Is the Internet Changing? - What to know about SCOTUS and Section 230

The internet is a wonderful, exciting, and chaotic place. With how much it has shaped modern culture, it's hard to imagine our world without it. But the internet as we know it could be coming to a dramatic change. This is all due to the Supreme Court of the United States (SCOTUS) deciding to revisit Section 230, a law that protects online platforms from user liability.

If you're a business owner, social media manager, or simply an individual that uses social media, this could change how you use the internet. So, buckle up, because we've put together all the important info you need to know.

What exactly is Section 230?

Section 230 is often referred to as the "26 words that created the internet." 

Why?

Because it's been credited with enabling the growth of the internet and the rise of user-generated content platforms like Facebook, YouTube, and Twitter. The law was passed in 1996 as part of the Communications Decency Act, and it clearly states that online platforms are not responsible for the content any of their users post.

However, Section 230 has also come under scrutiny in recent years because of an increase in hate speech and misinformation that's been published to these platforms. Which brings us back to SCOTUS's push to reform or repeal this impactful law.

What does this mean for brands?

Brands have a lot to be worried about with this change. For years, Section 230 has provided a level of protection against liability for user-generated content. This means that companies have been able to build and promote their online presence without having to worry about the risk of lawsuits stemming from user comments or reviews. A change in this law would force brands to become more accountable for the content on their platforms.

A possible outcome of this is increased moderation and filtering of user-generated content. This would limit the free flow of information. As a result, brands may have to reevaluate their approach to digital marketing, focusing more on moderation and content management to minimize legal risk.

How does this affect users?

Ordinary social media users and individual content creators are also at risk. If platforms become more responsible for the content on their sites, it could lead to increased censorship and limitations on free speech. This could impact the ability of individuals to express themselves online, particularly on controversial topics or issues.

Additionally, if brands are held responsible for third-party content, it could lead to increased scrutiny and backlash from consumers. This could change how people interact with brands on social media.

Will this affect politics?

Section 230 has been a contentious issue between political parties. Some argue that it gives too much power to big tech companies and others claim that it is necessary for free speech on the internet. If the Supreme Court makes changes to this law, it could influence the way that politicians and policymakers approach online content and regulation.

One more thing to note: If brands become more responsible for user-generated content, they may be forced to take a stance on controversial issues that arise on their platforms. This could lead to increased pressure from consumers and advocacy groups to take action on specific issues or content, putting companies in difficult positions. It could also lead to more transparency and accountability when it comes to political advertising.

What should you do?

Big changes to online platforms means even bigger changes for users of the platform. Whether you're a digital marketer, social media manager, or an ordinary user, it's important to stay informed about changes to Section 230. After all, it did give us the internet as we know it today.

Need help strategizing your social media presence? We're here for you.

Send us a message

4 Copywriting Best Practices to Help You Shine on Social Media

What's harder than writing a 10-page essay? Writing a two-sentence caption for social media.

Ok, we're joking. But copywriting for social media presents its own set of challenges. You have to write with strict character limits and for an audience that might call you out if they spot a mistake in your grammar, all while getting your message across.

But with quality copy comes better engagement and action from your audience, making it all worthwhile. So, if you've ever spent two hours looking at the same Instagram caption, these best practices are for you!

Photo of man's hands typing on a laptop.

Involve Your Audience!

Just like I'm talking to you right now, it's important that your social media copywriting is inclusive and immersive for your audience. Why? Well, you're more likely to pay attention to something that is speaking directly to YOU. Remember, for the most part, copywriting on social media doesn't have to be too formal.

One good way to involve your audience on social media is to ask questions (bonus points if they're open-ended). This will get them engaged and excited to add to the conversation. Look how Chase uses copywriting to involve their audience:

Keep it Simple. Like, REALLY simple.

Attention spans are not long on social media. Keep your copy concise and to the point. Use bullet points, lists, or emojis to break up long chunks of text and make it more visually appealing. Most social media users decide very quickly if they're going to interact with a post. If the main message of your post is front and center, they're more likely to stay and engage. Check how Starbucks kept it simple with their copy:

On top of that, you only have a few lines of text to explain your product, service, post, or promotion. Cut the jargon and write like you're talking to an 8th grader. This will save you the trouble of having a confused audience. So, use plain language and short sentences. To make sure you have your message down, practice on your mom, friend, or dog to see if they understand (your dog won't, but it'll be cute).

Have a clear purpose.

What action do you want your audience to take? Do you want them to head to your website or leave a comment? Whatever it may be, make it clear in your CTA (call to action).

Remember that your CTA doesn't have to be some large button or super big element in your post. It could be as simple as encouraging your reader to comment or giving them a good reason to click the link in your bio. But for the love of all things holy, make sure it's not boring! Here's how New York Magazine casually introduces their CTA:

Stay Consistent.

Lastly, consistency is key when it comes to social media copywriting. The style of your writing might differ based on the needs of different social channels, but keep a consistent tone. This will help you build a strong brand identity and make it easier for your audience to recognize your posts.

Bonus Tips!

Use Emojis: Using emojis can make all the difference in a social media caption. Emojis can help break up the text, emphasize copy, and add some needed emotion and expression to your words!

Read Your Copy Out Loud: This is one of the most effective ways to test your copy on readability. If you read your copy out loud and it sounds like a robot wrote it, you'll want to change some things. 

Use Writing Tools: There are writing tools both paid and free like Grammarly and Hemingway Editor that can be super beneficial. Never again will you have to worry if your copy is unreadable or full of grammatical errors!

Want more tips on how to engage your audience? Follow That Random Agency on social media or connect with us by sending a message below!

Contact Us!