January 2026 Social Media Updates You Need to Know

The start of 2026 is already bringing meaningful changes across social platforms. Here are the January 2026 social media updates you need to know. 

TikTok’s U.S. Operations Officially Sold to American Investors 

In January 2026, TikTok confirmed the creation of TikTok USDS Joint Venture LLC, a new U.S.-based entity formed to comply with federal requirements around national security and data protection.

Under this structure, ByteDance now owns less than 20% of TikTok’s U.S. operations, while the remaining ownership sits with a group of American investors led by Oracle, Silver Lake, and MGX. Oracle will also serve as TikTok’s trusted security partner, overseeing data protection, algorithm oversight, and compliance.

The new entity will oversee content moderation, data handling, and algorithm security, with ByteDance no longer having access to U.S. user data or control over the U.S. algorithm.

At the same time, TikTok rolled out an updated Terms of Service and Privacy Policy, prompting renewed attention to how the platform collects and uses data.

While much of the language mirrors previous policies, the updated version more explicitly acknowledges the collection of precise location data (depending on user settings). TikTok also expanded language around third-party advertising and added clearer rules for generative AI content, including labeling requirements and restrictions on AI misuse.

Users are already expressing concern over the new Terms of Service and other changes, with some claiming that TikTok U.S. may now be censoring certain content. 

TikTok has been under new leadership for like a day and I made a slideshow with posts from the ICE rally today and it immediately got out under review and is not being published. Incredible.

— pnwpolicyangel aka Angelita 👼 (@pnwpolicyangel.bsky.social) 2026-01-26T03:15:37.282Z

Can’t help but notice a lot of social media reports of Tik Tok censoring anti-ICE content in its first weekend under Trump-directed US management, and no mainstream news coverage thus far.

— southpaw (@nycsouthpaw.bsky.social) 2026-01-26T03:57:47.539Z

Why This Matters for Marketers

TikTok Expands Marketing Partner Support

TikTok introduced a new Channel Sales Partner tier within its Marketing Partners Program. This update is designed to help small and mid-sized businesses access more specialized support for TikTok advertising and campaign execution.

The initial group includes six established marketing platforms across North America and Europe, all vetted to meet TikTok’s technical and operational standards.

Why This Matters for Marketers

Meta Complies With Australia’s Teen Social Media Ban

Meta confirmed it has removed more than 540,000 accounts in Australia, believed to belong to users under the age of 16. The move follows Australia’s new social media law, which requires platforms to take “reasonable steps” to restrict underage access or face significant fines.

The policy applies to major platforms including Instagram, Facebook, and Threads. Meta has also announced plans to integrate AgeKey verification technology in 2026, allowing users to verify their age through ID, facial estimation, or digital wallets. Meta continues to advocate for age verification to occur at the app store level, creating consistent enforcement across platforms.

Why This Matters for Marketers

OpenAI May Be Considering a Pinterest Acquisition

A predictions post from The Information suggested OpenAI may be considering acquiring Pinterest. This would come as part of a broader effort to secure more human-generated data, particularly around product discovery and search behavior.

Unlike competitors such as Meta and Google, OpenAI lacks its own social or search network. Pinterest’s large, intent-driven audience and strong commerce signals could help power AI tools focused on shopping, discovery, and advertising.

Why This Matters for Marketers

Ready to Put These Updates Into Action?

Social media changes fast, but you don’t have to keep up alone. If you’re unsure how these platform updates should impact your content, paid strategy, or creator partnerships, we’re here to help.

Connect with the Random team to start building a smarter social strategy.

December 2025 Social Media Updates You Need to Know

Social media never slows down, even at the end of the year. Here are the December 2025 social media updates you need to know to start out 2026. 

Instagram Tests “Early Access” Reels for Followers

Instagram is testing a new Early Access Reels feature that allows creators to temporarily lock a Reel so only followers can view it before it’s released publicly.

These Reels appear blurred in the grid, accompanied by a countdown timer, and prompt non-followers to follow the creator to unlock the content early. The goal is simple: encourage following by offering exclusivity.

Why this matters:

This isn’t a massive shift, but it’s a feature worth testing for launches, announcements, or high-value content. But it’ll be crucial to make sure the content behind the lock is compelling enough to justify the follow.

Instagram Now Allows Any Public Story to Be Reshared

Instagram has expanded its reposting tools again. Users can now share any public Story to their own Stories, even if they aren’t tagged in the original post.

Previously, Story resharing was limited to content you were mentioned in. This update brings Stories in line with Instagram’s newer repost options for feed posts and Reels.

Why this matters:

This move also supports Instagram’s ongoing effort to reward original creators. For brands, it means more chances for Stories to travel beyond your own audience.

Australia Starts Enforcing Under-16 Social Media Restrictions

A new policy in Australia requiring social platforms to take measures to block users under 16 went into effect in December. Platforms that fail to comply face potential fines. 

The ten platforms currently included in the ban are Facebook, Instagram, Snapchat, Threads, TikTok, X, YouTube, Reddit, Kick, and Twitch.

Why this matters globally:

Regardless of how effective enforcement ultimately becomes, this signals increased regulatory pressure on platforms.

Meta Expands Creator Partnership Tools for Brands

Meta announced several updates designed to make creator partnership ads easier to find, manage, and scale.

Brands now gain better visibility into creator content that already mentions or tags them, along with performance metrics such as views, engagement, and saves, all within Ads Manager. Meta also rolled out new API access for partnership ads and expanded creator discovery to include Professional Mode profiles.

Permissions have also been streamlined, allowing creators to proactively share ad codes with brands, thereby speeding up campaign launches.

Why this matters:

Ready to Put These Updates Into Action?

Social media changes fast, but you don’t have to keep up alone. If you’re unsure how these platform updates should impact your content, paid strategy, or creator partnerships, we’re here to help.

Connect with the Random team to start building a smarter social strategy.

2026 Social Media Trends and Predictions

As brands plan for the year ahead, the most significant 2026 social media trends indicate a shift toward more in-depth content, innovative technology, and a stronger emphasis on authenticity. These shifts impact how people search, learn, and trust. Read on for the trends we expect to shape strategy the most.

1. AI Becomes a Core Part of Content Strategy

AI has become a daily tool for many social media marketers, shaping ideas, workflows, and execution. One of the biggest social media trends in 2026 will be the movement toward AI as a collaborator rather than a shortcut.

What this means for brands:

AI raises expectations for both volume and clarity. The brands that win in 2026 will treat AI as a strategic partner, rather than a replacement for their voice. Read our next prediction to see what we mean. 

(Psssst: Our very real and very human social media strategy experts have built an AI collaborator perfect for balancing efficiency and authenticity. Discover how Randy can make your content creation easier.) 

2. Authentic, Human-First Content Outperforms AI-Only Content

As AI-generated content increases, one of the most important 2026 social media trends will be the renewed demand for human tone. Users crave honesty, imperfection, and connection. AI is a great collaborator for strategizing and drafting, but it’s not a complete replacement for your unique voice. 

Human-first content looks like:

AI enhances efficiency, but humanity ultimately creates the impact. Brands that strike a balance between both will build trust and stand out in a crowded landscape.

3. Long-Form Video Takes Over Again

Longer content is expected to continue rising as one of the most impactful social media trends in 2026. Users want depth, explanation, and context. Platforms want watch time.

Why this matters:

Expect to see:

4. Social Search Becomes a Primary Discovery Channel

A defining 2026 social media trend will be the continued shift from Google to social platforms for everyday search. Younger generations ask TikTok, YouTube, and Instagram for recommendations, tutorials, definitions, and product advice.

What this means for your content:

5. UGC Becomes the Main Creative Format

User-generated content (UGC) will continue to dominate as one of the most prominent social media trends in 2026. Users trust people more than brands.

Why UGC wins:

Brands should invest in:

6. Thought Leadership Becomes a Major Growth Channel

Leader-driven content will become even more central to 2026 social media trends, especially on LinkedIn, Instagram, and TikTok. Users want insight from real people, not faceless brands.

What works:

Why this matters:

It’s time for your executives and founders to be more visible on social media.

Want help activating these 2026 social media trends for your brand? Reach out to our team at Random to build a strategy that keeps you competitive in the year ahead.

TikTok's Latest Ban Extension and Potential Algorithm Updates

The uncertainty around TikTok in the U.S. is not over yet. Former President Trump has extended the deadline for a potential shutdown, giving the platform and U.S. investors more time to finalize a deal. The NBC News report on the extension explains that this extra time reflects ongoing negotiations over data security and national interests, but for marketers it means the platform remains fully operational in the near term.

At the same time, TikTok’s future in the U.S. could look very different if a deal goes through. Coverage from PBS NewsHour on Oracle’s proposed role and reporting in USA Today about U.S. investor arrangements show that Oracle and other investors may play a central role in how TikTok’s algorithm is managed for American users. For businesses that rely on TikTok to reach customers, this raises important questions about content visibility, engagement, and advertising.

Why the Algorithm Matters for Brands

TikTok’s algorithm is the heartbeat of the platform. Unlike other social networks that often prioritize follower counts, TikTok’s For You feed surfaces content based on behavior signals such as watch time, comments, shares, and replays. That is why small creators and niche brands can break through and generate massive visibility without large ad budgets.

If Oracle or another U.S. partner begins overseeing how those signals are processed for American users, we could see:
• More transparency in how content gets distributed to audiences
• Stricter moderation around sensitive or misleading content
• New guidelines for how sponsored posts and ads are measured
• Potential differences in how U.S. users experience TikTok compared to global audiences

What the Ban Extension Means Right Now

For now, marketers can continue to use TikTok as usual. The extension means campaigns, community building, and paid advertising strategies are not immediately disrupted. As the NBC News coverage of the extension notes, the extra time gives negotiators a chance to reach an agreement without an abrupt shutdown.

This also means:
• Active campaigns can keep running without interruption
• Brands should monitor performance data for early signs of algorithm shifts
• Flexibility remains crucial because updates could arrive quickly and reshape the playing field

How Oracle’s Involvement Could Reshape Marketing

Oracle’s potential management of TikTok’s U.S. algorithm introduces both challenges and opportunities. The PBS NewsHour report on Oracle’s role highlights the move’s focus on data security and regulatory trust, and the USA Today coverage adds detail about investor arrangements. For marketers, the ripple effects could include:
• Tighter oversight on ad targeting, reducing how granular campaigns can be
• Clearer reporting on content performance across U.S. audiences
• Prioritization of content that aligns with stricter brand safety policies
• An opportunity to lean into authentic, community-driven storytelling to maintain reach

Steps Marketers Should Take Today

Even with uncertainty, there are practical ways to prepare and stay ahead:

  1. Watch for official guidance. If TikTok or partners publish guidance about U.S.-specific ranking or reporting, adapt quickly.
  2. Keep campaigns running but monitor more frequently. Increase reporting cadence on reach, view sources, and engagement rates.
  3. Diversify your short-form strategy. Build presence on Instagram Reels and YouTube Shorts so you can shift momentum if TikTok distribution changes.
  4. Prioritize authentic storytelling. Content that builds relationships performs well across algorithm updates.
  5. Run documented experiments. Test creative variants, format lengths, and broader audience segments so you can detect patterns if signals change.
  6. Prepare contingency ad plans. Map alternative targeting and creative approaches if data access or targeting becomes restricted.

How this could look in practice

• A small brand that goes viral should immediately repurpose assets across platforms to preserve momentum if TikTok distribution tightens.
• An agency that uses highly specific targeting should model broader audience segments and creative variations in advance to avoid performance drops.
• Brands that frequently post topical content may need to document sources and adjust tone to match any new moderation rules.

Looking Ahead

TikTok’s core strengths—short, relatable, repeatable content and strong community engagement—are unlikely to disappear. The environment in which that content competes may become more structured. Brands that invest in consistent storytelling and community building will keep an advantage because those assets translate across platforms.

At That RANDOM Agency, we help brands navigate platform shifts with data-backed creative strategies that turn uncertainty into opportunity. If you want support shaping a resilient TikTok strategy, request a proposal today.

FAQs About TikTok’s Ban and Algorithm Updates

How long is TikTok’s current ban extension?

The recent extension gives negotiators more time to reach an agreement rather than causing an immediate shutdown, as explained in the NBC News report on the extension.

What role would Oracle play in TikTok’s U.S. operations?

Oracle is expected to oversee how recommendations and ranking are processed for U.S. users, with a focus on data security and operational oversight, as covered by PBS NewsHour and USA Today.

Do marketers need to change campaigns immediately?

No. TikTok remains functional during the extension. Use this time to monitor performance and run controlled experiments.

Could ad targeting become more restricted?

Yes. Increased oversight and new data rules could change how user signals are used for targeting. Marketers should prepare alternative audience approaches.

How should marketers prepare for these potential changes?
Keep content authentic, diversify platform strategies, and stay closely tuned to updates from TikTok and U.S. regulators.

August 2025 Top Social Media Trends and Memes

Let’s dive into the August 2025 top social media trends and what we can learn from them. 

#1: The Subway

If there’s one thing TikTok loves, it’s a new Chappell Roan song. Chappell’s latest release, “The Subway,” took social media by storm in August. Some users posted videos applying the lyrics, “She got away,” to their own lives, and others simply used the song as the trending audio on their videos.

@bellachristiejewellery

I also dropped an A level which meant I couldn’t do uni so I did a business course with @Uni Alternative Diploma - Best decisions of my life!!

♬ original sound - londyn womack
@bren.nery

growth is supposed to be uncomfortable

♬ original sound - londyn womack
@rockleyadventure

Ain’t NOTHING boring about teaching 18 9-13 years how to sail for a living #instructor #summerjob #beachy #rockley #sailing

♬ original sound - londyn womack

Why it works:

This isn’t the first viral song from Chappell Roan, so creators were smart to jump on this one quickly. It’s also one of those cases in which users can either apply the lyrics literally or use it as a non-related background sound just to give a dramatic, cinematic flair. 

Creator To-Do:

We can see this one staying evergreen, but even if you don’t hop on this trend, keep your eyes on Chappell Roan. Her stardom is bound to create countless more trends and memes in the future. 

#2: Standing on Business…Literally?

Don’t ask us who started this trend, because it’s been recreated too many times to track down the original at this point. To the tune of “High School” by Nicki Minaj, users are balancing expertly (or sometimes precariously) in high heels on tiny objects. Really impressive, honestly. 

@reduceeveryday

Standing on business. And also on tumblers. #nickiminaj #nickiminajchallenge #posechallenge #nickipose #balance

♬ original sound - Lyrics0674
@indoorcyclingtv

👑🏆Nicki Minaj Pose is now a Nicki Minaj Challenge🏆👑 This gravity defying stunt is taking over the internet. TikTok’s newest trend features a gravity defying pose where users perch on a tall stack of random objects, while crossing their legs as they stand on one foot… in heels. Known as the “Nicki Minaj challenge,” this viral moment is an elaborate balancing act. The challenge has taken over the internet, as the hashtag #nickiminajchallenge has been used over one million times on TikTok alone. Where Did the Nicki Minaj Challenge Come From? The trend is inspired by rapper Nicki Minaj’s famous pose in the music video for the 2013 song “High School” ft. Lil Wayne. At the video’s 34 second mark, Minaj stands by a swimming pool in stilettos, crouching low to the ground with one leg crossed over the other. In April, TikTok user @1jacore posted a video attempting to emulate Minaj. Since then, others followed suit, with many getting creative as they tried to channel the singer's impressive posture. Now, the trend has evolved beyond just completing Minaj’s original pose. Users have taken the challenge to new heights, balancing on as many objects as possible, all while wearing a pair of high heels. The trend also appears to have become somewhat competitive, with some participants seemingly attempting to outdo one another with the most elaborate balancing act. For example, one user posted a video of herself on TikTok balancing on a tall stack of tables in her garden. In the video, she holds a hose in one hand and balances on an upside down flowerpot while in a pair of heels. Users have also recorded themselves balancing on champagne bottles, cakes and weights. On TODAY with Jenna & Friends July 24, Jenna Bush Hager and Willie Geist both attempted the trend. Jenna completed the pose on a stack of books with her July book club pick in hand and a pair of sunglasses on. Willie fulfilled the challenge by balancing on top of ceramic coffee mugs with a margarita in hand. (INSTAGRAM) 🏆Emma Graves @emmagravey 🏆Saira Mohiuddin @saira_cycle #nickiminajchallenge #spinclass #indoorcyclinginstructor #spininstructor #indoorcycling #ridetheworld

♬ original sound - Indoor Cycling Community
@beysisofficial

If @Rachael Wilde can stand on @tbh skincare, we can do it on coffee cups 💪

♬ original sound - Nini&Tiny

Why it works:

This trend was popular for brands to participate in; many used their own products as props to stand on. It’s certainly an out-of-the-box way to showcase your products, and it’s especially creative if you want to show off certain benefits of the product, like durability or strength. 

Creator To-Do:

This trend has already peaked, but you can still take this as a reminder to step outside your comfort zone. Don’t be afraid to participate in a significant trend just because it’s a little sillier than what you normally post. Oftentimes, that’s the kind of content people connect with the most. 

#3: 24 Karat Gold Labubu

This one’s a little out of pocket, but that describes all of TikTok at this point. In June, user Lilz Bullz Official posted this viral video claiming she owned the only “24 karat gold Labubu.” If you’re unaware of the frenzy around these dolls, you can go down the Labubu rabbit hole at your own risk. In the weeks since she posted that video, users have been comically re-creating her video with their pets, kids, and friends. It’s a sight to behold. 

@iamrigbycat

ain’t no way that lady did what she did and hit post 😭 #fyp #labubu #catcontent #sillycat #rigbycat

♬ La BEW BEW - Lilz Bullz Official
@henryandhuckleberry

Labubeauty

♬ La BEW BEW - Lilz Bullz Official
@madelynrose.morton

#labubu

♬ La BEW BEW - Lilz Bullz Official

Why it works:

Re-creation is a big hallmark of TikTok–especially when users can show off their humor and get just as many views as the original video. Combine the comedy with the already viral nature of Labubus, and you’ve got the recipe for a HUGE meme. 

Creator To-Do:

This trend didn’t fit as naturally for brands, and that’s okay. Just keep an eye on Labubus and other cultural phenomena–they inevitably create some incredible social media memes.    

#4: The Life of a Showgirl 

And finally, saving the best for last. Taylor Swift announced her 12th studio album, The Life of a Showgirl, to be released on October 3rd. As you can imagine, fans and big brands alike went crazy. 

View this post on Instagram

A post shared by Tic Tac USA (@tictacusa)

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A post shared by FedEx (@fedex)

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A post shared by Auntie Anne's (@auntieannespretzels)

We could seriously go on and on with the examples here, but we’ll spare you the mile-long list. 

Why it works:

Come on, it’s a new Taylor Swift album. It’s impossible for it NOT to take over social media. Over the years, we’ve seen more brands become Swifties to drive engagement, connect authentically with their audience, and stay relevant. 

Creator To-Do:

Keep an open mind for ways to join in on the anticipation leading up to the album drop and the excitement following the release.

And that's a wrap on the August 2025 top social media trends and memes! Ready to elevate your digital marketing strategy? Chat with our team today!

Instagram Reposts, Map, and More: Newest Features in August 2025

Meta recently launched three new Instagram features: Instagram Reposts, the Instagram Map, and the Friends tab in Reels. These updates are designed to help users connect more closely through shared content, location, and social interactions.

For marketers and social media strategists, these features present new opportunities to expand reach, build community, and analyze engagement in more meaningful ways. Here's what each update means and how to take advantage of them.

What Are Instagram Reposts?

First, Instagram now allows users to repost public Reels and feed posts. These reposts are shown in followers' feeds and saved in a separate tab on the user's profile.

Why this matters for marketers:

Tip: Encourage reposts with clear calls-to-action in your content.

View this post on Instagram

A post shared by Instagram’s @Creators (@creators)

What Is Instagram Map?

Next, the new Instagram Map feature allows users to opt into location sharing with selected friends and explore content based on geographic tags. This opens up opportunities for marketers to localize content and connect with users based on where they are.

Marketing opportunities:

Tip: We realize this feature isn’t for everybody, and it’s already causing a stir online. If you don’t want your followers to know your exact location, we suggest turning it off.

What Is the Friends Tab in Reels?

Finally, Instagram has added a new "Friends" tab in Reels, where users can see content their mutual connections have liked, commented on, reposted, or created. This feature supports more personalized content discovery.

How to use it strategically:

How Marketers Can Adapt to Instagram Reposts

Lastly, to keep up with these Instagram changes, marketers should begin evolving their strategy today:

So, marketers who test early and analyze thoroughly will be best positioned to take advantage of these features as they evolve.

Want to work with an agency that is always on the cusp of the latest social media developments? Reach out to us today.

How to Get Your Instagram Posts to Show Up in Google Results 2025

Starting July 10, 2025, Instagram made a significant shift by allowing public posts from professional accounts (business and creator profiles) to be indexed by Google and other search engines. This means your photos, videos, carousels, and Reels can now appear in organic search results, enhancing your visibility beyond the Instagram app. Here’s how to get your Instagram posts to show up in Google results in 2025.

Why Is This Update Important?

Previously, Instagram content was largely confined within the app, limiting its discoverability. With this change, your public posts become part of the broader web, competing with other content for prime search real estate. This opens up new opportunities for brands, creators, and businesses to reach a wider audience.

How to Manage Your Instagram Content's Searchability

Instagram allows you to control whether your public posts appear in search engine results. To manage this setting in the mobile app:

  1. Go to Settings.
  2. Navigate to Account privacy.
  3. Toggle Allow public photos and videos to appear in search engine results on or off.

This setting is enabled for professional accounts by default, but you can adjust it according to your preferences. When this is on, search engines like Google can show your public photos and videos in search results outside of Instagram. When this is off, links to your publicly shared content can still appear in search results.

How Can You Optimize Your Instagram Content for Google Results?

Ensure your Instagram profile is public and complete. Use a clear, descriptive username and display name that reflects your brand or niche. Craft a compelling bio with relevant keywords to help users and search engines understand what your profile is about. 

How to Do This:

2. Craft SEO-Friendly Captions

Write clear, natural, and descriptive captions. Incorporate relevant keywords that potential followers might use when searching for content like yours. This practice aligns with search intent and can improve your content's visibility in search results. 

3. Utilize Alt Text for Images

Instagram allows you to add alt text to your images. Use this feature to provide detailed descriptions of your photos, including relevant keywords. This not only improves accessibility but also helps search engines understand and index your content.

4. Incorporate Relevant Hashtags

Use hashtags that are specific and relevant to your content. Hashtags act as keywords, making your posts discoverable to users interested in those topics. However, avoid overloading your captions with too many hashtags; focus on quality and relevance. 

5. Post High-Quality, Standalone Content

Create content that is valuable and can stand alone. Since users discovering your content via Google won't have the context of your full Instagram feed, ensure each post provides clear and useful information. 

6. Leverage Location Tags

When applicable, use location tags in your posts. This can enhance local SEO and make your content more discoverable to users searching for location-specific information.

Make the Most of Instagram’s New SEO Features

With Instagram content now searchable on Google, it’s time to start thinking about optimizing your posts for both platforms. By following these simple steps—optimizing your profile, writing SEO-friendly captions, using alt text, and making the most of hashtags—you can increase your chances of appearing in Google search results and expanding your reach.

Ready to elevate your business’s visibility through Instagram and SEO? Chat with our team today. 

June 2025 Top Social Media Trends and Memes

Let’s dive into the June 2025 top social media trends and what we can learn from them. 

#1: Propaganda I’m Not Falling For

This trend focused less on a specific audio and more on a central message: What “propaganda” are you falling for or not? Users made lists of ideas, habits, and things they either support or don’t support, with simple lifestyle videos in the background.

@gabipetersen92

Propaganda I’m falling for

♬ Rocket Man (I Think It's Going To Be A Long Long Time) - Remastered - Elton John
@bobby

#fyp

♬ Rocket Man (I Think It's Going To Be A Long Long Time) - Remastered - Elton John
@recessresto

I’ve tried these all. None of them worked. #propaganda #torontolife #torontomemes

♬ Yacht Club - MusicBox

Why it works: We’ve said it before and’ll probably say it every month: Any time you can bring up “hot takes” and drive conversation around them in the comments is a win. 

Creator To-Do: Keep a close eye out for trending memes like this that allow you or your brand to offer unique perspectives and increase engagement. 

#2: Manchild

We couldn’t write a blog about the trending moments in June without mentioning the virality of Sabrina Carpenter’s song “Manchild,” released last month. A specific verse of the song instantly went viral on TikTok, with users flaming their exes and just generally expressing their anger.

@thecardiganguy

only the truth #manchild #sabrinacarpenter #newsong #swiftie #swifttok @Sabrina Carpenter

♬ original sound - evey 🎀⭐️🍓
@onlyhereforweasley

♬ original sound - evey 🎀⭐️🍓
@andrea.morgan124

She does it again fr @Sabrina Carpenter #manchild #sabrinacarpenter #newsong #fyp

♬ original sound - evey 🎀⭐️🍓

Why it works: Honestly at this point, anything Sabrina does or releases will go viral. She IS the moment right now. But this trend especially gained traction as users got to share their relatable experiences and frustrations. 

Creator To-Do: Fair warning, this one might not be appropriate or relevant for brand accounts, but it is a great reminder to keep an eye on the big music and pop culture moments to evaluate opportunities for posting, not just the niche trends happening in your feed. 

#3: Imma Be

This trend saw users create videos of their daily routines or other transitions to the song “Imma Be” by the Black Eyed Peas. It's iconic, really. Some users even had fun participating in this trend with their pets, which is double iconic. 

@enzothebluestaffordshire

Just a day in the life with some music #enzothebluestaffordshire #staffordshirebullterrier #talkingdog #fyp #fy

♬ original sound - Abbey Engel
@elianorw

Actual footage of my morning routine 🫠 #jobsearch #laidoff

♬ original sound - Abbey Engel
@janethevampireslayer

i tried…and please tag original! #kloudhealth #doctorvlog #diml @omniluxled @Saie

♬ original sound - Abbey Engel

Why it works: Everyone loves showing off their daily routine, especially with an easy-to-film format and recognizable song. This trend also makes it super easy for brands to collaborate with their teams or employees to give their brand a more human side. 

Creator To-Do: We could see this trend continuing into future months, and it inspires us to create more “day-in-the-life” content.  

#4: You’re Not Getting It, It’s Not Clocking

To be honest, we’re not even sure where this video clip originally came from. But this next trend had users creating videos with a clip of Justin Bieber saying, “You’re not getting it. It’s not clocking to you that I’m standing on business.” It’s the not-totally-correct use of cringey Gen Z slang for us. 

@cam_i_am30

if you and your sibling didn’t fight over the Wii remote, what were you even doing?!😭😂 #Meme #MemeCut #wii #nintendo #videogames #funny #justinbieber #sister #brother #sibling #fyp

♬ Its not clocking to you - Chief Green Screens
@blondiegurrl

Like your saying I’m gonna take this fit off without getting a good picture??? No 🤍 #justinbieber

♬ Its not clocking to you - Chief Green Screens
@urfav.ginger

more stripes, more stripes #stripes

♬ Its not clocking to you - Chief Green Screens

Why it works: People love funny audios that they can make their own and apply to their personal niche.  

Creator To-Do: This is another trend we can see lasting. But even if you don’t participate, this can be your reminder to keep an eye out for funny trending audios that come from ANYWHERE.

Ready to elevate your digital marketing strategy? Chat with our team today!