June 2026 Social Media Updates You Need to Know

June was a month of platforms doubling down on what's already working. LinkedIn made its most significant creator economy move yet, Threads hit a milestone that changes the conversation about where real-time discussion lives online, and Instagram kept expanding its algorithm control tools. Here are the June 2026 social media updates you need to know.

LinkedIn Is Adding Collab Posts for Pages

LinkedIn is rolling out the ability for Pages and members to collaborate on posts, allowing brands to be tagged as co-authors on content published by other members or Pages. As a Page super admin, you can enable notifications for collaboration requests through your personal profile settings. Once you accept a collaboration invite, your Page appears as a co-author on the post — giving your brand visibility with the collaborator's audience alongside your own.

The feature is still rolling out gradually, so not every Page admin has access yet. But the direction is clear. LinkedIn is building out the infrastructure for brand-to-brand and brand-to-creator content partnerships directly within the feed, rather than through external agreements and manual tagging. This opens up a straightforward way to co-create content with partners, clients, industry peers, and creators without the friction of coordinating outside the platform.

The strategic play here is obvious when you connect it to LinkedIn's Creator Marketplace launch (more on that below). LinkedIn is building an end-to-end creator and partnership ecosystem — find creators in the marketplace, collaborate on posts natively, and measure performance in Campaign Manager.

Why This Matters for Marketers

LinkedIn Makes Creator Partnerships a Lot Easier to Access

LinkedIn launched its Creator Marketplace in June, giving brands in the U.S. and Canada a dedicated place to find, vet, and partner with creators directly through Campaign Manager. 

Brands can search creators by topic and content expertise, review audience demographics and performance data, and move into partnership conversations without leaving the platform. Eligible creators can sign up through a new Monetization tab to get listed.

Alongside the marketplace, LinkedIn also launched BrandWorks, a team of strategists, creatives, and events experts designed to help B2B brands build higher-performing campaigns on the platform. This combination is LinkedIn's clearest signal yet that it's serious about becoming a full-service marketing platform, not just a place to post thought leadership and hope for the best.

This matters beyond the tactical convenience. LinkedIn's own data shows that creator-led campaigns outperform standard brand content in engagement and response rates. And LinkedIn is now one of the most frequently cited sources in AI-generated answers, which means creator content on the platform has implications beyond reach. It's building your brand's credibility in AI search, too.

Why This Matters for Marketers

Threads Hits 500 Million Users

Threads reached 500 million monthly active users in June, putting it within 50 million of X, which currently sits at around 550 million. For a platform that launched three years ago as an X alternative, that trajectory is remarkable. 

To support its next stage of growth, Meta also launched several new features. Communities, which have been in beta since October, are now available to all users and include custom icons, a dedicated hub in the left sidebar, live chats with co-hosting capability, and local communities starting with native language tags in Japan, Korea, and Taiwan. The platform also officially expanded Meta's Your Algo feature to Threads, giving users a direct way to tell the algorithm what they want to see more or less of — with changes taking effect for up to seven days.

For brands that have been treating Threads as an experimental afterthought, the 500 million user milestone is a reason to reconsider that approach. The platform's community features, in particular, are worth paying attention to. Topic-focused communities with active live chats are exactly the kind of environment where B2B thought leadership and CPG brand conversations can build real traction.

Why This Matters for Marketers

Instagram Extends “Your Algorithm” Feature

Instagram expanded its Your Algorithm feature to the main feed in June, completing its rollout across Reels, Explore, and now the primary home feed. Users can choose from a list of topics populated by Instagram based on their activity, adjust those preferences, and shape what the algorithm shows them across all three surfaces. Any changes made in one area carry across all of them.

Instagram chief Adam Mosseri accompanied the announcement with a thoughtful essay on algorithm-driven social media, acknowledging that the shift toward AI-powered recommendations has eroded the sense of personal control users once had through who they chose to follow. He suggested that AI tools will eventually enable fully bespoke, personalized experiences built in real time for each user. Whether that vision materializes the way he describes it is a different question, but the direction Instagram is moving is clear. The platform is betting that giving users the perception of control will increase trust and engagement, even if most users never actually adjust their settings.

For brands, the practical implication is the same regardless of how many users engage with the feature. Instagram's algorithm is becoming more topic-driven and more intent-based across every surface. Content that doesn't clearly signal what it's about is going to struggle to find the right audience.

Why This Matters for Marketers

The U.K. Announces Plan for Teen Social Media Ban

The U.K. government announced its plan in June to ban users under 16 from major social media platforms, including TikTok, Instagram, Snapchat, YouTube, Facebook, and X. The ban is expected to pass before the end of 2026 and take effect in Q2 2027. It goes further than Australia's approach by also restricting live-streaming and direct communication between minors and strangers across a broader range of online services, including gaming sites.

The U.K. government said it intends to "learn the lessons from Australia's experience." That's a notable phrase, because Australia's experience has been a useful case study in what doesn't work. As we covered in our April update, 70% of Australian teens are still accessing social media despite the ban that went into effect in December 2024. Most platforms never asked underage users to verify their age, and teens found workarounds quickly. Meta's own head of global safety has pointed out that the absence of a clear, privacy-preserving age verification method is what doomed Australia's approach from the start. The U.K.'s current proposal faces the same fundamental challenge.

What's clear is that platform-by-platform bans without a coherent age verification infrastructure at the app store level are unlikely to keep determined teenagers off social media.

Why This Matters for Marketers

Frequently Asked Questions

What are the most important June 2026 social media updates?

The four most significant June 2026 social media updates are LinkedIn launching its Creator Marketplace, Threads reaching 500 million monthly active users, Instagram expanding its Your Algorithm feature to the main feed, and the U.K. announcing plans for a teen social media ban taking effect in 2027.

What is LinkedIn's Creator Marketplace?

LinkedIn's Creator Marketplace is a new section within Campaign Manager that allows brands to search for and partner with vetted creators based on topic expertise, audience demographics, and content performance. It launched in June 2026 for users in the U.S. and Canada. Creators can sign up to be listed through a new Monetization tab.

How many users does Threads have in 2026?

As of June 2026, Threads has reached 500 million monthly active users, putting it within 50 million of X, which currently sits at approximately 550 million monthly active users.

Will the UK teen social media ban actually work?

That's the core question. Australia implemented a similar ban in December 2024 and its own research confirmed that a majority of teens are still accessing social media. The U.K. has acknowledged the lessons from Australia's approach but hasn't yet outlined a meaningfully different enforcement mechanism. The ban is expected to take effect in 2027.

What does Instagram's Your Algorithm expansion mean for brands?

With Your Algorithm now covering Reels, Explore, and the main feed, Instagram's content distribution is becoming more topic-driven across all surfaces. Brands that publish content clearly aligned with specific topics through keyword-rich captions and on-screen text will have an advantage in reaching the right audience as the feature scales.

Ready to Put These Updates to Work?

Keeping up with platform changes is one thing. Knowing which ones actually matter for your brand's strategy is another.

That Random Agency helps B2B and CPG brands cut through the noise and build smarter social strategies that drive real results. If you want to talk about what any of these updates mean for your brand, let's start the conversation.

May 2026 Social Media Updates You Need to Know

May brought a handful of updates worth paying attention to. Instagram is doubling down on carousels and launching a new ephemeral sharing feature, LinkedIn is making a serious move into creator monetization, and TikTok is expanding a program that has real implications for travel and CPG brands. Here's what actually matters and what you should be doing about it.

Instagram Tests Unique Captions for Each Slide in Carousels

Carousels are already one of the best-performing formats on Instagram. Instagram chief Adam Mosseri has championed them for years as a top format for reach and time spent. Now, Instagram is testing something that could make carousels even more valuable: individual captions for each image or video within a carousel.

Currently in testing with a select group of users, the update would allow creators and brands to add a unique caption to each slide rather than relying on a single caption for the entire post. This opens the door to richer storytelling, more contextual information per slide, and a much more intentional approach to how carousel content is structured. Combined with March's carousel reordering update, Instagram is clearly investing in making this format more flexible and more useful for creators and brands who are willing to put the work in.

Why This Matters for Marketers

Instagram Launches Instants 

Instagram launched Instants on May 13, a new photo-sharing feature that lives in the Instagram inbox and disappears after friends view it. Photos can't be edited before sharing, can't be screenshot or screen-recorded, and vanish within 24 hours. Users can also compile their Instants into a Story recap. A companion standalone app is rolling out in select countries for quicker camera access.

The comparison to Snapchat is obvious, and Instagram isn't trying to hide it. What's more interesting is what this tells us about where Instagram thinks engagement is heading. The platform has been steadily pushing toward more private, friend-to-friend interaction and away from the public broadcast model that defined its early years. Instants is the most direct expression of that shift yet. For brands, this feature isn't a direct opportunity — it's limited to close friends and mutuals, with no advertising or brand presence built in. But it's a signal worth understanding. The more Instagram users migrate toward private sharing, the more the public feed becomes a discovery surface rather than a connection surface. That changes how brands should think about what they're publishing and why.

Why This Matters for Marketers

LinkedIn Plans to Host Thousands of Creator-Led Events

LinkedIn is reportedly planning to host up to 4,000 creator-led events per year as part of a major push into creator monetization. According to Business Insider, the platform is currently testing paid events with selected creators, with a focus on educational, professional content. LinkedIn's Premium Events program generated $18.9 million between the second half of fiscal 2025 and the first half of 2026. The plan is to expand to 50 creators for gated events in the second half of 2026, with paid events involving up to 1,000 creators rolling out in late 2026 and early 2027.

This is LinkedIn making its most aggressive creator economy play yet. The platform has historically been cautious about creator monetization, leaning heavily on invite-only programs and limited revenue share. That approach is changing. With TikTok, YouTube, and even Facebook all paying creators, LinkedIn has to compete or risk losing the voices that make the platform valuable to its professional audience. For mid-market B2B brands, this matters beyond just the creator opportunity. If LinkedIn succeeds in building a thriving creator ecosystem around educational events, it becomes a more powerful distribution channel for the kind of thought leadership content your ICP is actively seeking.

Why This Matters for Marketers

TikTok Go Is Expanding in the U.S. 

TikTok expanded its TikTok Go program in the U.S. in May, opening up its travel affiliate program to more creators. Originally launched for hotel promotions, TikTok Go now allows creators to tag accommodation and travel-related businesses directly in their posts and earn commissions on bookings. New partner integrations include Booking.com, Expedia, Viator, GetYourGuide, Tiqets, and Trip.com. When a creator tags a business, the post includes a transparent disclosure that they're earning a commission — and users can view details, check availability, and book directly within TikTok.

The travel angle is the headline, but the real story is what this expansion signals about TikTok's broader commerce ambitions. The platform is building out affiliate and commerce infrastructure across categories, and travel is a natural starting point given how much travel discovery already happens on TikTok. For CPG and consumer brands watching this space, TikTok Go is a preview of where native commerce on TikTok is heading — and the brands building creator relationships now are going to have a significant head start when those capabilities expand beyond travel.

Why This Matters for Marketers

Frequently Asked Questions

What are the biggest social media updates in May 2026? The four most significant updates from May 2026 are Instagram testing individual captions for carousel slides, Instagram launching its new Instants ephemeral sharing feature, LinkedIn announcing plans to host up to 4,000 creator-led events per year, and TikTok expanding its TikTok Go travel affiliate program in the U.S.

What is Instagram Instants? Instagram Instants is a new photo-sharing feature that allows users to share unedited, in-the-moment photos with close friends or mutuals. Photos disappear after being viewed and cannot be screenshot or screen-recorded. Instagram also launched a standalone Instants app in select countries for quicker camera access.

How does LinkedIn's creator event program work? LinkedIn is planning to host gated, creator-led events as part of an expanded monetization push. The platform is currently testing paid events with selected creators focused on professional education. Plans include scaling to 50 creators for gated events in the second half of 2026 and up to 1,000 creators for paid events in late 2026 and early 2027.

What is TikTok Go, and how can brands use it? TikTok Go is a travel affiliate program that allows creators to tag accommodation and travel businesses in their posts and earn commissions on bookings. Brands in the travel and hospitality space can get listed in the program to increase visibility through creator content. Partner integrations include Booking.com, Expedia, and Viator among others.

Should brands use Instagram carousels in 2026? Yes. Carousels generate around 12% more engagement per post than other Instagram formats according to Buffer research, and Instagram is actively investing in making the format more powerful with updates like reordering after publishing and individual slide captions currently in testing.

Ready to Put These Updates to Work?

Keeping up with platform changes is one thing. Knowing which ones actually matter for your brand's strategy is another.

That Random Agency helps mid-market B2B and CPG brands cut through the noise and build smarter social strategies that drive real results. If you want to talk about what any of these updates mean for your brand, let’s chat.

April 2026 Social Media Updates You Need to Know

From social media bans to Instagram comments and LinkedIn search, here are the April 2026 social media updates you need to know.

Instagram Finally Lets You Edit Comments.

Instagram rolled out comment editing in April, and community managers everywhere took a collective breath. The update lets users revise comments within 15 minutes of posting, with no limit on how many times they can edit within that window. The only catch is that image elements aren't editable. Text only.

Instagram has been resistant to this feature for years, and the hesitation wasn't entirely without merit. The concern has always been that editing comments opens the door for manipulation. Someone posts an agreeable take, racks up likes, then quietly edits the comment to say the opposite. It's a real problem in theory.

In practice, Instagram post replies are a lot less susceptible to this kind of abuse than tweet-style content, and platforms like X and Threads have added editing without the internet collapsing, so here we are.

For brands and community managers, this is a genuinely useful update. Typos happen. Context gets lost in fast-moving comment sections. Having a 15-minute window to fix a mistake without deleting the comment and losing the engagement is a small but meaningful improvement to the workflow.

Why This Matters for Marketers

Instagram Expands Its Algorithm Control Tool to Explore.

Instagram expanded its Your Algorithm feature to the Explore tab in April, giving users more direct input into what the platform shows them. The tool lets users add or remove topic interests, and any changes made in Explore carry over to Reels and vice versa. It's now rolling out to all English-language users.

The more interesting story here isn't the feature itself. It's what this expansion reveals about where Instagram's discovery model is heading. By building a unified interest system across both Reels and Explore, Instagram is signaling that topic-based personalization is the future of content distribution on the platform. One algorithm, reflected across surfaces. That's a meaningful architectural shift.

What it means practically is that Instagram is becoming less about who you follow and more about what topics you're interested in.

For brands, that changes the game. Your Instagram content needs to be clearly and consistently associated with the right topics so the algorithm knows exactly who to put it in front of. Vague content with no clear subject matter is going to get lost in a system built around interest signals.

Why This Matters for Marketers

Australia Banned Teens From Social Media, But 70% Are Still On It.

Australia's eSafety Commissioner released its first major report on the country's teen social media ban in April, and the results were about as predictable as anyone paying attention expected.

About 4.7 million accounts belonging to users under 16 have been removed, deactivated, or restricted since the ban went into effect in December. That sounds significant until you read the next line: 70% of teens surveyed are still accessing and using social apps.

Of the parents whose children still had access, 66.8% said the platforms had not yet asked their child to verify their age. There has also been no discernible drop in the number of children reporting harm to eSafety since the ban began.

Here's the uncomfortable truth that most policy advocates don't want to say out loud: banning teens from social media doesn't make them go outside. It makes them better at finding workarounds. Online connection is a fundamental part of how this generation socializes, communicates, and builds identity. That's not going away because a government drew a line. 

The eSafety Commission has said it will focus more on platform compliance and is considering fines for violations. Whether that changes anything remains to be seen. 

Why This Matters for Marketers

LinkedIn Just Made AI Search Smarter. Here's Why Your Profile Visibility Depends on It. 

LinkedIn expanded its AI-powered conversational search to all users in April, not just Premium members. 

The update means users can now describe what they're looking for in plain language, and LinkedIn's search will surface contextually relevant results, including members, pages, and posts, based on a broader understanding of language rather than exact keyword matching. The platform also added nickname recognition, spelling variation tolerance, personalized results based on profile and search history, and AI-powered summaries that explain why a profile is being surfaced in a search result.

This is a bigger deal than it sounds. LinkedIn's search is effectively becoming more like an AI answer engine, one that interprets intent rather than just keywords. Which means the way your brand page, your team's profiles, and your content are structured and written has a direct impact on whether you show up when someone searches for what you do.

And here's the part worth sitting with: if LinkedIn is evolving toward conversational, intent-based search, it's also evolving toward the same dynamics that make GEO and AEO critical on broader AI platforms.

The brands and executives whose LinkedIn presence is built around clear positioning, consistent original content, and genuine community engagement are going to have a natural advantage in these results.

The ones with sparse profiles, inconsistent posting, and no real point of view are going to get buried, even if their keywords technically match.

This is what AI-powered search rewards: presence, credibility, and context. 

Why This Matters for Marketers

Ready to Put These Updates to Work?

Social media moves fast. That Random Agency helps mid-market B2B and CPG brands cut through the noise and build smarter social strategies that drive real results. If you want to talk about what any of these updates mean for your brand, let's start the conversation.

March 2026 Social Media Updates You Need to Know

Here are the March 2026 social media updates and platform news you need to know. 

Engagement Rates Dropped on Several Major Platforms in 2025

If your engagement numbers have been looking a little rough lately, you're not imagining it.

A recent study by Buffer, analyzing over 52 million posts across 10 platforms, confirmed that engagement rates dropped significantly on some of the most popular platforms in 2025.

Instagram took the biggest hit, falling 26% year over year. Threads wasn't far behind at 18% down, and LinkedIn dipped about 5%.

Before you spiral, though, here's the nuance: a drop in engagement rate doesn't necessarily mean a platform is dying.

Buffer's data team was quick to point out that these shifts can reflect algorithm changes, a growing user base, or simply more accounts flooding the platform and diluting the pool.

Instagram, for example, has been pushing creators to prioritize views over traditional engagement metrics, so the old formula may just be measuring the wrong thing at this point. The platforms are evolving, and the benchmarks have to evolve with them.

Why This Matters for Marketers

Facebook Is Paying Creators Billions and Coming for TikTok's Talent

Facebook is making its most aggressive play yet in the creator economy.

On March 18, the platform announced Creator Fast Track, a program designed to lure established creators from other platforms with guaranteed pay and boosted reach. Creators with at least 100,000 followers on Instagram, TikTok, or YouTube can earn $1,000 per month for three months, while those with over one million followers on any of those platforms can earn $3,000 per month, all for posting eligible Reels on Facebook. The program also includes immediate access to Facebook Content Monetization and increased reach on eligible content to accelerate follower growth.

The direction Facebook is signaling here is clear. Original content, longer watch time, and deeper engagement are what the algorithm and the payout system will increasingly reward.

Facebook is directly targeting the established audiences that TikTok and YouTube spent years building, and it is using cash to do it. If even a fraction of mid-to-large creators take the deal, the content landscape on Facebook shifts meaningfully, and the platform becomes harder for brands to ignore again.

Why This Matters for Marketers

After years of firmly saying no, Instagram is testing clickable links in post captions. The catch? It is only available to a select group of Meta Verified subscribers, capped at 10 links per month.

Instagram confirmed the test to Social Media Today, calling it a response to one of its most frequently requested features. For context, Instagram chief Adam Mosseri spent years publicly defending the no-links policy, arguing it would push the platform away from its visual roots and toward a publisher-heavy feed. That stance has apparently softened as Meta looks for new revenue streams to fund its AI ambitions.

The timing is not subtle. This feature is effectively a paid perk designed to drive Meta Verified signups, and it is working as a strategy whether creators realize it or not.

Brands and publishers are currently excluded from the test entirely, meaning the only way to get a clickable link in an Instagram caption right now is through a creator partnership.

That is not an accident. Meta is positioning creators as the bridge between brands and audiences, making creator deals more valuable while keeping its own platform free of corporate link spam. 

Why This Matters for Marketers

Instagram has rolled out one of its most requested updates ever: the ability to rearrange photos and videos within a carousel post after it has already been published.

Using a simple long press and drag, creators can now reorder content at any time without having to delete and repost. One important limitation remains — you still cannot add new media to an existing carousel. If you want to add a photo or video, you have to start a new post. Baby steps.

In all seriousness, this is a more valuable update than it might look on the surface. The ability to reorder after publishing is a legitimate optimization tool. Post a carousel, watch the first hour of engagement, and if the data suggests a different lead image would perform better, change it.

Adam Mosseri has been quietly championing carousels as one of the best formats for reach and time spent for years. If you still aren’t leaning into them, you might be leaving performance on the table.

Why This Matters for Marketers

Ready to Put These Updates Into Action?

Social media changes fast, but you don’t have to keep up alone. If you’re unsure how these March 2026 social media updates should impact your content, paid strategy, or creator partnerships, we’re here to help.

Connect with the Random team to start building a smarter social strategy.

16 Instagram Post Ideas for CPG Brands

If you manage social media for a CPG (consumer packaged goods) brand, you need posts that build trust and community and move people toward action. These Instagram post ideas for CPG brands are designed to spark conversation, build loyalty, and make your product part of someone’s daily life.

1. “Show Us Yours”

Invite customers to share how they use or enjoy your product. Repost the best ones.

2. What’s in Our Bag / Fridge / Shelf

Integrate lifestyle content and feature your team in a fun way. Or get weird with it, like Capri Sun did.

3. Team Favorite

Ask your internal team to vote on their favorite flavor, variation, or combo.

4. Blind Taste Test

Film reactions. Real faces > polished ads.

5. This or That

Get creative with different variations of poll-like content that gets your audience talking in the comments.

6. Ingredient Spotlight

Highlight the ingredients or components of your product with close-up images or video.

7. A Day in the Life

Follow your product or a team member through a morning routine, workday, or night out.

8. What Customers Say (Unfiltered)

Screenshot real reviews and respond to them.

9. Limited Drop Tease

Build anticipation with subtle hints before launch.

10. The Origin Story

How the product started. The early version. The first batch.

11. Community Poll

“What should we launch next?” Let them feel ownership.

12. Reshare UGC

Utilize user-generated content (UGC) to humanize your brand. Don’t forget to get permission before reposting on your channel. 

13. Aesthetic Moodboard

Create a collage of product images and other Pinterest-worthy shots for highly save-able content.

14. How It’s Made

Production shots. Ingredients. Assembly line moments.

15. Founder Face Time

Film a short video answering customer questions.

16. Host Giveaways

Host giveaways to surprise and delight your audience and increase your reach through saves and reposts.

Ready to Make Your Content Smarter?

If you want strategic Instagram content that connects brand voice, engagement, and conversion, connect with the RANDOM team today.

Spring and Summer 2026 Pop Culture Events Social Media Marketers Need to Know

From award shows to major sporting events, the upcoming seasons will be filled with viral cultural moments that dominate digital conversations. Whether you’re planning campaign calendars or prepping reactive content, here are the must-watch spring and summer 2026 pop culture events to keep on your radar.

1. Major Award Shows - Spring & Summer

Why It Matters

2. Major Sports Events - Spring & Summer

Why It Matters

3. Movies and TV - Spring & Summer

Movies Expected to Trend

TV Expected to Drive Conversation

Why It Matters

4. Music Releases & Festivals - Spring & Summer

Anticipated Album Releases

Biggest Music Festivals

Why It Matters

5. Awareness Days & Cultural Observances - Spring & Summer

Why It Matters

Plan for 2026 Pop Culture

While these moments are predictable, viral pop culture often comes from the unexpected. To stay ahead in 2026:

Pop culture moves quickly. Brands that can adapt and join conversations authentically will emerge as winners in 2026.

Reach out to our team at Random to strengthen your strategy and stay competitive in the year ahead.

February 2026 Social Media Updates You Need to Know

Here are the February 2026 social media updates and platform news you need to know. 

TikTok Adds Local Feed in the U.S.

TikTok has launched a Local Feed for the U.S., a dedicated tab designed to help users discover content, businesses, and events happening near them.

The feed highlights posts related to restaurants, shopping, travel, and community events, prioritizing content based on a user’s location, topic relevance, and how recently it was posted.

Only public content from users 18+ is eligible to appear, meaning private accounts and under-18 creators are excluded. To support more accurate recommendations, TikTok is gradually rolling out optional precise GPS location sharing. The feature is turned off by default, is only active while the app is in use, and is fully controlled by the user.

TikTok is positioning this as a major opportunity for small businesses, noting that millions of U.S. businesses already use the platform to drive discovery, foot traffic, and growth. The Local Feed further bridges digital content with real-world commerce.

Why This Matters for Marketers

LinkedIn Cracks Down on Artificial Engagement

LinkedIn is stepping up its efforts to reduce artificial engagement, specifically targeting automated comments generated through third-party scripts and browser plugins. *Round of applause*

The move comes after growing concerns about “engagement pods”, which are coordinated groups that like and comment on each other’s posts to artificially inflate reach.

According to LinkedIn, these automated or low-quality comments often flood posts and distort the “Most Relevant” comment section, which is the default view users see.

Moving forward, LinkedIn will remove detected automated comments from the “Most Relevant” feed and may limit their visibility to only the commenter’s direct network. Repeat offenders risk account restrictions.

Why This Matters for Marketers

Meta Tests AI Video App

No one wants to scroll for hours through an app of only AI-generated content, but Meta seems to think otherwise. 

Meta is expanding its AI video ambitions with a new standalone version of its “Vibes” feed, currently being tested in Brazil and Mexico. The app creates a dedicated, full-screen feed focused entirely on AI-generated video content.

Originally launched within the Meta AI app last year, Vibes allows users to generate, edit, and share short-form AI videos. Meta reports that AI-generated content creation within its ecosystem increased significantly in late 2025, prompting the company to invest further in a more immersive, video-first experience.

Kind of dystopian, if you ask us. As powerful as AI is becoming, and as much as users are adopting it, people are still going to crave real, human content at the end of the day. 

Why This Matters for Marketers

Portugal Restricts Social Media Use for Kids Under 16 

The under-16 social media bans are really catching on. 

Portugal has passed legislation restricting access to social media platforms for children under 16. Under the new bill, users aged 13–16 will require verified parental consent to create accounts, while children under 13 will be prohibited from accessing platforms altogether.

The law applies to major social networks like Instagram, Facebook, and TikTok, and includes requirements for platforms to implement stronger protections against harmful content for minors.

Australia previously enacted similar restrictions, placing responsibility on platforms to implement age verification systems. France, Denmark, Italy, Spain, and others are at various stages of introducing comparable measures across Europe.

Why This Matters for Marketers

Ready to Put These Updates Into Action?

Social media changes fast, but you don’t have to keep up alone. If you’re unsure how these platform updates should impact your content, paid strategy, or creator partnerships, we’re here to help.

Connect with the Random team to start building a smarter social strategy.

That RANDOM Agency Wins 4 National Marketing Awards in 2025

That Random Agency 2025 awards

In 2025, That RANDOM Agency—a Detroit-based, women-owned social media and digital marketing agency—received national recognition for our strategic creativity and commitment to delivering results that matter. Our team earned four prestigious industry awards across social media management, content creation, and integrated marketing campaigns.

These awards reflect more than accolades on a shelf. They represent the trust our clients place in us, the innovative strategies we develop, and the measurable impact we create for brands ranging from healthcare thought leaders to local restaurants and financial institutions.

Why Industry Recognition Matters for Your Brand

When choosing a marketing partner, industry awards serve as third-party validation of expertise and results. Award-winning agencies demonstrate:

Strategic Excellence: The ability to develop data-driven campaigns that align with business objectives

Creative Innovation: Fresh approaches that cut through digital noise and capture audience attention

Proven Results: Measurable outcomes including engagement growth, brand awareness, and ROI

Industry Expertise: Deep understanding of platform algorithms, audience behavior, and emerging trends

That Random Agency award badges for 2025 marketing awards

Our 2025 Award-Winning Work

Each award recognizes the collaborative effort between our team and our clients. Here's what we achieved together:

Communicator Awards – Award of Distinction

Category: Social Media, Food and Drink

Client: Trasca & Co Eatery

The Communicator Awards recognize excellence, effectiveness, and innovation across all areas of communication. Our work with Trasca & Co Eatery showcased how strategic social media management can elevate a local restaurant brand into a community destination.

Our Approach: 

We developed a content strategy that highlighted Trasca's authentic Italian cuisine, behind-the-scenes kitchen moments, and seasonal menu offerings. By combining mouth-watering food photography with community storytelling, we created a social presence that drove both online engagement and foot traffic to their location.

Learn more about the Communicator Awards: communicatorawards.com

That Random Agency Communicator Awards 2025 badge

MarCom Awards – Platinum Award

Category: Social Media Content

Client: Dr. William Li

MarCom Awards honor excellence in marketing and communication while recognizing the creativity, hard work, and generosity of industry professionals. Earning a Platinum Award—the highest level of recognition—reflects our team's ability to translate complex medical science into engaging, accessible social content.

Our Approach: 

Dr. William Li, a renowned physician and founder of the Angiogenesis Foundation, needed a social media strategy that could educate audiences about health and nutrition while building his personal brand. We created a content ecosystem that balanced scientific credibility with relatability—transforming research findings into actionable health tips that resonated with millions of followers across platforms.

Learn more about the MarCom Awards: marcomawards.com

That Random Agency MarCom Awards 2025 badge

Davey Awards – Gold Award

Category: Social Features, Best Social Presence

Client: Dr. William Li

The Davey Awards celebrate media, marketing, and creative excellence from small agencies and creative shops. Winning Gold in the competitive Best Social Presence category demonstrates our ability to build cohesive, impactful brand narratives across multiple social platforms.

What Makes a Gold-Level Social Presence: 

A truly exceptional social presence requires more than posting regularly. It demands strategic platform optimization, authentic community engagement, consistent brand voice, and content that drives meaningful conversations. Our work with Dr. Li achieved all of this—establishing him as a trusted voice in health and wellness while growing his engaged community by over 150% year-over-year.

Learn more about the Davey Awards: daveyawards.com

That Random Agency Davey Awards 2025 badge

PR Daily Awards – Finalist

Category: Finance and Banking Campaign

Client: Comerica Wealth Management

Campaign: 2024 Year-End Planning Guide

PR Daily Awards celebrate the most successful campaigns, initiatives, people, and teams in communication, PR, marketing, and employee wellbeing industries. Being named a finalist in the highly competitive Finance and Banking category recognizes our ability to create educational content that builds trust in a heavily regulated industry.

Our Approach: 

Financial services marketing requires a delicate balance—providing valuable information while maintaining compliance and building credibility. Our Year-End Planning Guide campaign for Comerica Wealth Management delivered actionable financial planning insights through a multi-channel content strategy that included downloadable resources, social media education, and thought leadership positioning.

Learn more about the PR Daily Awards: prdailyawards.com

What Makes Award-Winning Social Media Strategy

Award recognition doesn't happen by accident. It's the result of intentional strategy, creative excellence, and measurable results. Here's what separates award-winning social media work from the rest:

1. Deep Audience Understanding

We don't create content based on assumptions. Every strategy begins with comprehensive audience research—understanding demographics, psychographics, pain points, aspirations, and content consumption habits. This foundation ensures every post resonates with the people who matter most to your business.

2. Platform-Specific Optimization

A one-size-fits-all approach doesn't work in social media. Each platform has unique algorithms, audience behaviors, and content formats. Our award-winning work demonstrates mastery of platform-specific best practices—from Instagram Reels and TikTok trends to LinkedIn thought leadership and Facebook community building.

3. Authentic Storytelling

Audiences can spot inauthenticity instantly. Our content strategies prioritize genuine brand storytelling that reflects your values, showcases your expertise, and builds emotional connections with your community. Whether it's a local eatery or a globally recognized physician, we help brands show up as their authentic selves.

4. Data-Driven Decision Making

Every campaign we create is grounded in analytics. We track engagement rates, audience growth, reach, impressions, click-through rates, and conversion metrics. This data informs our content calendar adjustments, A/B testing strategies, and budget allocation decisions—ensuring continuous improvement and maximum ROI.

5. Consistent Brand Voice

Award-winning social presence requires consistency across all touchpoints. We develop comprehensive brand voice guidelines that ensure every post, comment, and interaction reinforces your brand identity—building recognition and trust over time.

The RANDOM Difference: Your Award-Worthy Marketing Partner

That RANDOM Agency isn't your typical marketing firm. As a women-owned business based in Detroit, Michigan, we bring a unique perspective to digital marketing—combining Midwest values with cutting-edge strategy. Our team specializes in:

We've earned the trust of clients across industries—from healthcare and finance to food service and automotive. Whether you're a startup finding your voice or an established brand looking to evolve, we create marketing strategies that deliver measurable results.

Frequently Asked Questions

What awards did That RANDOM Agency win in 2025?

That RANDOM Agency won four national marketing awards in 2025: Communicator Awards – Award of Distinction (Food & Drink Social Media), MarCom Awards – Platinum Award (Social Media Content), Davey Awards – Gold Award (Best Social Presence), and PR Daily Awards – Finalist (Finance & Banking Campaign).

Why did RANDOM win the MarCom Platinum Award?

RANDOM earned the MarCom Platinum Award for exceptional social media content created for Dr. William Li. The campaign successfully translated complex medical science into engaging, educational content that reached millions while maintaining scientific credibility and building Dr. Li's personal brand.

Which clients were featured in RANDOM's award-winning work?

RANDOM's 2025 awards recognized work with three clients: Dr. William Li (MarCom Platinum and Davey Gold), Trasca & Co Eatery (Communicator Award of Distinction), and Comerica Wealth Management (PR Daily Finalist).

What makes RANDOM an award-winning social media agency?

RANDOM combines strategic thinking, creative excellence, and data-driven optimization. As a Detroit-based, women-owned agency, we bring fresh perspectives to social media management, content creation, and digital marketing—delivering measurable results that earn industry recognition.

Ready for Award-Worthy Results?

Your brand deserves marketing that stands out. Whether you need a complete social media strategy overhaul, help launching a thought leadership campaign, or a partner to elevate your digital presence, RANDOM is here to help.

Our award-winning team is ready to:

LET'S CREATE SOMETHING AWARD-WORTHY TOGETHER

Schedule a Free Consultation with RANDOM