impact.

2. Your Brand’s Reputation Is on the Line
Ignoring or mishandling a complaint can turn a small issue into a major PR nightmare. Customers expect brands to be responsive and transparent. Handling it with grace can turn a disgruntled customer into a lifelong fan.

3. It Impacts Your Bottom Line
Social media is often a direct line to your sales and conversions. A well-handled response can boost customer satisfaction, drive traffic, and even increase conversions. By resolving issues publicly and professionally, you build credibility—an essential asset when it comes to customer loyalty and sales.


When to Respond: Timing Is Everything

So, now you know why responding is crucial, but the million-dollar question is: When should you respond?

1. Respond Quickly to Public Complaints

The last thing you want is for a negative comment to sit there unresolved on your social feed. When the feedback is visible to a large audience, it’s time to act fast. Social media is real-time, and customers expect prompt responses. A quick, empathetic reply shows the world that you’re on top of it.

Best Practice: Respond within 2-4 hours when the issue is public. Show you care before things snowball.

2. Step Back When the Tone is Heated

Sometimes a comment comes across as more of a personal attack than genuine criticism. If someone’s clearly venting their frustration, it’s best to step back and take a moment. That’s right—take a breath. Don’t engage in a back-and-forth battle online. Giving yourself time to cool down means your response will be thoughtful, not reactive.

Best Practice: If the comment feels aggressive or emotional, take a pause. Respond calmly, without getting caught in the heat of the moment.

3. Respond When You Have a Solution (Or a Path Forward)

There’s nothing worse than a “we’re sorry, but…” response. If you don’t have a solution ready, it’s better to wait. When you do respond, make sure you’re offering something meaningful—whether it’s a refund, a replacement, or a clear next step in resolving the issue. Empty apologies can make you seem dismissive, so be sure you’re offering a real solution that addresses the customer’s needs.

Best Practice: Wait until you have a clear resolution, and offer concrete steps for how the situation will be handled.


How to Respond: Crafting the Perfect Response

You’ve nailed the timing, but how do you craft a response that turns the tide in your favor? Here’s our recipe for success.

1. Start with Empathy

First things first: acknowledge the frustration. People just want to feel heard. A simple "we’re sorry to hear that" or "we get how frustrating that must be" can go a long way in diffusing the situation. People are less likely to escalate when they feel understood. 

Example:
“Hey [Name], thanks for sharing your thoughts with us. We totally get how disappointing this situation is, and we’re here to help.”

2. Stay Professional, Always

This one’s a no-brainer. Even if the comment is less than kind, maintain your brand’s professionalism. Responding in a respectful and calm manner shows that you’re a brand worth trusting. You’re in control of the conversation, and your response reflects your brand's values.

Example:
“We’re really sorry to hear about the issues you’ve experienced. We take feedback seriously, and we’re committed to resolving this.”

3. Offer a Solution, Not Just Words

After the empathetic acknowledgment, move swiftly into offering a resolution. Don’t leave your customer hanging with a vague promise. Whether it’s troubleshooting, a discount, or a refund, be clear about how you plan to fix things. This builds customer trust and shows you care about making it right.

Example:
“Could you DM us your order number? We’ll get that sorted for you right away, and make sure you’re satisfied.”


When to Hide or Report Comments

In some cases, hiding or reporting comments is the best course of action. Handling this thoughtfully can protect your brand’s image and help maintain a respectful community.

1. When the Comment Violates Platform Rules

Every social media platform has its own set of community guidelines, and as a brand, it’s crucial to uphold these standards. If a comment is hateful, racist, discriminatory, or contains threats of violence, you should immediately hide or report it. 

2. When the Comment is Spam or Fake

Delete or flag any comments that are purely promotional, unrelated, or clearly spammy. It’s better to keep your feed clean and focused on meaningful interactions.

3. When the Comment is Abusive or Personal

Sometimes, the negativity takes a personal turn. If a comment targets an individual employee or crosses into personal attacks, this should be handled swiftly to prevent further harm. Always follow your platform’s rules for reporting harassment or bullying.


What to Avoid When Responding to Negative Feedback

You can’t always control how people feel, but you can control how you react. Here’s what to steer clear of when handling negative feedback:


Community Management: The Secret Weapon

Whether you’re addressing complaints, answering questions, or simply engaging with your followers, each interaction is an opportunity to show your brand’s personality, build trust, and grow your community.

Keep it professional, be empathetic, and always offer a solution. If you do that, you’ll turn those negative comments into positive connections and loyal fans. Need help navigating community management for your brand? Let’s chat.