INSIGHTS

AI search engines decide which brands get recommended. Here is how mid-market brands improve visibility in ChatGPT, Perplexity, and Google AI Overviews.

Most LinkedIn content strategies are built for reach, not pipeline. Here is how mid-market B2B teams build one that attracts buyers.

Before signing with a marketing agency, know what to look for and which red flags should end the pitch. A direct evaluation guide for B2B and CPG leaders.

How a B2B software brand went from zero AI search visibility to being cited across 20+ LLMs, and what it took to get there.

In-house hire, agency, or fractional CMO? Here is how mid-market professional services firms should actually decide.

GEO, SEO, and AEO are not the same thing. Here's what each one does, how to measure it, and where mid-market teams waste budget.

TikTok engagement, view, and watch time benchmarks for mid-market CPG brands, broken out by follower tier.

Response rate and comment volume don't tell you if community management is working. Here are the metrics that do.

Here are the Instagram benchmarks in 2026 mid-market brands should actually be measuring against.

CPG brands using AI to only post more content are missing the point. Here's how to use AI to grow.

Here are the August 2026 social media updates mid-market brands should know and plan around.

The best Canva apps in 2026 for social media managers: AI tools, scheduling integrations, brand management, video, and productivity apps that are actually worth installing.

Community management for B2B brands is one of the most underrated items in your budget. Here's what it's worth.

Put these fall and winter 2026 pop culture events on your calendar for your social media marketing.

Here's what the fastest-growing CPG brands are doing to grow on social media in 2026, from creator partnerships to AI search.

Take these steps to protect your brand reputation in AI search.

Here's what's trending on social media July 2026: the audios, formats, and memes and how brands can use them on social media.

Here's how you should actually be measuring your mid-market brand's social media ROI, from inbound conversations to closed revenue.

Here are the June 2026 social media updates on Instagram, LinkedIn, and Threads that mid-market brands should know.

Here's what's changed for CPG influencer marketing, what's not working anymore, and what drives real results for brands in 2026.

For B2B companies, employee advocacy is one of the highest-ROI investments available. Here's why.

Most mid-market brands have no idea whether they're showing up in AI search answers. Here's why it matters in 2026.

Here are the May 2026 social media updates mid-market brands actually need to act on and what they mean for your strategy.

Here's how CPG brands are using social media and AI visibility to win at the point of discovery in 2026.

Here's why executive personal branding on Linkedin is a business development tool in 2026, not a vanity project.

How you use AI-generated content might be destroying your brand trust. Here's what's actually happening and what brands need to do about it.

Here's what mid-market B2B companies need to do differently to turn LinkedIn into a real pipeline channel in 2026.

From social media bans to Instagram comments and LinkedIn search, here are the April 2026 social media updates you need to know.

Here’s what you should know about Reddit brand marketing, and why getting it wrong can cost you more than you think.

Employee Generated Content is content created by employees that speaks to their authentic experience working at or alongside a brand.

Here's what smart brands need to know about where Substack is headed in 2026 and how to use it to build an audience they actually own.

We analyzed the top CPG protein brands on Instagram and TikTok to find out who's actually winning on social media in 2026.

Here are the March 2026 social media updates you need to know, from Instagram carousels to new engagement rates.

Learn what nano influencers are and how you can work with them effectively to elevate your brand on social media.

From giveaways to moodboards, use these Instagram post ideas for CPG brands to drive engagement and build trust.

Here are the must-watch spring and summer 2026 pop culture events to keep on your radar when planning social media content.

Learn how to build a high-growth Substack marketing strategy in 2026 using SEO, AEO, monetization layers, and audience-first positioning.

Learn the latest social media benchmarks for retail brands, including engagement rate and follower growth rate.

Here are the February 2026 social media updates, from new TikTok features to laws limiting kids’ social media use.

Here’s what the Pinterest Predicts 2026 trends mean for marketing, social media, and design, and how brands should respond.

Learn how to build an employee advocacy strategy that works in 2026. Drive trust, reach, and relevance through authentic employee voices.

Discover how Instagram Broadcast Channels for brands can boost engagement, build trust, and grow your audience in 2026.

Detroit's That RANDOM Agency earned 4 marketing awards in 2025 including Communicator, MarCom, Davey Awards. See our award-winning work.

Get proven LinkedIn Ads tips for brand awareness, lead generation, and recruitment—built for modern search and AI discovery.

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Catch up on January 2026 social media updates for Meta, TikTok, Pinterest, and why they matter for marketers.

Unlock the power of AI prompts for social media marketers to enhance content creation and improve your marketing strategy.

Email KPIs are the metrics digital marketers must track to boost engagement, conversions, and revenue. Discover which ones truly matter.

Check and optimize your AI SEO visibility in 2026 and get your content cited by tools like ChatGPT and Google AI Overviews.

In 2026, visibility means more than ranking in Google’s traditional search results. With AI-powered discovery engines like Google AI Overviews, ChatGPT, Perplexity, Gemini, Claude, and others, organic traffic is being shaped by how AI systems perceive, interpret, and cite your content rather than by classic keyword rankings alone.

Discover proven tips and prompts to make AI-generated content sound more human, authentic, and engaging—without sacrificing speed or scale.

Learn what a good video watch time is for Instagram & Facebook Reels in 2026. Discover benchmarks to boost engagement and retention.

Explore the latest social media updates, including Instagram Story resharing, creator partnerships, and new platform regulations.

2026 is set to be a busy year for pop culture. From award shows to major sporting events, the upcoming year will be filled with virality.

Explore the top 2026 social media trends shaping brand strategy, including AI integration, long-form video, UGC, and human-first content.

Explore 2025 social media benchmarks for financial brands. See engagement rates by platform and insights to refine your marketing strategy.

Let's dive into the August 2025 top social media trends and memes and what digital marketers can learn from them.

Let’s dive into the must-watch fall and winter 2025 pop culture events and moments that should be on every social media marketer’s radar.

Explore the LinkedIn benchmarks 2025 by industry to enhance your social media strategy and analytics reporting.

Instagram made a shift by allowing public posts from professional accounts to be indexed by Google and other search engines. Here’s how to get your Instagram posts to appear in Google results in 2025.

Stay updated on social media! Discover the latest June 2025 social media updates that you cannot miss this month.

Here’s a breakdown of 10 engaging LinkedIn post ideas for financial brands to start using today—and why each works so well.

Social media users are gravitating towards private online communities that offer more meaningful interactions. Here are 5 ways to use them.

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Let’s break down whether CapCut or Adobe Express is better for video editing, looking at everything from templates to export options.

Create social media benchmarks based on your own performance for more reliable comparison and analytics reporting.

Let’s dive into the must-watch spring and summer 2025 pop culture events and moments that should be on every social media marketer’s radar.

We tested whether using original audio or trending sounds makes more of an impact on Instagram reel performance. Here's what we discovered.

Let’s dive into January 2025’s top social media trends to keep up the good energy as we slide into a new year of social media madness.

Handling negative feedback can be your brand's greatest opportunity for growth and loyalty. Here's our guide for effective community management.

Discover how influencers drive foot traffic and boost sales for CPG brands. Leverage the power of trusted voices on social media to connect online buzz with in-store shopping.

Financial influencers elevate the authenticity and credibility of finance and banking brands--here's how you can do it.

We did an experiment to see if geo-tagging locations on Instagram posts can boost performance. See our results!

Discover how brands like ScrubDaddy, RyanAir, and Duolingo are dominating TikTok and learn how you can replicate their success.

Can the simple act of showing a face in a post actually boost performance on social media? We tested this question for you...

Build genuine connections and a thriving community on social media by dialing down the hard sell. Learn why authenticity is key.

Whether you’ve got products, newsletters, events, or social media channels to promote, link in bio tools are here to save the day.

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Buckle up—here are the 9 best Canva apps you didn’t know you needed (and you’ll wonder how you lived without them).

Womp is a free, browser-based 3D modeling software that allows users of all skill levels to create 3D elements in an intuitive, user-friendly interface.

Is Meta's choice to integrate AI into its platform in a very up front way a good thing or a bad thing? Can it be both? Let's discuss.

From holiday celebrations to trending topics, embracing the moment can propel your brand's visibility and engagement to new heights.

Here’s the ultimate 2024 gift guide to help social media marketers level up their content game, from cutting-edge tech to quirky tools.