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Comerica Bank


Comerica Bank charged Random to support the launch of their Retail Reimagined campaign – a brand new retail experience for business customers in Dallas /Fort Worth that included exclusive account offers and in-person state-of-the-art coworking space. Comerica’s goal? Raise awareness & drive conversions of new business bank accounts on the campaign landing page.

Comerica Social Post with a smiling woman and the text "Let's make your vision come to life"


Exceeded both industry & historic benchmarks for paid campaign performance
1,500 consumers showed intent to open a new account
More than 260k impressions from organic and paid social content


Conduct a multimedia shoot to capture strong photo and video assets
Conduct market research to determine direction for messaging and CTAs
Collaborate with Dallas-based business influencers to extend our reach in DFW
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