No copy/paste solutions here.
Social Media
Social Media Strategy
There's a lot of free advice on social media strategy online. But is your strategy actually driving business results? Step out of the likes/comment spiral.
We build custom programs for every client that consider how social media can support and accelerate both offline and online business objectives in a measurable way. Looking to build your email list? Want to sell products or be a thought leader in your niche? The right social media strategy can help. We can build it for you.
Analytics & Measurement
Measuring your ROI has never been more important. We analyze performance on both a weekly and monthly basis to identify what worked, what didn't, and where there are opportunities for growth and optimization.
Social Listening
Do you know what people are saying online about you or your brand? Using the latest social media listening tools, our team can provide real-time reports of mentions and sentiment across social media, blogs, forums, and websites.
YouTube Monetization
Ready to launch or monetize your YouTube channel? Random will help accelerate your growth, starting with a solid content strategy.
Content Calendar Creation
After building a clear and defined social strategy, it's time to have some fun! We build content calendars one month ahead to keep the daily ``What do I post today?!`` vibes away. This also allows more bandwidth to jump on real-time trends and news.
Random can provide product and portrait photography, quotable art, videos, memes and more. Our in-house copywriters ensure that your posts are on-brand and on-point.
Response Management
Social media happens quickly and chances are, you have a busy schedule. If you don't have the time to respond to comments and tags in a timely manner, our Random team can help.
Advertising Campaigns
Whether you're looking to grow your email list, improve conversions on your website, increase your view views or build brand awareness with a new audience, our team can manage advertising campaigns from start to finish, optimizing creative and spend along the way.
Consulting
So you read the menu and have no idea what to order?
Maybe you have a program in place, but want a strategy gut-check?
We gotchu. Random offers consulting in 3-hour packages. Leverage our brains however makes sense for your business. You have our undivided attention.
Podcast Production
PodAccelerator™ Program
The Random PodAccelerator™ Program is uniquely designed to get your podcast from idea to launch in just 60 days. This hands-on sprint is not for the faint of heart but is extremely effective for those committed to building a high-quality podcast quickly. We'll be by your side every step of the way — from show formatting to music selection, guest bookings to audio editing, hosting and sponsorship, to iTunes optimization and launch.
Concept & Show Flow
Need help refining your idea? We can help clarify your concept and build a show flow that brings your podcast to life. If you can't explain the purpose of the show in one sentence, it's time to get to work.
Website
Every podcast needs a website. We can help you build an on-brand site for listeners to view show notes, sign up for your email list, submit questions, and find affiliate codes.
Audio Editing & Consultation
Audio quality is one of the most important aspects of a good podcast. Ensure you are recording the best possible episodes by tapping the Random team for an audio consultation or editing. We can offer in-house editing or recommend the best tools to record and edit on your own.
Guest Acquisition
Interesting guests not only make episodes better, but they can also help grow your subscriber base. Random can build a targeted guest list, provide outreach strategies, and pre-interview processes to boost your show performance. Want us to book guests on your behalf? We're down for that too.
Monetization Strategy
Podcasting can be a great source of income for you or your business. We'll help you build a strategy to monetize your podcast using sponsorships and affiliate relationships with brands.
Voiceover and Music
Need an introduction created for your podcast? How about a podcast trailer to promote your next season? Our in-house team can provide professional voiceover and music services for a fraction of the big-agency cost.
Launch Strategy
You've got your storytelling down, episodes mixed, artwork finalized — it's time to launch! Random will help you stand out from the crowd and launch your podcast with a bang with insider tips and targeted advertising.
Search Engine Optimization (SEO)
Website Audit
Our website audit is a comprehensive look at your website's performance that focuses on four key areas: technical, on-page, off-page, and competitive analysis. We will provide opportunities and insights that will help your audience find the content and products they need quickly and easily.
Technical SEO
Technical SEO focuses on helping a search engine index your website and helping searchers access it. We call this Indexing and Accessibility, and we run tests on your website to ensure that the technical functionality is not causing Google to rank your site less favorably. This can include optimizing page load times, adding XML sitemaps so that Google can find content easier, and making sure your robots.txt file is correct. Don't worry about the jargon though what you need to know is we'll help your site get discovered.
Local Search
Your Google My Business is a key part of how consumers see feedback about your business as well as how they find you when searching locally. We'll optimize your site and Google My Business to make sure your customers can find and contact you.
Google Analytics & Measurement
We'll use Google Analytics, Search Console, and other third-party tools to determine the health of your site and analyze your website traffic. These insights will inform our recommended changes to the site and keyword strategy for the next month that will drive your business forward.
Keyword Research
Our Keyword Research process works closely with our Website Audit and Content Strategy to dig into what your audience is looking for when they search for your business or its products and services.
There are five components to our Keyword Research Strategy:
1. Relevant Topics to Your Business — These keywords are the foundation of our strategy. Many of these will be branded keywords and are the easiest to earn traffic from.
2. Research Related Keywords — Capture more clicks from a larger group of people searching by offering a complete answer to the question they type in the search bar. These are called contextual keywords.
3. Evaluate Short and Long Tail Search Terms — It's hard to rank for the most popular short and direct keywords. We will help you balance ``head terms`` with long-tail terms that have less competition.
4. Competitive Research — It doesn't matter if your competitors are around the corner or the globe. We'll evaluate their site to see what keywords they're using and ensure you have competitive keywords on your site.
5. Provide a Consolidated Keyword Strategy — Not every keyword is going to fit naturally on your website. That's why we use Google Keyword Planner to narrow down the list. We'll then add, change, or remove keywords using content updates to test the effectiveness of different updates on search performance.
Content Marketing
Customer Journey Mapping
Do you have a journey map built for your business? The most effective marketing addresses the customer where they are in the exact moment in their journey. Our team will help you map the journey from discovery to purchase and then assign the correct strategic message at each touchpoint.
Blog Post Development
Need an extra pair of hands to help write blog posts? Random can work as an extension of your team to create the long-form content you need to attract new customers.
Content Audit
A content audit is important because it helps establish a baseline of content you have available and content gaps. We'll also examine which content is driving the highest amount traffic and conversions on your website.
Email Marketing
Email marketing remains one of the most effective marketing channels. Optimize your current program or let us help you build one from scratch that drives results.
eBook Research & Development
487 million eBooks are sold each year. If an eBook sounds right for your business, our team of writers can support you with research, development, and even ghostwriting an eBook that aligns with your brand.
Websites & Landing Pages
Whether you need a website refresh or a new landing page for a digital marketing campaign, the Random team is here to help. From WordPress to Shopify, Squarespace to Clickfunnels — our team has the chops to build or help maintain your website.